Green Queen
Green Queen, founded in 2015 and headquartered in Atlanta, provides non-toxic residential pest control, turf and lawn care, and home cleaning services across four U.S. metros (Atlanta, Charlotte, Nashville, Austin) using EPA Eco Exempt and OMRI-certified organic products on a recurring subscription model.
- Company typePrivate
- Founded2015
- HeadquartersChamblee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Green Queen does
Green Queen is a privately held, residential home-services company founded in June 2015 by Jennifer Hankey in Atlanta, Georgia, and operating as a brand within Fairway Corp, a diversified parent group of 37+ lawn and pest service brands across 15 U.S. states. The company delivers non-toxic pest control (ants, cockroaches, mosquitoes, rodents, termites), turf and lawn care programs, weed control, and a separately branded non-toxic home cleaning service to residential customers in four metropolitan areas: Atlanta GA, Charlotte NC, Nashville TN, and Austin TX, with headquarters at 2375 John Glenn Dr, Atlanta, GA.
Its core technology is an Integrated Pest Management (IPM) methodology layered with EPA-approved Eco Exempt essential-oil formulations (rosemary, peppermint, geraniol, citronella), OMRI-certified organic fertilizers and bio-nutrient applications, 25(b) Exempt salt-based weed sprays, fully encapsulated subterranean termite bait systems, liquid aeration at the microscopic level, and pollinator-safe mosquito buckets using organic larvicides. Treatment programs are structured as Hybrid, Organic+, and Full Organic tiers, with the Hybrid program claimed to reduce traditional chemical use by more than 50% and the Organic+ program delivering less than one ounce of actual chemical product per treatment on average.
The business model is overwhelmingly subscription-driven and field-served. Recurring quarterly pest control starts at $129 with a $199 initial treatment and is priced by home square footage; monthly rodent prevention runs $65/month after a $149 initial; turf care runs a nine-visit annual program at a minimum of $85 per visit and an average of $90–$100; termite bonds start at $699 for year one and renew annually from $300 with twice-yearly inspections. Customer acquisition flows through website estimate requests, phone/text inquiries, content marketing (a substantial pest and lawn-care blog), earned media (NBC Atlanta & Company, Mother Earth Living, Simply Buckhead), and a $50 referral credit program. The company reports 11–50 employees and targets health-conscious families with children and pets, environmentally conscious homeowners, and time-pressed professionals in warm-climate Southeast and central-U.S. metros with persistent pest and weed pressure.
Green Queen firmographics
Firmographics- Name
- Green Queen
- Legal name
- Fairway Corp
- Website
- https://thegreenqueen.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Queen, founded in 2015 and headquartered in Atlanta, provides non-toxic residential pest control, turf and lawn care, and home cleaning services across four U.S. metros (Atlanta, Charlotte, Nashville, Austin) using EPA Eco Exempt and OMRI-certified organic products on a recurring subscription model.
- Ownership category
- akta.pro rank
Green Queen industry classification
Industry- Product category
- Residential Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Landscaping Services (561730)
- akta.pro primary industry
- Green Sanitation, Habitat Modification & Preventive Programs (IPM-Organic) (HSAMALAL)
- akta.pro secondary industries
- Organic & Eco-Friendly Lawn Treatments (HSAIAGAH), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG), Residential Green Recurring Cleaning (HSAEAGAA), Organic/Green General Pest Control Treatments (HSAMAAAJ)
Keywords
Where Green Queen is headquartered
LocationHeadquarters
- HQ city
- Chamblee
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Green Queen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Recurring Turf and Lawn Care Services: Subscription-based lawn care with 9 treatments per year. Programs include 100% Organic, Organic+ (with traditional pre-emergents), Hybrid, and Full Organic options. Minimum $85 per visit, average $90-100 per visit.
- Quarterly Pest Control Services: Recurring quarterly pest control services using organic sprays, essential oils, cedar and citrus-based products. Quarterly service starts at $129 with $199 initial treatment. Prices determined by home square footage.
- Termite Monitoring and Treatment: Annual termite monitoring program with initial inspection, bait station installation, and first year bond starting at $699. Annual renewal bonds from $300. Inspections conducted twice yearly.
- Monthly Rodent Control: Monthly rodent prevention and trapping services. Prevention program starts at $149 initial, $65/month maintenance. Trapping service at $299 initial with monthly service.
- Mosquito Control Services: Seasonal mosquito control using organic spraying, mosquito buckets, and traps. Services offered through spring and summer seasons with referral incentives for friends and family.
