Pure Green

What Pure Green does

Pure Green is a privately held residential lawn care and pest control service company founded in 2014 and headquartered in Nashville, Tennessee. The company operates as a regional brand under the Fairway Corp (Fairway Lawns, LLC) multi-state lawn care conglomerate, alongside sister brands such as Agapē, Green Queen, Fairway Lawns, Dr. Jack's, and The Lawn Ranger. Pure Green serves individual homeowners across 8+ Middle Tennessee counties and 40+ cities, including Nashville, Franklin, Brentwood, Murfreesboro, Hendersonville, and Mt. Juliet, with a stated coverage of 65+ ZIP codes.

Its core offering is an 8-round recurring lawn care program using eco-friendly hybrid treatments that combine organic-based products with minimal synthetic components, applied via the proprietary patented PureApp application system for targeted product delivery. The service portfolio has expanded beyond fertilization and weed control into core aeration and seeding, seven-round tree and shrub healthcare, mosquito control, flea and tick control, disease control, general pest control, termite treatment, rodent and wildlife control, and bed bug treatment. All services are backed by the differentiated G3 Guarantee (Great Green Grass), which refunds the cost of the last treatment if the customer is not satisfied.

Pure Green operates a direct-to-consumer go-to-market model, reaching customers through its website, phone inquiries, and in-person property assessments. Revenue is generated through subscription-style recurring lawn care programs starting at $53 per application, a la carte pest and tree services, a $19.95 new-customer introductory first treatment, and a $50/$50 referral program. The company maintains a small team (1-10 employees) under Area Manager John Hewell, distributes educational content through its blog and weed gallery, and leverages a preferred-vendor network for outsourced tree, irrigation, and landscape services. Pure Green LLC is incorporated in Arkansas under its parent Fairway Lawns, LLC.

Name

Pure Green

Legal name

Pure Green LLC

Website

https://puregreenllc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Green is a Nashville-based residential lawn care and pest control company serving homeowners across 8+ Middle Tennessee counties via recurring treatment programs and the patented PureApp targeted application system.

Ownership category

akta.pro rank

Product category

Residential Lawn Care and Pest Control Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700), Agricultural Chemicals (2870)

akta.pro primary industry

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

akta.pro secondary industries

Weed Control (Pre-Emergent & Post-Emergent) (HSAIAGAB), Organic/Green General Pest Control Treatments (HSAMAAAJ), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Lawn care services
• Residential pest control
• Organic lawn treatment
• Aeration and seeding
• Tree and shrub care

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Recurring Lawn Care Services: Pure Green generates revenue through recurring lawn care programs, including an 8-round lawn care plan with regular treatments. They offer bundled service discounts for customers combining multiple services.
2. A la Carte Services: Individual services such as aeration, seeding, tree and shrub care, mosquito control, flea and tick control, and disease control are offered as standalone treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pure Green is a residential lawn care and pest control service company that delivers recurring on-site turf management treatments directly to homeowners across Middle Tennessee. Its flagship offering is an 8-round lawn care program combining organic hybrid fertilization, targeted weed control, aeration and seeding, tree and shrub healthcare, and complementary pest control services (mosquito, flea and tick, termite, rodent, bed bug). Treatments are performed by company technicians visiting customer properties and applied through the proprietary PureApp system.

Product overview

Pure Green is a lawn care and pest control service company offering a unified service portfolio for residential properties in Middle Tennessee. The core offering is an 8-round lawn care program combined with specialized pest control services. Services include Lawn Care (with fertilization and soil health), Weed Control, Core Aeration & Seeding, Tree & Shrub Healthcare, Mosquito Control, Flea & Tick Control, Disease Control, General Pest Control, Termite Treatment, Rodent & Wildlife Control, and Bed Bug Treatment. The company differentiates through eco-friendly hybrid treatments using the proprietary PureApp application system. All services are backed by the G3 Guarantee (Great Green Grass) ensuring customer satisfaction or refund.

Differentiator

Problem solved

Functional benefit

Brands

• PureApp: A patented application system used by Pure Green for delivering treatments only where needed, reducing overall chemical usage.

