ReProtect

Name

ReProtect

Website

https://reprotect.com

Company type

Private

Short description

ReProtect distributes a free Coming Soon & Maintenance Mode plugin for WordPress to over 80,000 users, monetizing via freemium distribution and affiliate referrals in the WordPress plugin ecosystem. The Baltimore-based private company operates under the trade name RE Protect.

Ownership category

akta.pro rank

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. WordPress Plugin Distribution: Free plugin distributed through the WordPress ecosystem, with referral monetization through affiliate tracking links to the WordPress plugin page.

Go-to-market motion1 record

Core offering

ReProtect operates a "Coming Soon" landing page that promotes and links to a free Coming Soon & Maintenance Mode plugin for WordPress, hosted on an affiliated external site (comingsoonwp.com). The plugin enables WordPress site owners to display coming soon or maintenance mode pages on their websites, with reported usage by more than 80,000 users.

Differentiator

Problem solved

Functional benefit

Products and services

• Coming Soon & Maintenance Mode Plugin for WordPress A free WordPress plugin that enables users to display coming soon pages and maintenance mode pages on their WordPress websites.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• Beaver Builder: Beaver Builder is an established WordPress page builder that also covers landing-page and maintenance-screen use cases. It serves the same WordPress SMB audience as ReProtect but with a much broader offering.
• Elementor: Elementor is a major WordPress site-builder platform that includes coming-soon templates as part of a much broader product suite. It competes indirectly by offering the same end-user capability within a larger ecosystem.

Emerging players

• OptinMonster: OptinMonster is a WordPress-focused lead-generation plugin company that overlaps with ReProtect in distribution channel (WordPress SMBs) and freemium/affiliate monetization playbook, though it targets a different end use case.
• WPForms: WPForms is a leading WordPress forms plugin company that shares the same freemium, plugin-marketplace-led GTM motion and SMB target customer as ReProtect's plugin business.

Direct peers

• Coming Soon Page & Maintenance Mode by Supsystic: Supsystic offers a WordPress plugin specifically for coming-soon and maintenance-mode pages, directly overlapping with ReProtect's product in functionality and target market.
• SeedProd: SeedProd is the leading WordPress coming-soon and maintenance-mode plugin, offering both free and premium tiers with landing-page builders. It competes head-to-head with ReProtect's plugin on the same product category and target audience.
• WP Maintenance Mode: WP Maintenance Mode is a popular free WordPress plugin for displaying maintenance/coming-soon pages. It directly competes with ReProtect's plugin for the same use case and WordPress audience.
• Under Construction Page: Under Construction Page is a dedicated WordPress plugin for coming-soon and maintenance-mode screens with templates and customization. It targets the same niche and customer base as ReProtect's plugin.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReProtect