Simply Organized
Simply Organized is a founder-led professional organizing service firm in Cumming, Georgia, founded in 2010 by Heather Rogers. It delivers in-home organizing, packing/unpacking, estate clean-out, and staging services to residential and corporate clients across the Atlanta metro area, supplemented by digital products and keynote speaking.
- Company typePrivate
- Founded2010
- HeadquartersCumming, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Simply Organized does
Simply Organized is a privately held, founder-led professional organizing service company founded in 2010 by Heather Rogers and headquartered in Cumming, Georgia. The firm provides in-person home and office organizing, residential and executive move packing/unpacking, estate clean-out and downsizing, home staging, and interior design services to clients across the Atlanta metro area spanning Cobb, Cherokee, Dawson, DeKalb, Forsyth, Fulton, Gwinnett, and West Hall counties. The company operates on a direct-to-consumer model, with customers reaching the business via phone (404-825-2105), email, and a website contact form, and pricing is quote-based rather than publicly disclosed.
The business has no proprietary technology platform; its core asset is the operational expertise of the founder and her team, supported by content assets including the book 'A Simplified Life' ($19.99 direct or via Amazon) and the multi-tier Simply Fabulous Course ($299-$799), a six-week digital time-management program with workbook, videos, optional private community access, and one-on-one coaching. Additional revenue streams include gift cards, a grocery list pad product, and keynote speaking engagements.
Revenue is generated primarily through fee-for-service engagements, supplemented by one-time digital product sales and ancillary services such as keynote presentations and adult-education instruction. The company monetizes its go-to-market through a diversified marketing mix: a content blog, newsletter, Facebook/LinkedIn/Pinterest/X/YouTube presence, NAPO industry events, Container Store retail activations, and a bidirectional referral network anchored by Atlanta Peach Movers and Atlanta-area real estate agents. The firm has served over 4,000 clients since inception and holds no institutional funding.
Simply Organized firmographics
Firmographics- Name
- Simply Organized
- Legal name
- Simply Organized
- Website
- https://simplyorganizedyou.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Organized is a founder-led professional organizing service firm in Cumming, Georgia, founded in 2010 by Heather Rogers. It delivers in-home organizing, packing/unpacking, estate clean-out, and staging services to residential and corporate clients across the Atlanta metro area, supplemented by digital products and keynote speaking.
- Ownership category
- akta.pro rank
Simply Organized industry classification
Industry- Product category
- Professional Home Organizing Services
- akta.pro primary industry
- Residential Whole-Home Organizing (HSAFAKAA)
- akta.pro secondary industries
- Room-by-Room Decluttering & Sorting (HSAFAKAB), Closet & Wardrobe Organizing (HSAFAKAC), Kitchen & Pantry Organizing (HSAFAKAD), Garage, Basement & Attic Organizing (HSAFAKAE), Home Office Organizing & Paper/File Management (HSAFAKAF)
Keywords
Where Simply Organized is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Organized business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Professional Organizing Services: Core service revenue from home and office organizing. Services include closets, kitchen, living area, bedroom, office, garage, and basement organization. Quote-based pricing not publicly disclosed on website.
- Residential and Executive Moving Services: Packing and unpacking services for residential and corporate relocations. Includes pre-move sort, discard, donate, estate sale resources, whole home packing, unpacking, and new home organizing.
- Simply Fabulous Course (Digital Product): Three-tiered online time management course sold as one-time purchase. Level 1 ($299) includes 33-page workbook and 6 weeks of videos. Level 2 ($499) adds exclusive Facebook group and Q&A sessions. Level 3 ($799) adds one-on-one coaching.
- Book Sales: Sale of 'A Simplified Life: How To Achieve Order and Calm So You Can Reclaim Time, Energy and Control' book. Sold for $19.99 direct, $24.99 with shipping, or available on Amazon.
- Gift Cards: Gift certificates available for professional organizing services - perfect for birthdays, Mother's Day, housewarming, retirement gifts.
- Home Staging and Interior Design: Pre-staging and design services to help clients get ready to sell homes or make new houses feel like home. Offered in conjunction with organizing services.
- Estate Clean Out and Project Management: Estate clean out services including sorting, packing/unpacking, hiring movers, shipping items, estate sale coordination, charitable donation scheduling, cleaning/repair services, staging, and real estate agent recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Level 1: Course with workbook and videos only |
| One time/ perpetual license | Pay-as-you-go | Level 2: Course plus community access and Q&A |
| One time/ perpetual license | Pay-as-you-go | Level 3: Course with coaching sessions |
| One time/ perpetual license | Pay-as-you-go | Direct purchase of book with autograph |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Simply Organized product offering
Product offeringCore offering
Simply Organized is a professional organizing company based in the Atlanta metro area that provides hands-on home and office organizing, packing and unpacking services for residential and executive moves, home staging, interior design, and estate clean-out services. The company also offers keynote speaking and sells complementary branded products including a book, an online course, a grocery list pad, and gift cards.
Product overview
Simply Organized offers a comprehensive suite of professional organizing services as a service-based business rather than a unified software product. The core offerings include Professional Organizing for homes and offices, Residential Moves (packing/unpacking services), Executive Moves, Home Staging, Interior Design, and Estate Clean Out Services. The company also offers complementary products including 'A Simplified Life' book and the 'Simply Fabulous Course' time management program with three pricing tiers ($299-$799). Additional products include Grocery List Pads, Gift Cards, and free downloadable resources like checklists and schedules.
