B and H Distributors
B & H Distributors is a family-run, Hayward-based wholesale distributor of bakery ingredients, frozen foods, foodservice supplies, and its own B&H branded product line, serving bakeries, coffee shops, and restaurants across Northern California via an owned delivery fleet.
- Company typePrivate
- Founded1991
- HeadquartersHayward, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What B and H Distributors does
B & H Distributors is a privately held, family-run wholesale distributor of bakery and restaurant supply products headquartered in Hayward, California. The company serves bakeries, coffee shops and cafes, and restaurants across Northern California, delivering from a single warehouse facility at 30768 San Antonio St. using an owned fleet and experienced drivers. Its product portfolio is organized into two categories — Ingredients (bakery ingredients, coffee and tea, fillings and icings, flavorings, frozen foods, flours and mixes, shortening and oils, sugar, toppings and seasonings, and yeast) and Supplies (bags, boxes, cups and lids, napkins and utensils, and paper goods).
The business operates a hybrid distribution-and-private-label model. Beyond reselling category-leading third-party brands — Pillsbury, General Mills, Bunge, Cargill, C&H Sugar, Dart, Red Star, Saf, Guittard, Stash, and Supreme — B&H markets its own branded line of mixes, fillings, shortenings, frozen foods, and packaging, co-developed with professional food scientists and contract manufacturers. The company's GTM motion is sales-led and relationship-driven: a direct field sales team, quote-based B2B wholesale pricing, and a long-tenured (15-20 years) customer service group handle order capture, while delivery is executed in-house. Digital channels are limited to a product-catalog website, contact and quote forms, newsletter signup, and an e-bill payment portal.
Revenue is generated purely from wholesale product sales on transactional, quote-based terms; no subscription, SaaS, or platform model is present. The customer base is fragmented across SMB bakery and foodservice accounts with no disclosed anchor customers or enterprise contracts. The company has been operating since 1991, holds RSPO Shared Responsibility certification for palm oil sourcing, and is privately held with no disclosed investors, funding events, M&A activity, or leadership changes.
B and H Distributors firmographics
Firmographics- Name
- B and H Distributors
- Legal name
- B and H Distributors
- Website
- https://bandhdistributor.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B & H Distributors is a family-run, Hayward-based wholesale distributor of bakery ingredients, frozen foods, foodservice supplies, and its own B&H branded product line, serving bakeries, coffee shops, and restaurants across Northern California via an owned delivery fleet.
- Ownership category
- akta.pro rank
B and H Distributors industry classification
Industry- Product category
- Bakery & Foodservice Supply Distribution
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449), Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers) (AFAIAFAD)
- akta.pro secondary industries
- Bakery & Ingredients Wholesale Distribution (CRAOAAAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)
Keywords
Where B and H Distributors is headquartered
LocationHeadquarters
- HQ city
- Hayward
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B and H Distributors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Distribution: Wholesale distribution of bakery ingredients, foodservice supplies, frozen foods, and beverages to bakeries and restaurants in Northern California. Products sold in bulk quantities (50lb bags, wholesale cases) with B2B pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | B2B wholesale pricing via quote request |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
B and H Distributors product offering
Product offeringCore offering
B and H Distributors is a family-run wholesale distributor based in Hayward, California that supplies bakery ingredients, foodservice supplies, frozen foods, and beverages to bakeries, coffee shops, and restaurants across Northern California. The company offers both third-party branded products (Pillsbury, General Mills, Red Star, Saf, Dart, Bunge, Cargill, C & H, Guittard, Stash) and its own B & H branded mixes, fillings, shortenings, and supplies formulated with professional food scientists, delivered via its own fleet.
Product overview
B & H Distributors is a Northern California bakery and donut supply distributor operating as a family-owned business. The company offers a comprehensive portfolio of two main product categories: Ingredients (including bakery ingredients, coffee and tea, fillings and icings, flavoring, frozen foods, flour and mixes, shortening and oil, sugar, toppings and seasonings, and yeast) and Supplies (including bags, boxes, cups and lids, napkins and utensils, and paper goods). Their own branded products include B & H mixes, fillings, shortenings, and frozen foods, while also distributing third-party brands such as Pillsbury, General Mills, Red Star, Saf, Dart, Bunge, Cargill, C & H, Spreckels, Stash, Guittard, and J & J. The company serves bakeries, restaurants, and coffee shops with a focus on professional food scientists formulating products for optimal taste, texture, and shelf life.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakery Ingredients Essential baking ingredients including dry milk, malt, molasses, cocoa powder, chocolate cookie drops, frozen blueberries, and whipped toppings for commercial bakeries.
- Coffee and Tea Premium whole bean coffees including Supreme, Kona, French Roast, Espresso, and Decaf varieties; Stash brand teas (English Breakfast, Earl Grey, Chamomile, Green Tea); plus non-dairy creamer, filters, and wood stirrers.
