Breath of Life

What Breath of Life does

Breath of Life is a privately-held, insurance-free chiropractic and lactation consulting practice headquartered in a single office at 1834 S. Stewart Ave., Springfield, Missouri. Founded in 2002, the firm specializes in pregnancy and pediatric chiropractic care, serving a horizontal set of customer segments spanning preconception women, expectant mothers, fourth-trimester/postpartum women, breastfeeding mothers, infants and children, children with special needs, and families seeking holistic wellness. The practice is led by Dr. Nicole McCauley (DACCP, IBCLC, Spinning Babies Aware Practitioner) — the only Pediatric Diplomate chiropractor within a 250-mile radius — supported by Dr. Gabriel Straus (re-exam doctor), Alexis Chum (CLC, Office Manager), and Anna Faucett (LPN, IBCLC). Its catchment extends 250+ miles, with patients traveling long distances to access specialized perinatal and pediatric care.

The core technical offering is low-force, low-frequency chiropractic adjusting, augmented by a Computerized Electrodermal Stress Analysis (CSA) diagnostic system that measures electrical conductivity at meridian points to assess body system balance. Specialty techniques include the Webster Technique for pelvic balance in pregnant patients and Spinning Babies Aware Practitioner training for optimal fetal positioning. Adjacent service lines include lactation consulting (CLC and IBCLC credentials) housed under a dedicated 'Breath of Life Lactation' sub-brand, an Inhalation Room offering halotherapy, and a Drive-Thru Acupuncture service using semi-permanent ear needles. The firm operates on a fee-for-service model with transparent pricing — new patient exams at $380, established patient adjustments at $95, re-evaluations at $190, CSA appointments from $95-$380, and lactation consultations ranging from $25 (flange fitting) to $200 (IBCLC initial consult) — and is supported by a content marketing stack including an educational blog, two private Facebook communities ('Your Circle' and 'Lactation Lounge'), an email newsletter, and video content.

Revenue is generated entirely from direct-to-consumer, individual-patient transactions; the firm does not accept insurance but provides superbills for out-of-network reimbursement and accepts HSA/FSA payments. Distribution combines in-person visits at the Springfield location, TeleHealth consultations, and self-service online booking via Jane App. Marketing is content-led and community-driven, targeting the perinatal and pediatric population across a 250-mile radius. With 1-10 employees, no disclosed funding, no parent company, and 23+ years of continuous single-location operation, the business is a founder-led boutique practice rather than a scaling enterprise.

Name

Breath of Life

Legal name

Breath of Life

Website

https://bolwellness.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Breath of Life is a Springfield, Missouri-based chiropractic and lactation consulting practice specializing in pregnancy, postpartum, and pediatric care, serving families across a 250-mile radius through in-person visits and TeleHealth on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Pregnancy and Pediatric Chiropractic Care

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Pediatric chiropractic care
• Prenatal chiropractic services
• Lactation consulting
• Perinatal wellness care
• Family chiropractic practice

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Chiropractic Care Services: Fee-for-service chiropractic care including new patient examinations ($380 for 60 minutes), established patient adjustments ($95 for 15 minutes), and re-evaluations ($190 for 30 minutes). Insurance-free practice providing superbills for patient reimbursement.
2. CSA Diagnostic Services: Computerized Electrodermal Stress Analysis testing with new appointments at $380, re-evaluations at $190, and spot checks at $95. Supplement sales available during visits.
3. Lactation Consulting Services: Comprehensive lactation support including free initial phone consultations, paid in-person sessions ranging from $50-200 depending on provider and duration, flange fitting at $25, and pumping consultations.
4. HSA/FSA Compatible Services: All services are eligible for HSA and FSA reimbursement, expanding payment options for patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Breath of Life is a pregnancy and pediatric chiropractic practice that delivers low-force chiropractic adjustments, specialized lactation consulting, and Computerized Electrodermal Stress Analysis (CSA) diagnostics for families, expectant mothers, infants, and children. The practice also offers ancillary services such as an Inhalation Room (halotherapy) and drive-thru ear acupuncture, operating from a single Springfield, MO office with TeleHealth support and HSA/FSA payment options.

Product overview

Breath of Life is a wellness practice offering a unified suite of healthcare services centered on pregnancy and pediatric chiropractic care. The core offering is low-force chiropractic adjustments, complemented by specialized lactation consulting services (through the Breath of Life Lactation sub-brand), Computerized Electrodermal Stress Analysis (CSA) for diagnostic assessment, and ancillary services including an Inhalation Room spa experience and Drive-Thru Acupuncture. Dr. Nicole McCauley serves as the primary practitioner, supported by lactation consultants (Alexis Chum, CLC and Anna Faucett, IBCLC) and re-exam doctor Dr. Gabriel Straus.

Differentiator

Problem solved

Functional benefit

Brands

• Breath of Life Lactation: Lactation counseling and support services including Certified Lactation Counselors (CLCs) and International Board Certified Lactation Consultants (IBCLCs) offering prenatal education, latch support, pumping guidance, and postpartum support.

