What eComm Live does

eComm Live is a Belfast-based, privately held events business that organises Ireland's flagship eCommerce conference alongside a portfolio of affiliated community events. Founded in 2019 by Kevin Traynor as a small meetup, the company (legally registered as Grow Consultancy Limited in Northern Ireland) has grown over six consecutive years into a two-day annual conference drawing 400+ eCommerce professionals and 40+ speakers to Belfast, complemented by year-round MeetUps, CEO Retreats, Leaders' Retreats, the Irish eCommerce Awards, Women in eComm Live networking events, and the Bold B2B eComm Summit in London. The core product is the flagship conference, with pricing anchored at £349+VAT for a Standard Pass and £649 for a VIP Pass, plus 50% discounts for students and charities.

The underlying technology is a conventional conference management stack: a website with integrated ticketing and registration, plus a networking app for delegates. There is no proprietary AI, software platform, or data asset disclosed. Revenue is generated through three streams: one-time ticket sales, tiered sponsorship packages (Platinum, Gold, Standard, Exhibitor) sold direct to eCommerce platforms and service providers, and year-round affiliated event revenue. The 2026 sponsor roster includes DHL Express and GoKwik at platinum, alongside TikTok Shop Ireland, eDesk, Columbus, Autoaddress, BusinessLeague.com, and Core Optimisation at gold.

The business operates as a 1–10 person founder-led team without disclosed external funding, M&A activity, or institutional investors. Its go-to-market is community-driven: an event-led acquisition motion supported by content marketing, email, LinkedIn, speaker networks, and sponsor co-marketing. Geographic reach centres on Northern Ireland and the Republic of Ireland with extension into the broader UK market via the Bold B2B eComm Summit. Named attendees and testimonial-giving brands include McCabes Pharmacy, Dubarry of Ireland, Kukoon Rugs, Easilocks, Penny Black, and Bluestone Motor Finance, alongside sponsor logos including DHL Express, GoKwik, and TikTok Shop Ireland.

Name

eComm Live

Legal name

Grow Consultancy Limited

Website

https://ecomm.live

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

eComm Live is a Belfast-based events business, founded in 2019 by Kevin Traynor, that operates Ireland's flagship annual eCommerce conference (400+ attendees) alongside year-round MeetUps, CEO and Leaders' Retreats, the Irish eCommerce Awards, and the Bold B2B eComm Summit, monetised through ticket sales and tiered sponsorship packages serving the Irish and UK eCommerce professional community.

Ownership category

akta.pro rank

Product category

eCommerce Conferences and Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• ECommerce conferences
• Retail technology events
• Industry meetups
• Trade conferences
• ECommerce awards

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Conference Ticket Sales: Revenue generated from selling tickets to the annual eComm Live conference. Two ticket tiers offered: Standard Conference Pass (Super Early Bird at £349 +VAT) and VIP Conference Pass (Super Early Bird at £649). Tickets provide access to sessions, networking events, parties, and meals across the two-day event.
2. Sponsorship Packages: Tiered sponsorship opportunities including Platinum, Gold, and standard Sponsorship packages, plus Exhibitor options. Sponsors receive booth space, speaking slots, networking access, and brand visibility with the attendee community. The 2026 event lists platinum sponsors (DHL Express, GoKwik), gold sponsors (Autoaddress, BusinessLeague.com, Columbus, Core Optimisation, eDesk, TikTok Shop Ireland), and exhibitors.
3. Affiliate Events Revenue: Additional revenue streams from affiliated events including Irish eCommerce Awards, CEO Retreats, Leaders' Retreats, MeetUps, and roundtables throughout the year. These events cater to different segments of the eCommerce community and maintain year-round engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

eComm Live organises and runs eCommerce-focused conferences, meetups, retreats, and awards programs for the Irish and UK eCommerce professional community. The flagship offering is the annual two-day eComm Live Conference in Belfast featuring 40+ speakers and 25+ sessions. A year-round event portfolio includes MeetUps, CEO Retreats, Leaders' Retreats, the Irish eCommerce Awards, the Bold B2B eComm Summit, and Women in eComm Live networking sessions.

