NEW LINE Brand Communication

What NEW LINE Brand Communication does

NEW LINE Brand Communication GmbH is a Berlin-based, privately held full-service event agency founded in 1999 that delivers live communication services across the DACH region. The company operates through nine specialized service units: Messe (trade fair stand construction), Promotion (brand activation, sampling, roadshows), Event (full-service event management), Reinigung (event/trade fair cleaning), Design (creative, 3D visualization, video), Teilnehmermanagement (GDPR-compliant participant/guest management), Eventstaff (multilingual hostesses, promoters, interpreters), Systembau (modular booth packages at standard sizes 3x3m to 10x6m), and Social Media (multichannel campaign management). Its technology stack centers on 3D visualization for stand planning, digital participant management systems with GDPR-compliant registration and accreditation workflows, and multichannel social media campaign tooling — none of which is proprietary or AI-driven.

The firm serves enterprise clients across automotive (BMW, Mercedes-Benz, Audi), gaming/entertainment (Ubisoft, Square Enix, Ecovacs, Twitch, Warner Bros.), consumer electronics (Vesync, Acer, ASUS), pharmaceuticals (Sanofi), biotechnology (BIO Deutschland), food and beverage (Eckes Granini, EDEKA, Teekanne), publishing (Ravensburger/Lorcana), and industrial sectors (Bremskerl, GameStop, Xsolla). Marquee project evidence includes 3,500+ guests from 12 countries managed for Mercedes-Benz Global Training Experience, 120+ hostesses deployed for gamescom, a 200 m² festival activation for Müller at W:O:A 2025, and an exclusive cleaning partnership with Messe Berlin held continuously since 2010.

Revenue is generated through project-based professional services contracts priced by quote, with disclosed payment terms of 80% upon contract signing and 20% within 14 days after event completion. The go-to-market motion is sales-led via direct enterprise outreach, inbound website inquiries, and free initial consultations, supplemented by an event-driven GTM leveraging case-study showcases and presence at major trade fairs (IFA, gamescom, InnoTrans, Fruit Logistica). The company is TISAX-certified since 2025 for information security and is led by three managing directors (David Schwerter, Tim Grabowski, Sven Lüsebrink) operating from Berlin headquarters plus a Berlin warehouse facility.

Name

NEW LINE Brand Communication

Legal name

NEW LINE Brand Communication GmbH

Website

https://newline-network.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

NEW LINE Brand Communication is a Berlin-based full-service event agency founded in 1999 that delivers trade fair construction, event management, brand activation, cleaning, and digital campaign services to enterprise clients across the DACH region through nine specialized service units.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Event management services
• Trade fair construction
• Brand activation promotions
• Exhibition stand design
• Live communication agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Management Services: Full-service event agency providing live communication services including event conception, design, and full project management from strategy to implementation. Revenue generated through project fees, consulting, and execution services.
2. Promotion Services: Promotion campaigns including retail activations, roadshows, sales demonstrations, sampling, guerrilla marketing, and social media extensions. Billed as part of comprehensive project packages.
3. Trade Show/Exhibition Services: Complete trade show support including stand design, construction, technical planning, personnel, catering coordination, and cleaning services. Revenue from booth construction packages and service fees.
4. Stand Construction: Modular and custom trade show stand construction with pre-defined packages (3x3m, 5x4m, 7x6m, 10x6m) as well as custom builds. Pricing based on stand size and package selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NEW LINE Brand Communication is a Berlin-based full-service event and live communication agency founded in 1999, operating nine specialized units covering trade fair stand construction, brand promotion and sampling, event management, professional cleaning services, creative design, participant management, event staffing, modular booth construction, and social media marketing. The company delivers end-to-end live communication projects for enterprise clients across Germany and the DACH region, handling scale from 5 to 1,000 m², 5 to 500 promoters, and 5 to 1,000 guests.

