Informed Image

What Informed Image does

Informed Image, LLC is a two-person, founder-operated consulting firm headquartered in Watkinsville, Georgia, that sells services and managed technology to orthodontic practices across the United States. The firm's flagship product is a HIPAA compliant email platform built on Google Workspace, featuring end-to-end encryption with a "Smart Portal" technique that automatically encrypts outbound messages without requiring recipient-side apps, plug-ins, or training. The email service carries a 99.9% uptime guarantee and is compatible with Apple Mail, Outlook, Thunderbird, Office 365, and Google Meet, alongside major orthodontic practice management systems including Cloud9, Ortho2, TopsOrtho, Dolphin Imaging, and Carestream.

Beyond the core email product, Informed Image sells a portfolio of consulting modules: TC & Sales Training (new patient process optimization), Case Acceptance Tracking (production monitoring and financial arrangement analysis), Marketing Guidance (branding, graphic design, and print support), and Technology Guidance (website hosting, transitions, and IT advisory). Revenue is generated through subscription-recurring consulting, managed services fees for the Google Workspace deployment (setup, migration, ongoing support), and professional services for technology implementations. Pricing is quote-based and not publicly disclosed.

Distribution is sales-led and relationship-driven: the founders Kayla Hoorelbeke (Founder, with 10+ years of orthodontic industry experience and an MBA from the University of Miami) and Casey Hoorelbeke (Co-Founder, leading the technology department) engage practices directly through the company website, personal social media presence, and reciprocal referrals with affiliated orthodontic financial services firms JMShoemaker Consulting and AccounTrac. The firm is bootstrapped, with no external institutional funding, holds no patents, and has no disclosed revenue. Its competitive positioning rests on deep domain expertise in orthodontic practice management paired with hands-on, personalized support — a model that scales through the founders' time rather than through platform leverage.

Name

Informed Image

Legal name

Informed Image, LLC

Website

https://informedimage.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Informed Image is a two-person U.S. consulting firm that delivers HIPAA compliant Google Workspace email, case acceptance tracking, sales training, and marketing and technology advisory services to orthodontic and medical practices.

Ownership category

akta.pro rank

Product category

Orthodontic Practice Consulting and Managed Services

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

• HIPAA compliant email
• Orthodontic consulting services
• Case acceptance tracking
• Practice management consulting
• Email encryption services

Headquarters

HQ city

Watkinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Ongoing consulting and advisory services for orthodontic practices including TC & Sales Training, Marketing Guidance, Case Acceptance Tracking solutions, and Technology Guidance.
2. HIPAA Compliant Email Services: Google Workspace-based HIPAA compliant email solutions with data migration support and ongoing technical support. Revenue generated through service fees for setup, migration, and ongoing email platform management.
3. Technology Implementation Services: Website hosting, transitions, design process guidance, and technology related consultation services for orthodontic practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Informed Image provides consulting services and managed technology solutions for orthodontic and medical practices. Its core service is HIPAA-compliant email built on Google Workspace with automatic end-to-end encryption, supplemented by TC & Sales Training, Case Acceptance Tracking, Marketing Guidance, and Technology Guidance services. The firm delivers personalized, hands-on implementation, migration, and ongoing support customized to each practice's needs.

Product overview

Informed Image is a consulting services company offering a portfolio of HIPAA compliant communication and practice management solutions for orthodontic and medical practices. The core product is the HIPAA Compliant Email service built on Google Workspace, which provides secure, professional email with end-to-end encryption. This email platform is supplemented by practice management modules including Case Acceptance Tracking for monitoring production and patient conversion, TC & Sales Training for new patient process optimization, and Marketing Guidance for branding and patient acquisition. Additional services include Technology Guidance for website and IT consulting. All services are designed to work with existing practice management systems while providing hands-on, personalized support.

