What Roche Communications does

Roche Communications is an independent, London-based communications agency specializing in public relations, influencer marketing, social media, content creation, brand strategy, event planning, and crisis communications for the hospitality sector. Founded circa 1993-1994, the firm serves restaurants, hotels, pubs and bars, food and drink brands, and lifestyle operators, with marquee clients including JW Marriott (Marriott International), Pan Pacific London, Rick Stein Restaurants, Rhubarb Hospitality Collection, Drake & Morgan, Flemings Hotel Mayfair, The Landmark London, Burger & Lobster, Gaucho, and Cinnamon Group. The agency has been ranked in the PR Week UK Power Book as Top 10 in Hospitality Comms and operates with a team of 11-50 employees led by founder Rochelle.

The firm runs a relationship-driven, sales-led professional services model with direct engagement via phone and email, retaining multiple clients for 15-20+ years. Revenue is generated through retainer-based and project-based engagements covering 360-degree integrated communications. Service delivery is anchored in an extensive "black book" of media contacts cultivated over three decades, with testimonials from senior restaurant critics (The Times, BBC Good Food, Observer Food Monthly) cited as evidence of privileged press access. The agency is not technology-led; it produces original content, executes experiential campaigns, and leverages influencer networks, with no disclosed AI, proprietary software, or automation platform.

Roche Communications is privately held with no parent company, no external funding, no subsidiaries, and no disclosed M&A activity. Geographic operations are UK-focused with no claimed international footprint. The agency competes on industry specialization, tenure, and creative execution rather than scale or technology, positioning itself as an embedded extension of client in-house teams across the UK hospitality and lifestyle verticals.

Name

Roche Communications

Legal name

Roche Communications

Website

https://rochecom.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Roche Communications is an independent London-based PR and integrated marketing agency founded in 1993, serving UK restaurants, hotels, pubs, bars, and food and drink brands with retainer-based communications services including media relations, influencer marketing, social media, content, and events.

Ownership category

akta.pro rank

Product category

Hospitality PR & Marketing Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Hospitality public relations
• Influencer marketing services
• Social media management
• Restaurant marketing agency
• Brand communications consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Services: Professional services revenue from public relations, media relations, influencer marketing, social media management, content creation, brand strategy, event planning, and crisis communications for hospitality and lifestyle businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Roche Communications is a full-service, integrated hospitality PR and marketing agency that delivers media relations, influencer marketing, social media management, content creation, brand partnerships, event planning, and business consultancy to restaurants, hotels, pubs, bars, food and drink brands, and lifestyle operators in the UK. The agency operates on a relationship-led, retainer- and project-based model, partnering with clients over multi-year engagements to build brand awareness, drive footfall and bookings, and shape reputations through earned media and experiential campaigns.

Product overview

Roche Communications is a full-service, integrated hospitality PR and marketing agency rather than a software product company. The company offers a unified service portfolio centered around public relations, media relations, social media, influencer marketing, content creation, brand partnerships, event planning, and business consultancy. These services work together as an integrated 360-degree approach to hospitality marketing, where individual services such as Media Relations, Influencer Marketing, Social Media, Brand Partnerships, Content Creation, Brand Strategy, Talent Management, Event Planning, Business Consultancy, Local Marketing, Crisis Management, and Email Marketing are combined to deliver comprehensive communications support for restaurants, pubs, bars, hotels, and food & drink brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations PR service creating intelligent content and newsworthy stories to build brands, shape reputations, and increase awareness through traditional and digital media outreach to journalists and editors across hospitality, food, travel, and lifestyle publications.
• Influencer Marketing
• Social Media Management
• Brand Partnerships
• Content Creation
• Brand Strategy
• Talent Management
• Event Planning
• Business Consultancy
• Crisis Management
• Email Marketing
• Local Marketing

Quantifiable outcome

• Rick Stein 50th Anniversary campaign: 60+ pieces coverage, 237M reach, 500,000+ website visitors on bookings day, reservations sold out in 5 minutes
• +11 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ketchum: Global PR network with consumer, food, and lifestyle expertise. Represents the broader incumbent competition Roche faces when hospitality holding companies centralize communications procurement at a network agency.
• Edelman: Global communications marketing firm with established consumer, food, beverage, and hospitality practices. Competes with Roche for enterprise hospitality group rosters and offers international reach that Roche lacks.
• Weber Shandwick: Global top-tier PR and communications network with a sizable consumer, hospitality, food & beverage practice. A larger broad incumbent that competes with Roche for the global agency-of-record mandates of multi-property hospitality groups (e.g., Marriott International).

Direct peers

• Hatch Communications: UK hospitality and travel-focused marketing and PR agency. Comparable vertical specialization, mid-sized independent structure, and integrated campaign model targeting hotels, restaurants, and food/drink brands.
• Homemade Communications: UK hospitality and lifestyle PR and communications agency. Boutique independent competitor serving similar UK restaurants, hotels, and food/drink brand clients with integrated PR and social offerings.
• Wild Card PR: London-based boutique lifestyle, hospitality, food and drink PR agency. Similar size, vertical positioning, and integrated communications offering to Roche Communications.
• Cirkle: UK PR and digital agency specializing in food, drink, hospitality, and lifestyle brands. Direct competitor in the food & beverage PR sub-segment with integrated earned, social, and influencer capabilities similar to Roche.
• Sauce Communications: UK-based independent PR and communications agency focused on hospitality, restaurants, food, drink, and lifestyle brands. The closest direct competitor to Roche in the UK hospitality PR niche, with a comparable boutique-specialist positioning and similar client base.
• Threepipe: UK integrated PR, social, and digital agency with strong hospitality, food, drink, and lifestyle specialism. Comparable mid-sized independent competitor with an integrated earned-plus-paid model.
• Bamboo PR: UK-based boutique consumer PR agency with significant hospitality, food, drink, and lifestyle specialism. Comparable boutique size, vertical focus, and integrated service model to Roche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RocheCom
• Facebookfacebook.com/rochecom
• LinkedInlinkedin.com/company/roche-communications
• Instagraminstagram.com/rochecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roche Communications