What eMoov does

eMoov is a UK-based online estate agency operating as a trading name of Griffin Residential Limited, a private limited company registered in England and Wales. Founded in 2010 and headquartered in London with 51–100 employees, the company serves individual homeowners and landlords across England, Scotland, and Wales through a direct-to-consumer digital platform. Its product portfolio is organised around two service lines: fixed-fee Sales packages (Emoov Essential at £395 paid upfront, Emoov Extra at £795 with premium upgrades and completion management, and Emoov Later at £895 paid on completion) and Lettings packages (Let Your Property at £59.50 and Let Your Property Plus at £79.50 with tenancy agreement and rent collection). Adjacent sub-brands cover Property Management, Mortgage Services, Commercial Finance, Emoov Local (hybrid online-plus-local-agent model), and Emoov Commercial Estate Agents.

The underlying technology is a self-serve online platform with a seller/landlord dashboard providing 24/7 control over viewings, offers, and communications, paired with a messaging service for buyer negotiation. Every package includes automatic listing distribution to the three major UK property portals (Rightmove, Zoopla, OnTheMarket), and the website embeds an OnTheMarket instant online valuation tool. Add-on services (professional photography at £325, EPC certificates at £110, premium portal listings, completion management, tenant referencing) sit on top of the base packages as transaction-fee revenue.

The business model is direct-to-consumer fixed-fee, explicitly positioned against traditional high-street agents that charge 1–3% commission. Customer acquisition is driven by content marketing (an extensive property guides library), SEO targeting property-related search terms, a "Refer a Friend" program, and earned media in major UK outlets (The Times, The Telegraph, City AM, BBC), with a Trustpilot Excellent rating cited as social proof. Distribution is wholly digital plus phone-based consultant support — there are no physical branches. eMoov is operationally active but has not raised equity funding since a roughly $2.4M round in July 2018, with cumulative disclosed funding of approximately $23.5M across rounds from 2013 to 2018 (investors including Episode 1, Seedcamp, Spire Capital, Maxfield Capital, Atami Capital, and Startive Ventures). Nick Neale serves as CEO and Director.

Name

eMoov

Legal name

Griffin Residential Limited

Website

https://emoov.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

eMoov is a UK online estate agency offering fixed-fee property sales and lettings packages to individual homeowners and landlords across England, Scotland, and Wales, operating as a trading name of Griffin Residential Limited via a self-serve digital platform with multi-portal listing distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Sales Listing Packages: Fixed-fee property listing packages for sellers. Three tiers: Essential (£395 advance), Extra (£795 advance with premium features), and Later (£895 paid on completion). Includes listing on major portals, dedicated consultant support, and optional add-ons.
2. Lettings Listing Packages: Fixed-fee property listing for landlords. Basic package at £59.50 or Plus package at £79.50 with tenancy agreement and rent collection. 3-month listing on Rightmove, Zoopla, OnTheMarket.
3. Add-on Services: Optional premium services including professional photography (£325), premium listings on portals (£75-£95), EPC certificates (£110), completion management (£125), and tenant referencing (£20)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eMoov is an online estate agent offering fixed-fee property sales and lettings services to UK homeowners and landlords. Sales packages range from £395 (Essential) to £895 (Later, payable on completion), and lettings packages start at £59.50, all including multi-portal listing distribution on Rightmove, Zoopla and OnTheMarket, dedicated consultant support, and a 24/7 online dashboard for managing viewings and offers.

Product overview

Emoov is an online estate agency platform offering fixed-fee property selling and letting services across the UK, operating as a division of Griffin Residential Limited. The product portfolio is organized into two main service lines: Sales (Emoov Essential at £395, Emoov Extra at £795, and Emoov Later at £895) and Lettings (Let Your Property at £59.50 and Let Your Property Plus at £79.50). Supporting services include Property Management, Mortgage Services, Commercial Finance, and Emoov Local (hybrid local agent offering). The platform provides an online dashboard for 24/7 property and viewing management, and integrates property listings across major UK portals including Rightmove, Zoopla, and OnTheMarket. The company differentiates through transparent fixed-fee pricing, no hidden costs, and dedicated consultant support throughout transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Emoov Essential: Fixed-fee sales package at £395 with access to all property portals
• Emoov Extra
• Emoov Later
• Let Your Property
• Let Your Property Plus

