B and H Distributors

What B and H Distributors does

B & H Distributors is a privately held, family-run wholesale distributor of bakery and restaurant supply products headquartered in Hayward, California. The company serves bakeries, coffee shops and cafes, and restaurants across Northern California, delivering from a single warehouse facility at 30768 San Antonio St. using an owned fleet and experienced drivers. Its product portfolio is organized into two categories — Ingredients (bakery ingredients, coffee and tea, fillings and icings, flavorings, frozen foods, flours and mixes, shortening and oils, sugar, toppings and seasonings, and yeast) and Supplies (bags, boxes, cups and lids, napkins and utensils, and paper goods).

The business operates a hybrid distribution-and-private-label model. Beyond reselling category-leading third-party brands — Pillsbury, General Mills, Bunge, Cargill, C&H Sugar, Dart, Red Star, Saf, Guittard, Stash, and Supreme — B&H markets its own branded line of mixes, fillings, shortenings, frozen foods, and packaging, co-developed with professional food scientists and contract manufacturers. The company's GTM motion is sales-led and relationship-driven: a direct field sales team, quote-based B2B wholesale pricing, and a long-tenured (15-20 years) customer service group handle order capture, while delivery is executed in-house. Digital channels are limited to a product-catalog website, contact and quote forms, newsletter signup, and an e-bill payment portal.

Revenue is generated purely from wholesale product sales on transactional, quote-based terms; no subscription, SaaS, or platform model is present. The customer base is fragmented across SMB bakery and foodservice accounts with no disclosed anchor customers or enterprise contracts. The company has been operating since 1991, holds RSPO Shared Responsibility certification for palm oil sourcing, and is privately held with no disclosed investors, funding events, M&A activity, or leadership changes.

Name

B and H Distributors

Legal name

B and H Distributors

Website

https://bandhdistributor.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

B & H Distributors is a family-run, Hayward-based wholesale distributor of bakery ingredients, frozen foods, foodservice supplies, and its own B&H branded product line, serving bakeries, coffee shops, and restaurants across Northern California via an owned delivery fleet.

Ownership category

akta.pro rank

Product category

Bakery & Foodservice Supply Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers) (AFAIAFAD)

akta.pro secondary industries

Bakery & Ingredients Wholesale Distribution (CRAOAAAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Bakery supply distribution
• Wholesale bakery ingredients
• Foodservice supplies wholesale
• Commercial bakery products
• Frozen bakery foods

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution: Wholesale distribution of bakery ingredients, foodservice supplies, frozen foods, and beverages to bakeries and restaurants in Northern California. Products sold in bulk quantities (50lb bags, wholesale cases) with B2B pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

B and H Distributors is a family-run wholesale distributor based in Hayward, California that supplies bakery ingredients, foodservice supplies, frozen foods, and beverages to bakeries, coffee shops, and restaurants across Northern California. The company offers both third-party branded products (Pillsbury, General Mills, Red Star, Saf, Dart, Bunge, Cargill, C & H, Guittard, Stash) and its own B & H branded mixes, fillings, shortenings, and supplies formulated with professional food scientists, delivered via its own fleet.

