Kempii

What Kempii does

Kempii (legal entity Kempii Ltd) is a UK-based, founder-owned e-commerce marketplace founded in 2018 in London. The company operates kempii.co.uk as a curated aggregator of independent British brands selling plastic-free, zero-waste household products. Its name derives from the Kemp's Ridley Sea Turtle (Lepidochelys Kempii), the rarest Atlantic sea turtle, tying the brand identity to ocean plastic-waste conservation. The company has 1–10 employees, no external institutional investors or funding rounds disclosed, and appears to be bootstrapped.

The product catalog is organized by lifestyle category — Kitchen, Bathroom, Cleaning, On The Go, and House — and includes biodegradable cellulose sponges, bamboo scrubbers and brushes, reusable silicone milk bottle tops and yoghurt pot lids, beeswax wraps, bamboo toothbrushes, shampoo bars, stainless steel sporks, cutlery sets, tea brewers, compost discs, and Swedish dish cloths. All products are sourced from independent UK brands (including Ecojiko, MOOPOPS, Elephant Box, KIND2, Wild & Stone, E-POTS, Midz Plastic Free, Scrubbee, HONEYCO, and Listening Store), with each item shipped directly from the partner brand in plastic-free packaging. The business runs on a standard Shopify-style storefront (evidenced by CDN URL structure) with no proprietary technology, no APIs, no AI/ML capabilities, and no mobile app.

Kempii generates revenue through direct one-time product sales priced individually in GBP, with a standard £3.00 UK shipping charge and vendor-specific free-shipping thresholds (e.g., £20 for ecojiko, £50 for Elephant Box). Go-to-market is direct-to-consumer exclusively through its own website (UK-only shipping), supported by an organic content strategy spanning a blog library ('Get Inspired' with categories including Kitchen, Bathroom, Cleaning, On The Go, House & Home, Office, and Zero In On Waste), an email newsletter with a 15% first-order discount code (LESSWASTE15), and social channels (Instagram, Twitter, Facebook, Pinterest, YouTube). No paid acquisition, B2B/wholesale channels, or international shipping are presently operational, and there are no named enterprise customers, partnerships beyond the brand vendor list, or external investors.

Name

Kempii

Legal name

Kempii Ltd

Website

https://kempii.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kempii is a UK-based bootstrapped e-commerce marketplace that curates and sells plastic-free, zero-waste household products from independent British brands directly to eco-conscious UK consumers via its own website.

Ownership category

akta.pro rank

Product category

Eco-Friendly Marketplace / Sustainable Home Goods

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Eco-Friendly Household & Zero-Waste Refill Stores (CRAHAEAG)

Keywords

• Eco-friendly marketplace
• Plastic-free products
• Zero waste shop
• Sustainable home goods
• Reusable household items

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of eco-friendly, plastic-free products through their e-commerce platform. Products are shipped directly from independent British businesses to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kempii operates an online eco-friendly marketplace that aggregates plastic-free, zero waste products from independent UK brands and sells them directly to UK consumers through kempii.co.uk. The curated catalog covers Kitchen, Bathroom, Cleaning, On The Go, and House categories, with items such as bamboo toothbrushes, reusable milk bottle tops, beeswax wraps, shampoo bars, cellulose sponges, and bamboo dish brushes shipped directly from partner brands to customers in plastic-free packaging.

Product overview

Kempii is an online eco-friendly marketplace launched in 2018 that connects consumers with independent UK brands selling plastic-free, zero waste products. The platform offers a curated portfolio organized by room/lifestyle category (Kitchen, Bathroom, Cleaning, On The Go, House) featuring products from brands including ecojiko, MOOPOPS, Elephant Box, e-pots, KIND2, Wild & Stone, and others. The product range includes biodegradable cleaning tools (cellulose sponges, bamboo scrubbers), reusable food storage solutions (milk bottle tops, yoghurt pot lids, tin can lids, beeswax wraps), personal care items (bamboo toothbrushes, shampoo bars, hair brushes), kitchen essentials (tea brewers, cutlery sets, dish cloths), and gardening products (paper pot makers, compost discs, plant labels). The marketplace model aggregates products from multiple small businesses with each item shipped directly from the brand, with packaging being 100% plastic-free throughout the supply chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Cellulose Sponge Scourers (Pack of 4) Biodegradable cellulose and sisal sponge scourers for kitchen cleaning; an eco-friendly, compostable alternative to plastic sponges. Sold to eco-conscious UK consumers through the Kempii marketplace.
• Bamboo Pot Scrubber (Set of 2) Set of two bamboo pot scrubbers with biodegradable sisal bristles for cleaning pans, crockery, vegetables, and more. Sold to UK consumers seeking plastic-free cleaning tools.
• Zero Waste Kitchen Starter Kit Comprehensive kit including coconut bottle brush, bamboo dish brush, bamboo scrubbers, and biodegradable sponges designed as an entry point for consumers starting a zero waste kitchen journey.
• Reusable Milk Bottle Tops (1 Pint Bottles) Reusable silicone lids for 1 pint glass milk bottles that form an airtight seal, keeping milk fresher longer and eliminating foil waste.
• Reusable Milk Bottle Tops (1 Litre Bottles) Reusable silicone lids compatible with 1 litre and 500ml glass milk bottles, providing airtight seals in various colours.
• Stainless Steel Spork Compact 304-grade stainless steel spork with cotton carry bag for zero-waste on-the-go eating; dishwasher safe and plastic-free.
• Paper Pot Maker Wooden tool for creating biodegradable newspaper plant pots for seed starting, with no sharp edges; aimed at plastic-free gardeners.
• Sustainable Bamboo Toothbrush

