Maeder & Partnert

What Maeder & Partnert does

Mäder & Partner AG (legal entity: Mäder & Partner New Placement AG) is a privately held Swiss outplacement and career consulting firm headquartered at Sihlfeldstrasse 58 in Zurich and registered in the Canton of Aargau. Founded and led by Regula Mäder Steiner, the firm specializes in New Placement and Outplacement services for executives, managers, and employees in transition, alongside leadership and team development, coaching, management assessments, career planning, mediation, change management, workshops, and individual programmes. Its core delivery is a structured three-phase New Placement methodology (Reflection and Career Assessment; Strategy and Implementation; Onboarding), supported by licensed psychological assessment tools including BIP, Hogrefe, DiSG, Assessment Gate, and Explorix, plus an AI-based job market analysis feature introduced for individual clients. The team comprises nationally and internationally certified coaches with prior leadership experience across financial services, insurance, pharma, healthcare, IT, public administration, and luxury goods.

The firm operates eight offices across Switzerland (Zurich, Aarau, Baden, Basel, Bern, Luzern, St. Gallen, and Zug), with partnerships extending coverage into Romandy and Ticino, and provides on-site job centers for clients undergoing mass redundancies in retail, manufacturing, and healthcare. It is a member of the Swiss Outplacement Association since 2014 and of OIGP (Global Partners) since 2016, the latter providing access to 1,000 HR experts across 225 offices in 28 countries for multinational client delivery. The firm has been recognized seven times by Handelszeitung and Statista in the Professional Search category of the 'Best Personnel Service Providers Switzerland' award.

The revenue model is professional services on a quote-based, budget-agreed basis, with program duration and number of sessions tailored to each candidate. Services are delivered via direct sales to corporate clients (outplacement, change management, leadership development) and to private individuals (career coaching, new placement), complemented by monthly workshops and webinars delivered online. Pricing tiers include multi-year subscription-style engagements for individual New Placement, executive outplacement, and group outplacement programs, with workshops billed at a monthly cadence. Distribution combines direct consulting from Swiss offices, on-site enterprise engagements, OIGP cross-border delivery, and online webinar sales, with marketing relying on the company website, LinkedIn presence, industry event participation, association memberships, and client testimonials.

Name

Maeder & Partnert

Legal name

Mäder & Partner New Placement AG

Website

https://maederundpartner.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mäder & Partner AG is a privately held Swiss outplacement and career consulting firm operating from eight offices across Switzerland. It delivers structured New Placement programs, executive coaching, leadership development, management assessments, and change management services to corporate clients and individual professionals.

Ownership category

akta.pro rank

Product category

Career Consulting & Outplacement Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industry

Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Outplacement services
• Career coaching
• Executive coaching
• Leadership development
• Change management

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. New Placement / Outplacement Services: Personalized outplacement and new placement consulting for executives, managers, and employees. Programs are tailored to organization needs with budgets agreed upfront. Duration and number of sessions set according to candidate situation.
2. Group Outplacement / Mass Redundancy Programs: On-site support for companies during mass redundancies or closures, including setting up job centers for affected employees in retail, manufacturing, and healthcare sectors.
3. Coaching Services: Career coaching, leadership coaching, and individual coaching services typically comprising ten hours of engagement. Goal-oriented and practice-based coaching using proven methods.
4. Assessment Services: Management assessments conducted across all leadership levels with two qualified assessors applying the four-eyes principle. Includes psychological testing methods, stress interviews, competency-based interviews, and personality profiles.
5. Workshops and Webinars: Interactive workshops on career topics including job market management, corporate networking, interview training, digital branding (LinkedIn), AI in applications, stress management, and assessment preparation. Available in English and German.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mäder & Partner is a Swiss career consulting firm providing outplacement and new placement services for executives, managers, and employees transitioning out of organizations. The firm delivers personalized one-on-one coaching, structured three-phase programs (career assessment, strategy and implementation, onboarding), leadership and team development, management assessments, mediation, and change management support. Programs are complemented by approximately 30 hours of workshops and webinars using personality assessment tools including BIP, Hogrefe, DiSG, Assessment Gate, and Explorix, plus AI-driven job market analysis.

