Homemade Social

What Homemade Social does

Homemade Social is a Phoenix-based, privately held boutique digital marketing agency incorporated as According To Bbooks LLC that delivers white-glove social media management, UGC and content creation, influencer management, and email marketing services to e-commerce and consumer brands. Its core clientele spans beauty, wellness, food and beverage, lifestyle, hospitality, and consumer goods segments, with named clients including Tate's Bake Shop, True Food Kitchen, Mom Water, DYPER, and Recess Pickleball. The company operates on recurring service retainers complemented by project-based work.

The company's operational stack is built entirely on third-party SaaS (Klaviyo and Flodesk for email, Later and Tailwind for social scheduling, CapCut and Canva for content production, Asana for project management). Its proprietary assets are process-oriented rather than technology-oriented: the Homemade Talent Network sub-brand, which curates 285+ vetted independent creators across niches for strategic brand-creator matchmaking, and internal frameworks such as the Content Shoot Planner that enable capture of 12–15 videos per two-hour shoot. The agency has been awarded as a top influencer marketing and UGC agency by Vendry.io (2024) and Best of Our Valley by Arizona Foothills Magazine (2022, 2024); it holds a registered HOMEMADE SOCIAL trademark and a pending HOMEMADE TALENT application.

Revenue mechanics combine subscription-recurring social media management and email marketing retainers, project-based UGC and influencer engagements, an advisory $1,499 strategy session with a Content Cookbook deliverable that funnels into ongoing retainers, and one-time digital product sales (lawyer-approved contract templates at $497 and an Asana SMM toolkit at $697) sold globally through the company's own website storefront. GTM is sales-led and founder-led: clients engage via discovery calls, consultation bookings, and direct email inquiries, with the CEO Becca Booker (also referenced as Becca Bunch) driving top-of-funnel demand through speaking engagements, podcast appearances, and earned media rather than paid acquisition. The agency uses no external funding and operates with a small employed team supplemented by its creator network.

Name

Homemade Social

Legal name

According To Bbooks LLC

Website

https://homemadesocial.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Homemade Social is a Phoenix-based boutique digital marketing agency that delivers white-glove social media management, UGC content creation, influencer management, and email marketing to e-commerce, CPG, beauty, wellness, and lifestyle brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Social Media Management Services: Full-service social media management including content creation, posting, community management, and strategy for Instagram, Facebook, TikTok, Pinterest, and LinkedIn. Offered as ongoing retainer engagements.
2. UGC & Content Creation: User-generated content creation services including video and photo content shoots, creator management, and short-form video production for TikTok, Instagram Reels, and YouTube Shorts.
3. Influencer Management: Sourcing, negotiation, and scheduling services for influencer partnerships. Includes access to the Homemade Talent network of 285+ creators.
4. Email Marketing: Strategy, copywriting, design, scheduling, and automation support using Klaviyo and Flodesk platforms.
5. Strategy Consulting: 1-hour marketing strategy consultation with comprehensive Content Cookbook deliverable including competitor analysis, content calendar, and creative guidelines.
6. Digital Product Sales: Sale of downloadable templates and resources including social media management contracts, influencer agreement templates, and Asana task toolkits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Homemade Social is a white-glove boutique digital marketing agency that delivers social media management, UGC and content creation, influencer management, and email marketing services for beauty, wellness, food and beverage, and lifestyle e-commerce brands. The agency operates an in-house creator network (Homemade Talent) with 285+ vetted independent creators to produce social-first content, and also sells downloadable contract templates and toolkits to social media professionals.

Product overview

Homemade Social is a white-glove digital marketing agency operating as a unified service platform with multiple interconnected offerings. The core service portfolio includes Social Media Management, UGC & Social Content Creation, Influencer Management Services, and Email Marketing & Automations—all delivered as integrated services. Supporting the agency services is the Homemade Talent Network, an in-house sub-brand managing 285+ curated creators for strategic creator matching. The company also offers a Strategy Session add-on providing marketing roadmaps. Additionally, they sell three digital downloadable products: the SMM Asana Task Toolkit, Influencer Contract Template, and Contract for Social Media Managers—these serve as supplementary tools for social media professionals and agencies. All services and products work together to deliver holistic digital marketing for lifestyle, e-commerce, and CPG brands.

