What Omnigraphics does

Omnigraphics is an Australian privately held large format digital printing company, headquartered in Port Melbourne, Victoria, with a second large-scale production facility in Queensland. Founded in 2001, the company produces signage, billboards, banners, building wraps, hoardings, transit advertising, retail in-store graphics, and exhibition displays for B2B clients across Australia and New Zealand. Its operations are anchored by an installed base of more than 20 large format printing machines — including the Inca Onset X3 (HS) flatbed printer, described by the company as the world's fastest flatbed printer — across a combined factory footprint of 6,950 square metres, with 24/7 production capability and stated throughput exceeding 2,500 square metres per hour.

The company's service portfolio is organized around four lines: Out of Home (billboards, street furniture, transit, truck signage, building wraps), Retail (in-store signage, floor decals, window graphics, escalator decals, hoarding graphics), Display & Exhibitions (pull-up banners, rigid PVC, self-adhesive vinyl, stand design), and Project Management (end-to-end campaign design, national rollout, and installation coordination via an Australasian installer network). A proprietary customer-facing platform, Omnitrack, allows clients to upload print-ready files via browser or FTP and track campaign progress. Colour management, sampling, and dedicated quality control personnel are positioned as core differentiators.

Omnigraphics operates a sales-led, project-based commercial model with no disclosed recurring or subscription revenue component. Pricing is quote-based, contracts are transactional or project-based, and customer acquisition is driven by direct B2B sales representatives, a website with a "Request a Quote" CTA, email newsletters, and phone-based customer service. The company does not publicly disclose pricing tiers, customer counts, customer logos, or financial results, and has no announced funding rounds, acquisitions, partnerships, or leadership changes in the available record.

Name

Omnigraphics

Legal name

Omnigraphics

Website

https://omnigraphics.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Omnigraphics is an Australian privately held large format digital printing company serving B2B clients across Australasia with billboards, retail signage, exhibition displays, and end-to-end campaign project management from facilities in Victoria and Queensland.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Large Format Printing Services: One-time transaction-based revenue from print services including billboards, street furniture, retail signage, displays, and exhibitions. Services include design, production, finishing, and hardware. No recurring revenue model indicated.
2. Project Management Services: Dedicated project management for campaigns including design services, national rollout coordination, and installation management through network of installers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Omnigraphics is a large format digital printing company that produces signage, billboards, banners, building wraps, hoardings, and in-store/interior signage for outdoor advertising, retail, and exhibition clients. Services span design, production, finishing, hardware, and national installation, supported by 24/7 production across factories in Victoria and Queensland using Inca Onset X3 flatbed printers capable of over 2,500 sqm/hour.

Product overview

Omnigraphics is Australia's premier large format printing company offering a unified service portfolio across four core divisions: Out of Home (billboards, street furniture, transit), Retail (in-store signage and graphics), Display & Exhibitions (custom stands and event signage), and Project Management (design and nationwide installation). Their Omnitrack platform serves as a customer-facing portal for tracking campaign status and uploading print-ready files. With production facilities in Victoria and Queensland operating 24/7, the company specializes in delivering consistent color quality and fast turnarounds across the eastern seaboard.

Differentiator

Problem solved

Functional benefit

Brands

• Omnitrack: Online portal for file uploads, campaign tracking, and accessing printing specifications.

Products and services

• Out of Home Printing

Quantifiable outcome

• Print capacity: 2,500+ sqm/hour
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JCDecaux: Global leader in Out-of-Home advertising with strong presence in street furniture and transit across Australia and globally. Comparable as a major OOH buyer of large format print and a competitor for OOH-related revenue, though its core business is media ownership rather than production.
• oOh!media: Australia and New Zealand's largest Out-of-Home advertising operator, owning and selling OOH inventory (billboards, transit, street furniture). As an OOH incumbent that frequently sources printed media from large format producers like Omnigraphics, it is both a potential customer and a strategically adjacent player.

Others

• Currie Group: Australian supplier of printing, packaging, and finishing equipment including large format solutions. Relevant peer as an enabling ecosystem participant that supplies and supports the technology stack used by large format print operators like Omnigraphics.
• Fujifilm Australia (Large Format): Supplies large format UV inkjet printers and inks to commercial print shops in Australia, including the Inca Onset X3 platform used by Omnigraphics. Ecosystem participant as equipment and consumables supplier rather than direct competitor.
• HP Large Format Printing: Global manufacturer of large format printers (HP Latex, PageWide XL) and inks widely used in OOH, retail signage, and exhibition production. Relevant peer as a dominant equipment supplier whose technology choices shape competitive dynamics for large format print shops like Omnigraphics.

Direct peers

• IVE Group: Australia's largest publicly listed printing and communications group, offering commercial print, signage, and direct marketing. Overlaps with Omnigraphics in large format and signage production while also serving broader print categories, making it a directly comparable scaled peer.
• Cactus Imaging: Australian large format printing specialist producing building wraps, billboards, and retail signage for OOH campaigns. Direct competitor to Omnigraphics in the same product category and geography, serving media agencies and brands with similar flatbed UV and large format capabilities.
• Spicers (IVE Group): Australian wholesaler and producer of sign, display, and large format materials, now part of IVE Group. Comparable to Omnigraphics as a large format production and signage provider with overlapping customer base in retail and OOH.
• Snap Print Solutions: Australian franchise network providing commercial printing, signage, and design services to SMEs and enterprise. Overlaps with Omnigraphics in signage and large format production, though distributed across many smaller franchise sites rather than concentrated capital-intensive factories.
• Kwik Kopy Australia: National Australian printing franchise offering large format, signage, and document printing. Comparable competitor for retail and SME signage work, though with a decentralized franchise model rather than Omnigraphics's centralized factory footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/Omnigraphics-106078081707363

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnigraphics