Horeca solutions Inc.

What Horeca solutions Inc. does

Horeca Solutions OU (trading as Horeca Solutions) is an Estonian private limited company founded in 2016 and registered in Tallinn (registration 14188272, VAT EE102075344). The firm provides professional business development solutions for international manufacturers and producers of Hotel-Restaurant-Catering (HoReCa) equipment seeking to enter the Estonian, Latvian, and Lithuanian markets. Its stated service stack covers investment solutions, market research, marketing and communication, sales representation, event management, and customer risk management, positioning the company as a local-market entry and distribution partner rather than a technology or software vendor.

The company's product offering is a catalog of third-party-manufactured HoReCa equipment represented under channel or technology-partner arrangements, including Ascaso espresso machines and coffee grinders, BWT besttaste and BWT water+more water filtration systems, Menumaster commercial ovens, milk coolers, nitro coffee dispensers, beverage printers, soft ice and frozen yogurt machines, gelato ice cream machinery and displays, beer and soda water dispensers, dispense towers, taps and handles, and mini coolers and freezers. None of these products are described as Horeca Solutions' own proprietary technology; the underlying capability sits in sales representation, local market intelligence, and distribution network-building across the three Baltic markets.

Revenue is generated through a mix of professional services and product distribution/sales representation; pricing is not publicly disclosed and sales are completed through direct contact via [email protected] or +372 5190 5766. The firm targets a single primary customer segment, international HoReCa equipment producers, on a horizontal segmentation basis. It is privately held with no disclosed parent company, no funding rounds, no headcount data, and no reported M&A or leadership changes across its ten-year operating history, suggesting an owner-operated distribution and business development firm of relatively modest scale.

Name

Horeca solutions Inc.

Legal name

Horeca Solutions OU

Website

https://horecasolutions.eu

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Horeca Solutions OU is a Tallinn-based business development and distribution firm founded in 2016 that helps international Hotel-Restaurant-Catering equipment manufacturers enter and sell into the Baltic markets of Estonia, Latvia, and Lithuania through sales representation, market research, and product distribution services.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Horeca equipment distribution
• Business development services
• Sales representation
• Commercial foodservice equipment
• Baltic market entry

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Business Development Services: Horeca Solutions provides professional business development solutions for international trade in the HoReCa sector. They help producers of HoReCa equipment enter Baltic markets quickly and efficiently, providing services including investment solutions, market research, marketing & communication, sales representation, event management, and customer risk management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Horeca Solutions OU provides professional business development solutions for international HoReCa equipment producers seeking to enter the Estonian, Latvian, and Lithuanian markets. The firm delivers investment solutions, market research, marketing and communication, sales representation, event management, and customer risk management, and also distributes a catalog of HoReCa equipment including espresso machines, coffee grinders, water filters, milk coolers, beverage dispensers, gelato machines, commercial ovens, and related accessories on behalf of partner manufacturers.

Product overview

Horeca Solutions OU is a business development solutions provider for international trade in the Hotel-Restaurant-Catering (HoReCa) equipment sector, representing manufacturers in Estonian, Latvian, and Lithuanian markets. The company offers a portfolio of HoReCa equipment products including espresso coffee machines (Ascaso Dream, Steel, Baby), coffee grinders, water filters, milk coolers, nitro coffee dispensers, beverage printers, soft ice and frozen yogurt machines, gelato ice cream machines and displays, beer and soda water dispensers, dispense towers and taps, tap handles, mini coolers for wine and beverages, mini freezers for food and glass frosting, and Menumaster commercial ovens. The products are sourced from third-party manufacturers and distributed through the company's representation network.