Quantifiable outcome

• Cutting waste by up to 75% is readily achievable with just a few changes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Wild & StoneminorOthersBrand founded by friends Kat and Sarah, young mums creating sustainable and reusable products for household, on-the-go, bathroom and kids collection. Products include bamboo toothbrushes, reusable make-up removal pads, and beeswax wraps.
• KIND2minorOthersFounded in 2018 by Sue Campbell, an Australian with love of outdoors. Mission to disrupt the status quo and show how plastic free, soap free and cruelty free haircare can be a new normal. Produces shampoo bars.
• EcojikocoreOthersSmall family business influenced by love of nature, selling eco friendly goodies and essentials for home. All products made from natural materials. Includes bamboo salt and pepper pots, pot scrubbers, sponge scourers, and dish brushes.
• Elephant BoxminorOthersFirst UK business to design and develop a 'proper' stainless steel lunchbox that is tough, durable and looks great. Provides real alternative to plastic lunch containers.
• Listening StoreminorOthersStarted during London lockdown by Dani and Anastasios. Mission to provide compostable phone cases as alternative to plastic phone case waste.
• E-POTSminorOthersBased in Manchester, started by a couple who loved gardening but hated seeing plastic waste from plant pots and seed trays. Provides sustainable products to help reduce garden plastic use.
• Midz Plastic FreeminorOthersFounded by a mom of two, initially started selling at friend's market stall at Alexandra Palace Farmer's Market. Products made using sustainable materials including bamboo, silicone and stainless steel.
• ScrubbeeminorOthersFounded by Maddie Booth, a university student who struggled to find affordable natural skincare alternatives. Uses wasted coffee grounds from morning cafetiere for coffee-based skincare products.
• HONEYCOminorOthersSmall, independent business based in Worcestershire. run by Lucy with background in textiles and art, creating home decor items from different fabrics.
• MOOPOPScoreOthersCreated reusable silicone milk bottle tops as alternative to foil lids. Founded by founders who had been getting milk delivered for years to reduce waste. Believe that small steps can make big changes.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Zero Waste Club: UK-based online zero-waste refill retailer selling plastic-free household products across bathroom, kitchen and cleaning categories — direct UK D2C peer to Kempii with comparable marketplace-style aggregation of independent brands.
• Bee Zero Waste: UK online zero-waste shop selling refillable and plastic-free household goods spanning similar product categories to Kempii (cleaning, bathroom, kitchen).

Broad incumbents

• Ethical Superstore: UK online marketplace of ethical and sustainable products with broader assortment (food, fashion, home, gifts), competing for the same eco-conscious consumer wallet as Kempii.
• Big Green Smile: Established UK online retailer specialising in eco-friendly household and personal care products — broader assortment and longer operating history make it a larger incumbent in the same segment as Kempii.

Regional players

• MightyNest: US-based online retailer of eco-friendly everyday products aggregated from independent brands — direct marketplace-counterpart to Kempii but operating in North America, not the UK.
• EarthHero: US B Corp online marketplace curating sustainable household and personal-care goods from independent brands — same multi-vendor curation model as Kempii but US-focused.

Emerging players

• Ecojiko: UK eco-household brand (key Kempii vendor) selling bamboo and natural fibre kitchen/cleaning products direct-to-consumer — competing overlap in core Kempii categories.
• Wearth: UK social-enterprise online marketplace for sustainable and ethical goods from independent makers — smaller scale but overlapping curation-of-independent-brands model.
• Wild & Stone: UK-based independent eco-brand (already a Kempii vendor partner) that also sells direct to consumer — overlapping product range and illustrating both the partnership and the disintermediation risk.

Others

• Loop (TerraCycle): Global reuse platform offering refillable consumer goods in partnership with major brands — operates in the adjacent reusable/zero-waste ecosystem with an integrated marketplace model serving eco-conscious consumers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zeroinonwaste
• YouTubeyoutube.com/channel/UCa4G38lwM3-4oRqcJX2nswQ
• Facebookfacebook.com/zeroinonwaste
• Instagraminstagram.com/zeroinonwaste
• Pinterestpinterest.co.uk/kempiizeroinonwaste

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kempii