Fort Garry Brewing

What Fort Garry Brewing does

Fort Garry Brewing Company Ltd is a privately held craft brewery headquartered at 130 Lowson Crescent, Winnipeg, Manitoba. Founded in 1930 by B.W. Hoeschen and resurrected in its current form in 1994 by Richard Hoeschen, the company operates as Manitoba's oldest microbrewery with 1–10 employees and produces a portfolio of year-round classic ales and lagers (Fort Garry Dark, Fort Garry Rouge, Fort Garry Pale, Angry Fish Pilsner, Middle Province Craft Lager, Legendary Lemon Radler), the Brewmaster Series of limited small-batch craft releases, the value-priced Stone Cold lager, the Hector's Hard ready-to-drink beverage sub-brand at 7% ABV, plus kegs and branded merchandise. Brewing is positioned as a traditional craft operation led by Head Brewer Josh Berscheid (since 2019) using time-honoured methods and quality raw ingredients, with no proprietary technology platform, no public API, and no AI/ML capability disclosed.

The business runs a multi-channel direct-to-consumer and wholesale distribution model confined to the Canadian province of Manitoba. Revenue streams include on-site brewery off-sales (20L and 58L keg sales and pump rentals), the company's own e-commerce storefront (shop.fortgarry.com), third-party delivery partnerships with Skip The Dishes and Door Dash within Winnipeg, and wholesale placement through Liquor Marts (a Manitoba provincial crown corporation), Cold Beer Stores, and on-premise restaurant accounts. Adjacent revenue lines include merchandise (hats at $19.99, gift cards $10–$100) and bespoke sponsorship products such as the Autism Awareness Riders Lager. The customer base is a long tail of individual Manitoba craft beer drinkers alongside named enterprise and venue accounts including the Winnipeg Goldeyes Baseball Club, Casinos of Winnipeg (Club Regent and McPhillips Street Station), Winnipeg Folk Festival, Assiniboine Park Zoo, and broader restaurant/hospitality establishments across the province.

Operational scope is single-jurisdiction (Manitoba, Canada) with no disclosed international footprint, no subsidiaries, no parent company, no public listing, and no external funding rounds. Community engagement is concentrated and recurring: cultural event partnerships (Winnipeg Beerfest, Winnipeg Pride Festival, Brew at the Zoo) coexist with structured charitable giving (over $22,000 in disclosed donations to Health Sciences Centre, Winnipeg Humane Society, K9 Advocates Manitoba, and St. Amant). The Hector's Hard sub-brand and continued SKU expansion through at least 2025–2026 represent the most active growth vector within an otherwise heritage-anchored, regionally-bounded business.

Name

Fort Garry Brewing

Legal name

Fort Garry Brewing Company

Website

https://fortgarry.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Fort Garry Brewing Company is Manitoba's oldest microbrewery, founded in 1930 and re-established in its current form in 1994. Operating from Winnipeg, it produces classic ales and lagers, a Brewmaster Series of limited releases, Stone Cold value lager, and the Hector's Hard ready-to-drink beverage line, distributing across Manitoba via its own brewery, e-commerce, delivery partners, liquor retailers, and restaurants.

Ownership category

akta.pro rank

Product category

Craft Beer & Brewery Products

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Microbrewery products
• Premium lagers
• RTD beverages
• Brewery merchandise

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales: The company sells beer directly to consumers through on-site brewery sales (off-sale), their e-commerce platform (shop.fortgarry.com), and via third-party delivery services including Skip The Dishes and Door Dash.
2. Wholesale Distribution: Distribution of beer products through Liquor Marts, Cold Beer Stores, and restaurants throughout Manitoba.
3. Keg Rentals: Keg sales and rentals in 20L and 58L sizes, with optional pump rentals for home use.
4. Merchandise: Sale of branded merchandise including hats and gift cards through their online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Fort Garry Brewing Company Ltd is a craft brewery based in Winnipeg, Manitoba, producing traditional and modern craft beers alongside ready-to-drink (RTD) alcoholic beverages under brands such as Fort Garry, Middle Province, and Hector's Hard. The company operates a working brewery that offers tours, sells kegs and packaged beer, and distributes across Manitoba retail and on-premise channels.

Product overview

Fort Garry Brewing Company is Manitoba's oldest microbrewery, established in 1930, operating as a craft beer producer with a multi-product portfolio. The core offering comprises classic year-round beers (Fort Garry Dark, Fort Garry Rouge, Fort Garry Pale, Angry Fish Pilsner, Middle Province Craft Lager, Legendary Lemon Radler) alongside the Brewmaster Series seasonal craft releases. Budget-conscious offerings include Stone Cold lager (launched 2000). The company expanded into Ready-to-Drink beverages with the Hector's Hard sub-brand featuring flavoured malt beverages at 7% ABV in multiple variants. Additional revenue streams include keg rentals, merchandise, and branded apparel. The product line is sold through the company's own brewery, online shop, delivery partners (Skip The Dishes, Door Dash), and provincial liquor retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Hector's Hard: Refreshment beverage line made with neutral grain alcohol at 7% ABV, featuring flavors including Peach Punch, Iced Tea, Cherry Bomb, Big Blue Raspberry, Margarita, Pink Lemonade, Cranberry, Cream Soda, and Purple Haze.