Differentiator

Problem solved

Functional benefit

Products and services

• HIPAA Compliant Email HIPAA compliant email solution built on Google Workspace, providing professional ad-free email with 99.9% uptime, encrypted storage, automatic end-to-end encryption via proprietary policies, and compatibility with all practice management systems. Includes data migration support and hands-on setup services for orthodontic and medical practices.
• Case Acceptance Tracking Tracking system and consulting service for orthodontic practices that monitors production, dissects case acceptance rates, analyzes financial arrangements, and provides insights into the new patient process to inform management decisions.
• TC & Sales Training Training service that guides orthodontic practices through the new patient process with emphasis on patient relationship management, covering verbal, written, and visual steps to effectively convert potential patients into starts.
• Marketing Guidance Marketing consulting service for orthodontic practices ranging from fresh ideas to full branding overhauls, including insights, brainstorming, graphic design elements, and print work to support patient acquisition and brand presence.
• Technology Guidance Consulting service for orthodontic practices covering website hosting, website transitions, website design guidance, and other technology-related questions, designed to help practices avoid unnecessary products or services.

Quantifiable outcome

• 99.9% uptime guarantee on Google Workspace email platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google (Google Workspace)coreTechnology or IntegrationStrategic partnership providing HIPAA compliant Google Workspace email solutions. Google provides the platform infrastructure with 99.9% uptime guarantee, HIPAA Business Agreement, and 24/7 support. Informed Image provides setup, migration, configuration, and ongoing personalized support services.
• Cloud9coreTechnology or IntegrationIntegration with Cloud9 orthodontic practice management software. Informed Image provides technical guidance and 2-step authentication configuration services for practices using Cloud9 with Google Workspace email.
• JMShoemaker Consulting, Inc.minorStrategic or Co-development PartnerPartner company for financial consulting services. Kayla Hoorelbeke serves as Vice President. Referrals provided between companies for practice financial management needs.
• AccounTrac, Inc.minorStrategic or Co-development PartnerPartner company for orthodontic payment compliance and patient collections management. Kayla Hoorelbeke serves as Vice President. Referrals provided for practices needing financial arrangement management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• RevenueWell: Patient engagement, communication, and marketing platform purpose-built for dental practices. Directly comparable because it sells HIPAA-aware patient communication, recall, and marketing tools into the same orthodontic and dental practice segment.
• Solutionreach: Patient relationship management and communication platform for healthcare practices including dental and orthodontic. Comparable as a broader patient-engagement suite offering HIPAA-compliant messaging and recalls alongside consulting-style services.
• AccounTrac, Inc. Orthodontic payment compliance and patient collections company co-led by Informed Image's founder; referral partner. Highly comparable because it sells practice-management-adjacent services to the same orthodontic practice buyers.
• Open Dental: Open-source dental practice management software used by many orthodontic and specialty practices. Comparable as a direct competitor providing core practice-management infrastructure into which Informed Image's consulting and communications services would integrate.
• Weave: Patient communication and practice operations platform for small healthcare practices, including dental and orthodontics. Comparable as a direct competitor in HIPAA-secure messaging, texting, and front-office workflow tooling.
• JMShoemaker Consulting, Inc. Orthodontic financial consulting firm in which Informed Image's founder serves as VP and with which Informed Image has a reciprocal referral arrangement. Operates in the same orthodontic-practice-services niche with overlapping buyer personas.

Broad incumbents

• Curve Dental: Cloud-based dental practice management software serving general and specialty dental practices including orthodontics. Comparable as a broader incumbent platform competing for the same practice software and workflow budget Informed Image targets.
• Henry Schein: One of the largest dental products, technology, and services distributors, with an extensive practice-solutions portfolio. Relevant as a broad incumbent that could bundle HIPAA-secure communications or consulting into its existing orthodontic practice relationships.
• Patterson Companies: Major dental and animal-health distribution and technology company with practice-management software offerings. Comparable as a broad incumbent already embedded in orthodontic practice operations through its dental technology stack.
• Birdeye: Large customer-experience and messaging platform serving multi-location healthcare practices. Comparable as a broader incumbent offering HIPAA-aware patient messaging, reviews, and marketing automation overlapping with Informed Image's engagement scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/informedimage
• LinkedInlinkedin.com/in/khoorel
• Facebookfacebook.com/InformedImage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informed Image