Products and services

• Online Property Sales Service Fixed-fee online estate agency service for UK homeowners selling residential property. Offered in three tiers — Emoov Essential (£395 paid upfront), Emoov Extra (£795 paid upfront with premium upgrades and completion management), and Emoov Later (£895 payable on completion). All tiers include AML checks, online market appraisal, buyer verification, conveyancing quote, memorandum of sale, dedicated sales consultant support, listing on Rightmove, Zoopla, OnTheMarket and Emoov, and a 24/7 online dashboard for managing viewings and offers.
• Online Property Lettings Service Fixed-fee online lettings service for UK landlords. Two tiers — Let Your Property (£59.50, basic listing with 7-day featured Rightmove listing, unlimited photos and dedicated lettings consultant) and Let Your Property Plus (£79.50, adds tenancy agreement preparation, initial rent collection and deposit registration). Both include 3-month listing on Rightmove, Zoopla, OnTheMarket and Emoov, with optional tenant referencing, EPC and gas certificate add-ons.
• Property Management Landlord property management service for tenants and property maintenance coordination, offered as part of the lettings service portfolio.
• Mortgage Services Mortgage advisory service providing access to mortgage brokers and advisers for buyers, sellers and landlords seeking financing solutions, including new home purchases, remortgages and protection needs.
• Commercial Finance Commercial property financing services for businesses and investors seeking commercial property purchases or remortgages.
• Emoov Local Hybrid local estate agent service combining eMoov's online tools and fixed-fee packages with local agent face-to-face support for sellers and landlords who prefer in-person assistance.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorPrimary property portal distribution partner. Properties are automatically listed on Rightmove with each Emoov package. Rightmove subscription required separately by the customer.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty portal distribution partner included in all listing packages. Properties automatically listed on Zoopla.
• OnTheMarketcoreChannel Partner/ Reseller/ DistributorProperty portal distribution partner included in all listing packages. Also provides instant valuation tool integrated into Emoov website.
• TPOS (The PropertyOyster Scheme)minorOthersRegulatory compliance membership showing adherence to industry standards for property agents.
• TSI (Tenant Storm Id)minorOthersIndustry body membership related to tenant referencing and property standards.
• NRLA (National Residential Landlords Association)minorOthersTrade association membership supporting landlords and letting agents in the UK.
• SafeAgentminorOthersClient Money Protection scheme membership ensuring client funds are protected.
• MoneySavingExpertminorOthersReferral partnership with Martin Lewis's Money Saving Expert website for mortgage and property advice content.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tepilo: Online estate agency offering fixed-fee property sales in the UK with portal distribution; comparable on digital-first, fee-transparent proposition targeting cost-conscious sellers.
• Yopa: UK online estate agent offering fixed-fee sales packages with hybrid local-agent support; competes head-to-head with eMoov on price tiers, portal coverage, and self-service dashboard.
• Redfin: US online real estate brokerage with technology-led dashboard and discounted fee model; comparable business model as a tech-enabled, lower-fee alternative to traditional brokerage.
• Strike: UK online estate agent (formerly Housesimple) offering fixed-fee listings and instant online valuations; directly comparable on pricing model and direct-to-consumer GTM.
• Purplebricks: Was the UK's largest online estate agent offering fixed-fee sales packages with multi-portal distribution; the most direct historical comparator to eMoov in business model, pricing structure, and target customer.

Broad incumbents

• Foxtons: Established London-focused estate agency with growing online self-service tools; relevant as an incumbent pushing into the digital/fixed-fee territory that eMoov pioneered.
• Hunters Property Group: Large UK estate agency network that has launched digital/fixed-fee service tiers alongside its traditional high-street branches; competes with eMoov on the hybrid digital path.
• Zillow: US-based online real estate marketplace and portal; comparable as a portal-dependent digital real estate intermediary though broader in scope and geography than eMoov.
• Dexters: Large London estate agency expanding digital service offerings; relevant as an incumbent competing for the same seller segment with hybrid online tools.

Regional players

• Properly: Canadian online real estate brokerage offering fixed-fee seller representation with tech-enabled dashboard; comparable on fixed-fee, tech-led model though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/emoov
• LinkedInlinkedin.com/company/emoov

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eMoov