Maxima Solutions

What Maxima Solutions does

Maxima Solutions is an India-based business-to-business contract manufacturer of beauty and personal care products, headquartered in Thane, Maharashtra, and operating four manufacturing facilities across Maharashtra (Thane, Asangaon, Bhiwandi) and Uttarakhand (Rudrapur). Founded in 2007 by Ravi Kamat and Alok Kamat, the company leverages 40+ years of inherited contract manufacturing expertise from Aero Pharma and runs an integrated, end-to-end production capability spanning concept, formulation, filling, packaging, labeling, and dispatch. Its manufacturing scope covers eye makeup, lip makeup, face makeup, skincare, personal care, haircare, men's grooming, and ancillary products (e.g., makeup removers), totaling 2,000+ SKUs.

The company monetizes through three service models: contract manufacturing (client supplies the formula, Maxima produces), ODM/OEM (Maxima's proprietary formulations produced under the client's brand), and a higher-touch ZTM (Zoom to Market) offering that bundles market intelligence, brand and product ideation, formulation, manufacturing, GTM strategy, and growth enablement. Pricing is quote-based, tied to formulation complexity, ingredients, packaging, and batch size, with MOQs typically between 1,000 and 5,000 units, enabling both enterprise-scale and emerging-brand engagements. The customer base of 150+ brands spans multinationals (Hindustan Unilever, Maybelline, Oriflame, H&M), Indian leaders (Colorbar), and startups and challenger brands, with private-label reach into salons and retailers.

Go-to-market is sales-led, direct, and digital, driven primarily through the website's inquiry forms ("Build Your Dream Product," "Partner With Us") and supplemented by social media presence on YouTube, Facebook, Instagram, and LinkedIn. Distribution is exclusively B2B, and the company is differentiated by a layered regulatory and ethical compliance stack including GMP, FDA 21 CFR Part 11, ISO 22716, SMETA 4-Pillar, and MUI Halal certifications, which supports cross-border contract manufacturing into EU, GCC, and US-regulated markets. The company remains privately held, with no disclosed institutional investors, funding rounds, acquisitions, subsidiaries, or public-market activity.

Name

Maxima Solutions

Legal name

Maxima Solutions

Website

https://maximasolutions.co.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxima Solutions is an India-based B2B contract manufacturer of beauty and personal care products, offering contract manufacturing, ODM/OEM, and ZTM end-to-end brand development services to 150+ global, Indian, and emerging brands across 50+ countries.

Ownership category

akta.pro rank

Product category

Beauty and Cosmetics Contract Manufacturing

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Contract manufacturing
• Private label cosmetics
• Beauty manufacturing
• Skincare OEM ODM
• Cosmetics contract manufacturing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Contract Manufacturing: Manufacturing services where客户提供配方，Maxima提供生产设施和制造能力。从配方到最终交付的全面管理，包括质量控制和合规性保证。
2. ODM/OEM Services: Original Design Manufacturing (ODM) and Original Equipment Manufacturing (OEM) where Maxima provides formula design under client's brand name. Revenue generated through product development and manufacturing fees.
3. ZTM (Zoom to Market): End-to-end brand building and development service covering insight, ideation, formulation, creation, and marketing — enabling brands to launch products from scratch with Maxima managing the entire process.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Maxima Solutions is a B2B contract manufacturer of beauty and personal care products, offering end-to-end manufacturing services across color cosmetics, skincare, personal care, haircare, and men's grooming. The company serves global beauty brands, Indian leaders, and emerging challenger brands through three service models: Contract Manufacturing (client formulations), ODM/OEM (Maxima formulations under client brands), and ZTM/Zoom to Market (end-to-end brand development from insight and ideation through formulation, manufacturing, GTM, and growth enablement).

