itmX
itmX GmbH is a Pforzheim-based German software vendor (founded January 2020) that builds the itmX crm suite - an enterprise CRM natively integrated with SAP ECC/S/4HANA and Microsoft 365 without middleware. It sells by direct enterprise field-sales and subscription licensing to DACH mid-sized companies in mechanical engineering, construction, and trade.
- Company typePrivate
- Founded2020
- HeadquartersPforzheim, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What itmX does
itmX GmbH is a privately held German software company headquartered in Pforzheim, founded in January 2020 when it acquired the CRM business unit it.digital Solutions from itelligence AG (now NTT DATA Business Solutions). The company builds the itmX crm suite, an enterprise CRM platform that connects SAP (ECC and S/4HANA) with Microsoft 365 (Outlook, Teams, Power Platform) without additional middleware or data replication. Its product architecture is organized as a core suite (itmX crm suite) with functional modules (itmX sales, itmX marketing, itmX service, itmX commerce) and add-ons (itmX webXperience, itmX officeXperience, itmX realtimeXperience, itmX projectXperience, itmX business intelligence based on Power BI, itmX marketing automation powered by Evalanche, and itmX product catalog).
The technology is differentiated primarily by SAP certification for S/4HANA integration and by native availability inside Microsoft 365 workflows, eliminating media breaks between ERP and CRM. Layered AI features include document intelligence, voice-based visit reporting, automatic translation, emotion detection in customer communications, predictive lead scoring, sales opportunity prediction, and AI-optimized service workflows. The product spans Sales, Marketing, Service, and Commerce, with vertical emphasis on mechanical and plant engineering, construction and construction supply, and trade (Handel) within the DACH Mittelstand.
itmX operates a direct enterprise field-sales motion, with free online demos (30-60 minutes) as the primary acquisition vehicle and a quote-based subscription pricing model (annual cadence). Revenue is generated predominantly through software licensing and subscription fees for the itmX crm suite and its modules. The customer base consists of mid-sized to large B2B companies, with named enterprise references such as TIGER Coatings, STIEBEL ELTRON, Bertrandt, EKATO, Faber-Castell, Meesenburg, Rathscheck, G-U, Müpro, Kessel, Winkler, Dyckerhoff, Wintersteiger, LORCH, Brückner, KEB, Stiebel, SFS and Winterhalter. The company also runs a partner ecosystem spanning technology (Theobald Software, SC-Networks, snapADDY), implementation (NTT DATA Business Solutions, FT-solutions), and content-led demand generation through a bilingual blog, a branded podcast, gated e-books, and LinkedIn advertising.
itmX firmographics
Firmographics- Name
- itmX
- Legal name
- itmX GmbH
- Website
- https://itmx.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- itmX GmbH is a Pforzheim-based German software vendor (founded January 2020) that builds the itmX crm suite - an enterprise CRM natively integrated with SAP ECC/S/4HANA and Microsoft 365 without middleware. It sells by direct enterprise field-sales and subscription licensing to DACH mid-sized companies in mechanical engineering, construction, and trade.
- Ownership category
- akta.pro rank
itmX industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where itmX is headquartered
LocationHeadquarters
- HQ city
- Pforzheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
itmX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License and Subscription (itmX crm suite): The company sells its CRM software suite (itmX crm suite) including modules for Sales, Marketing, Service, and Commerce. The product is positioned as an enterprise software solution integrated with SAP and Microsoft. Based on the website's B2B focus and demo-based sales motion, revenue is generated through software licensing and subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise CRM Suite — custom pricing based on scope and deployment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
itmX product offering
Product offeringCore offering
itmX develops and sells the itmX crm suite, a modular CRM and commerce software platform that natively integrates SAP (ECC and S/4HANA) with Microsoft 365 without additional middleware interfaces. The platform is supplemented by four functional modules covering sales, marketing, service, and commerce, plus additional experience and analytics add-ons, all enhanced by an AI-powered digital assistant. The offering is targeted at mid-sized and large B2B enterprises in the manufacturing, construction, and trade sectors of the DACH region.
