Magic Events

What Magic Events does

Magic Events Veranstaltungs-Service GmbH is a regional event planning and catering company headquartered in Kalletal, in the Lippe district of North Rhine-Westphalia, Germany. The firm delivers six integrated service lines to event hosts: full-service catering (food, staff, beverage counters, decoration), equipment rental (draft systems, refrigeration, furniture, mobile stages), commission-based beverage sales, festival catering (Festwirt) for village and shooting festivals, venue brokering for groups of 30 to 150+ guests, and rental of a 300m² marquee tent. It serves three primary customer segments — private event hosts (weddings, birthdays, Polterabend), corporate clients, and local clubs/associations — alongside large-scale public festivals that can draw several thousand attendees.

The business is operationally service-based with no proprietary software, app, or AI platform; core capabilities are physical assets (tents, equipment, refrigeration, mobile stages), partner-supplier relationships (regional breweries, beverage brands, event technology vendors), and event execution know-how held by a founding team of five partners. Marketing and sales run through direct phone and contact-form inquiries handled by the founders, supported by a Facebook page and community presence at the events the company itself organizes or sponsors. Revenue is generated per event through customized quotes; beverage revenue is commission-based (customers pay only for actual consumption).

The company was founded in 2006 as a GbR by Borris Ortmeier, Dennis Wegener, Jan-Philip, and Jochen, with Robert Michalek joining as the fifth partner in 2008; it later restructured to a GmbH (registered at Amtsgericht Lemgo, HRB B 9717) and is wholly founder-owned with no external investors, funding rounds, or parent-company involvement on record. Headcount is reported at 1–10 employees, with documented service reach across Kalletal, Lemgo, Bad Salzuflen, Detmold, Vlotho, Herford, and inquiries from neighboring Lower Saxony.

Name

Magic Events

Legal name

Magic Events Veranstaltungs-Service GmbH

Website

https://magic-events-kalletal.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Events Veranstaltungs-Service GmbH is a founder-owned regional event planner and caterer in Kalletal, Germany, delivering catering, equipment rental, beverage supply, tent rental, and festival management to private, corporate, and association clients across the Lippe region.

Ownership category

akta.pro rank

Product category

Event Planning and Catering Services

NAICS

Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Community Parades, Carnivals & Street Fairs (MPAGAEAE)

Keywords

• Event planning services
• Catering services
• Tent rental
• Beverage supply
• Equipment rental

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Catering Services: Full-service catering for weddings, birthdays, corporate events. Includes food preparation, service staff, beverage counters, and decorative setup. Revenue generated through per-event service contracts.
2. Beverage Sales (Commission-based): Sale of beverages for events on commission basis - customers only pay for what is consumed. Covers drinks for birthdays, Polterabend, weddings, Christmas parties, clubs, and corporate events.
3. Equipment Rental: Rental of equipment including draft systems, counters, refrigerators, chilled containers, standing tables, beer tent furniture, chairs, patio heaters, garden lights, mobile bars, refrigerated vehicles, and mobile stages.
4. Tent Rental: Rental of 300m² party tent for events, including setup and takedown.
5. Venue Organization: Brokering and organizing event venues for 30 to 150+ guests through partner network.
6. Festwirt Services: Catering services for village festivals (Heimat-, Dorf-, Schützenfeste) including full event management and local business partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Magic Events is a regional event planning and catering service company that organizes and executes private celebrations, corporate events, and public festivals. Its core offering bundles full-service catering, event equipment rental (draft systems, refrigeration, furniture, mobile stages), commission-based beverage supply, festival catering (Festwirt) for village and shooting festivals, venue brokering for 30–150+ guests, and rental of a 300m² party tent with setup and takedown.