Products and services

• Lawn Care Program Eight-round annual lawn care program using eco-friendly hybrid treatments (organic-based with minimal synthetic components) to deliver targeted weed control, fertilization, and overall turf health, backed by the G3 Guarantee for residential lawns in Middle Tennessee.
• Weed Control Pre-emergent and post-emergent weed control using selective herbicides matched to the customer's grass type and weed mix, targeting broadleaf weeds, grassy weeds, and stubborn problem areas on residential lawns.
• Core Aeration & Seeding Mechanical core aeration that removes soil plugs to relieve compaction and create channels for water and fertilizer uptake, frequently combined with overseeding to improve lawn density and overall turf quality.
• Tree & Shrub Healthcare Year-round tree and shrub care with seven scheduled treatments using horticultural oils, fertilizer, systemic insecticides, and disease management, designed for ornamental plants in Middle Tennessee landscapes.
• Mosquito Control Outdoor mosquito control focused on resting sites and breeding areas through targeted treatments to shrubs, tall turf, and perimeter zones, with ongoing seasonal protection for residential properties.
• Flea & Tick Control Outdoor flea and tick treatments that target turf, shaded areas, and hidden spots where pests live, intended to work alongside veterinary care for complete household pet protection.
• Disease Control Targeted lawn disease control for fungal infections such as brown patch and dollar spot using eco-friendly treatments, delivered as four applications from May through July.
• Pest Control (general household pests, termite, rodent/wildlife, bed bug) Residential pest control program offering protective perimeter barrier treatments against more than 30 common pests (ants, cockroaches, rodents, etc.), termite inspection and treatment (bait systems and soil treatments), rodent and wildlife control with entry-point sealing and humane removal, and bed bug elimination using heat and chemical treatment options.

Quantifiable outcome

• 8-round lawn care program for consistent, year-round treatment
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fairway CorporationcoreOthersParent company providing operational infrastructure and brand platform. Pure Green is one of multiple lawn care brands operated under the Fairway Corporation umbrella across multiple states.
• Agàpē Lawn CareminorOthersPartner brand under Fairway network serving North Carolina with lawn care, landscaping, pest control, and irrigation services.
• Green QueenminorOthersFairway network partner serving Georgia, North Carolina, South Carolina, and Tennessee with eco-friendly lawn care services.
• Fairway LawnsminorOthersFairway network brand offering lawn care services across multiple states.
• Dr. Jack'sminorOthersFairway network partner offering lawn care and pest control services.
• The Lawn RangerminorOthersFairway network partner serving Tennessee with lawn care services.
• Ellis Tree CareminorOthersPreferred vendor for tree care services, contact: Randy Ellis, 877-931-5217
• Golden Rule Tree ServiceminorOthersPreferred vendor for tree care services, contact: Jim Laberge, 844-393-9546
• Artisian IrrigationminorOthersPreferred vendor for irrigation maintenance and installation, contact: Matt Mueller, 855-275-8784
• D and L AssociatesminorOthersPreferred vendor for irrigation and lawn mowing services, contact: David Lee, 255-3592
• Bonner Lawn and LandscapingminorOthersPreferred vendor for landscape maintenance and installation, contact: Scott Bonner, 888-616-3112

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mosquito Joe: Franchise specializing in outdoor pest control (mosquito, flea, tick) for residential properties. Directly comparable on Pure Green's pest control service line, and many Mosquito Joe operators also bundle basic lawn services.
• Weed Man: National lawn care franchise providing fertilization, weed control, and aeration services to residential customers. Highly comparable subscription-style program structure and direct-to-consumer go-to-market motion used by Pure Green.
• Natural Lawn & Landscape: Natural lawn care franchise emphasizing organic-based treatments for residential customers. Highly comparable eco-friendly positioning and subscription-style treatment programs.
• Lawn Doctor: National lawn care franchise offering fertilization, weed control, aeration, and pest services to residential homeowners. Closely aligned business model, customer base, and service mix with Pure Green; both rely on local operator relationships and recurring programs.
• Fairway Lawns: Flagship lawn care brand of the Fairway Corp umbrella, offering full-service lawn care across multiple states. Closest direct operational peer given shared corporate parent, technology, and service methodology.

Broad incumbents

• TruGreen: The largest U.S. residential lawn care service company, offering fertilization, weed control, and pest services across all 50 states. Directly comparable service portfolio and target customer (residential homeowners), but TruGreen operates at vastly greater scale and is not locally specialized to Nashville conditions.
• Scotts LawnService: Residential lawn care service arm of Scotts Miracle-Gro, offering fertilization and weed control programs. Comparable service mix and homeowner target, though Scotts is part of a much larger consumer products and services platform.

Regional players

• Agape Lawn Care: Fairway Corp-affiliated lawn care, landscaping, pest control, and irrigation brand primarily serving North Carolina. Comparable services and corporate backing but operates in a different geography.
• Green Queen: Eco-friendly lawn care brand operating across Georgia, the Carolinas, and Tennessee, part of the Fairway Corp network alongside Pure Green. Sister brand with virtually identical eco-friendly positioning, services, and corporate infrastructure.
• The Lawn Ranger: Tennessee-based lawn care brand within the Fairway Corp network, offering comparable residential lawn care services. Operates in overlapping Tennessee markets with shared parent infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Puregreenllc
• Facebookfacebook.com/PureGreenLLCNashville
• LinkedInlinkedin.com/company/pure-green-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Green