Impact Homes

What Impact Homes does

Impact Homes is a privately held Edmonton-based home builder founded in 2004 by Ray and Yvette Rodier and operating as a subsidiary of the Coventry Group of Companies. The company specializes in laned homes (2-storey, detached-garage single-family residences) across the Greater Edmonton Area, including Fort Saskatchewan, Ardrossan, St. Albert, and Spruce Grove. Its core portfolio comprises six home designs — Liberty (~1,611 SQ FT), Siren (~1,396 SQ FT), Zephyr (~1,626 SQ FT), Vasa (~1,633 SQ FT), Pinta (~1,582 SQ FT), and Trireme (~1,651 SQ FT) — each configured with three bedrooms and 2.5 bathrooms in architectural styles spanning Tudor, Prairie, Craftsman, and Colonial.

The company layers seven lifestyle packages (Garden Suite, Executive Chef, Executive Chef Built-In, VIP, Maximum Living basement development, Maximum Revenue Suite, and Radiant One solar) onto the base designs, and operates a dedicated Choices By Design interior customization centre staffed by certified design technologists. Underlying technology is conventional residential construction; there are no proprietary software platforms, APIs, or AI capabilities disclosed. Operations are supported by showhomes, community sales centres, and named area sales managers across 12+ active communities.

Impact Homes operates a one-time-purchase revenue model: buyers either commit to a custom pre-sale build or purchase a move-in-ready "quick possession" home. Pricing is not publicly disclosed and varies by model, community, lot, customization, and included features; prospective buyers engage area sales managers for quotes. Ancillary revenue is generated through the Choices By Design upgrade program (average ~$11,000 per buyer in interior upgrades) and referral fees paid out (Diamond $3,000; Platinum $2,000), which function as marketing expense rather than a revenue stream. The company serves primarily first-time homebuyers and growing families in the mid-market segment, with no disclosed enterprise or B2B channel, no public financial reporting, and no institutional or venture capital backers.

Name

Impact Homes

Legal name

Impact Homes

Website

https://impacthomes.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Impact Homes is an Edmonton-based laned home builder and Coventry Group subsidiary serving first-time buyers and growing families across 12+ Greater Edmonton Area communities with six core home designs, lifestyle upgrade packages, and a Choices By Design interior customization program.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

Residential Building Construction (23611), New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential home building
• Laned home construction
• New home sales
• Home customization services
• Quick possession homes

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Home Sales: One-time purchase model for newly constructed laned homes. Homebuyers purchase complete homes either as quick possessions (move-in ready) or custom builds tailored to their specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Impact Homes designs, builds, and sells two-storey laned (and select detached-garage) single-family homes in the Greater Edmonton Area across a portfolio of six floor plans ranging from approximately 1,396 to 1,651 SQ FT with three bedrooms and 2.5 baths. Homes are sold either as move-in-ready quick possessions or as custom pre-sale builds, with interior selections finalized through the in-house Choices By Design center and optional lifestyle packages (solar, legal suite, kitchen, basement development).

Product overview

Impact Homes is a home builder serving Edmonton and surrounding areas (Fort Saskatchewan, Ardrossan, St. Albert, Spruce Grove) that offers a portfolio of customizable laned home designs (2-storey detached garage homes) available as pre-sale custom builds or move-in-ready quick possessions. The core product portfolio includes six home designs: Liberty (1,611 SQ FT), Siren (1,396 SQ FT), Zephyr (1,626 SQ FT), Vasa (1,633 SQ FT), Pinta (1,582 SQ FT), and Trireme (1,651 SQ FT), each offering 3 bedrooms and 2.5 baths in architectural styles including Tudor, Prairie, Craftsman, and Colonial. These core designs are complemented by lifestyle packages for customization including The Garden Suite, The Executive Chef (kitchen upgrade), The VIP Package, Maximum Living (basement development), Maximum Revenue Suite (legal secondary suite), and The Radiant One (solar panels). The company also provides Choices By Design, an interior design customization service, alongside mortgage and warranty services. Homes are built across 10+ communities in the Greater Edmonton area.