Differentiator

Problem solved

Functional benefit

Brands

• Homemade Talent: In-house creator network and management system designed to produce social-first content with 285+ independent creators across niches, demographics, and industries.

Products and services

• Social Media Management Strategic and on-trend social media content creation, posting, scheduling, and community management for Instagram, Facebook, TikTok, Pinterest, and LinkedIn, delivered as ongoing retainers for e-commerce and lifestyle brands.
• UGC & Social Content Creation User-generated content production including UGC, video and photo content shoots, and creator management. Plans, styles, and shoots content for implementation on client social channels including TikTok, Instagram Reels, and YouTube Shorts.
• Influencer Management Services Full-service influencer marketing including sourcing, negotiation, and scheduling of influencer partnerships, leveraging the Homemade Talent network of 285+ creators to grow client following, sales, and brand awareness.
• Email Marketing & Automations Email marketing services using Klaviyo and Flodesk platforms, including strategy, copywriting, design, scheduling, and automation support to drive customer journeys through marketing funnels for e-commerce brands.
• Homemade Talent Network In-house curated network of 285+ independent UGC creators and influencers, with strategic creator matching and full management from concept to delivery, providing brands with authentic social-first content at scale.
• 1-Hour Marketing Strategy Consultation One-hour marketing strategy consultation via Google Meet that produces a comprehensive Content Cookbook roadmap covering competitor analysis, marketing funnel focus areas, content best practices, and follower growth strategies. Priced at $1,499.
• SMM Asana Task Toolkit Plug-and-play Asana task board template for social media management agencies, including pre-built task lists and subtasks for onboarding, recurring management items, delegation, and automation. Priced at $697.
• Influencer Contract Template 7-page lawyer-approved influencer partnership contract template covering compensation, deliverable requirements, expectations, and partnership details. Priced at $497.
• Contract for Social Media Managers Lawyer-approved social media management contract template clearly communicating service agreement terms, deliverables, and expectations, including boundary provisions for client relationships. Priced at $497.

Quantifiable outcome

• Recess Pickleball grew Instagram from 2K to 22K followers in one year (400% growth)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Disruptive Advertising: Utah-based digital marketing agency providing paid social, content, and creative services to e-commerce brands — comparable services and creative-content-anchored delivery style.
• The Social Shepherd: UK- and US-based digital marketing agency focused on social media, paid social, and influencer campaigns for e-commerce and DTC brands — closely mirrors Homemade Social's retainer-plus-creator-services stack.
• Thrive Internet Marketing Agency: Texas-based full-service digital marketing agency offering social media management, content, influencer, and email marketing — broad service overlap and similar mid-market customer footprint.
• Ladder: Performance-focused digital marketing agency with content, social, and creative services for growth-stage DTC and e-commerce brands — operates in the same agency niche serving similar client profiles.
• Sculpt: B2C social-first creative agency producing short-form video, UGC, and influencer content for consumer brands — directly comparable content-creation + UGC service line.
• Sociallyin: Atlanta-headquartered social media agency offering content production, community management, UGC, and influencer marketing to mid-market brands — same service mix and delivery model as Homemade Social.
• 97th Floor: Utah-based boutique digital marketing agency delivering content, SEO, social, and creative for mid-market B2C brands — comparable boutique delivery model and vertical mix.
• LYFE Marketing: Atlanta-based boutique social media marketing agency serving small and mid-market e-commerce and lifestyle brands with content, ads, and influencer services — directly comparable boutique model and customer base.

Broad incumbents

• Hootsuite: Established global social media management platform used by agencies and brands for publishing, analytics, and influencer tools — broadly serves the same customer workflow but competes on tooling, not agency services.
• Sprout Social: Public SaaS social media management platform serving agencies and brands — overlapping in social workflow, scheduling, and analytics, but at a much larger platform scale versus Homemade Social's agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/homemadesocial_
• Facebookfacebook.com/homemadesocial
• LinkedInlinkedin.com/company/homemade-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homemade Social