Expomaquinaria

What Expomaquinaria does

Expomaquinaria IRC is a Spain-based online distributor of professional hospitality equipment and furniture, headquartered in Zaragoza and operating through the expomaquinaria.es e-commerce storefront. The company sells more than 7,000 product references sourced from over 110 Spanish and European suppliers, organized into six core lines: furniture (chairs, tables, armchairs, bar stools, garden and catering furniture); professional machinery (meat slicers, pasta machines, coffee machines, juicers, scales, label printers); industrial refrigeration; industrial kitchen equipment (ovens, fryers, griddles, rotisseries, cooking stations); washing equipment (industrial dishwashers and laundry); and ventilation systems (extraction hoods). Brands distributed include Infrico, UNOX, Muebles Romero, Resol, Sammic, Gram, Zumex Group, Fricosmos, and Crystal Line, among others.

The customer base spans bars, restaurants, chicken rotisseries, kebab shops, supermarkets, butcher shops, greengrocers, bakeries, pastry shops, and catering companies throughout Spain. Expomaquinaria runs a sales-led go-to-market combining online catalog ordering with phone and WhatsApp consultation, and distinguishes itself with value-added services that pure-play e-commerce competitors cannot easily replicate: free interior design and photomontage assistance, on-site visits, installation and commissioning, and extended on-site warranties covering technician travel, labor, and parts. Pricing is one-time/per-unit with publicly listed prices; products range from approximately €43 for entry-level bar chairs to roughly €5,933 for high-end industrial scales.

The business model is transactional rather than recurring: revenue comes from one-time equipment sales with no subscription tier, supplemented by installation and warranty service fees. The company is privately held, with no disclosed institutional investors, no parent company, and no subsidiaries. Geographic footprint is limited to Spain, and there are no disclosed funding rounds, M&A activity, or leadership changes in the available data.

Name

Expomaquinaria

Legal name

Expomaquinaria IRC

Website

https://expomaquinaria.es

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Expomaquinaria is a Spain-based online distributor of professional hospitality equipment and furniture, selling 7,000+ SKUs from 110+ suppliers to bars, restaurants, food retailers, bakeries, and caterers via e-commerce with installation and design services.

Ownership category

akta.pro rank

Product category

Hospitality and Foodservice Equipment

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Hospitality equipment
• Commercial kitchen supplies
• Professional kitchen machinery
• Foodservice equipment
• Industrial refrigeration

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sale of machinery and furniture for hospitality businesses through e-commerce platform with phone/WhatsApp support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Expomaquinaria distributes professional hospitality equipment, machinery, and furniture through an online store aggregating offerings from more than 110 manufacturers. Its catalog covers cooking equipment (ovens, fryers, griddles, rotisseries), refrigeration, dishwashers, stainless-steel furniture and cookware, and specialty machines (meat slicers, pasta machines, coffee machines, juicers). The company complements the equipment sale with free design assistance, on-site visits, installation, extended warranty, and technical advice.

Product overview

Expomaquinaria is a comprehensive online supplier of professional hospitality equipment and furniture based in Zaragoza, Spain, with over 10 years of market presence and more than 7,000 product references. The company operates as a distributor offering a complete portfolio of hospitality equipment organized into six main product lines: (1) Furniture including chairs, armchairs, tables, and bar stools for various hospitality settings; (2) Professional Machinery including meat slicers, pasta machines, coffee machines, juice extractors, scales, and meat processing equipment; (3) Industrial Refrigeration featuring cold tables, display cases, freezers, ice machines, and specialized refrigerated units; (4) Industrial Kitchen Equipment encompassing ovens, grills, fryers, rotisseries, griddles, and cooking stations; (5) Washing Equipment including industrial dishwashers and laundry systems; and (6) Ventilation Systems with extraction hoods and air handling. The company also provides design, installation, and extended warranty services, and works with over 110 Spanish and European suppliers including Infrico, Crystal Line, Muebles Romero, UNOX, Repagas, and Zumex Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Chairs Range of chairs (polypropylene, aluminum, wood-finish, luxury/upholstered models) designed for use in bars, restaurants, cafeterias, and other hospitality venues.
• Hospitality Tables and Bar Stools Tables (aluminum, resin, folding, hostess tables) and matching bar stools for hospitality settings such as bars, restaurants, and cafeterias.
• Meat Slicers Professional meat slicers for butchers, delis, bars, and restaurants requiring precise cutting of cured meats and other products.
• Fresh Pasta Machines Professional pasta machines (220V countertop units and accessories) for restaurants, pasta shops, and bakeries producing fresh pasta in-house.
• Coffee Machines Professional espresso and filter coffee machines for bars, cafes, restaurants, hotels, and bakeries, including semi-automatic and automatic models.
• Orange Juicers Professional automatic orange juicers for bars, cafes, restaurants, and hotels that serve freshly squeezed juice at high volumes.
• Scales and Balances Commercial weighing scales and balances for hospitality businesses needing accurate portioning and pricing at the point of sale or in prep areas.
• Industrial Refrigeration Professional refrigeration units, including countertop displays, refrigerated drawers, freezers, and cold storage for hospitality and foodservice operations.
• Industrial Ovens Industrial ovens, including rotary rack ovens, for bakeries, pastry shops, pizzerias, and other high-volume foodservice operations.
• Industrial Fryers Countertop and floor-standing industrial fryers for high-volume frying in bars, restaurants, fast-food outlets, and snack bars.
• Professional Griddles (Plancha) Gas and electric professional griddles (plancha) for cooking meats, fish, and vegetables in restaurants and bars.
• Chicken Rotisseries Gas and electric chicken rotisseries for restaurants, rotisserie shops, and supermarkets preparing roasted chicken and similar items.
• Industrial Dishwashers Glasswashers, undercounter dishwashers, and pass-through/hood-type industrial dishwashers, plus commercial laundry washers, for bars, restaurants, and hotels.
• Industrial Laundry Equipment Professional washing machines and dryers for self-service laundromats, hotels, hostels, and other on-premise laundry operations.
• Industrial Extraction Hoods Industrial extractor hoods and air filtration systems for professional kitchens requiring ventilation and grease removal.
• Stainless Steel Furniture Stainless-steel work tables, sinks, wall-mounted shelves, storage cabinets, and dollies/trolleys for professional kitchens.
• Stainless Steel Cookware Stainless-steel pots, pans, paella pans, casseroles, and buffet chafing dishes for restaurant kitchens.
• Ticket Printers and Labelers POS ticket printers and label printers used at front-of-house and prep stations in bars, restaurants, and hospitality venues.
• Free Design and On-Site Installation Services Complimentary value-added services covering professional kitchen design, on-site measurement visits within 24 hours, and equipment installation, delivered by Expomaquinaria's own technical team alongside purchases.