- Fillings and Icings Sweet and savory fillings including Bavarian Cream, Raspberry, Vienna Creme, Lemon Drop, Pineapple, and Cream Cheese; fruit icings and glazes; chocolate fudge base for donuts and pastries.
- Flavoring Liquid flavorings and extracts (Cheesecake, Maple, Vanilla, Butter, Banana, Coconut, Lemon, Orange, Almond, Caramel) plus food color shades in Yellow, Pink, and Red.
- Frozen Foods Ready-to-bake and ready-to-serve frozen pastries (croissants plain and filled, turnovers, puff pastry, cookies, cinnamon rolls), cheesecakes (NY Style, Chocolate Fudge, Dulce de Leche, Pumpkin), and cakes (8-inch round and half sheet).
- Flour & Mixes B & H branded donut and cake mixes formulated with food scientists for taste, texture, and shelf life; also distributes Pillsbury, Multifoods, and General Mills flours (Golden Gate Flour, Supreme High Gluten, All Trumps).
- Shortening & Oil Corn syrup, zero trans-fat shortening, all-purpose shortening, butter blends, bakers margarine, and oils (canola, soy salad oil); B & H confirms RSPO Shared Responsibility compliance for palm oil products.
- Sugar Sugar offerings from C & H, Western, and Spreckels: white crystal, baker's special, powdered, brown, yellow brown, granulated, royal donut glaze, and frost & glaze varieties.
- Toppings & Seasonings Sweetened flake coconut, California select raisins, spices (cinnamon, black pepper, cayenne), nuts (peanuts, walnuts, almonds), and colored sprinkles in rainbow, chocolate, and assorted colors.
- Yeast Wet yeast (Red Star), instant dry yeast (Saf), double-acting baking powder (AB Maur/Red Star), and dough conditioners (B & H 500, Puratos S-500).
- Bags White paper bags including #4, #6, #8, and sandwich bags sized for distributing donuts, bagels, egg rolls, and pastries.
- Boxes Cake and bakery boxes from 8x8 to 14x14 inches, half sheet and full sheet sizes, in pink and white colors.
- Cups and Lids Dart foam cups (8oz-32oz), Dart poly-lined paper cups (12oz, 16oz, 20oz), B & H gourmet print cups, matching lids, travel lids, soup cups, and yogurt lids.
- Napkins and Utensils Tallfold and lowfold dispenser napkins, 2-ply dinner napkins, individually wrapped moist towelettes, and tabletop X-NAP dispensers.
- Paper Goods Pan liners, baking cups, freezer paper, wax wrap, fryer filters, cake display pads, and decorative gold circle and sheet boards.
Quantifiable outcome
- Products held at highest standard for freshness and performance
- +1 more outcomes
Companies that use B and H Distributors
Customer profileSegments3 records
Ideal customer profiles3 records
B and H Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
B and H Distributors partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- RSPO (Roundtable on Sustainable Palm Oil)minorB&H Bakery Distributors confirm implementation of RSPO Shared Responsibility requirements in palm oil related operations, indicating compliance with sustainable palm oil sourcing standards.
- PillsburycoreDistributor of Pillsbury branded products including donut mixes, puff pastry, cookies, croissants, and cake mixes.
- General MillscoreDistributor of General Mills branded flours including Golden Gate Flour, Rice Flour, Supreme Hy Gluten, Whole Wheat, and various specialty flours.
- BungecoreDistributor of Bunge branded oils, margarine, and butter blends including Canola Oil, Soy Salad Oil, Baker Margarine, and All Purpose Shortening.
- CargillcoreDistributor of Cargill branded products including corn syrup and Zero Trans Fat All Purpose Shortening under B&H brand.
- Red StarcoreDistributor of Red Star branded yeast products including Wet Yeast and Double Acting Baking Powder.
- SafcoreDistributor of Saf branded Instant Dry Yeast for bakery leavening applications.
- PuratosminorDistributor of Purato S-500 yeast product.
- C & H SugarcoreDistributor of C & H branded sugars including White Crystal Sugar, Baker Special Sugar, Powder Sugar, and Brown Sugars.
- Western SugarminorDistributor of Western Granulated Sugar.
- SpreckelsminorDistributor of Spreckels Crystal Icing Sugar.
- Supreme CoffeecoreDistributor of Supreme branded whole bean coffees including Finest, Decaf, Kona, Espresso, and various dark roasts.
- Stash TeacoreDistributor of Stash branded teas including English Breakfast, Earl Grey, Chamomile, Green Tea, Peppermint, and specialty flavors.
- GuittardcoreDistributor of Guittard branded chocolate products including Old Dutch Cocoa Powder and Chocolate Cookie Drops.
