Cherrybank Dental Spa

What Cherrybank Dental Spa does

Cherrybank Dental Spa is a privately held, founder-led dental practice based in Perth, Scotland, established by Dr Elaine Halley in 1999 following her 1992 graduation from the University of Edinburgh. Operating from a single clinic at 168 Glasgow Road with extended Wednesday and Saturday hours, the practice employs between 11 and 50 staff and delivers a full continuum of general, cosmetic, restorative, orthodontic, implant, and facial-aesthetic services to private-pay patients. It positions itself as a wellness-focused 'dental spa' catering to general families, cosmetic patients, restorative/implant cases, and a documented base of 3,000+ anxious or phobic patients, with patient draw extending to the Hebrides and Ireland.

The practice's core technology stack centres on the Digital Smile Design (DSD) workflow — one of the UK's first such clinics — combined with the iTero Element 5D intra-oral scanner offering 3D impressions, intra-oral colour imagery, and Near-Infrared Imaging (NIRI) for radiation-free caries detection. Additional capability layers include Philips Zoom whitening, Invisalign SmileView simulation, Smile Virtual Consult for remote pre-consultations, and Plasma Rich in Growth Factors (PRGF) therapy. Dr Halley holds Invisalign Diamond Apex Provider status (Europe's Top 1%), Fellowship of the College of General Dentistry, the P-I Brånemark Lifetime Achievement Award, and is a published textbook author ('Smile Analysis'). The practice is accredited by the Slowdentistry Global Network and is a founder member of the Digital Dental Society UK.

Cherrybank generates revenue through fee-for-service clinical treatments priced per episode, ranging from £138 (hygiene) and £190 (new patient assessment) up to £3,860+ for single implants, £2,790–£5,935 for Invisalign, and contact-only pricing for All-on-4 full-arch cases. Cosmetic and aesthetic procedures (veneers from £1,300, anti-wrinkle from £250, vampire facelift from £550) represent higher-margin elective streams. Distribution is direct-to-consumer via the clinic website, phone, WhatsApp Business, online enquiry forms, a patient referral programme, and the Smile Virtual Consult platform; flexible Chrysalisfinance payment plans support higher-value cases. The go-to-motion is sales-led within the single physical site, augmented by content marketing, Google reviews (4.9-star rating), and Dr Halley's industry speaking and teaching profile as a key opinion leader.

Name

Cherrybank Dental Spa

Legal name

Cherrybank Dental Spa

Website

https://cherrybankdentalspa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherrybank Dental Spa is a privately held, founder-led dental practice in Perth, Scotland, offering general, cosmetic, implant, orthodontic, and facial-aesthetic treatments using Digital Smile Design and iTero 5D imaging, serving private-pay patients across the UK and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Dental Services: Fee-for-service dental care covering general dentistry, cosmetic dentistry, restorative treatments, facial aesthetics, and orthodontics. Revenue is generated per treatment episode. Services include consultations, hygiene appointments, restorative work (implants, crowns, veneers), and aesthetic procedures. Treatment plans are presented with itemised costs and flexible payment options.
2. Cosmetic and Aesthetic Treatments: Higher-value elective treatments including porcelain veneers (from £1,300), dental implants (from £3,860), All-on-4 Fixed Teeth in a Day, anti-wrinkle injections (from £250), and vampire facelifts (from £550). These represent premium, private-pay revenue streams typically not covered by insurance.
3. Finance and Payment Plans: Partnership with Chrysalisfinance to offer flexible payment plans, including interest-free options for many services, enabling patients to spread the cost of higher-value treatments over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Cherrybank Dental Spa is a private dental practice in Perth, Scotland, delivering general dentistry, cosmetic dentistry (veneers, bonding, teeth whitening, Digital Smile Design), orthodontics (Invisalign, Inman Aligner, Six Month Smiles), dental implants (including All-on-4 Fixed Teeth in a Day), and facial aesthetics (anti-wrinkle injections, Vampire Facelift/PRGF) to individual patients from a single clinic location. All treatment is delivered on-site by the practice's clinical team, with treatment coordinators supporting consultations and patient journey management.