Product overview

B & H Distributors is a Northern California bakery and donut supply distributor operating as a family-owned business. The company offers a comprehensive portfolio of two main product categories: Ingredients (including bakery ingredients, coffee and tea, fillings and icings, flavoring, frozen foods, flour and mixes, shortening and oil, sugar, toppings and seasonings, and yeast) and Supplies (including bags, boxes, cups and lids, napkins and utensils, and paper goods). Their own branded products include B & H mixes, fillings, shortenings, and frozen foods, while also distributing third-party brands such as Pillsbury, General Mills, Red Star, Saf, Dart, Bunge, Cargill, C & H, Spreckels, Stash, Guittard, and J & J. The company serves bakeries, restaurants, and coffee shops with a focus on professional food scientists formulating products for optimal taste, texture, and shelf life.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery Ingredients Essential baking ingredients including dry milk, malt, molasses, cocoa powder, chocolate cookie drops, frozen blueberries, and whipped toppings for commercial bakeries.
• Coffee and Tea Premium whole bean coffees including Supreme, Kona, French Roast, Espresso, and Decaf varieties; Stash brand teas (English Breakfast, Earl Grey, Chamomile, Green Tea); plus non-dairy creamer, filters, and wood stirrers.
• Fillings and Icings Sweet and savory fillings including Bavarian Cream, Raspberry, Vienna Creme, Lemon Drop, Pineapple, and Cream Cheese; fruit icings and glazes; chocolate fudge base for donuts and pastries.
• Flavoring Liquid flavorings and extracts (Cheesecake, Maple, Vanilla, Butter, Banana, Coconut, Lemon, Orange, Almond, Caramel) plus food color shades in Yellow, Pink, and Red.
• Frozen Foods Ready-to-bake and ready-to-serve frozen pastries (croissants plain and filled, turnovers, puff pastry, cookies, cinnamon rolls), cheesecakes (NY Style, Chocolate Fudge, Dulce de Leche, Pumpkin), and cakes (8-inch round and half sheet).
• Flour & Mixes B & H branded donut and cake mixes formulated with food scientists for taste, texture, and shelf life; also distributes Pillsbury, Multifoods, and General Mills flours (Golden Gate Flour, Supreme High Gluten, All Trumps).
• Shortening & Oil Corn syrup, zero trans-fat shortening, all-purpose shortening, butter blends, bakers margarine, and oils (canola, soy salad oil); B & H confirms RSPO Shared Responsibility compliance for palm oil products.
• Sugar Sugar offerings from C & H, Western, and Spreckels: white crystal, baker's special, powdered, brown, yellow brown, granulated, royal donut glaze, and frost & glaze varieties.
• Toppings & Seasonings Sweetened flake coconut, California select raisins, spices (cinnamon, black pepper, cayenne), nuts (peanuts, walnuts, almonds), and colored sprinkles in rainbow, chocolate, and assorted colors.
• Yeast Wet yeast (Red Star), instant dry yeast (Saf), double-acting baking powder (AB Maur/Red Star), and dough conditioners (B & H 500, Puratos S-500).
• Bags White paper bags including #4, #6, #8, and sandwich bags sized for distributing donuts, bagels, egg rolls, and pastries.
• Boxes Cake and bakery boxes from 8x8 to 14x14 inches, half sheet and full sheet sizes, in pink and white colors.
• Cups and Lids Dart foam cups (8oz-32oz), Dart poly-lined paper cups (12oz, 16oz, 20oz), B & H gourmet print cups, matching lids, travel lids, soup cups, and yogurt lids.
• Napkins and Utensils Tallfold and lowfold dispenser napkins, 2-ply dinner napkins, individually wrapped moist towelettes, and tabletop X-NAP dispensers.
• Paper Goods Pan liners, baking cups, freezer paper, wax wrap, fryer filters, cake display pads, and decorative gold circle and sheet boards.

Quantifiable outcome

• Products held at highest standard for freshness and performance
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered minor and core.