Product overview

eComm Live is a conference and events company operating a portfolio of eCommerce-focused products. The core offering is the annual eComm Live Conference - a two-day flagship event in Belfast featuring world-class speakers, expert sessions, panels, workshops and networking activities. The portfolio extends to regular eComm MeetUps, the Irish eCommerce Awards, CEO and Leaders' Retreats, Bold B2B Summit, and Women in eComm Live networking events. These products serve the eCommerce professional community across Ireland and the UK, providing learning, networking, and celebration opportunities throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• eComm Live Conference Two-day flagship eCommerce conference in Belfast bringing together 400+ eCommerce professionals for keynote sessions, panel discussions, training workshops, founder sessions, networking mixers, parties, and curated speaker content.
• eComm MeetUps Regular community meetup events across Ireland featuring speaker sessions, panel discussions, and networking opportunities for eCommerce professionals; a year-round engagement layer that drives awareness and ticket demand for the flagship conference.
• Irish eCommerce Awards Annual celebration of Irish eCommerce retailers, software providers, agencies, and entrepreneurs that recognises organisations, teams, and individuals shaping internet retail across Ireland.
• CEO Retreat Exclusive two-day retreat for CEOs, founders, and managing directors of eCommerce businesses featuring interactive workshops, expert speakers, and strategic discussions.
• Leaders' Retreat Executive retreat for eCommerce leaders focused on learning, connection, and inspiration.
• Bold B2B eComm Summit B2B eCommerce focused summit bringing together professionals for networking, talks, and panel discussions covering platform selection, customer adoption, product data, and digital transformation; the 2025 edition took place in London.
• Women in eComm Live Networking session dedicated to women shaping the future of eCommerce, featuring panel discussions and networking opportunities.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered platinum, gold, sponsor, exhibitor and media partner.