Product overview

Cherrybank Dental Spa operates as a wellness-focused dental practice offering a comprehensive portfolio of general, cosmetic, and restorative dental treatments combined with facial aesthetics. The practice functions as a single integrated service offering rather than a modular platform, with Dr Elaine Halley leading as an Invisalign Diamond Apex Provider. Core dental services include preventive care (New Patient Appointments, Hygienist, Caries Prevention Programme), cosmetic treatments (Digital Smile Design, veneers, bonding, teeth whitening), orthodontics (Invisalign, Inman Aligner, Six Month Smiles), dental implants (including All-on-4 Fixed Teeth in a Day), and facial aesthetics (Anti-Wrinkle Treatment, Vampire Facelift). The practice differentiates through advanced digital technology including iTero 5D scanning, Digital Smile Design planning, and virtual consultation capabilities. Financing options and payment plans are available for treatments ranging from £138 to £5,935.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Braces Clear aligner orthodontic system using CAD/CAM technology to gradually straighten teeth with removable, virtually invisible trays; offered by Dr Elaine Halley at Invisalign Diamond Apex Provider level.
• Digital Smile Design (DSD) Digital planning technology that captures photographs and video to visualise ideal smiles and create tailored treatment plans combining artistry and precision; one of the UK's first DSD clinics.
• Dental Implants Titanium or ceramic implant solutions for replacing single or multiple missing teeth, including Nobel Biocare titanium and Nobel Pearl metal-free ceramic options, from £3,860.
• Cosmetic Bonding Minimally invasive composite resin treatment to reshape, smooth, and perfect smiles by repairing chips, gaps, and discolouration, from £213.
• Porcelain Dental Veneers Thin porcelain layers bonded to teeth to transform smiles with natural-looking, translucent results for correcting gaps, chips, cracks, and misalignment, from £1,300.
• Dental Crowns and Bridges Restorative solutions covering damaged teeth or replacing missing teeth with custom-crafted ceramic restorations.
• Teeth Whitening Professional whitening using Philips Zoom system for accelerated in-office and take-home treatments to brighten and rejuvenate smiles, from £315.
• Anti-Wrinkle Treatment Non-invasive injectable treatment using purified protein to relax facial muscles and eliminate wrinkles around mouth, eyes, and forehead, from £250.
• Vampire Facelift (PRGF) Plasma Rich in Growth Factors treatment using patient's own blood to improve skin tone, promote collagen formation, and increase skin hydration for facial rejuvenation, from £550 (course of 3 for £1,540).
• All-on-4 Implants (Fixed Teeth in a Day) Same-day full-arch restoration using four titanium implants to support fixed prosthetic teeth, providing a stable, non-removable solution for complete tooth loss; pricing on application.
• New Patient Appointment 90-minute comprehensive assessment including full-mouth examination, 3D iTero scan, Digital Smile Design preview, gum health and oral cancer screening, X-rays, and personalised treatment plan, £190.
• Hygienist Appointment Professional cleaning and tailored gum care using therapeutic agents to maintain long-term oral and systemic health, from £138.
• White Fillings Composite resin fillings chemically bonded to teeth for aesthetic restoration of decay, providing a mercury-free alternative to amalgam fillings, from £213.
• Inman Aligner Braces Removable orthodontic appliance using opposing spring forces to align front teeth quickly for mild to moderate crowding.
• Six Month Smiles Fixed brace system using clear brackets and tooth-coloured wire for discreet treatment focusing on front teeth alignment over approximately six months.
• Teeth Grinding Solutions Custom-fitted occlusal guards and splints to protect teeth from damage caused by bruxism and clenching.
• Nervous Patients Care Specialised approach combining sedation options, gentle techniques, and a spa-like environment for patients with dental anxiety, supported by Treatment Coordinators and Slow Dentistry protocols.
• Caries Prevention Programme Two-visit assessment including plaque scoring, bacterial analysis, salivary buffer tests, and personalised diet analysis with therapeutic homecare products to prevent dental decay, £426.