Product overview

NEW LINE Brand Communication is a Berlin-based full-service event and live communication agency founded in 1999. The company operates as a unified service platform organized into nine specialized units: Messe (trade fair/exhibition stand construction), Promotion (brand activation and sampling), Event (full-service event management), Cleaning (professional event cleaning services), Design (creative and graphic design), Teilnehmermanagement (participant/guest management), Eventstaff (personnel staffing), Systembau (modular booth construction), and Social Media (social media management). These nine units work together to provide comprehensive live communication services, from strategy and concept through execution and follow-up, serving clients across trade fairs, corporate events, promotional campaigns, and digital marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Messebau (Trade Fair / Exhibition Stand Construction) Complete trade fair appearance planning and execution including stand design, construction, audio/video/lighting technology, logistics, and venue coordination for enterprise exhibitors.
• Promotion Brand activation services including retail activations, roadshows, sales demonstrations, sampling, mystery shopping, and promotional personnel coordination for enterprise consumer brands.
• Event Full-service event management covering conception, location scouting, catering, event technology, staffing, participant management, logistics, and post-event reporting for corporate enterprise clients.
• Reinigung (Cleaning Services) Professional event and trade fair cleaning services including booth cleaning, exhibit preparation, sanitation, and facility monitoring. Official cleaning service provider for Messe Berlin since 2010.
• Design Creative design services including 3D visualization, editorial design, graphic design, POS design, multimedia presentations, video production, corporate identity, and web design for brand and event purposes.
• Teilnehmermanagement (Participant Management) Digital participant and guest management including landing page creation, GDPR-compliant registration systems, hotel/travel coordination, on-site accreditation, and VIP support for events.
• Eventstaff Personnel staffing services providing hostesses, hosts, promoters, interpreters, event technicians, security, walking acts, and event cleaners for events and trade fairs.
• Systembau (Modular Stand Construction / Booth Packages) Modular and customizable trade fair stand packages in standard sizes (3x3m, 5x4m, 7x6m, 10x6m) with branding, furniture, lighting, and display equipment. Includes custom builds beyond the standard packages.
• Social Media Social media management including monthly editorial planning, community management, performance reporting, and online advertising across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, and Snapchat.

Quantifiable outcome

• Handles scale from 5 to 1,000 m², 5 to 500 promoters, 5 to 1,000 guests
• +2 more outcomes

Named customers20 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Messe BerlincoreStrategic or Co-development Partner · 1 January 2025NEW LINE has been the official cleaning service provider for Messe Berlin since 2010. This long-term partnership positions the company as a preferred vendor for all cleaning and facility management needs at one of Germany's largest trade fair venues.
• TISAX/ENX AssociationcoreOthersNEW LINE achieved TISAX certification in 2025 through the ENX Association, which supports the Trusted Information Security Assessment Exchange on behalf of the VDA. This certification provides standardized information security assessment recognized across industries.

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• KMS Team: Germany-based live communication and event agency offering trade fair, event, and brand activation services — directly comparable service mix to NEW LINE's nine units.
• FAKTUM Marketing: German live-marketing and event agency focused on trade shows, promotions, and brand activations — directly comparable service offering within the DACH market.

Broad incumbents

• Pico Group: Global brand activation and event agency providing custom exhibits, events, and digital experiences; comparable on trade show build and large-scale enterprise event execution.
• GES (Global Experience Specialists): Large international exhibit and event services provider with strong trade show build and logistics capabilities; overlaps with NEW LINE's Messe, Systembau, and Cleaning units.
• Sparks: Experiential marketing agency delivering brand experiences, trade show exhibits, and event production for global enterprise brands; comparable in scope to NEW LINE's experiential/event work.
• MCI Group: Global meetings, events, and association management group; competes with NEW LINE on enterprise event management and congress/trade-show services, especially for international clients.
• Jung von Matt: Major German creative agency with live marketing and brand experience capabilities; overlaps with NEW LINE on brand activation and integrated event campaigns for enterprise clients.

Regional players

• Gahrens + Battermann: German event technology and live communication specialist; competes with NEW LINE on event technology, AV, and event production within the DACH region.
• MCH Group / Messe Basel: Swiss-based trade fair and event venue operator; represents a comparable trade show ecosystem venue and potential client channel for event and stand services in the DACH region.

Others

• Messe Frankfurt (Exhibitions / Services): Major German trade fair organizer; a key ecosystem partner/competitor for trade show services and an alternative venue to Messe Berlin where NEW LINE has cleaning anchor status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-line-brand-communication-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW LINE Brand Communication