Product overview
itmX offers a platform-plus-modules CRM architecture called the itmX crm suite. The core itmX crm suite connects SAP (ECC and S/4HANA) with Microsoft 365 without additional interfaces, and is supplemented by four functional modules: itmX sales, itmX marketing, itmX service, and itmX commerce. Beyond the suite, itmX provides extended experience modules including itmX webXperience (web frontend), itmX officeXperience (Outlook add-in), itmX realtimeXperience (real-time connectivity), and itmX projectXperience (project management). Additional modules include itmX business intelligence (based on Microsoft Power BI), itmX marketing automation (powered by Evalanche), and itmX product catalog (digital B2B catalog). The entire portfolio is positioned for mid-sized B2B companies, especially in mechanical engineering, construction, and trade sectors.
Differentiator
Problem solved
Functional benefit
Brands
- itmX crm suite: The core CRM product integrating SAP ERP/S/4HANA and Microsoft 365, covering marketing, sales, service, and commerce modules.
- itmX sales
- itmX marketing
- itmX service
- itmX commerce
- itmX realtimeXperience
- itmX webXperience
- itmX officeXperience
- itmX projectXperience
- itmX business intelligence
- itmX marketing automation
Products and services
- itmX crm suite Core CRM platform that natively integrates SAP (ECC and S/4HANA) with Microsoft 365 without additional middleware interfaces. Serves as the foundation of the itmX modular architecture for mid-sized and large B2B enterprises.
- itmX sales Functional module of the itmX crm suite providing sales force automation for B2B sales processes, targeted at sales teams in mid-sized and large enterprises using SAP and Microsoft 365.
- itmX marketing Functional module of the itmX crm suite providing marketing automation capabilities for B2B marketing campaigns, lead management, and customer engagement.
- itmX service Functional module of the itmX crm suite providing customer service and support capabilities for B2B service operations.
- itmX commerce Functional module of the itmX crm suite providing B2B commerce capabilities to support digital sales channels and commerce processes integrated with SAP and Microsoft 365.
- itmX webXperience Add-on module for the itmX crm suite providing web-based customer engagement and digital experience capabilities.
- itmX officeXperience Add-on module for the itmX crm suite providing Microsoft 365 / Office productivity integration and experience enhancements.
- itmX realtimeXperience Add-on module for the itmX crm suite providing real-time experience and live engagement capabilities.
- itmX projectXperience Add-on module for the itmX crm suite providing project-related experience and management capabilities.
- itmX business intelligence Add-on module for the itmX crm suite providing business intelligence, analytics, and reporting capabilities.
- itmX marketing automation Add-on module for the itmX crm suite providing marketing automation capabilities to extend the itmX marketing module.
- itmX product catalog Add-on module for the itmX crm suite providing product catalog management capabilities for B2B commerce and sales processes.
- itmX assistant AI-powered digital assistant embedded in the itmX crm suite that uses natural language processing, document intelligence, and emotion detection to automate B2B sales, marketing, service, and commerce tasks for users.
Quantifiable outcome
- On average, each sales employee saves 3.8 hours of manual data entry time per week by using the snapADDY tool integrated with itmX CRM (per snapADDY partnership info)
Companies that use itmX
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles1 record
itmX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature8 records
itmX partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- FT-solutions OHGminorPartnership in the areas of Business Intelligence and Data Warehouse. FT-solutions OHG combines innovative business intelligence software with close process consulting, bringing expertise in BI implementations to the itmX ecosystem.
- NTT DATA Business SolutionscoreNTT DATA Business Solutions (formerly itelligence AG) — itmX GmbH acquired the CRM business unit it.digital Solutions of itelligence AG (now NTT DATA Business Solutions) on January 1, 2020. This historical relationship and the SAP certification process connect itmX to the NTT DATA Business Solutions ecosystem of SAP partners.
- Theobald Software GmbHcorePartnership with Theobald Software GmbH for SAP data extraction and integration. Theobald Software is a leading provider of SAP integration solutions. This partnership enables itmX to leverage robust SAP connectivity for its CRM suite.
