Bavaria Mobility
Bavaria Mobility is a Romania-based premium car rental operator, part of the Automobile Bavaria Group, offering exclusive BMW and MINI vehicles via short-term rentals, 6-24 month subscriptions, and motorcycle rentals to individual, corporate, and tourist clients nationwide.
- Company typePrivate
- Founded2009
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bavaria Mobility does
Bavaria Mobility SRL is a Romanian premium car rental operator that is part of the Automobile Bavaria Group, offering exclusively BMW and MINI vehicles for short-term hire (1-30 days) and longer subscription contracts (6-24 months), with supplementary motorcycle rental and a structured test-drive program. The fleet spans the BMW 1-through-7 Series, the X1-X6 SUV range, the MINI Countryman, selected Toyota hybrid models, and the BMW motorcycle lineup, with vehicles rotated every six months to keep inventory no older than two years and under 50,000 km. All vehicles carry BMW EfficientDynamics technology, GPS monitoring with remote-shutdown capability for non-payment, adaptive headlights, and Intelligent Safety features; the technology layer is otherwise conventional, relying on standard integrations (Google Analytics, EuPlătesc.ro for card processing, Microsoft 365, and the Sign.bmw.rent e-signature application) rather than proprietary software. Revenue is generated through short-term rental packages (€180-€530), long-term monthly subscriptions (€700-€2,950), motorcycle rentals (€45-€190/day), test-drive packs, and ancillary delivery and additional-driver fees, distributed across individual travelers, corporate clients, and tourists primarily in Bucharest, Otopeni, Sibiu, and Timisoara, with door-to-door delivery available across Romania.
Bavaria Mobility firmographics
Firmographics- Name
- Bavaria Mobility
- Legal name
- BAVARIA MOBILITY SRL
- Website
- https://bavariamobility.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bavaria Mobility is a Romania-based premium car rental operator, part of the Automobile Bavaria Group, offering exclusive BMW and MINI vehicles via short-term rentals, 6-24 month subscriptions, and motorcycle rentals to individual, corporate, and tourist clients nationwide.
- Ownership category
- akta.pro rank
Bavaria Mobility industry classification
Industry- Product category
- Premium Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industries
- Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury SUV & Performance SUV Rentals (THADAMAC)
Keywords
Where Bavaria Mobility is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices7 records
Markets served
Bavaria Mobility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Short-term Car Rental: Premium BMW and MINI car rentals for periods of 1-30 days. Includes unlimited kilometers for short-term rentals (2-30 days). Minimum rental period is 1 day/24 hours.
- Long-term Car Subscriptions: Monthly car subscription service ranging from 6-24 months with vehicles from Toyota, MINI, and BMW brands. Includes maintenance, roadside assistance, and full casco package.
- Test Drive Services: BMW Prepay test drive program offering vehicles for preset periods (Tuesday 10:00 - Thursday 16:00) at discounted rates compared to standard rentals.
- Motorcycle Rentals: Motorcycle rental service offering BMW models including C 400 GT, F 800 GS, R 1300 GS, K 1600, and S 1000RR with tiered daily pricing.
- Delivery and Collection Services: Fee-based car delivery and collection services, including airport locations and after-hours delivery (25 EUR extra).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | The Mobility Pack - MINI Countryman, BMW 2 Series Gran Coupe |
| Subscription | Pay-as-you-go | The Explorer Pack - BMW 3 Series, BMW X1 |
| Subscription | Pay-as-you-go | The Premium Package - BMW 5 Series, BMW X3 |
| Subscription | Pay-as-you-go | The Exclusive Package - BMW X5, BMW X6 |
| Subscription | Monthly | Toyota Yaris Hybrid Subscription |
| Subscription | Monthly | Toyota Yaris Cross Subscription |
| Subscription | Monthly | Toyota C-HR Hybrid Subscription |
| Subscription | Monthly | MINI Countryman Subscription |
| Subscription | Monthly | BMW 3 Series Subscription |
| Subscription | Monthly | BMW X1 Subscription |
| Subscription | Monthly | BMW X3 Subscription |
| Subscription | Monthly | BMW X6 Subscription |
| Subscription | Monthly | BMW 7 Series M Sport Subscription |
| Subscription | Pay-as-you-go | C 400 GT, C400X, F 450 GS Motorcycle Rental |
| Subscription | Pay-as-you-go | R 1300 GS, R 1300 GSA, R 1300 RT, S 1000 XR Motorcycle Rental |
| Subscription | Pay-as-you-go | K 1600, R 18, S 1000RR, M1000XR Motorcycle Rental |
| Other | Pay-as-you-go | Security Deposits (Deductibles) |
| Other | Pay-as-you-go | Additional Fees |
| Unit Pricing | Pay-as-you-go | Kilometer Overage Charges |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Bavaria Mobility product offering
Product offeringCore offering
Bavaria Mobility is a Romanian premium car rental company offering short-term BMW and MINI vehicle rentals (1-30 days), long-term car subscriptions (6-24 months), BMW test drive packages, and BMW motorcycle rentals. The company operates a fleet of last-generation vehicles (max 2 years old, under 50,000 km) with unlimited kilometers for short-term rentals, free delivery in select cities, and 24/7 roadside assistance. It is part of the Automobile Bavaria Group and serves both individual consumers and corporate clients across Romania.