Differentiator

Problem solved

Functional benefit

Brands

• The Garden Suite: A versatile and practical addition to a home, providing additional living space. Can be configured as a private suite for parents, revenue suite for students, or home office studio.
• The Executive Chef
• The Executive Chef Built-In
• The VIP
• Maximum Living
• Maximum Revenue
• The Radiant One

Products and services

• Liberty (Essential specification home design) Two-storey laned home design offering 1,611–1,622 SQ FT with 3 bedrooms and 2.5 baths, featuring a bright great room, U-shaped kitchen with eating bar, and a primary suite with walk-in closet and ensuite at the rear of the second floor. Targeted at Edmonton-area homebuyers seeking a compact family layout.
• Siren (Essential specification home design) Essential specification two-storey laned home of approximately 1,396 SQ FT with 3 bedrooms and 2.5 baths, featuring a rear kitchen with peninsula eating bar that opens onto the main living area. Targeted at budget-conscious Edmonton-area buyers.
• Zephyr (Essential specification home design) Two-storey laned home of approximately 1,626–1,632 SQ FT with 3 bedrooms and 2.5 baths, featuring raised ceilings in the foyer, raised living room, open dining area, and rear kitchen with a large window. Targeted at price-conscious, time-sensitive Edmonton-area buyers.
• Vasa (home design) Two-storey laned home of approximately 1,633 SQ FT with 3 bedrooms and 2.5 baths, featuring a raised living room, open dining area, rear kitchen with island, and primary bedroom with walk-in closet and four-piece ensuite. Targeted at Edmonton-area buyers; currently available only as quick possession inventory.
• Pinta (home design) Two-storey Prairie-style detached-garage home of approximately 1,582 SQ FT with 3 bedrooms, 2.5 baths, luxurious front elevations, and an open-concept floor plan. Targeted at Edmonton-area buyers who prefer a detached-garage configuration over a laned home.
• Trireme (home design) Two-storey laned home of approximately 1,651 SQ FT with 3 bedrooms and 2.5 baths, featuring a spacious open-concept main floor, kitchen with eating bar, and an upstairs layout with primary suite, loft, and additional full bathroom. Targeted at Edmonton-area buyers; currently available only as quick possession inventory.
• Quick Possessions (move-in-ready inventory) Inventory of move-in-ready homes available for possession from immediately to 90+ days, with each home featuring pre-selected finishes and Impact Homes' standard craftsmanship. Targeted at time-sensitive Edmonton-area buyers needing a defined possession date.
• Choices By Design (interior design customization service) Professional interior design service that pairs Impact Homes buyers with certified Interior Design Technologists (e.g., McKenzie Campbell) at a dedicated design centre to select cabinetry, countertops, flooring, tile, plumbing fixtures, and other finishes. Targeted at all Impact Homes home buyers; average homeowner spends approximately $11,000 on upgrades with a 50% deposit due within one week of appointment.
• The Garden Suite (lifestyle package) Versatile addition that creates additional living space configurable as a private parent suite, revenue suite for students, or private home office studio. Targeted at Edmonton-area Impact Homes buyers wanting flexible multi-use space.
• The Executive Chef (lifestyle package) Premium kitchen package designed for hosting gatherings and family meal preparation, providing luxurious and functional kitchen upgrades. Targeted at Impact Homes buyers prioritizing a high-end kitchen.
• The Executive Chef Built-In (lifestyle package) Customized kitchen cabinetry built around appliances to create a stylish, functional kitchen with integrated appliances. Targeted at Impact Homes buyers wanting a built-in appliance aesthetic.
• The VIP Package (lifestyle package) Exclusive bundled lifestyle upgrade that packages Impact Homes' most popular interior upgrades into one offering for buyers wanting a curated, premium-finish package without individual selections.
• Maximum Living (lifestyle package) Basement transformation package that converts underutilized basement storage into expanded finished living area, providing cost-effective additional living space. Targeted at Impact Homes buyers wanting finished lower-level space.
• Maximum Revenue Suite (lifestyle package) Self-contained legal secondary suite completely separate from the main living area, with separate entrance, kitchen, bedroom, full bathroom, and in-suite laundry, designed as an income-generating rental. Targeted at Impact Homes buyers seeking additional household income via a legal suite.
• The Radiant One Solar Package (lifestyle package) Solar panel package enabling a sustainable, eco-friendly lifestyle with cost savings and improved energy efficiency. Targeted at Impact Homes buyers prioritizing sustainability and lower operating costs.
• Alberta New Home Warranty Program coverage Multi-tier new-home warranty coverage provided through the Alberta New Home Warranty Program, with top rating, including 1-year materials and labour, 2-year distribution systems, 5-year building envelope, and 10-year structural defects coverage. Targeted at Impact Homes purchasers seeking risk protection on their new build.
• Mortgage Calculator (online resource) Online mortgage calculator on the Impact Homes Resources page to help prospective buyers model monthly payments and build a mortgage plan/budget during their home search.