- Referral Fees: Referral program where existing customers receive $50 credit when a referred friend signs up and pays for regular service. No limit on referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 100% Organic Turf Care Program |
| Subscription | Monthly | Organic+ Turf Care Program |
| Subscription | Monthly | Hybrid Lawn Care Program |
| Subscription | Quarterly | Standard Pest Control - Quarterly Service |
| Subscription | Monthly | Rodent Prevention Program |
| Subscription | Monthly | Rodent Trapping Service |
| One time/ perpetual license | Pay-as-you-go | Termite Bait System - Initial |
| Subscription | Annual | Termite Monitoring - Annual Bond |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Green Queen product offering
Product offeringCore offering
Green Queen provides recurring, non-toxic residential pest control (ants, cockroaches, mosquitoes, rodents, termites), organic turf and lawn care programs, and green home cleaning to homeowners in the Atlanta, Charlotte, Nashville, and Austin metro areas. Treatments are delivered on scheduled technician visits using EPA-approved Eco Exempt, OMRI-certified organic, and 25(b) Exempt products that avoid harsh traditional chemicals. Services are primarily subscription-based (quarterly pest control, monthly rodent, multi-visit lawn programs) with one-time termite bonds and clean-out jobs.
Product overview
Green Queen is a service-based company offering eco-friendly pest control, lawn care, and home cleaning services across four major U.S. markets. The core product portfolio consists of Organic Pest Control Services (covering ants, cockroaches, mosquitoes, rodents, and termites) and Turf & Lawn Care (including weed control and organic fertilizer programs). The company differentiates through hybrid and fully organic service tiers, using plant-based, mineral-derived, and EPA-approved products rather than traditional chemicals. Additional offerings include ant control, cockroach control, and a separate non-toxic home cleaning sub-brand. Services are delivered through scheduled technician visits with customized treatment plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Pest Control Services Quarterly recurring eco-friendly pest control using botanically derived and mineral-based products (essential oils, cedar, citrus, boric acid) to eliminate common household pests without harsh chemicals. Designed for health-conscious residential homeowners with children and pets across the Atlanta, Charlotte, Nashville, and Austin metros; quarterly service starts at $129 with $199 initial treatment.
- Mosquito Control Services Seasonal eco-friendly mosquito control using pollinator-safe buckets, traps, and essential oil-based spraying with EPA-approved Eco Exempt products to reduce mosquito populations without harming bees or pollinators. Targeted at residential homeowners wanting bee-friendly mosquito management; service operates seasonally in spring and summer across all four metro markets.
- Subterranean Termite Protection Eco-friendly termite protection using encapsulated bait stations installed around the property that attract termites, are carried back to the colony, and stop reproduction to eliminate the colony without liquid termiticides. Annual monitoring bond with twice-yearly inspections starting at $699 first year and $300+ renewals; aimed at residential homeowners seeking non-liquid termite solutions.
- Rodent Control Services Monthly rodent prevention and trapping using EPA-registered, OMRI-listed products in bait stations to break rodent pheromone trails and eliminate active infestations. Prevention program starts at $149 initial with $65/month maintenance; trapping service starts at $299 initial with monthly follow-up. Targeted at residential customers with rodent pressure who want pet- and family-safe alternatives to traditional rodenticides.
- Ant Control Services Targeted ant control service that identifies the ant species, locates nesting sites, and applies bait placements and perimeter treatments using non-toxic products. Available to residential customers across all four Green Queen metros as a standalone service.
- Cockroach Control Services Specialized cockroach control targeting German, American, smokybrown, oriental, and wood roaches through gel baits, targeted treatments, and perimeter applications designed to reach hidden colonies. Offered as a standalone pest service to residential homeowners.
- Organic Turf and Lawn Care Program
Quantifiable outcome
- Traditional chemical use reduced by more than 50 percent
- +3 more outcomes
Companies that use Green Queen
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Green Queen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Green Queen partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered parent and minor.
- Fairway CorporationparentParent company of Green Queen and other eco-friendly service brands including Fairway Lawns, Fairway Corporation operates brands across Alabama, Arkansas, Florida, Georgia, Oklahoma, South Carolina, and Tennessee.
- Agàpē Lawn CareminorPartner company serving North Carolina with lawn care, landscaping, pest control, irrigation, and outdoor living services.
- Andy's IrrigationminorPartner serving Florida, Oklahoma, South Carolina, and Texas with irrigation and drainage services.
- The Bug DoctorminorPest control partner serving Alabama through eco-friendly pest management services.
- Dr. Jack'sminorPartner providing lawn care and pest control services with focus on green and organic solutions.
- Fairway LawnsminorSister brand providing lawn care services across multiple states.
- Fitzgerald Lawn CareminorPartner serving Wisconsin and Minnesota with lawn care, landscaping, and snow care services.
- Greenway IrrigationminorPartner providing irrigation, landscaping, and swimming pool services.
- GroGreenminorTexas-based partner providing green lawn care services.