• RSPO (Roundtable on Sustainable Palm Oil)minorOthersB&H Bakery Distributors confirm implementation of RSPO Shared Responsibility requirements in palm oil related operations, indicating compliance with sustainable palm oil sourcing standards.
• PillsburycoreChannel Partner/ Reseller/ DistributorDistributor of Pillsbury branded products including donut mixes, puff pastry, cookies, croissants, and cake mixes.
• General MillscoreChannel Partner/ Reseller/ DistributorDistributor of General Mills branded flours including Golden Gate Flour, Rice Flour, Supreme Hy Gluten, Whole Wheat, and various specialty flours.
• BungecoreChannel Partner/ Reseller/ DistributorDistributor of Bunge branded oils, margarine, and butter blends including Canola Oil, Soy Salad Oil, Baker Margarine, and All Purpose Shortening.
• CargillcoreChannel Partner/ Reseller/ DistributorDistributor of Cargill branded products including corn syrup and Zero Trans Fat All Purpose Shortening under B&H brand.
• Red StarcoreChannel Partner/ Reseller/ DistributorDistributor of Red Star branded yeast products including Wet Yeast and Double Acting Baking Powder.
• SafcoreChannel Partner/ Reseller/ DistributorDistributor of Saf branded Instant Dry Yeast for bakery leavening applications.
• PuratosminorChannel Partner/ Reseller/ DistributorDistributor of Purato S-500 yeast product.
• C & H SugarcoreChannel Partner/ Reseller/ DistributorDistributor of C & H branded sugars including White Crystal Sugar, Baker Special Sugar, Powder Sugar, and Brown Sugars.
• Western SugarminorChannel Partner/ Reseller/ DistributorDistributor of Western Granulated Sugar.
• SpreckelsminorChannel Partner/ Reseller/ DistributorDistributor of Spreckels Crystal Icing Sugar.
• Supreme CoffeecoreChannel Partner/ Reseller/ DistributorDistributor of Supreme branded whole bean coffees including Finest, Decaf, Kona, Espresso, and various dark roasts.
• Stash TeacoreChannel Partner/ Reseller/ DistributorDistributor of Stash branded teas including English Breakfast, Earl Grey, Chamomile, Green Tea, Peppermint, and specialty flavors.
• GuittardcoreChannel Partner/ Reseller/ DistributorDistributor of Guittard branded chocolate products including Old Dutch Cocoa Powder and Chocolate Cookie Drops.
• Fleischmann'sminorChannel Partner/ Reseller/ DistributorDistributor of Fleischmann's Dry Malt for bakery applications.
• Dart Container CorporationcoreChannel Partner/ Reseller/ DistributorDistributor of Dart branded foam cups, paper cups, and lids in various sizes for hot and cold beverages.
• J & J FoodsminorChannel Partner/ Reseller/ DistributorDistributor of J & J branded frozen cheesecakes including New York Cheesecake and Chocolate Fudge varieties.
• La Bon VieminorChannel Partner/ Reseller/ DistributorDistributor of La Bon Vie Butter Croissants.
• Multi-FoodsminorChannel Partner/ Reseller/ DistributorDistributor of Multi-Foods Red Velvet Cake Mix and snack products.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Imperial Dade: Large foodservice and janitorial distribution platform serving bakeries, restaurants, and institutions across the US. Overlaps with B&H on disposables (cups, lids, napkins, paper goods) and select ingredients, with similar route-based delivery.
• Performance Food Group (PFG / Vistar): Large multi-segment foodservice distributor (Vistar for convenience/specialty channels) supplying bakeries, restaurants, and vending operators. Comparable on ingredient distribution at scale but operates across much broader geographies and channels than B&H.
• Sysco: Largest broadline foodservice distributor in North America, supplying restaurants, bakeries, and institutional buyers with both ingredients and disposables. While it carries some bakery lines, it is not specialty-focused and serves a much broader customer base than B&H.
• US Foods: Major broadline foodservice distributor offering broad assortments of bakery ingredients, frozen pastries, and disposables to restaurants and bakeries. Comparable broad coverage but lacks B&H's specialty depth in independent donut/bakery operators.
• Gordon Food Service: Broadline foodservice distributor serving independent restaurants, bakeries, and institutions across North America. Overlaps with B&H on bakery ingredients and disposables but operates at substantially larger scale and broader geography.
• Shamrock Foods: Foodservice distributor supplying restaurants, bakeries and institutional buyers with ingredients and disposables across the western US. Comparable product breadth but broader geographic footprint than B&H.
• Restaurant Depot: Cash-and-carry wholesale club supplying restaurants, bakeries, and foodservice operators with bulk ingredients and disposables. Different channel (self-service pickup vs. B&H's delivery) but overlapping product catalog and customer profile.
• Ben E. Keith Foods: Regional broadline foodservice distributor serving independent restaurants and bakeries across the southern and western US. Comparable ingredient + disposable bundle, but larger scale and broader customer set than B&H's Northern California focus.
• Smart Foodservice (formerly Cash & Carry): Cash-and-carry foodservice wholesaler operating warehouse stores across the western US, supplying independent restaurants and bakeries. Overlaps with B&H on bulk ingredients and disposables but uses a self-service club channel.

Direct peers

• BakeMark: Specialty bakery ingredient and supplies distributor serving bakeries, donut shops and foodservice operators across the western US. Directly comparable to B&H in product mix (flour, mixes, fillings, frozen pastries, disposables) and customer base of independent and mid-market bakeries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bhbakerydist
• LinkedInlinkedin.com/company/b-h-distributor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B and H Distributors