Products and services

• Fort Garry Dark
• Fort Garry Rouge
• Fort Garry Pale
• Angry Fish Pilsner
• Middle Province Craft Lager
• Brewmaster Series
• Stone Cold
• Legendary Lemon Radler
• Social Pack
• Kegs
• Hector's Hard Beverages
• Merchandise
• Brewery Tours

Quantifiable outcome

• $15,000 raised for Health Sciences Centre COVID-19 Crisis Response Fund
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Winnipeg Goldeyes Baseball ClubcoreGTM or Marketing PartnerFort Garry Brewing serves as the beer vendor for the Winnipeg Goldeyes Baseball Club, featuring their Angry Fish Pilsner at Blue Cross Park. The partnership connects the brewery with Winnipeg sports culture and community events.
• Casinos of WinnipegcoreGTM or Marketing PartnerOfficial craft beer partner at the Casinos of Winnipeg, operating Club Regent and McPhillips Street Station. The partnership provides premium beer offerings at two major entertainment venues.
• Winnipeg Folk FestivalcoreGTM or Marketing PartnerHector's Hard Iced Tea is a proud partner of the annual Winnipeg Folk Festival, taking place July 11th-14th. The partnership aligns the brand with cultural events and live music audiences.
• Health Sciences CentreminorOthersCommunity support including COVID-19 Crisis Response Fund donation of $15,000 and participation in Savour Gala events in 2022 and 2023.
• Winnipeg Humane SocietyminorOthersDonated $2 from every sale of specially-marked 8-packs of Fort Garry Dark and Fort Garry Pale, raising $3,000 for the organization.
• K9 Advocates ManitobaminorOthersSocial Pack donation program where $2 from every pack sold went to K9 Advocates Manitoba, raising $3,000 to address dog overpopulation, abuse and neglect.
• St. AmantminorOthersCreated Autism Awareness Riders Lager with $0.50 per can donated, raffle prize donations, and post-ride event hosting, raising $1,200 for autism awareness.
• Winnipeg Pride FestivalminorGTM or Marketing PartnerCultural event partnership celebrating diversity and community inclusion in Winnipeg.
• Skip The DishescoreChannel Partner/ Reseller/ DistributorThird-party delivery partner providing local delivery service for Fort Garry Brewing products in the Winnipeg area.
• Door DashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partner providing local delivery service for Fort Garry Brewing products in the Winnipeg area.
• Local UniversitiesminorStrategic or Co-development PartnerEnduring strategic partnerships with local educational institutions in Manitoba.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Moosehead Breweries: Canada's largest independently owned brewery with multi-province distribution; relevant incumbent peer for understanding how regional and craft beer compete within the same Canadian retail and on-premise channels.
• Phillips Brewing & Malting Co. Larger Canadian craft brewery on Vancouver Island with a comparable portfolio of core, seasonal, and budget offerings; relevant peer for the broader Canadian craft beer competitive set rather than direct Manitoba overlap.
• Molson Coors Beverage Company: Global brewer with significant Canadian operations including macro and craft-adjacent brands; provides a reference point for competitive dynamics, pricing pressure, and distribution leverage in the Canadian beer market.
• Parallel 49 Brewing Company: BC-based craft brewery with an extensive year-round and seasonal lineup plus RTD-adjacent products; competes for similar craft and emerging-style consumer occasions across Western Canada.
• Steam Whistle Brewing: Established Canadian craft brewer with a focused portfolio and provincial distribution; useful comparable for evaluating brand-led craft distribution economics in Canada.
• Labatt Breweries of Canada: Major Canadian brewer (part of AB InBev) with broad distribution and macro plus craft-adjacent brands; relevant as the dominant competitor for shelf space and on-premise handles across Canada.

Direct peers

• Half Pints Brewing Company: Winnipeg-based craft brewery operating at a comparable local scale; competes for the same Manitoba taps, Liquor Mart shelf space, and consumer base, and is a former employer of Fort Garry's current Head Brewer.
• Lake of the Woods Brewing Company: Independent Canadian craft brewery producing ales, lagers, and seasonal releases for a regional market; comparable in scale and product mix to Fort Garry's classic plus seasonal craft portfolio.
• Nonsuch Brewing Co. Winnipeg microbrewery focused on craft beer and small-batch releases; directly competes for the same craft consumer, tap handles, and Liquor Mart listings within Manitoba.
• One Great City Brewing Company: Winnipeg craft brewery producing a range of ales and lagers; competes directly with Fort Garry in the local on-premise and retail market, and has historically shared brewing talent with Fort Garry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fort.Garry.Brewing
• Instagraminstagram.com/fortgarrybrewing
• Xx.com/fortgarrybeer
• LinkedInlinkedin.com/company/fort-garry-brewing-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Garry Brewing