Product overview
Bavaria Mobility is a premium car rental company offering short-term and long-term BMW and MINI vehicle rentals in Romania. The core offerings include short-term car rentals (up to 30 days), long-term subscriptions (starting at 6 months), TEST DRIVE services, and MOTORCYCLE RENTALS. The fleet primarily consists of BMW vehicles (including 1 Series, 2 Series GranCoupe, 3 Series, 4 Series, X1, X2, X3, X5, X6, 7 Series, and i4) and MINI Countryman, supplemented by Toyota hybrid vehicles (C-HR, RAV4, Yaris, Yaris Cross, Corolla). All vehicles feature BMW EfficientDynamics technology, GPS monitoring, and comprehensive safety features. Services include free delivery in select cities, unlimited mileage for short-term rentals, and 24/7 roadside assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-Term Car Rental Premium BMW and MINI car rentals for periods from 1 to 30 days, featuring unlimited mileage for rentals of 2-30 days, free delivery and pick-up in Bucharest, Ilfov, Ploiesti and Timisoara, and 24/7 roadside assistance. Targeted at individual travelers and short-term mobility needs.
- Long-Term Car Subscription Monthly car subscription service with flexible terms from 6 to 24 months, including vehicles from Toyota, MINI, and BMW brands. The subscription bundles maintenance, roadside assistance, and full casco insurance into a single monthly invoice, targeting corporate clients and individuals seeking medium-term mobility without ownership.
- Motorcycle Rentals Rental service offering a range of BMW motorcycle models including C 400 GT, F 450 GS, F 800 GS, F 900 GS, R 1300 GS, R 1300 GSA, R 1300 RT, S 1000 XR, K 1600, R 18, S 1000RR, and M1000XR. Tiered daily pricing with security deposit and 21+ day custom offers. Targeted at motorcycle enthusiasts and tourists.
- Test Drive Service BMW Prepay extended test drive program allowing customers to test drive BMW or MINI models for more than 2 days at preset periods (Tuesday 10:00 to Thursday 16:00). Available in tiered packages: Mobility Pack (MINI Countryman, BMW 2 Series Gran Coupe), Explorer Pack (BMW 3 Series, BMW X1), Premium Package (BMW 5 Series, BMW X3), and Exclusive Package (BMW X5, BMW X6).
- Corporate Fleet Solutions Dedicated corporate fleet solutions offering personalized service with dedicated account managers, custom fleet configurations, and business account management for companies requiring premium vehicle access for employee transportation, client meetings, or corporate travel.
- Delivery and Collection Services Fee-based car delivery and collection services including free delivery in Bucharest, Ilfov, Ploiesti and Timisoara during business hours (Mon-Fri 09:00-18:00), 25 EUR for delivery outside business hours, and airport delivery at Henri Coanda Airport with additional airport parking fee of 150 EUR.
Quantifiable outcome
- Fleet age: Cars are last generation, maximum 2 years old with mileage under 50,000 km
- +2 more outcomes
Companies that use Bavaria Mobility
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Bavaria Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Bavaria Mobility partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Automobile Bavaria GroupcoreBavaria Mobility is a company from the Automobile Bavaria Group. As part of this group, Bavaria Mobility offers the latest BMW models and benefits from the established service network, maintenance facilities, and brand credibility of Automobile Bavaria in Romania.
