Centre For Psychology and Emotional Health

What Centre For Psychology and Emotional Health does

Centre For Psychology and Emotional Health (CPEH) is a Toronto-based, privately-held psychology practice founded in 2003 that delivers evidence-based psychotherapy and psychological assessments to adults, couples, families, children, and adolescents, with a specific clinical focus on Emotion Focused Therapy (EFT). In-person services are delivered from a single Yorkville office at 1200 Bay Street, Suite 403, while virtual therapy is offered to clients residing in Ontario, Nova Scotia, New Brunswick, Quebec, and Prince Edward Island. The Centre also provides specialized assessments (ADHD, psychoeducational, gender-affirming, psychodiagnostic) and serves LGBT2Q+ and other marginalized communities with culturally responsive care.

The company operates two distinct business lines on a single brand. The clinical line monetizes therapy and assessment services on a fee-per-session basis, paid by credit card or e-transfer, with optional extended health insurance reimbursement; it acquires clients through self-referrals, physician referrals, and direct-to-consumer booking via the Jane App platform, with a Client Care Team-led matching process. The education and training line runs through the Greenberg Institute of Emotion Focused Therapy (GIEFT) — an ISEFT-recognized training institute co-founded with EFT originator Dr. Leslie Greenberg — selling multi-level EFT certification, workshops, masterclasses, on-demand e-learning modules, and clinical internships; it targets practicing therapists, graduate students, and supervisors. A Low-Cost Virtual Counselling Clinic at $45/session, operated with supervised MSW students from the University of Toronto, adds a third tier targeting price-sensitive Ontario adults.

The practice does not disclose a proprietary technology platform; operations rely on third-party tooling (Jane App for scheduling, secure video conferencing for telehealth) and the underlying asset is human clinical expertise concentrated in its founder Dr. Serine Warwar and consultant Dr. Leslie Greenberg. GTM is primarily organic — website, physician referral network, mailing list, social media, and parent workshops — with no disclosed paid acquisition or external investors, consistent with a founder-owned specialist practice rather than a venture-backed platform.

Name

Centre For Psychology and Emotional Health

Legal name

Centre for Psychology and Emotional Health

Website

https://cpeh.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Centre For Psychology and Emotional Health is a Toronto-based psychology practice founded in 2003 that delivers evidence-based therapy and psychological assessments for adults, couples, families, and children, while operating the Greenberg Institute of Emotion Focused Therapy to train and certify therapists.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYEDAJALAG

Mental Health Counseling & Therapy Services (K–12)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

Keywords

• Psychological therapy services
• Emotion focused therapy
• Psychological assessment services
• Therapist training certification
• Mental health counseling

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Session Fees: Clients pay per session for psychotherapy and assessment services. Session fees are not publicly disclosed on the website; clients are advised to check with their extended health insurance providers for reimbursement eligibility. OHIP does not cover psychological services provided by registered Psychologists, Psychological Associates, and Social Workers. Fees are payable after each appointment by credit card or e-transfer.
2. Low-Cost Virtual Counselling Clinic: A partnership with the Factor-Inwentash Faculty of Social Work at the University of Toronto offers 12 structured CBT sessions at $45 per session, delivered by supervised MSW students from September 2026 to April 2027. This generates modest per-session revenue from a distinct service tier.
3. Training, Workshops & Education: The Centre generates revenue through fee-based workshops, EFT certification trainings, e-learning courses, and masterclasses for mental health professionals. Cancellation and refund policies indicate tiered pricing with administrative fees for cancellations. This represents a B2B revenue stream targeting therapists-in-training and practicing clinicians.
4. Parent Workshops: Fee-based parent workshops such as the '10 Skills to Help Manage Your Child and Teen's Difficult Behaviours' workshop at $30 plus applicable taxes, including a 30-minute live Q&A and free eBook.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Centre for Psychology and Emotional Health provides evidence-based psychotherapy and psychological assessment services for adults, couples, families, children, and adolescents, delivered both in-person at its Toronto office and virtually across five Canadian provinces. It also operates the Greenberg Institute of Emotion Focused Therapy (GIEFT), a recognized training institute offering EFT certification, workshops, and e-learning courses for mental health professionals, and runs a Low-Cost Virtual Counselling Clinic in partnership with the University of Toronto.

Product overview

The Centre for Psychology and Emotional Health operates as a multi-service mental health practice offering therapy and assessment services for adults, children, adolescents, couples, and families. The core clinical services include individual therapy, relationship/couples therapy, and psychological assessments delivered both in-person at their Toronto office and virtually across multiple provinces. They also operate the Greenberg Institute of Emotion Focused Therapy (GIEFT), a recognized training institute offering EFT certification programs and professional development workshops. Additional offerings include a Low-Cost Virtual Counselling Clinic in partnership with the University of Toronto, E-Learning modules for therapist education, and parent workshops for child behaviour management. The practice utilizes evidence-based therapeutic approaches including Emotion Focused Therapy (EFT), Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and mindfulness-based interventions.