Quantifiable outcome

• Over 3,000 anxious patients successfully treated
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Align Technology (Invisalign)coreTechnology or IntegrationAlign Technology is the maker of Invisalign clear aligners. Dr Elaine Halley has been a Diamond Apex Provider (Europe's Top 1%) and has lectured for Align Technology. She also participates in Aligner Consulting to educate dentists in Invisalign throughout the UK and Nordic countries. The partnership provides Cherrybank with exclusive access to Invisalign systems, digital workflow tools including the SmileView simulator, and brand association with the world's most recognised clear aligner system.
• iTero (Align Technology)coreTechnology or IntegrationiTero Element 5D intra-oral scanner used at Cherrybank Dental Spa since November 2018 for 3D digital impressions, NIRI early caries detection, and Invisalign treatment planning. Dr Halley was involved in piloting the technology early. The scanner is central to the practice's digital workflow and DSD capabilities.
• DMG, HamburgminorStrategic or Co-development PartnerDr Elaine Halley was invited to DMG's headquarters in Hamburg, Germany to join a group of leading UK dentists and dental technicians to alpha-test new software linking digital scans to 3D printers. This partnership positions Cherrybank at the forefront of digital dentistry workflow development.
• Digital Dental Society UKminorStrategic or Co-development PartnerDr Elaine Halley is a founder member of the Digital Dental Society UK — the UK branch of the European Society founded in Germany. The society covers digital scanners, surgical dental implant planning, and advancing digital workflows in dentistry. Dr Halley has been invited to lecture in Berlin for the Align Technology Summit.
• Aligner ConsultingminorStrategic or Co-development PartnerDr Elaine Halley is part of Aligner Consulting, which provides education to dentists in Invisalign throughout the UK and Nordic countries. Dr Halley has been teaching Invisalign Comprehensive to dentists across the UK, elevating her profile as a key opinion leader in orthodontics.
• Edra PublishingminorOthersEdra Publishing (Italian company now based in the USA) published Dr Elaine Halley's textbook 'Smile Analysis'. The book is available through Amazon, Blackwells, and Edra's own channels.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rodericks Dental Partners: UK dental group with a large network of practices offering general, cosmetic, and orthodontic treatments including Invisalign. Comparable on cosmetic and orthodontic service lines and Invisalign provision, but operates at corporate scale rather than a single founder-led clinic.
• Mydentist: Largest UK dental chain with hundreds of practices offering NHS and private treatments including orthodontics and cosmetic dentistry. Comparable service portfolio to Cherrybank's general/cosmetic mix but with vastly greater geographic coverage and corporate scale.
• Bupa Dental Care: One of the largest dental chains in the UK, providing both NHS and private general, cosmetic, and orthodontic services. Overlaps with Cherrybank on the general-and-cosmetic dentistry service mix, but competes primarily on scale and accessibility rather than premium boutique positioning.
• Together Dental: UK dental group operating a network of practices offering general dentistry, cosmetic treatments, implants, and orthodontics. Comparable on the broad private service portfolio and Invisalign-style offerings, but competes on multi-site convenience rather than premium boutique positioning.
• Portman Dental Care: UK premium dental group operating a network of high-end private practices focused on cosmetic, implant, and orthodontic care. Comparable to Cherrybank on patient demographic (private-pay, cosmetic-focused) and premium positioning, but operates at much larger scale across multiple sites.

Direct peers

• Smilepod: London-based boutique dental chain offering cosmetic dentistry, hygiene appointments, and Invisalign with extended hours. Comparable on premium patient experience, cosmetic service focus, and convenient booking flow, but concentrated in London rather than Scotland.
• Bespoke Smile: UK boutique cosmetic dental practice focused on smile makeovers, veneers, implants, and Invisalign. Direct comparable on premium private-pay patient base, cosmetic treatment mix, and Digital Smile Design-style aesthetic outcome focus.
• Digital Smile Studio: UK clinic specialising in Digital Smile Design-driven cosmetic dentistry, veneers, implants, and full-mouth rehabilitation. Closely comparable on the DSD-led treatment philosophy, premium cosmetic positioning, and full-arch implant capability that distinguishes Cherrybank.

Regional players

• Clyde Munro Dental Group: Scotland's largest dental group with practices across the country offering general, cosmetic, and implant dentistry. Directly comparable on geography (Scottish market) and broad service mix, but operates a multi-site group model rather than a single boutique clinic.
• Scottish Dental Care: Scottish-focused dental group providing NHS and private dentistry across multiple clinics. Overlaps with Cherrybank on Scottish geography and general dentistry scope, but serves a broader price-sensitive patient mix rather than premium cosmetic cases.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Scotlanddentist
• Facebookfacebook.com/scotlanddentist

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherrybank Dental Spa