Differentiator

Problem solved

Functional benefit

Products and services

• Espresso Coffee Machine Semi-professional espresso coffee machines for home, offices, and hospitality channels, distributed on behalf of partner manufacturers for Baltic market customers.
• Coffee Grinder Home/office and professional coffee grinders with micrometric adjustment and electronic dosing controls, distributed by Horeca Solutions to Baltic HoReCa buyers.
• Water Filter Water filters for coffee machines, drinking water dispensers, and combi ovens providing optimal water quality for heating equipment and beverage taste.
• Milk Cooler Table-top milk coolers for coffee machines with adjustable temperature control and LED lighting, distributed to Baltic hospitality customers.
• Nitro Coffee Dispenser Compact nitro coffee dispensers for serving cold brew coffee on draft with nitrogen gas cascade effect, targeted at Baltic cafes and HoReCa venues.
• Printer for Coffee and Beer Printer machines that print images and text on the top surface of coffee, beer, or other beverages and foods, for branding and personalization in HoReCa venues.
• Soft Ice and Frozen Yogurt Machine Counter machines for soft ice cream and frozen yogurt preparation with gravity or pump feeding systems, for Baltic foodservice operators.
• Gelato Ice Cream Machine Batch freezers for fresh gelato production with density and temperature control, distributed to Baltic gelato shops and HoReCa operators.
• Gelato Ice Cream Display Display cases for gelato, fruits, drinks, salads, and yogurt with static cooling and manual defrosting, for Baltic retail and HoReCa venues.
• Beer Dispenser Beer coolers and dispensers including under-counter, top-counter, and wood design models for various commercial HoReCa settings.
• Soda Water Dispenser Soda water makers producing chilled soda water by mixing water and CO2, available in carbonator, under-counter, and counter-top configurations.
• Dispense Tower Dispense towers for beer, whiskey, wine, and other beverages available in 1 to 4 line configurations with various material finishes.
• Dispense Tap Professional beverage dispensing taps for beer, wine, water, nitro coffee, stout, and other beverages with various finishing options.
• Handles for Dispense Taps Personalized hand-made wooden dispense handles with laser engraving and chalkboard personalization options for dispense taps.
• Mini Cooler Mini coolers for wine bottles, cans, and caviar with various capacities and temperature zones for Baltic HoReCa customers.
• Mini Freezer Compact freezers for food storage and glass frosting with ventilated cooling systems for Baltic HoReCa and bar use.
• Menumaster Oven Commercial microwave ovens with various power levels, cooking stages, and magnetron configurations for Baltic food service applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• HoReCa Equipment ProducerscoreChannel Partner/ Reseller/ DistributorHoreca Solutions partners with international producers of HoReCa equipment to represent their business in Baltic markets. They help manufacturers enter Estonian, Latvian, and Lithuanian markets by providing investment solutions, market research, marketing & communication, sales representation, event management, and customer risk management services.
• BWT besttastecoreTechnology or IntegrationBWT besttaste provides water filtration solutions for heating equipment, steamers, combi ovens, and bake ovens. Products eliminate installation-related particles and unpleasant tastes or odors, guaranteeing optimal taste.
• BWT water+morecoreTechnology or IntegrationBWT water+more is described as the first water filter manufacturer in the world dedicated to taste in water, developing technological solutions for machine protection and optimal beverage taste.
• AscasocoreChannel Partner/ Reseller/ DistributorAscaso manufactures espresso coffee machines (Dream, Steel, Baby models) that Horeca Solutions distributes through their product catalog for Baltic market customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Alvo: Polish-based manufacturer and supplier of stainless-steel HoReCa equipment (neutral furniture, shelving, kitchen equipment) active across CEE. Comparable as a regional HoReCa equipment player in Central/Eastern Europe adjacent to the Baltic.

Direct peers

• Caterboss: European HoReCa equipment online retailer/distributor offering coffee, cooking, refrigeration, and dispensing equipment from international brands. Comparable as a multi-brand European HoReCa equipment distribution specialist.
• GEV Großküchen-Ersatzteil-Vertrieb: German specialist distributor of commercial kitchen and HoReCa equipment parts and units across Europe. Comparable as a long-established European HoReCa equipment distributor focused on commercial kitchens.
• Nisbets: UK-headquartered HoReCa equipment supplier with a broad catalog (refrigeration, beverage, cooking, display). Comparable as a multi-category HoReCa equipment distributor representing leading international manufacturers.
• Gastro-hero.eu: Pan-European HoReCa equipment e-commerce distributor carrying coffee machines, refrigeration, and cooking equipment from multiple international brands. Comparable as a multi-brand HoReCa equipment distribution business serving European markets.

Broad incumbents

• Edward Don & Company: One of the largest US HoReCa equipment and supplies distributors, carrying broad foodservice catalogs. Comparable as an established broadline HoReCa equipment distribution incumbent with manufacturer-rep relationships.
• Singer Equipment Company: US-based broadline HoReCa equipment distributor representing hundreds of manufacturer brands across foodservice categories. Comparable as an established multi-brand HoReCa equipment distribution incumbent, though at much larger scale.
• Middleby Corporation: Global manufacturer and acquirer of commercial foodservice equipment brands. Comparable as a broad HoReCa equipment incumbent whose products flow through distributors like Horeca Solutions into end markets.
• Electrolux Professional: Global HoReCa and laundry equipment manufacturer whose products are typically sold via regional distributors. Comparable as a major HoReCa equipment incumbent that uses intermediary distribution models similar to those Horeca Solutions operates within.

Regional players

• HorecaTotaal: Netherlands-based HoReCa equipment distributor supplying Dutch and Belgian hospitality operators with international equipment brands. Comparable as a regional HoReCa equipment distributor in a neighboring European market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horeca solutions Inc.