Quantifiable outcome

• Average homeowner spends approximately $11,000 in interior upgrades during Choices appointment
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Coventry GroupflagshipStrategic or Co-development PartnerImpact Homes is a Coventry Group Company. Coventry Homes has been building homes in Edmonton and surrounding areas for over 45 years with a reputation for quality, innovation, and customer satisfaction. Impact Homes operates with its own unique identity while sharing values, principles, and goals with Coventry Homes. The connection allows Impact Homes to combine strengths of both companies and access expertise, resources, and best practices.
• Alberta New Home Warranty ProgramcoreOthersTop-rated warranty provider partnership for comprehensive home warranty coverage. Provides warranty for systems, labour and materials including 1-year, 2-year, 5-year, and 10-year structural defect coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Landmark Homes: Edmonton-area builder of single-family and laned homes with similar pricing and design philosophy. Active in comparable suburban subdivisions and addresses the same first-time and growing-family buyer segment.
• Rohit Communities: Edmonton-based home builder developing laned homes, townhomes, and single-family detached product in the same metropolitan region. Competes directly for first-time buyer demand and lands in adjacent communities.
• Sterling Homes Edmonton: Established Edmonton-area home builder offering single-family homes and quick possessions in similar suburban communities. Targets first-time and move-up buyers with comparable specification tiers, making it a head-to-head competitor in overlapping subdivisions.
• Daytona Homes: Alberta-focused residential builder with active Edmonton-area projects offering similar laned-home product lines and quick possession inventory. Comparable price points and buyer segments make it a direct competitor.
• Morrison Homes: Calgary-headquartered Alberta builder with growing Edmonton presence offering single-family and laned homes. Overlapping customer profiles and product specifications across Alberta's two major metros make it a comparable peer.
• Coventry Homes: Direct sibling under Coventry Group of Companies building single-family and laned homes in the same Greater Edmonton Area. Operates in many of the same communities with overlapping sales centres; comparable product mix and shared back-office resources make it the closest functional peer.
• Pacesetter Homes: Alberta home builder (Qualico-owned) developing laned and single-family homes across Edmonton and surrounding regions. Comparable product specifications, broad community portfolio, and similar customer segments position them as a direct competitor.

Broad incumbents

• Homes by Avi: Large Alberta-based home builder (Calgary HQ with Edmonton expansion) offering laned homes, single-family, and townhomes across similar price points. Broader geographic and product footprint positions it as a regional incumbent competing for many of the same Alberta buyers.
• Brookfield Residential (Alberta): Large publicly-backed developer operating master-planned communities in Edmonton (e.g., Stillwater, Creekwood). Competes for the same buyer pool with broader product range and deeper land position; broader scale but overlapping end markets.

Emerging players

• Kanvi Homes: Edmonton-area builder specializing in laned homes and modern infill product. Competes in the same metropolitan area with contemporary design positioning, often appealing to the same first-time and move-up buyer demographic with similar square-footage range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Homes