What Excel Insurance does

Marsh McLennan Agency (MMA), the entity described in the substantive data, operates as a US-based insurance brokerage and risk management firm functioning as a subsidiary of Marsh (part of the global Marsh McLennan conglomerate). The firm offers four core service lines: Business Insurance (property, casualty, cyber), Employee Health & Benefits (HR consulting, pharmacy, HR technology), Private Client Services (homeowners, auto, liability for high-net-worth individuals), and Retirement & Wealth (employer retirement plans, financial well-being, wealth management). A fifth specialty line, Marine Insurance for watercraft, is offered via a dedicated quote flow at the Doral/Miami, Florida office. MMA generates revenue through insurance brokerage commissions and advisory fees, operating a professional services revenue model with multi-year contract cadence and quote-based, risk-assessed pricing.

The firm employs a consultation-based enterprise field sales go-to-market, pairing direct advisory relationships with industry-specialized risk advisor teams across 25+ verticals (agribusiness, aviation, construction, healthcare, technology, transportation, and others). Digital quote-request platforms serve as top-of-funnel lead capture, while the mid-funnel benefits from cross-referrals within the Marsh McLennan network — leveraging Marsh for broking, Guy Carpenter for reinsurance, Mercer for health/wealth/career consulting, and Oliver Wyman for management consulting. The underlying technology stack is described as digital platforms for quote requests and client service management, with no proprietary AI/ML features, APIs, or SDKs disclosed.

Customer segmentation is hybrid: mid-to-large commercial entities (primary segment), high-net-worth individuals, and industry-specific coverage seekers. The company is identified as "A Marsh business" in its own marketing, with a LinkedIn presence and a careers infrastructure covering insurance, sales, and early-career tracks. A critical data quality caveat: the firmographics header identifies the company as "Excel Insurance" (founded 2020, Florida, excelinsure.com), which is inconsistent with the detailed data describing MMA — this discrepancy has been noted but the analytical outputs are grounded in the more substantive MMA dataset.

Name

Excel Insurance

Legal name

Marsh & McLennan Agency

Website

https://excelinsure.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Marsh McLennan Agency (MMA) is a US-based insurance brokerage and risk management firm serving mid-to-large businesses and high-net-worth individuals across 25+ industries with business insurance, employee benefits, private client, and retirement/wealth solutions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Advisory Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Personal Umbrella Insurance (FSAJANAA), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Commercial insurance brokerage
• Personal insurance policies
• Business risk management
• Employee benefits administration
• Marine insurance coverage

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage and Advisory Services: MMA generates revenue through insurance brokerage commissions and advisory fees for risk management, business insurance, employee health and benefits, private client services, and retirement and wealth management solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Excel Insurance provides personal and commercial insurance brokerage and risk advisory services, distributing Business Insurance (Property, Casualty, Cyber), Employee Health and Benefits, Private Client Services (Homeowners, Auto, Liability), Retirement and Wealth solutions, and Marine Insurance (watercraft) for businesses and individuals. The agency works through consultation-based sales with risk advisors and industry specialists, leveraging the broader Marsh McLennan network to source coverage and deliver advisory solutions.

Product overview

Excel Insurance operates as a multi-faceted insurance and risk management platform offering a unified portfolio of services. The core offerings include Business Insurance (Property, Casualty, Cyber), Employee Health & Benefits (HR Consulting, Pharmacy, HR Technology), Private Client Services (Homeowners, Auto, Liability), and Retirement & Wealth solutions. Additionally, Marine Insurance is offered for watercraft coverage. These products work together to provide comprehensive risk management and insurance solutions for both businesses and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance solutions covering Property, Casualty, and Cyber risk management for organizations seeking protection against operational exposures.
• Employee Health and Benefits Benefits administration and health insurance services including HR consulting, Pharmacy solutions, and HR technology consulting for employers seeking to manage employee health costs and retain talent.
• Private Client Services Personal insurance and risk management for high-net-worth individuals covering Homeowners, Auto, and Liability exposure to protect residences, vehicles, luxury assets, and personal liability.
• Retirement and Wealth Financial planning and retirement solutions including Employer Retirement Plans, Financial Well-being programs, and Wealth Management services for organizations and individuals.
• Marine Insurance Watercraft and marine insurance coverage for boats and marine vessels, available via quote request form in the Florida/Doral-Miami location.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• MarshcoreStrategic or Co-development PartnerMarsh is the parent company and a global leader in insurance broking and risk management. MMA operates as a subsidiary 'A Marsh business', leveraging Marsh's global insurance relationships, carrier networks, and risk advisory capabilities to serve clients.
• Guy CarpentercoreStrategic or Co-development PartnerGuy Carpenter is a global reinsurance broker and risk analyst within the Marsh McLennan network. MMA leverages reinsurance expertise for complex coverage needs and catastrophic risk solutions.
• MercercoreStrategic or Co-development PartnerMercer is a global consulting firm specializing in health, wealth, and career consultancy within the Marsh McLennan network. MMA leverages Mercer's HR consulting, benefits administration, and wealth management expertise for integrated employee benefits solutions.
• Oliver WymancoreStrategic or Co-development PartnerOliver Wyman is a global management consulting firm within the Marsh McLennan network. MMA leverages management consulting expertise for risk management advisory, strategic planning, and operational risk solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hub International: Large North American insurance brokerage offering commercial, personal, and employee benefits across many verticals; comparable as a multi-line brokerage competitor that also targets mid-market and high-net-worth segments.
• USI Insurance Services: Large U.S. insurance brokerage and consulting firm delivering commercial, personal, employee benefits, and retirement/wealth services — comparable as a broad-line incumbent serving the same middle-market and corporate client base.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with retail brokerage, employee benefits, and wealth advisory services — comparable as a broad-line incumbent competing for the same mid-market and specialty commercial accounts.
• Marsh & McLennan Agency: The national middle-market brokerage subsidiary of Marsh & McLennan offering commercial P&C, employee benefits, private client, and retirement/wealth — comparable as the broad-line incumbent whose product catalog appears in the underlying data.
• Brown & Brown, Inc. Florida-headquartered national insurance brokerage delivering commercial P&C, employee benefits, personal lines, and specialty programs — a directly comparable geographic and product-line incumbent for a Florida multi-line agency.

Direct peers

• AssuredPartners: U.S. insurance brokerage built through regional acquisitions, providing commercial P&C, employee benefits, and personal lines; comparable as a multi-region, multi-line brokerage competing for similar middle-market and specialty clients.
• Brightway Insurance: Florida-headquartered personal-lines insurance franchise agency with retail storefronts across the Southeast, directly comparable to a small Florida-based personal and commercial insurance agency serving local consumers and small businesses.
• Insurance Office of America (IOA): Florida-based, privately held insurance brokerage offering commercial, personal, and employee benefits — a directly comparable regional peer competing in the same Florida mid-market segment.
• Acrisure: Fast-growing U.S. insurance brokerage and financial services platform with commercial, personal, and benefits offerings; comparable as a multi-line brokerage competing for the same mid-market accounts and rapidly scaling agency model.

Regional players

• Burns & Wilcox: Specialty wholesale brokerage and personal-lines distributor for high-net-worth and excess & surplus risks; comparable for the specialty marine, watercraft, and high-net-worth private client segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/marsh-mclennan-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Insurance