- BMW (Bayerische Motoren Werke AG)coreBavaria Mobility is an authorized BMW rental partner, offering premium BMW and MINI vehicles. BMW vehicles feature advanced technologies including EfficientDynamics, adaptive headlights, and ConnectedDrive services that Bavaria Mobility leverages for vehicle monitoring and customer experience.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Bavaria Mobility competitors and assessment
Company assessmentBroad incumbents
- Europcar Mobility Group: Major international car rental operator with corporate and premium offerings across Europe, including Romania. Overlaps Bavaria Mobility on self-drive premium rentals for corporate and tourist customers.
- Avis Budget Group: International rental network with airport and corporate presence in Romania. Comparable on premium short-term rentals and corporate mobility solutions.
- Enterprise Mobility: Global rental and fleet management operator with corporate mobility solutions in Romania. Comparable on corporate fleet and premium rental offerings.
- Hertz Global Holdings: Global rental brand operating airport and off-airport locations in Romania. Comparable to Bavaria Mobility on short-term premium rental and corporate accounts, though not single-brand focused.
Direct peers
- Autonom: Romania's largest domestic rental and operational leasing company, offering short-term rentals, long-term rentals, and fleet management for corporates. Closest geographic and segment overlap with Bavaria Mobility's Romanian operations.
- Sixt SE: Global premium car rental operator with a strong presence in Romania, including premium/luxury and subscription-style products. Most directly comparable to Bavaria Mobility on premium-segment self-drive rental and corporate mobility.
- Touring Rent Auto: Established Romanian car rental company offering a range of vehicles for short- and long-term rentals. Direct domestic competitor to Bavaria Mobility for individual and corporate customers in Romania.
- Porsche Drive (Porsche Passport): Premium single-brand vehicle subscription service offering access to Porsche models on monthly terms. Closest comparable to Bavaria Mobility's premium subscription model with a luxury OEM-aligned positioning.
Emerging players
- Mercedes-Benz Subscription (Mercedes me Subscription): Mercedes-Benz's premium vehicle subscription program in select markets, bundling insurance, maintenance and roadside assistance into monthly payments. Comparable to Bavaria Mobility on premium OEM-branded subscription bundling.
- Volvo Care by Volvo / Care by Volvo Subscription: OEM-backed monthly vehicle subscription service offering fixed monthly fees covering insurance, maintenance, and roadside assistance. Comparable to Bavaria Mobility's bundled subscription offering on a single OEM brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bavaria Mobility social profiles
Digital presenceBavaria Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bavaria Mobility leadership team
Management profileNumber of profiles
Profiles3 records
Bavaria Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bavaria Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bavaria Mobility
What does Bavaria Mobility do?
Bavaria Mobility is a Romanian premium car rental company offering short-term BMW and MINI vehicle rentals (1-30 days), long-term car subscriptions (6-24 months), BMW test drive packages, and BMW motorcycle rentals. The company operates a fleet of last-generation vehicles (max 2 years old, under 50,000 km) with unlimited kilometers for short-term rentals, free delivery in select cities, and 24/7 roadside assistance. It is part of the Automobile Bavaria Group and serves both individual consumers and corporate clients across Romania.
Is Bavaria Mobility a public or private company?
Bavaria Mobility is a private company. It is classified as corporate owned and is currently operating.
When was Bavaria Mobility founded?
Bavaria Mobility was founded in 2009. It employs 11 to 50 people.
Where is Bavaria Mobility based?
Bavaria Mobility is headquartered in Bucharest, Romania, in the Europe region.
How does Bavaria Mobility make money?
Five revenue lines are on record. Short-term Car Rental is the primary driver. The others are long-term Car Subscriptions, test Drive Services, motorcycle Rentals and delivery and Collection Services.
Who are Bavaria Mobility's main competitors?
Broad incumbents on record are Europcar Mobility Group, Avis Budget Group, Enterprise Mobility and Hertz Global Holdings. Direct peers are Autonom, Sixt SE, Touring Rent Auto and Porsche Drive (Porsche Passport). Emerging players are Mercedes-Benz Subscription (Mercedes me Subscription) and Volvo Care by Volvo / Care by Volvo Subscription.
Does Bavaria Mobility have an API?
No public API is recorded for Bavaria Mobility.
What industry is Bavaria Mobility in?
Bavaria Mobility's product category is Premium Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADACAD, Long-Term / Fixed-Term Car Subscriptions (6–36 months). Its NAICS code is 532111 and its SIC code is 7510.