Product overview

Magic Events is an event planning and catering service company offering a comprehensive suite of event management services in Kalletal and throughout the Lippe region. The company operates as a unified service offering rather than a software platform, combining six core service modules: Catering (full food service), Equipment Rental (tap systems, furniture, mobile stages), Beverage Sales (commission-based), Festwirt (festival catering), Venue Services (space mediation), and Tent Rental (300m² party tent). These services can be purchased individually or bundled, allowing customers to choose from pure beverage deliveries to complete event organization for events with several thousand visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Catering Full-service catering for weddings, birthday parties, and events, including friendly staff, drink bars, menu planning (barbecue, finger food, buffets), decoration, and tableware, delivered across the Lippe region.
• Equipment Rental (Equipmentverleih) Rental of event equipment including tap/draft systems, bars, refrigerators, cooling containers, standing tables, beer tent furniture, chairs, patio heaters, garden lights, beverage carts, cooling carts, and mobile stages.
• Beverage Sales (Getränkeverkauf) Sale of beverages on a commission basis for birthdays, Polterabend (stag parties), weddings, Christmas parties, clubs, and corporate events, where customers pay only for what is actually consumed.
• Festwirt (Festival Catering) Professional festival catering for local, village, and shooting festivals (Heimat-, Dorf-, Schützenfeste), with individual planning and execution for events drawing thousands of visitors.
• Venue Services (Räumlichkeiten) Mediation of event venues for 30 to 150+ guests through partnerships with venues across the Lippe region, including Lemgo, Bad Salzuflen, Detmold, Vlotho, and Herford.
• Tent Rental (Zeltverleih) Rental of a 300m² party tent for events, suitable for large-scale public events with thousands of visitors, including setup and takedown.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Herforder BrauereiminorOthersBeverage partner visible on company partner page. Herforder is a regional brewery providing beer and beverage products for events.
• Coca-ColaminorOthersSoft drink and beverage partner displayed on partner page. Provides carbonated drinks and related products for event beverage supply.
• WarsteinerminorOthersWarsteiner brewery partnership for beer supply at events. One of the featured beverage partners on the partner page.
• AlohabrauseminorOthersSpecialty beverage partner featured on partner page. Provides niche/specialty drink products for events.
• DetmolderminorOthersRegional dairy partner visible on partner page. Likely provides dairy products for catering services.
• SalitosminorOthersBeverage brand partner on partner page. Provides specialty alcoholic beverages for events.
• König LudwigminorOthersBeverage partner (König Ludwig beer brand) shown on partner page.
• FrankenheimminorOthersDüsseldorf-based brewery partner visible on partner page.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kofler & Kompanie: German event catering company specializing in full-service catering and event organization for private and corporate clients across Germany. Directly comparable to Magic Events on the catering-plus-event-management bundle targeting weddings, corporate events, and large public functions.
• Party Rent Group: European event equipment rental specialist offering furniture, tableware, tents, and staging for events. Comparable to Magic Events' Equipment Rental and Tent Rental (300m² marquee) service lines on the event-equipment bundling model.
• Marché International: Germany-based event and event-catering operator running themed hospitality concepts at festivals, public events, and corporate venues. Comparable to Magic Events in the Festwirt segment — full-service festival and event catering for large public audiences.
• Käfer Party Service: Munich-based premium caterer and party service with a long track record delivering corporate events, private celebrations, and large public functions across Germany. Directly comparable business model to Magic Events on private/public event catering plus bundled equipment and tent/staging services.

Broad incumbents

• Aramark Germany: Global contract caterer with German operations covering corporate, event, and stadium/event-venue catering. Broad incumbent in the same event-catering category as Magic Events, though operating nationally and at much larger scale.
• Langnese Catering: Established German event and contract caterer serving corporate and large public events across Germany. Larger, broader portfolio than Magic Events but operates in the same Festwirt/event catering space, useful for benchmarking scale and pricing power.
• Sodexo Germany (Sodexo Live!): Major international contract caterer with a dedicated 'Sodexo Live!' event division covering sports, cultural, and large public events in Germany. Comparable as a broad incumbent in event/Festwirt services, though at materially larger scale than Magic Events.

Others

• Neumann&Müller Veranstaltungstechnik: German event-technology provider supplying sound, lighting, staging, and mobile stages for concerts, festivals, and corporate events. Functions as a supplier/ecosystem partner to Magic Events in event production, with comparable exposure to large German event projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magicevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Events