Quantifiable outcome

• More than 10 years of online sales experience

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• 110+ Spanish and European SupplierscoreTechnology or IntegrationWorks with a pool of more than 110 Spanish and European suppliers to provide comprehensive equipment solutions. Major brands include Infrico, Crystal Line, Muebles Romero, ITV, Repagas, Distform, FLAMES-Optimgas, Resol, Altex, Zumex Group, Fricosmos, Zown, Perfilpeninsular, Isi, Mirror, Ntgas, GUERRERO CLAUDE, UNOX, FM Industrial, Bartscher, Mainho, Gram, Docriluc, Primer, MCM, Casfri, Fainca HR, Coreco, Pujadas, AlmarGarden, Idacer, IRIMAR, NISBETS, ROMAG, Lacor, SAVEMAH, FRIGICOLL, DBMARK, SAMMIC, Edenox.
• InfricocoreTechnology or IntegrationRefrigeration equipment brand featured on the website with dedicated brand section.
• UNOXcoreTechnology or IntegrationProfessional oven manufacturer whose products are prominently featured including UNOX LINEMISS TOP, BAKERLUX, CHEFLUX, CHEFTOP PLUS lines.
• Muebles RomerocoreTechnology or IntegrationOutdoor furniture brand for terraces, featured with products like aluminum chairs and rattan furniture.
• ResolcoreTechnology or IntegrationPlastic furniture manufacturer supplying stackable bar chairs and outdoor furniture.
• GramcoreTechnology or IntegrationScales and weighing equipment manufacturer with platform scales and hook scales.
• SAMMICcoreTechnology or IntegrationFood preparation equipment manufacturer supplying planetary mixers.
• Zumex GroupcoreTechnology or IntegrationJuice extraction equipment and orange juicers.
• FricosmoscoreTechnology or IntegrationMeat processing equipment including hook scales and meat mincers.
• Crystal LinecoreTechnology or IntegrationProfessional kitchen equipment including planetary mixers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HOSTELERIA10: Spanish online retailer of professional hospitality equipment and furniture. Mirrors Expomaquinaria's e-commerce-led GTM, product categories (cocinas industriales, frío, mobiliario), and SMB hospitality buyer base in Spain.
• Distriplus: Spanish HORECA equipment and consumables distributor offering kitchen equipment, tableware, and cleaning supplies to hospitality businesses. Comparable in product breadth and customer focus to Expomaquinaria.
• Nisbets: UK-founded HORECA equipment retailer with a dedicated Spanish e-commerce site, selling catering equipment, furniture, refrigeration, and tableware to hospitality businesses. Directly comparable to Expomaquinaria in product breadth and target customer, but with a larger international footprint and brand.
• Horeca Solutions: Spanish specialist distributor and advisor for HORECA projects, supplying kitchen equipment, furniture, and technical installation services. Comparable service-plus-product model to Expomaquinaria.
• Barraza Hostelería: Spanish hospitality equipment supplier covering kitchen equipment, refrigeration, and smallwares for restaurants and bars. Same customer base and similar product depth as Expomaquinaria, focused on the domestic Spanish market.
• Eurhostel: Spanish distributor of professional kitchen equipment, refrigeration, and HORECA furniture. Comparable to Expomaquinaria in product mix and target segments (bars, restaurants, hotels), with overlapping brand partnerships across European manufacturers.
• MAFRICA: Spanish commercial equipment distributor with deep HORECA category presence, including refrigeration, cooking, and food preparation equipment. Direct overlap with Expomaquinaria's core categories.
• MaxiEquipos: Spanish B2B distributor of commercial kitchen, refrigeration, and laundry equipment for the HORECA sector. Directly comparable product catalog and customer base to Expomaquinaria.

Emerging players

• Caterline: Spanish e-commerce focused seller of catering and event equipment (mobile kitchens, buffets, folding furniture). Comparable to Expomaquinaria's catering segment, though narrower in scope and more event-oriented.

Regional players

• Roca Hostelería: Spanish regional HORECA equipment supplier with comparable product categories but a more localized geographic footprint. Useful as a reference point for regional competitor dynamics facing Expomaquinaria's national ambition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/expomaquinaria
• Facebookfacebook.com/expomaquinaria
• LinkedInlinkedin.com/company/expomaquinaria-irc-s-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expomaquinaria