Differentiator

Problem solved

Functional benefit

Brands

• Greenberg Institute of Emotion Focused Therapy (GIEFT): A recognized training institute by the International Society for Emotion Focused Therapy (ISEFT), offering EFT therapy certification and education for therapists seeking to develop their EFT skills.

Products and services

• Adult Therapy and Psychological Assessments
• Child and Adolescent Therapy and Assessments
• Client Workshops and Support Groups
• Low-Cost Virtual Counselling Clinic
• Greenberg Institute of Emotion Focused Therapy (GIEFT) Training and Certification
• E-Learning (On Demand)
• Parent Workshops

Quantifiable outcome

• Emotion Focused Therapy (EFT) is an evidence-based approach with extensive research supporting its efficacy for depression, anxiety, trauma, emotional injuries, and relationship difficulties in individuals and couples.

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• York University (EFT Clinic)coreStrategic or Co-development PartnerThe Centre serves as a satellite training centre for the Emotion Focused Therapy Clinic at York University. This partnership enables the delivery of EFT training, clinical internship opportunities for graduate students, and ongoing education in emotion-focused approaches. Dr. Serine Warwar serves as Director of the York University EFT Clinic.
• Factor-Inwentash Faculty of Social Work, University of TorontocoreStrategic or Co-development PartnerThe Centre has partnered with the Factor-Inwentash Faculty of Social Work at the University of Toronto to deliver a Low-Cost Virtual Counselling Clinic from September 2026 to April 2027. Senior MSW students provide 12 structured CBT sessions at $45 per session under the supervision of licensed senior clinicians from the Centre.
• International Society for Emotion Focused Therapy (ISEFT)coreStrategic or Co-development PartnerThe Greenberg Institute of Emotion Focused Therapy (EFT), housed at the Centre, is a recognized training institute of the International Society for Emotion Focused Therapy (ISEFT), founded in 2011. ISEFT accreditation enables the Centre to offer EFT certification programs for therapists.
• Dr. Leslie Greenberg (Co-Founder of EFT)coreStrategic or Co-development PartnerDr. Leslie Greenberg, co-developer of Emotion Focused Therapy for individuals and couples, is Co-Founder and Consultant of the Greenberg Institute of EFT at the Centre. He is Distinguished Research Professor Emeritus at York University and continues to contribute to EFT training and research through the Centre.
• Dr. Serine Warwar (Co-Founder of EFT)coreStrategic or Co-development PartnerDr. Serine Warwar is the Director & Co-Founder of the Centre and Co-Founder and Director of the Greenberg Institute of Emotion Focused Therapy. She also serves as Director of the EFT Clinic at York University. Her research and clinical work in EFT directly informs the Centre's treatment protocols and training programs.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Talkspace: Global online therapy platform offering individual, couples, and teen therapy via subscription. Comparable as a scaled virtual therapy competitor in the same client segment, with B2B (employer/insurer) channels overlapping CPEH's referral pathways.
• Bellwood Health Services: Toronto-based mental health, addiction, and trauma treatment provider offering outpatient and residential programs. Comparable for therapy and assessment services serving similar adult and family demographics in Ontario.
• BetterHelp: Global teletherapy marketplace with unlimited-message and live-session plans. Comparable as a virtual therapy provider competing for the same Canadian adult/couples demand at lower price points and much larger scale.
• Homewood Health: Large Canadian mental health and addictions provider with outpatient, residential, and EAP programs. Comparable as a Canadian mental health services incumbent operating across treatment intensity levels with employer and insurer contracts.
• Maple: Canadian virtual care platform offering primary care, mental health, and specialty consults across provinces. Comparable as a Canadian telehealth provider serving overlapping client demand for virtual therapy, though broader in scope.

Direct peers

• SickKids Centre for Community Mental Health: Toronto-based child and adolescent mental health clinic offering therapy, assessments, and group programs. Comparable for CPEH's child/adolescent therapy and psychoeducational/ADHD assessment service line.
• Inkblot Therapy: Canadian virtual therapy platform connecting clients with licensed therapists across provinces. Comparable as a Canadian teletherapy provider serving a similar adult, couples, and family segment with insurance and direct-pay billing.
• York University Emotion Focused Therapy Clinic: University-affiliated EFT training and therapy clinic that operates as a satellite alongside CPEH and shares clinical leadership (Dr. Serine Warwar is Director of both). Directly comparable as a specialty EFT therapy and training provider in Toronto.
• Centre for Interpersonal Relationships (CFIR): Toronto outpatient psychology practice offering individual, couples, and group therapy plus psychological assessments and clinical training. Highly comparable as a multi-service private psychology practice in the same city and client demographic.
• CBT Associates: Toronto-area psychology practice delivering evidence-based outpatient therapy (CBT, DBT, ACT) and psychological assessments. Comparable as a multi-modality private therapy practice serving adults, couples, children, and adolescents in a similar premium urban segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cpeh.ca
• LinkedInlinkedin.com/company/centre-for-psychology-and-emotional-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre For Psychology and Emotional Health