What NuSpine Chiropractic does

NuSpine Chiropractic is a U.S.-based franchise operator of walk-in, no-appointment-needed chiropractic clinics headquartered in Lincoln and operational across multiple states including Arizona, California, Florida, Nevada, and Kansas. The company delivers a retail-style chiropractic offering that removes traditional scheduling friction and provides spinal adjustments, consultations, exams, hydrotherapy massage, and treatments for back/neck pain, headaches, sciatica, disk injuries, whiplash, extremity conditions, and family/pediatric/prenatal care.

The business model is built on a recurring subscription and a discounted first-visit offer. A monthly membership tier supplies up to four adjustments at a price only marginally higher than a single competitor visit, while a New Patient Special bundles consultation, private exam, adjustment, and hydrotherapy massage. Channels include a bilingual website with location finder, location-based SEO targeting "chiropractor near me" queries, paid bottom-of-funnel New Patient promotions, and a dedicated franchise opportunity website (nuspinefranchise.com); a December 2025 partnership with ClassPass extends distribution into a third-party wellness marketplace across at least eight NuSpine locations.

Revenue accrues primarily through franchise fees and royalties at the franchisor level, augmented by per-visit and membership billing at the clinic level. The corporate entity is privately held, affiliated with a holding entity referenced as Won Life Brands via email domain, with no disclosed venture funding, executive roster, or financial disclosures.

Name

NuSpine Chiropractic

Legal name

NuSpine Chiropractic

Website

https://nuspinechiropractic.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

NuSpine Chiropractic operates a U.S. franchise network of walk-in, no-appointment chiropractic clinics offering low-cost subscription memberships and bundled new-patient visits. It serves individual pain-relief, wellness-maintenance, family-care, and ClassPass-referred patients across multiple states.

Ownership category

akta.pro rank

Product category

Chiropractic Care Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Chiropractic care services
• Walk-in clinic services
• Spinal adjustment treatments
• Wellness care services
• Franchise chiropractic clinics

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Services: NuSpine generates revenue through per-visit fees for chiropractic adjustments and treatment services, as well as membership plans that provide multiple adjustments per month at discounted rates compared to traditional chiropractic practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NuSpine Chiropractic operates a franchise network of walk-in chiropractic clinics across the United States, providing affordable spinal adjustments, hydrotherapy massage, and consultations without requiring appointments. The company offers treatment for back pain, neck pain, headaches, sciatica, disk injuries, whiplash, extremity pain, and family chiropractic care, alongside a monthly membership plan that includes up to four adjustments.

Product overview

NuSpine Chiropractic operates a network of walk-in chiropractic clinic locations across the United States offering affordable, accessible spinal adjustment and recovery services. The service portfolio consists of a unified clinic model with multiple care categories: Spine Related Treatment (back pain, headaches, migraines, neck pain, sciatica), Injury Treatment (disk injury, whiplash), Extremity Treatment (arm/leg pain, carpal tunnel, shoulder pain), Family Chiropractic (kids, pregnancy care), and general Wellness Care. The core product is walk-in chiropractic care featuring consultation, private exam, spinal adjustment, and hydrotherapy massage. New Patient Special offers include consultation, private exam, spinal adjustment, and hydrotherapy massage.

Differentiator

Problem solved

Functional benefit

Products and services

• NuSpine Chiropractic Walk-In Care

Quantifiable outcome

• Patients report maintaining care with up to 4 adjustments for the cost of approximately 1-2 visits at other practices

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ClassPasscoreGTM or Marketing Partner · 2 December 2025ClassPass announced a partnership with NuSpine Chiropractic to provide chiropractic services to its members across the United States. The collaboration aims to expand access to recovery and wellness treatments within the ClassPass platform, including at least eight NuSpine locations. This partnership provides NuSpine access to ClassPass's member base and positions chiropractic services within their wellness ecosystem.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: The Joint Chiropractic is the largest walk-in chiropractic franchise in the U.S. with hundreds of locations, offering no-appointment adjustments on a membership/subscription basis. It is the closest direct competitor to NuSpine's walk-in, membership-based chiropractic model.
• HealthSource Chiropractic: HealthSource Chiropractic is a chiropractic franchise system offering chiropractic care, rehabilitation, and wellness services. Its franchise distribution and recurring-care model overlap with NuSpine's positioning.
• Airrosti: Airrosti is a direct-pay musculoskeletal care provider focused on rapid-resolution care for back, neck, and soft-tissue injuries. It is comparable to NuSpine in its musculoskeletal focus, though Airrosti emphasizes outcome-based, in-network-style visits rather than walk-in subscriptions.
• 100% Chiropractic: 100% Chiropractic is a growing chiropractic franchise offering adjustments, wellness services, and adjunct therapies. Its franchise-based, multi-state clinic network directly competes with NuSpine's walk-in clinic footprint.
• ChiroOne Wellness Centers: ChiroOne operates a multi-location chiropractic franchise focused on patient-centered wellness care. Comparable to NuSpine through its franchise growth model and emphasis on accessible, recurring chiropractic services.

Emerging players

• ChiroFit Studios: ChiroFit Studios is a smaller walk-in/membership-based chiropractic concept offering recurring adjustments. It overlaps with NuSpine's walk-in, subscription-priced service model at a smaller scale.
• Massage Heights: Massage Heights is a franchise network offering therapeutic massage and recovery services with a membership model. It is comparable to NuSpine in its franchise-driven, membership-based wellness retail concept and potential for cross-category expansion (massage + chiropractic).

Broad incumbents

• Massage Envy: Massage Envy is the largest massage/wellness franchise in the U.S. with thousands of locations. It is comparable as a broad incumbent in the recurring wellness-services category where NuSpine also competes, though its core offering is massage rather than chiropractic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/NuSpineChiro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuSpine Chiropractic