Products and services

• Chiropractic Care Low-force chiropractic adjustments for the whole family, specializing in pregnancy and pediatric care. Services include preconception care, pregnancy care, fourth trimester care, and pediatric care for conditions such as reflux, ear infections, colic, ADHD, and developmental delays.
• Lactation Care Breastfeeding support services including consultations with Certified Lactation Counselors (CLC) and International Board Certified Lactation Consultants (IBCLC), addressing latch issues, low milk supply, pumping, flange fitting, colostrum collection, and returning to work.
• CSA (Computerized Electrodermal Stress Analysis) A comprehensive evaluation tool that measures electrical conductivity at meridian points on the skin to assess body system balance, identify stress patterns, and provide individualized feedback for restoring health, including a prioritization feature to identify the most important health issues to address.
• Breath of Life Lactation (sub-brand) A specialized sub-brand offering comprehensive lactation consulting services including prenatal education, initial consultations, pumping support, and weaning guidance from CLCs and IBCLCs.
• Inhalation Room (Halotherapy) A relaxing spa experience offering halotherapy and inhalation services, providing a calming environment without the time commitment or price tag of a full spa visit.
• Drive-Thru Acupuncture Convenient ear acupuncture service using semi-permanent needles inserted in the ear, offered via drive-thru for immune boost, anxiety relief, or respiratory support.
• Pediatric Special Needs Care Specialized chiropractic care for children with developmental delays, medical conditions, ADD/ADHD, dyslexia, autism, torticollis, scoliosis, cerebral palsy, and genetic conditions.
• Preconception Care Chiropractic care focused on optimizing reproductive health and nervous system function for individuals planning pregnancy.

Quantifiable outcome

• Prenatal chiropractic care leads to increased positive birth outcomes and healthier infants
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Loehr Health CenterminorStrategic or Co-development Partner · 20 February 2020Hosted joint community event on natural birth planning at Travellers House. Free community-focused event with childcare provided.
• International Chiropractic Pediatric Association (ICPA)coreOthersProfessional membership and certification body. Dr. McCauley holds DACCP and CACCP certifications through ICPA, reflecting the highest level of advanced training in pediatric and perinatal chiropractic care.
• Spinning BabiescoreOthersSpinning Babies is a pregnancy and birth education organization. Dr. McCauley is a Spinning Babies Aware Practitioner, trained specifically in pelvic balance techniques during pregnancy.
• International Board Certified Lactation Consultant (IBCLC)coreOthersIBCLC is the gold standard in lactation certification. Dr. McCauley and Anna Faucett hold IBCLC credentials, providing the highest level of lactation care.
• La Leche LeagueminorOthersAnna Faucett became an LLL leader in 2002 after attending her first La Leche League meeting in 2000. LLL is a breastfeeding support organization.
• Juice Plus+minorOthersMentioned as supplement option available during COVID-19 pandemic response. Immune system supporting product offered as free samples to patients.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Wellness Way: Network of alternative-medicine clinics offering chiropractic, functional medicine, and nutrition. Comparable as a multi-practitioner alternative-care brand with a clinic model, but serving a broader patient base than BOL's pregnancy-pediatric focus.
• Restore Hyper Wellness: Multi-location wellness franchise offering cryotherapy, IV therapy, infrared, and recovery services. Comparable as a broader wellness/alternative-therapy brand with a multi-modality, cash-pay model similar in spirit to BOL's insurance-free, multi-service approach.
• 100% Chiropractic: Chiropractic franchise offering family chiropractic care across multiple U.S. locations. Comparable as a scaled chiropractic brand with a family-care positioning, though lacking BOL's specialty pediatric diplomate depth and integrated lactation services.
• The Joint Chiropractic: Largest U.S. chiropractic franchise chain with hundreds of locations. Comparable as a broad incumbent in the same chiropractic category, but focused on general wellness adjustments rather than BOL's pregnancy/pediatric niche and not offering lactation or CSA diagnostics.
• Hand & Stone Massage and Facial Spa: Franchise chain offering massage, facial, and hair-removal services. Comparable as a multi-location wellness brand with a direct-to-consumer cash-pay model targeting recurring wellness visits, similar in GTM shape to BOL's recurring adjustment + lactation model.
• Massage Envy: Large U.S. franchise network for massage, skin care, and stretch services. Comparable as a scaled, membership-driven wellness brand operating in the same consumer cash-pay, holistic-wellness category, though offering different modalities.

Others

• American Chiropractic Association: Largest U.S. professional association representing doctors of chiropractic. Comparable as the broader industry body governing BOL's profession, relevant for regulatory positioning, advocacy, and the talent pipeline BOL depends on.
• International Chiropractic Pediatric Association (ICPA): Professional association and credentialing body for pediatric and perinatal chiropractors. Comparable because BOL's core differentiator (DACCP credential, Webster Technique, Spinning Babies) is issued or recognized through ICPA, making it the ecosystem backbone for BOL's clinical model.
• La Leche League International: Global breastfeeding support and education organization. Comparable because BOL's lactation arm (Breath of Life Lactation) and team member Anna Faucett are an LLL Leader; both serve the same breastfeeding-mother segment with overlapping educational content and community programs.
• Spinning Babies: Pregnancy and birth education organization offering the Spinning Babies Aware Practitioner credential. Comparable because Dr. McCauley is a certified Spinning Babies practitioner and the technique is a core part of BOL's prenatal value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bolwellness
• LinkedInlinkedin.com/company/bolwellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breath of Life