Veggiedeli
Veggiedeli is a Dutch online specialty retailer operating a 100% plant-based webshop that delivers imported vegan food products across the Netherlands, Belgium, and other European countries, serving committed vegans, flexitarian consumers, and environmentally motivated shoppers.
- Company typePrivate
- Founded2010
- HeadquartersMalden, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Veggiedeli does
Veggiedeli operates a 100% plant-based online supermarket (webshop) headquartered in Malden, Netherlands. The company runs a direct-to-consumer e-commerce storefront at veggiedeli.nl offering a broad catalog of vegan products — meat substitutes, cheese alternatives, fish substitutes, sausages, TVP and seitan, egg substitutes, breakfast and lunch items, soups, meals, sauces, desserts, chocolates, baked goods, snacks, pet food, books, and gift vouchers — many of which are imported from Germany, Switzerland, and the United States as specialty items not commonly stocked by Dutch supermarkets. Orders are fulfilled with 1-2 working day delivery across the Netherlands, Belgium, and other European countries, with insulated cooling packaging available for temperature-sensitive items and free delivery above €100.
The business model is straightforward unit-level retail with pay-as-you-go billing and individual SKUs priced from approximately €1.49 to €33.99; a separate 'Grootverbruik' bulk/wholesale category addresses commercial and high-volume buyers. The customer base is horizontal and fragmented: committed vegans seeking specialty products (primary), flexitarian and meat-reducing consumers exploring plant-based alternatives, and environmentally motivated shoppers. Marketing is primarily organic — a roughly monthly newsletter, SEO-optimized product and category pages, and a recipe content section (Dutch, Indonesian, and seafood-style vegan recipes) — with no paid acquisition channels identified. A network of physical retail and foodservice partners across the Netherlands and Belgium (cafés, restaurants, health stores, caterers) extends the footprint beyond the webshop, though their revenue contribution is undisclosed.
Operationally, Veggiedeli is a micro-organization (1-10 employees) that is privately held, bootstrapped (no funding rounds disclosed), and independently owned under Dutch registration (KVK 64245845). The technology stack is a standard third-party-built e-commerce platform with no app, no public API, and no proprietary AI or data assets. There are no patents, certifications, or regulatory actions identified. The company has been continuously operating since approximately 2010, with its most recent observable strategic actions being extension of cross-border delivery, buildout of the retail partner network, and introduction of the bulk/wholesale and starter-kit product lines.
Veggiedeli firmographics
Firmographics- Name
- Veggiedeli
- Legal name
- Veggiedeli
- Website
- https://veggiedeli.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veggiedeli is a Dutch online specialty retailer operating a 100% plant-based webshop that delivers imported vegan food products across the Netherlands, Belgium, and other European countries, serving committed vegans, flexitarian consumers, and environmentally motivated shoppers.
- Ownership category
- akta.pro rank
Veggiedeli industry classification
Industry- Product category
- Specialty Online Grocery
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)
- akta.pro secondary industry
- Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)
Keywords
Where Veggiedeli is headquartered
LocationHeadquarters
- HQ city
- Malden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Veggiedeli business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct e-commerce retail: Direct-to-consumer online sales of vegan/plant-based products. Customers purchase through the webshop with delivery to Netherlands, Belgium, and other European countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Veggiedeli product offering
Product offeringCore offering
Veggiedeli is a 100% plant-based online supermarket (plantaardige webshop) based in Malden, Netherlands, selling vegan food and lifestyle products across categories including meat substitutes, cheese alternatives, fish substitutes, sausages, TVP & seitan, egg substitutes, breakfast and lunch items, soups and meals, sauces and dressings, desserts, chocolate, cookies, cakes, pastries, snacks, bulk/wholesale items, pet food, and books. Many products are imported from Germany, Switzerland, and the United States, and the company delivers domestically within 1-2 working days, with free shipping on orders above €100.