- SC-Networks GmbH (Evalanche)coreMarketing automation partnership powered by Evalanche. SC-Networks is ISO/IEC 27001 certified by TÜV Hessen and meets all EU GDPR requirements. The partnership provides itmX customers with enterprise-grade marketing automation including email marketing, lead scoring, and lead nurturing.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
itmX competitors and assessment
Company assessmentDirect peers
- SugarCRM: CRM platform vendor with sales, marketing and service automation that targets mid-market B2B buyers; comparable breadth of CRM functionality and integration-led positioning.
- CAS Software (CAS Genesis World): Long-established German CRM vendor focused on SME and mid-market Mittelstand in similar verticals (trade, services, manufacturing); directly comparable customer profile and DACH-centric GTM.
- BSI (BSI Business Systems Integration): Germany/Switzerland-based CRM suite vendor with strong DACH Mittelstand presence; competes head-to-head in the same verticals (manufacturing, trade, services) with mid-market and enterprise CRM offerings.
- update CRM (update software AG / NQC): DACH-based CRM platform with multi-module coverage and strong Mittelstand traction; directly comparable on breadth of CRM functionality and regional focus.
Broad incumbents
- HubSpot: Broad CRM + marketing automation platform with mid-market focus; relevant benchmark for itmX's combined sales/marketing/service automation value proposition at a much larger scale.
- Salesforce: Global CRM leader with sales, service, marketing and commerce clouds; competes for the same Mittelstand mid-market accounts and is a default benchmark in enterprise CRM evaluations.
- SAP Customer Experience (SAP Sales Cloud / SAP C/4HANA): SAP's own CRM suite for ERP customers; the very incumbent itmX positions against as SAP phases out legacy SAP CRM, making it the primary incumbent competitor in the target install base.
- Microsoft Dynamics 365: Microsoft's flagship CRM/ERP cloud suite, natively integrated with Microsoft 365, Teams and Power Platform — directly overlapping with itmX's Microsoft-native positioning at a much larger scale.
Emerging players
- Pipedrive: Sales-focused CRM with strong pipeline management UX; relevant comparable for itmX's sales-module emphasis and as a frequent substitute in mid-market evaluations.
- Zoho CRM: Broad CRM and business application suite targeting SMB and mid-market buyers with multi-module coverage; comparable on the breadth of the CRM suite and pricing sensitivity in mid-market deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
itmX social profiles
Digital presenceitmX compliance and trust
Trust signalCompliance3 records
itmX financial estimates
Financial estimateRevenue estimate
Valuation estimate
itmX leadership team
Management profileNumber of profiles
Profiles3 records
itmX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
itmX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about itmX
What does itmX do?
itmX develops and sells the itmX crm suite, a modular CRM and commerce software platform that natively integrates SAP (ECC and S/4HANA) with Microsoft 365 without additional middleware interfaces. The platform is supplemented by four functional modules covering sales, marketing, service, and commerce, plus additional experience and analytics add-ons, all enhanced by an AI-powered digital assistant. The offering is targeted at mid-sized and large B2B enterprises in the manufacturing, construction, and trade sectors of the DACH region.
Is itmX a public or private company?
itmX is a private company. It is classified as unknown and is currently operating.
When was itmX founded?
itmX was founded in 2020. It employs 101 to 250 people.
Where is itmX based?
itmX is headquartered in Pforzheim, Germany, in the Europe region.
How does itmX make money?
One revenue line is on record: software License and Subscription (itmX crm suite).
Who are itmX's main competitors?
Direct peers on record are SugarCRM, CAS Software (CAS Genesis World), BSI (BSI Business Systems Integration) and update CRM (update software AG / NQC). Broad incumbents are HubSpot, Salesforce, SAP Customer Experience (SAP Sales Cloud / SAP C/4HANA) and Microsoft Dynamics 365. Emerging players are Pipedrive and Zoho CRM.
Does itmX have an API?
No public API is recorded for itmX.
What industry is itmX in?
itmX's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 51321 and its SIC code is 7372.