• DHL Express UKplatinumGTM or Marketing Partner · 1 January 2026Platinum sponsor of eComm Live 2026. As the world's leading international express service provider, DHL Express helps British businesses connect to global markets, delivering shipments to over 220 countries and territories. They support attendees with insights on cross-border logistics and international expansion.
• GoKwikplatinumGTM or Marketing Partner · 1 January 2026Platinum sponsor powering the eComm Founder Sessions. GoKwik was launched in November 2020 and is the largest eCommerce enabler in Asia with network data of 130 Million+ shoppers. They helped 12,000+ brands across Asia, US, UK, Europe and Middle East increase conversions and boost revenue. In 2024 they processed GMV in excess of £3Bn and powered over 2Bn+ conversations on WhatsApp.
• AutoaddressgoldGTM or Marketing Partner · 1 January 2026Gold sponsor. Autoaddress helps retailers capture complete and accurate addresses at checkout, reducing failed deliveries and customer service queries. Their real-time address lookup and validation API improves conversions and speeds up fulfilment.
• BusinessLeague.comgoldGTM or Marketing Partner · 1 January 2026Gold sponsor. BusinessLeague.com is a self-service affiliate marketing platform for e-commerce expanding into Ireland and the UK. They connect online shops with affiliates who promote products and drive sales on a pure pay-per-sale model.
• ColumbusgoldGTM or Marketing Partner · 1 January 2026Gold sponsor. Columbus designs, implements and optimises mission-critical digital platforms and IT solutions for organisations. They specialise in Advisory services, UX Design, Tech Implementation, Development and Conversion Rate Optimisation.
• Core OptimisationgoldGTM or Marketing Partner · 1 January 2026Gold sponsor and VIP Dinner sponsor for 2026. Core Optimisation is a straight-talking digital agency focused on performance-based results. They help navigate online channels, focusing on data-driven strategy and execution.
• eDeskgoldGTM or Marketing Partner · 1 January 2026Gold sponsor and Founders' Dinner sponsor. eDesk provides intelligent customer engagement and extraordinary support for eCommerce sellers. Their platform centralises customer messages, automates repetitive tasks, and drives growth through conversational commerce.
• TikTok Shop IrelandgoldGTM or Marketing Partner · 1 January 2026Gold sponsor. TikTok Shop inspires shoppers through entertainment and guides them to discover brands and products they want to see most. Ireland launch was in December 2024.
• An Post CommercesponsorGTM or Marketing Partner · 1 January 2026Event sponsor. An Post Commerce operates Ireland's Largest and most reputable Delivery Network with over 5,000 trusted post people. They offer next-day delivery service and Ireland's largest Pick-Up, Drop-Off network with 2,000 locations.
• Octane AIsponsorGTM or Marketing Partner · 1 January 2026Sponsor and Gameshow sponsor. Octane AI helps DTC brands turn shoppers into converted sales with AI-powered quizzes and smart funnels. They collect zero-party data and deliver personalised product recommendations to reduce returns.
• ProperrsponsorGTM or Marketing Partner · 1 January 2026Sponsor. Properr is the Profitability First Retention Agency creating harmony between finance and marketing for sustainable Irish eCommerce growth.
• Adeo WebexhibitorGTM or Marketing Partner · 1 January 2026Exhibitor. Adeo Web has 15+ years developing complex eCommerce solutions, covering UX/UI, backend, integrations, PIM and B2B, including for catalogs with million+ products.
• FunnelexhibitorGTM or Marketing Partner · 1 January 2026Exhibitor. Funnel is a trusted marketing intelligence platform that centralises data from hundreds of platforms, enabling teams to make confident decisions and report on progress.
• Global Ocean Logistics LtdexhibitorGTM or Marketing Partner · 1 January 2026Exhibitor. Global Ocean Logistics is a global freight forwarding and logistics partner built for e-commerce performance, offering container shipping, air freight, and end-to-end supply chain management.
• Zipchat IncexhibitorGTM or Marketing Partner · 1 January 2026Exhibitor. Zipchat is a conversational AI agent for e-commerce handling both pre-purchase and post-purchase conversations across website chat, WhatsApp, Emails, Instagram, Facebook Messenger, and TikTok Shop.
• Ecommerce Newsmedia partnerGTM or Marketing Partner · 1 January 2026Media partner. Ecommerce News is a daily blog featuring news about the eCommerce industry in Europe, covering cross-border, payments, omnichannel and more.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Hero Conf: Community-led digital marketing conference with strong UK footprint, comparable in size and community-driven ethos to eComm Live. Differs in focus (paid search/ PPC) versus eCommerce operations.
• Think Commerce: Community-driven digital commerce event and content platform. Shares eComm Live's positioning as a community-first event brand serving eCommerce practitioners and agencies.
• B2B Marketing Expo: UK B2B-focused marketing and technology event. Comparable to eComm Live's Bold B2B eComm Summit extension, serving B2B marketers with adjacent platform and tooling sponsors.

Direct peers

• DMWF (Digital Marketing World Forum): Global digital marketing conference series with European editions covering eCommerce, martech, and CX. Overlaps with eComm Live's audience of marketing and eCommerce professionals.
• eCommerce Expo: UK-based annual conference and exhibition focused on eCommerce technology, platforms, and operations. Most direct overlap with eComm Live in target audience (online retailers, agencies, software providers) and sponsor profile (logistics, platforms, tools).
• eTail (Retail TouchPoints): Community-driven eCommerce and digital retail event series with European editions. Comparable format (community focus, multi-tier sponsorships, retailer-centric content) to eComm Live.
• Internet Retailing (RetailX events): Runs IRX (Internet Retailing Expo) and related UK eCommerce events serving retailers, brands, and solution providers. Comparable audience and event format to eComm Live, with broader UK reach.

Broad incumbents

• The Festival of Marketing: Large UK marketing event covering brand, digital, and eCommerce topics. Larger scale and broader scope than eComm Live but overlaps in audience of marketing leaders and brand-side attendees.
• Web Summit: Large-scale general technology conference with strong eCommerce and retail vertical content. Represents a much larger incumbent competitor for senior attendee attention and global sponsor budgets.
• Shoptalk: Large US-headquartered retail and eCommerce conference with growing UK/Europe presence. Attracts a similar retailer and technology buyer audience but operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eComm_Live
• Facebookfacebook.com/ecommliveconf
• LinkedInlinkedin.com/company/ecomm-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eComm Live