Product overview
Veggiedeli is a 100% plant-based online supermarket operating in the Netherlands, Belgium, and across Europe. The platform functions as a unified e-commerce webshop offering a comprehensive range of vegan products across multiple categories including meat substitutes (vleesvervangers), cheese alternatives (kaasvervangers) such as smeerkaas, roomkaas, Parmezaanse kaas, and various Vegusto No Muh varieties, fish substitutes, sausages, TVP & seitan, egg substitutes, breakfast & lunch items, soups & meals, sauces & dressings, desserts, chocolate, cookies, cakes, pastries, snacks, bulk/wholesale options, pet food, and specialty items like vegan cheese starter kits. The webshop also features a recipe section with Dutch, Indonesian, and seafood alternative recipes. Products are sourced from various countries including Germany, Switzerland, and the United States. Delivery is available within 1-2 working days for the Netherlands, with cooling packaging options for temperature-sensitive items.
Differentiator
Problem solved
Functional benefit
Products and services
- Veggiedeli Webshop 100% plant-based online supermarket (plantaardige webshop) selling a broad catalog of vegan products across multiple categories to individual consumers in the Netherlands, Belgium, and other European countries, with home delivery within 1-2 working days and free shipping on orders above €100.
- Bulk / Wholesale (Grootverbruik) Bulk purchasing option within the webshop targeted at commercial buyers, caterers, and restaurants needing larger volumes of vegan products.
- Cadeaubonnen (Gift Vouchers) Gift vouchers available for purchase through the webshop to be given as presents, redeemable against the vegan product assortment.
- Koelverpakking (Cool Packaging) Optional insulated packaging with cooling elements sold through the webshop to keep temperature-sensitive products (e.g., vegan cheeses, meat substitutes) cold during delivery, especially in warmer weather.
- Starterskit Vegan Kaas (Vegan Cheese Starter Kit) A bundled starter kit for customers new to vegan cheese products, providing an entry assortment of vegan cheese alternatives to try.
- Vegusto No Muh Blue Classic Swiss-made vegan cheese substitute (200 g) with a blue cheese flavor profile, made from almonds and coconut oil and free from lupine, mustard, palm oil, celery, sesame, soy, sugar, sulfites, wheat, and gluten. Sold to vegan and flexitarian consumers.
- Vegusto No Muh Mild Swiss-made mild vegan cheese alternative (200 g) made from potatoes and coconut oil, with a refined salty cheese taste suitable for both warm and cold dishes.
- Vegusto No Muh Pittig Swiss-made spicy vegan cheese substitute (200 g) with an edible crust and crumbly texture, suitable as a snack with wine or for cooking.
- Dr. Mannah's Greek Herbs Matured BIO Biological artisanal vegan cheese (100 g) made primarily from cashew nuts, aged for multiple weeks with Greek herbs, free from palm oil.
- Dr. Mannah's Herbs de Provence Matured BIO Biological artisanal vegan cheese (100 g) made from cashew nuts with Provençal herbs including thyme, oregano, basil, rosemary, and lavender, aged for multiple weeks.
- Braadrol Deluxe (Vantastic Foods) Vantastic Foods plant-based roast roll (1000 g) for festive occasions, prepared for approximately 90 minutes and serving 6-8 people.
- Recepten (Vegan Recipe Library) Recipe content library on the website featuring Dutch, Indonesian, and seafood-style vegan recipes with preparation instructions and ingredient lists that link to relevant products in the webshop, intended to inspire customers and demonstrate product usage.
Companies that use Veggiedeli
Customer profileSegments3 records
Ideal customer profiles2 records
Veggiedeli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veggiedeli partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- VegotelminorVegotel is a retail partner in Blije, Netherlands where Veggiedeli products can be purchased.
- Café De PlakminorCafé in Nijmegen, Netherlands that stocks and serves Veggiedeli products.
- Het SlachthuisminorFood venue in Leiden, Netherlands serving Veggiedeli products.
- Ristorante NovecentominorRestaurant in Haarlem, Netherlands using Veggiedeli products.
- Sassy's Pizza & PastabarminorPizza and pasta restaurant in Oostende, Belgium serving Veggiedeli products.
- Natuurwinkel AlmereminorHealth food store in Almere, Netherlands stocking Veggiedeli products.
- DIS - Catering & Dinner ShopminorCatering and dinner shop service in Amsterdam using Veggiedeli products.