- Fleischmann'sminorDistributor of Fleischmann's Dry Malt for bakery applications.
- Dart Container CorporationcoreDistributor of Dart branded foam cups, paper cups, and lids in various sizes for hot and cold beverages.
- J & J FoodsminorDistributor of J & J branded frozen cheesecakes including New York Cheesecake and Chocolate Fudge varieties.
- La Bon VieminorDistributor of La Bon Vie Butter Croissants.
- Multi-FoodsminorDistributor of Multi-Foods Red Velvet Cake Mix and snack products.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
B and H Distributors competitors and assessment
Company assessmentBroad incumbents
- Imperial Dade: Large foodservice and janitorial distribution platform serving bakeries, restaurants, and institutions across the US. Overlaps with B&H on disposables (cups, lids, napkins, paper goods) and select ingredients, with similar route-based delivery.
- Performance Food Group (PFG / Vistar): Large multi-segment foodservice distributor (Vistar for convenience/specialty channels) supplying bakeries, restaurants, and vending operators. Comparable on ingredient distribution at scale but operates across much broader geographies and channels than B&H.
- Sysco: Largest broadline foodservice distributor in North America, supplying restaurants, bakeries, and institutional buyers with both ingredients and disposables. While it carries some bakery lines, it is not specialty-focused and serves a much broader customer base than B&H.
- US Foods: Major broadline foodservice distributor offering broad assortments of bakery ingredients, frozen pastries, and disposables to restaurants and bakeries. Comparable broad coverage but lacks B&H's specialty depth in independent donut/bakery operators.
- Gordon Food Service: Broadline foodservice distributor serving independent restaurants, bakeries, and institutions across North America. Overlaps with B&H on bakery ingredients and disposables but operates at substantially larger scale and broader geography.
- Shamrock Foods: Foodservice distributor supplying restaurants, bakeries and institutional buyers with ingredients and disposables across the western US. Comparable product breadth but broader geographic footprint than B&H.
- Restaurant Depot: Cash-and-carry wholesale club supplying restaurants, bakeries, and foodservice operators with bulk ingredients and disposables. Different channel (self-service pickup vs. B&H's delivery) but overlapping product catalog and customer profile.
- Ben E. Keith Foods: Regional broadline foodservice distributor serving independent restaurants and bakeries across the southern and western US. Comparable ingredient + disposable bundle, but larger scale and broader customer set than B&H's Northern California focus.
- Smart Foodservice (formerly Cash & Carry): Cash-and-carry foodservice wholesaler operating warehouse stores across the western US, supplying independent restaurants and bakeries. Overlaps with B&H on bulk ingredients and disposables but uses a self-service club channel.
Direct peers
- BakeMark: Specialty bakery ingredient and supplies distributor serving bakeries, donut shops and foodservice operators across the western US. Directly comparable to B&H in product mix (flour, mixes, fillings, frozen pastries, disposables) and customer base of independent and mid-market bakeries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
B and H Distributors social profiles
Digital presenceB and H Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
B and H Distributors leadership team
Management profileNumber of profiles
Profiles1 record
B and H Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B and H Distributors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B and H Distributors
What does B and H Distributors do?
B and H Distributors is a family-run wholesale distributor based in Hayward, California that supplies bakery ingredients, foodservice supplies, frozen foods, and beverages to bakeries, coffee shops, and restaurants across Northern California. The company offers both third-party branded products (Pillsbury, General Mills, Red Star, Saf, Dart, Bunge, Cargill, C & H, Guittard, Stash) and its own B & H branded mixes, fillings, shortenings, and supplies formulated with professional food scientists, delivered via its own fleet.
Is B and H Distributors a public or private company?
B and H Distributors is a private company. It is classified as family owned and is currently operating.
When was B and H Distributors founded?
B and H Distributors was founded in 1991. It employs 11 to 50 people.
Where is B and H Distributors based?
B and H Distributors is headquartered in Hayward, United States, in the North America region.
How does B and H Distributors make money?
One revenue line is on record: wholesale Distribution.
Who are B and H Distributors's main competitors?
Broad incumbents on record are Imperial Dade, Performance Food Group (PFG / Vistar), Sysco, US Foods, Gordon Food Service, Shamrock Foods, Restaurant Depot, Ben E. Keith Foods and Smart Foodservice (formerly Cash & Carry). BakeMark is listed as a direct peer.
Does B and H Distributors have an API?
No public API is recorded for B and H Distributors.
What industry is B and H Distributors in?
B and H Distributors's product category is Bakery & Foodservice Supply Distribution. Its primary akta.pro industry code is AFAIAFAD, Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers), with a secondary code of CRAOAAAG, Bakery & Ingredients Wholesale Distribution. Its NAICS code is 42449 and its SIC code is 5141.