Product overview

Mäder & Partner is a Swiss outplacement and career coaching firm operating as a single-service consulting practice with multiple interconnected service lines rather than a modular software platform. The core offering centers on New Placement and Outplacement services, which are complemented by Leadership and Team Development, Coaching, Management Assessment, Career Assessment, Workshops/Webinars, Mediation, Change Management, Career Planning, and Individual Programs. The services are delivered through a team of certified coaches and consultants, utilizing various personality assessment tools (including BIP, Hogrefe, DiSG, Assessment Gate, and Explorix) and supported by approximately 30 hours of webinars and workshops for outplacement clients. With offices in eight Swiss cities (Zurich, Aarau, Baden, Basel, Bern, Luzern, St. Gallen, and Zug), the firm provides geographically flexible support across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• New Placement / Outplacement

Quantifiable outcome

• High placement rates exceeding Swiss Outplacement Association benchmarks
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• OIGP (OIGP, Global Partners leading change for organisations & individuals)coreStrategic or Co-development Partner · 1 January 2016Member since 2016, providing access to 1,000 human resources experts across 225 offices in 28 countries. Through this strategic partnership, clients have access to local know-how and best-in-class global delivery with guaranteed level of service.
• Swiss Outplacement AssociationcoreStrategic or Co-development Partner · 1 January 2014Mäder & Partner AG has been a member since 2014. The Swiss association brings together the country's leading providers of career management and outplacement. As a member, the company meets ethical standards and is committed to highest quality services, continuously exceeding benchmarks set by the association in terms of placement rates.
• Marschall ConsultingminorStrategic or Co-development PartnerConsulting partnership for career management and outplacement services.
• KonzisminorStrategic or Co-development PartnerConsulting partnership for leadership and career development services.
• Zuger Wirtschaftskammer (ZWK)minorOthersRegional industry association membership supporting Zug-based business operations.
• Industrie- und Handelskammer Zentralschweiz (IHZ)minorOthersCentral Switzerland Chamber of Commerce and Industry membership.
• ZGP Zürcher Gesellschaft für Personal-ManagementminorOthersZurich Human Resources Management Association membership.
• BGP Basler Gesellschaft für Personal-ManagementminorOthersBasel Human Resources Management Association membership.
• AIHK Aargauische Industrie- und HandelskammerminorOthersAargau Chamber of Commerce and Industry membership.
• Arbeitgeberverband BaselminorOthersBasel Employers Association membership.
• BPW SwitzerlandminorOthersBusiness and Professional Women Switzerland membership supporting professional development.
• focus50plusminorOthersNetwork focused on employment opportunities for professionals over 50.
• HR-TOdayminorOthersSwiss HR industry publication and association membership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Right Management (ManpowerGroup): Career transition and talent development arm of ManpowerGroup; directly competes with Mäder & Partner in outplacement, leadership development, and organizational change consulting across Europe.
• Lee Hecht Harrison (LHH): Global outplacement and career transition specialist under the Adecco Group; offers the same core services (executive outplacement, career coaching, leadership development) that Mäder & Partner provides to Swiss enterprises and individuals.
• von Rundstedt & Partner: German-Swiss outplacement, career coaching, and transformation consulting firm; directly comparable to Mäder & Partner in methodology (new placement, career transition, change consulting) and target customers.

Broad incumbents

• Michael Page Switzerland: International recruitment and career services group operating in Switzerland; competes with Mäder & Partner on mid-to-senior level career transition and placement services.
• Adecco Group Switzerland: Switzerland-headquartered global staffing leader with career transition and talent advisory offerings; overlaps with Mäder & Partner's corporate outplacement and change management practice.
• Randstad Switzerland: Major HR services provider with Swiss operations offering HR solutions, outplacement, and talent development services to enterprise clients across the same verticals served by Mäder & Partner.
• Korn Ferry: Global organizational consulting firm whose Career Transition practice overlaps directly with Mäder & Partner's outplacement offering; serves larger multinational clients but competes for the same Swiss executive outplacement mandates.
• Robert Half Switzerland: Specialized staffing and consulting firm active in Switzerland, providing career transition, executive placement, and HR consulting services that intersect with Mäder & Partner's offerings.
• Egon Zehnder: Global executive search and leadership advisory firm with a Swiss presence; overlaps with Mäder & Partner's senior-executive outplacement and succession planning practice at the C-level segment.
• Hays Switzerland: Global recruitment and workforce solutions firm with a Swiss presence; overlaps with Mäder & Partner on outplacement, career coaching, and HR consulting for Swiss enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maeder & Partnert