Differentiator
Problem solved
Functional benefit
Brands
- The Simply Fabulous Course: A 6-week time management course with three pricing tiers ($299, $499, $799) offering a 33-page workbook, instructional videos, private Facebook group access, Q&A sessions, and one-to-one coaching.
- A Simplified Life
Products and services
- Home Organizing Services
Quantifiable outcome
- Saves clients 7.5 hours/week not looking for lost items
- +5 more outcomes
Companies that use Simply Organized
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Simply Organized technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Simply Organized partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Association of Productivity & Organizing (NAPO)coreHeather Rogers serves as president of NAPO Georgia (2nd term, 9th year on board of directors). NAPO is a professional association representing over 60 professional organizers and business partners in Georgia. The company participates in Get Organized Month activities, monthly education meetings, and charity organizing presentations. NAPO membership provides networking, continuing education, and credibility in the professional organizing industry.
- Container StoreminorParticipates in Container Store 'Ask The Organizer' events during Get Organized Month (January). These events provide visibility and allow professional organizers to connect with potential customers in a retail environment.
- Atlanta Peach MoverscoreRecommended moving company with over 40 Simply Organized clients having used their services with zero complaints. Atlanta Peach Movers handles the physical moving while Simply Organized handles packing/unpacking. Bidirectional referral relationship - Simply Organized refers clients while Atlanta Peach Movers sends back clients who need organizing services.
- Estate Sale Companies and CharitiesminorNetwork of vetted estate sale companies (Estate Sales Over Georgia, Maple Street, Powers Estate Sales, Ruth's Reselling, Maxsold) and charities (Furkids, Must Ministries, Fully Furnished Ministries, donationtown.org) recommended to clients for selling or donating unwanted items during downsizing and moves.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Simply Organized competitors and assessment
Company assessmentDirect peers
- Neat Method: Co-founded by Marissa Hagmeyer, Neat Method is a nationally recognized professional home organizing company offering in-home organizing, move-ins, move-outs, and design services—directly comparable to Simply Organized's core service model and target customer.
- MakeSpace: MakeSpace (now part of Clutter) offers professional packing, moving, and storage services, mirroring Simply Organized's residential and executive move offerings with a more tech-enabled fulfillment layer.
- Clutter: Clutter is a tech-enabled organizing, moving, and storage company that combines professional labor with software and logistics. It directly competes for the same residential move and decluttering demand that Simply Organized addresses.
Emerging players
- KonMari: KonMari is Marie Kondo's consulting and method-based organizing brand, offering certified consultant services and courses. It competes for aspirational organizing customers and represents a content-led brand extension model comparable to Simply Organized's book and course.
Broad incumbents
- The Container Store: The Container Store is a national retail chain that sells organizing products and runs 'Ask The Organizer' events and custom closet/garage installation services—overlapping with Simply Organized's space-organizing value proposition and serving as a known marketing partner.
- TaskRabbit: TaskRabbit is a marketplace connecting consumers with independent taskers, including professional organizers and movers. It competes for the same Atlanta-area organizing and packing demand and provides a benchmark for the digital/marketplace model Simply Organized has not adopted.
- Organized Living: Organized Living is a national manufacturer and installer of home organization systems (closets, garages, pantries), selling through retailers and direct channels—adjacent to Simply Organized's whole-home organizing service line.
Others
- National Association of Productivity and Organizing (NAPO): NAPO is the U.S. professional association for productivity and organizing specialists. Heather Rogers' leadership in NAPO Georgia makes the association a direct ecosystem peer and the primary industry body setting standards for companies like Simply Organized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply Organized social profiles
Digital presenceSimply Organized financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Organized leadership team
Management profileNumber of profiles
Profiles1 record
Simply Organized funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Organized M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Organized
What does Simply Organized do?
Simply Organized is a professional organizing company based in the Atlanta metro area that provides hands-on home and office organizing, packing and unpacking services for residential and executive moves, home staging, interior design, and estate clean-out services. The company also offers keynote speaking and sells complementary branded products including a book, an online course, a grocery list pad, and gift cards.
Is Simply Organized a public or private company?
Simply Organized is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Organized founded?
Simply Organized was founded in 2010. It employs 1 to 10 people.
Where is Simply Organized based?
Simply Organized is headquartered in Cumming, United States, in the North America region.
How does Simply Organized make money?
Seven revenue lines are on record. Professional Organizing Services are the primary driver. The others are residential and Executive Moving Services, simply Fabulous Course (Digital Product), book Sales, gift Cards, home Staging and Interior Design and estate Clean Out and Project Management.
Who are Simply Organized's main competitors?
Direct peers on record are Neat Method, MakeSpace and Clutter. KonMari is listed as an emerging player. Broad incumbents are The Container Store, TaskRabbit and Organized Living. National Association of Productivity and Organizing (NAPO) is listed as an others.
Does Simply Organized have an API?
No public API is recorded for Simply Organized.
What industry is Simply Organized in?
Simply Organized's product category is Professional Home Organizing Services. Its primary akta.pro industry code is HSAFAKAA, Residential Whole-Home Organizing, with a secondary code of HSAFAKAB, Room-by-Room Decluttering & Sorting.