Product overview

Maxima Solutions is a beauty and cosmetics contract manufacturing company offering a comprehensive portfolio of products and services. Their manufacturing portfolio spans eye makeup (Mascara, Eyeliner, Kajal, Eyebrow Enhancers, Eyeshadow, Eye Primer), lip makeup (Lip Balm, Lip Oil, Liquid Lipstick, Bullet Lipstick, Lip Gloss, Lip Liner, Lip Crayon, Lip Tint, Lip Primer, Lip Mousse, Lip Cream, Lip Scrub, Lip Sleeping Mask), face makeup (Foundation, Concealer, Contour, Bronzer, Highlighter, Tinted Moisturizer, All-in-One Palettes, Loose Powder, Blush, Compact, Primer, Setting Spray, Sindoor, Skin Tint, Strobe Cream, BB Cream, Facial Oil), skincare (Face Wash, Cleanser, Sunscreen, Cream/Gel, Serum, Lotion, Clay Mask, Toner, Under Eye Cream), personal care (Body Wash, Body Butter/Yogurt, Handwash, Body Scrub, Hand & Foot Cream), haircare (Shampoo, Conditioner, Hair Mask, Hair Gel, Hair Oil, Hair Serum), men's grooming (Face & Body Wash, Shower Gel, Beard Wash, Hair Styling Gel/Cream, Intimate Wash, Lip Lightening Balm, Face Cleanser, Beard Butter, Beard & Mustache Wax, Pre/Post Shave Balm, Men's Serum, Man Cream), and ancillary products (Makeup Remover Balm, Micellar Water/Bi-Phase, Nail Polish Remover). They also offer three service models: Contract Manufacturing (client formulations), ODM/OEM (Maxima's formulations under client brand), and ZTM (Zoom to Market) - an end-to-end brand development and launch service.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Manufacturing End-to-end manufacturing service for beauty brands using client-supplied formulations in Maxima's certified facilities, covering formulation review, filling, packaging, labelling, quality control, and dispatch.
• ODM/OEM Services Original Design Manufacturing and Original Equipment Manufacturing services where Maxima provides proprietary formula designs manufactured under the client's brand name across color cosmetics, skincare, personal care, haircare, and men's grooming.
• ZTM (Zoom to Market) Brand Development End-to-end brand development service for beauty brands, covering market intelligence, brand and product ideation, formulation, manufacturing, go-to-market strategy, and growth enablement — enabling clients to launch products from scratch with Maxima managing the entire process.

Quantifiable outcome

• 40+ years of manufacturing excellence
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kolmar Korea: Korean ODM/OEM leader in color cosmetics and skincare with extensive global brand partnerships. Closely mirrors Maxima's value proposition of providing proprietary formulations and turnkey manufacturing for beauty brands across mass and prestige tiers.
• Bo International: Indian third-party cosmetic and personal care manufacturer offering contract manufacturing, private label, and OEM/ODM services across skincare, haircare, and color cosmetics. Comparable as the most direct Indian competitor operating the same B2B contract manufacturing model for global and domestic beauty brands.
• Cosmax: World's largest cosmetics OEM/ODM manufacturer headquartered in South Korea, producing color cosmetics, skincare, hair care, and personal care for global and indie brands. Maxima operates the same B2B contract manufacturing model targeting beauty brands, making Cosmax the most relevant large-scale comparable.
• MANA Products: New York–based contract manufacturer developing and producing color cosmetics and skincare for both emerging indie brands and established multinationals. Comparable business model — full-service from formulation through filling — for the same indie-to-mass segment that Maxima targets via ZTM and Contract Manufacturing.
• Ancorotti Cosmetics: Italy-headquartered contract manufacturer specializing in mass-market color cosmetics — mascara, lip products, face — for global brand owners. Highly comparable to Maxima given the shared focus on volume color cosmetics and OEM/ODM delivery for multinational beauty brands.
• Intercos: Italian global contract manufacturer serving color cosmetics, skincare, hair care, and personal care for prestige and emerging brands. Comparable as an integrated private-label beauty manufacturer with proprietary formulation capabilities similar to Maxima's ODM offering.

Broad incumbents

• KDC/One: Global formulator and manufacturer of beauty, personal care, and home care products across North America and Europe. Comparable as a large diversified contract manufacturer in personal care; broader category footprint than Maxima but same core service model.
• McBride: UK-headquartered private label manufacturer of household, personal care, and beauty products for retail brands across Europe. Comparable as a long-tenured private-label and contract manufacturer in adjacent personal-care categories, though with greater focus on household than color cosmetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MaximaSolutions-t7
• Facebookfacebook.com/Maxima-Solutions-106439048501329
• LinkedInlinkedin.com/company/maxima-solutions
• Instagraminstagram.com/maxima_solutions_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxima Solutions