- Kapps LawnminorPartner serving Indiana, Missouri, Ohio, and Pennsylvania with lawn care services.
- The Lawn RangerminorTennessee-based partner providing lawn care services.
- Leapfrog LandcareminorPartner providing lawn care, landscaping, pest control, and tree and shrub care services.
- Luv A LawnminorPartner providing lawn care, pest control, and irrigation services.
- NexGreenminorPartner serving Michigan and Ohio with green lawn care services.
- Plant Health Care SystemsminorPartner providing lawn care, pest control, and tree and shrub care with plant health focus.
- Simply Green Lawn CareminorGeorgia-based partner providing green lawn care services.
- Real Turf SolutionsminorPartner providing lawn care, pest control, irrigation, and drainage services.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
Green Queen competitors and assessment
Company assessmentDirect peers
- Aptive Environmental: National residential pest control company built around recurring, eco-friendly service plans with a direct-to-consumer sales motion — closely comparable in customer profile, subscription model, and technician-delivered model.
- Mosquito Joe: Recurring mosquito and pest control franchise focused on outdoor pest services for residential customers. Highly comparable seasonal/recurring service model and target homeowner demographic.
- Truly Nolen Pest & Termite Control: Long-established full-service pest and termite control company with a residential focus and an expanding eco-friendly treatment line. Direct competitor in pest/termite recurring services.
- NaturaLawn of America: Organic-based lawn care franchise serving residential customers with fertilizer, weed, and pest management programs. Closely comparable eco-friendly turf care positioning and recurring service delivery.
- Lawn Doctor: National residential lawn care franchise offering fertilization, weed control, and pest management programs on recurring service plans. Direct peer in recurring lawn care service delivery.
- Spring-Green Lawn Care: Residential lawn care franchise delivering recurring fertilization, weed control, and ancillary pest services to homeowners. Comparable recurring-service model and suburban homeowner target.
Broad incumbents
- TruGreen: Largest U.S. residential lawn care company offering recurring fertilization, weed, and pest programs. A broad incumbent whose scale, marketing, and recent green-tier additions make it a primary competitive threat.
- Orkin (Rollins): Largest U.S. pest control company with national coverage across residential and commercial segments. Broad incumbent whose branded trust, scale, and emerging green offerings anchor the competitive ceiling for niche players.
- Terminix (Rentokil Terminix): National residential and commercial pest and termite control company (now part of Rentokil Initial). Direct overlap in pest, termite, and mosquito recurring services with broad geographic reach.
Emerging players
- EcoHome Services: Regional eco-friendly home services provider offering green pest control, lawn care, and cleaning with a similar mission-driven, non-toxic positioning. Comparable category niche and customer segment, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Queen social profiles
Digital presenceGreen Queen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Queen leadership team
Management profileNumber of profiles
Profiles1 record
Green Queen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Queen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Queen
What does Green Queen do?
Green Queen provides recurring, non-toxic residential pest control (ants, cockroaches, mosquitoes, rodents, termites), organic turf and lawn care programs, and green home cleaning to homeowners in the Atlanta, Charlotte, Nashville, and Austin metro areas. Treatments are delivered on scheduled technician visits using EPA-approved Eco Exempt, OMRI-certified organic, and 25(b) Exempt products that avoid harsh traditional chemicals. Services are primarily subscription-based (quarterly pest control, monthly rodent, multi-visit lawn programs) with one-time termite bonds and clean-out jobs.
Is Green Queen a public or private company?
Green Queen is a private company. It is classified as corporate owned and is currently operating.
When was Green Queen founded?
Green Queen was founded in 2015. It employs 11 to 50 people.
Where is Green Queen based?
Green Queen is headquartered in Chamblee, United States, in the North America region.
How does Green Queen make money?
Six revenue lines are on record. Recurring Turf and Lawn Care Services are the primary driver. The others are quarterly Pest Control Services, termite Monitoring and Treatment, monthly Rodent Control, mosquito Control Services and referral Fees.
Who are Green Queen's main competitors?
Direct peers on record are Aptive Environmental, Mosquito Joe, Truly Nolen Pest & Termite Control, NaturaLawn of America, Lawn Doctor and Spring-Green Lawn Care. Broad incumbents are TruGreen, Orkin (Rollins) and Terminix (Rentokil Terminix). EcoHome Services is listed as an emerging player.
Does Green Queen have an API?
No public API is recorded for Green Queen.
What industry is Green Queen in?
Green Queen's product category is Residential Pest Control Services. Its primary akta.pro industry code is HSAMALAL, Green Sanitation, Habitat Modification & Preventive Programs (IPM-Organic), with a secondary code of HSAIAGAH, Organic & Eco-Friendly Lawn Treatments. Its NAICS code is 561710.