- BUS (Festival en Evenementen Catering)minorFestival and events catering company in Hoorn, Netherlands serving Veggiedeli products at events.
Scale indicators2 records
Recent moves4 records
Expansion highlights1 record
Veggiedeli competitors and assessment
Company assessmentBroad incumbents
- Veganz: Germany-based vegan supermarket chain and brand group with D2C webshop shipping across Europe including NL/BE. A larger, multi-country incumbent in the same vegan specialty grocery category Veggiedeli targets.
- Jumbo: Second-largest Dutch supermarket chain with strong online grocery presence (Jumbo.com) and growing plant-based own-brand range. Overlaps with Veggiedeli's category and customer base as a broad grocery incumbent.
- Albert Heijn: Largest Dutch supermarket chain, with extensive online grocery operations (ah.nl) and rapidly expanding plant-based/vegan own-label and branded assortment. Competes for the same Dutch consumer basket, particularly with flexitarians.
- Ekoplaza: Dutch organic supermarket chain (physical + online) with the largest dedicated plant-based and natural assortment among Dutch incumbents. Competes for the same environmentally and ethically motivated vegan/flexitarian customer.
- De Vegetarische Slager (Vivera): Leading European plant-based meat brand (formerly De Vegetarische Slager), now distributed broadly across Dutch supermarkets. Comparable as a plant-based specialist brand whose products Veggiedeli stocks alongside many competing mainstream retailers.
Direct peers
- Picnic: Major Dutch online-only supermarket with scheduled home delivery across NL and growing EU footprint. Comparable as an online-only grocery operator serving Dutch households, and increasingly stocking vegan ranges.
- AllNatura: Belgian online retailer of natural, organic, and plant-based products with delivery in Belgium and parts of the Netherlands. Direct peer in cross-border Benelux D2C natural/vegan specialty retail.
- Plantiful: Dutch online retailer specializing in plant-based and vegan products. Directly comparable to Veggiedeli in product category, target audience (Dutch vegans and flexitarians), and D2C e-commerce model.
- Crisp: Dutch online supermarket focused on fresh, specialty, and premium food with home delivery. Competes for the same specialty/quality-conscious Dutch online grocery shopper, including an expanding plant-based assortment.
Regional players
- HelloFresh: Largest meal-kit subscription operator in the Netherlands, including plant-based menu options. Competes for the same plant-based-curious Dutch dinner occasions and weekly grocery budget, albeit via subscription meal kits rather than specialty retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Veggiedeli social profiles
Digital presenceVeggiedeli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veggiedeli leadership team
Management profileNumber of profiles
Veggiedeli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veggiedeli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veggiedeli
What does Veggiedeli do?
Veggiedeli is a 100% plant-based online supermarket (plantaardige webshop) based in Malden, Netherlands, selling vegan food and lifestyle products across categories including meat substitutes, cheese alternatives, fish substitutes, sausages, TVP & seitan, egg substitutes, breakfast and lunch items, soups and meals, sauces and dressings, desserts, chocolate, cookies, cakes, pastries, snacks, bulk/wholesale items, pet food, and books. Many products are imported from Germany, Switzerland, and the United States, and the company delivers domestically within 1-2 working days, with free shipping on orders above €100.
Is Veggiedeli a public or private company?
Veggiedeli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veggiedeli founded?
Veggiedeli was founded in 2010. It employs 1 to 10 people.
Where is Veggiedeli based?
Veggiedeli is headquartered in Malden, Netherlands, in the Europe region.
How does Veggiedeli make money?
One revenue line is on record: direct e-commerce retail.
Who are Veggiedeli's main competitors?
Broad incumbents on record are Veganz, Jumbo, Albert Heijn, Ekoplaza and De Vegetarische Slager (Vivera). Direct peers are Picnic, AllNatura, Plantiful and Crisp. HelloFresh is listed as a regional player.
Does Veggiedeli have an API?
No public API is recorded for Veggiedeli.
What industry is Veggiedeli in?
Veggiedeli's product category is Specialty Online Grocery. Its primary akta.pro industry code is CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly), with a secondary code of CRAHAMAF, Natural/Organic Bulk & Supplement Grocers. Its NAICS code is 445298 and its SIC code is 5400.