Leads Bureau
Leads Bureau is a New York-based B2B lead generation company selling intent-qualified auto finance, inventory, new and used vehicle, insurance, and Canada-specific buyer leads to U.S. and Canadian car dealerships on a per-lead basis, with a complimentary in-house CRM.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Leads Bureau does
Leads Bureau is a New York-based B2B lead generation company that sells intent-qualified consumer inquiries to car dealerships across the United States and Canada. Its product portfolio comprises six lead categories — Auto Finance, Inventory, New Cars, Used Cars, Canada Auto Finance, and Auto Insurance — with each lead filtered by credit profile, geography, vehicle preference, and timing before delivery. The company supplements paid lead delivery with a complimentary in-house CRM tool intended to capture dealer workflow and increase switching friction.
The business operates on a per-lead transaction pricing model, monetizing the gap between online auto-finance and vehicle-shopping demand (sourced through Facebook Marketplace, search, and display channels) and dealer floor-traffic supply. Named platform partners include Credit Acceptance for subprime origination, LexisNexis for credit data, Jornaya for lead verification, and Facebook Marketplace for demand acquisition; these integrations support lead quality but are all commodity third-party relationships rather than exclusive arrangements. Daniel Lokossou serves as Managing Director — Specialty Finance Lead.
Self-reported scale metrics cite 3,000+ customers assisted and 6,000+ vehicles sold, alongside a 95% connectability rate on Canada leads. The company is privately held with no disclosed funding, revenue, headcount, or geographic revenue split, which limits confidence in financial scale. The target customer base spans SMB and mid-market dealership groups across the U.S. and Canada, with no single-customer dependence observable in available materials.
Leads Bureau firmographics
Firmographics- Name
- Leads Bureau
- Legal name
- Leads Bureau
- Website
- https://leadsbureau.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Leads Bureau is a New York-based B2B lead generation company selling intent-qualified auto finance, inventory, new and used vehicle, insurance, and Canada-specific buyer leads to U.S. and Canadian car dealerships on a per-lead basis, with a complimentary in-house CRM.
- Ownership category
- akta.pro rank
Leads Bureau industry classification
Industry- Product category
- Auto Lead Generation Services
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Leads Bureau is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leads Bureau business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Auto Finance Leads Sales: Company generates and sells auto finance leads, subprime auto leads, car loan leads, and dealer leads to car dealerships. Revenue is generated through per-lead transaction fees. Leads are delivered in real-time with exclusive access (not shared with other buyers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Leads Bureau product offering
Product offeringCore offering
Leads Bureau is a specialized lead generation company that produces and delivers qualified, TCPA-compliant auto finance, inventory, and insurance leads to car dealerships, BHPH dealers, lenders, and insurance agencies across the United States and Canada. The company operates its own proprietary platform (LeadStream) and complimentary CRM to filter, verify, and deliver leads in real time, with subprime, prime, near-prime, and specialty finance segmentation. Pricing is per-lead and tailored to dealer requirements.
Product overview
Leads Bureau is a lead generation platform offering a portfolio of targeted automotive leads for car dealerships and lenders. The core offering consists of six distinct lead categories: Auto Finance Leads (including subprime and car loan leads), Inventory Leads, New Cars Leads, Used Car Leads, Canada Auto Finance Leads (for the Canadian market), and Auto Insurance Leads. The company also provides a complimentary CRM tool to help dealers manage and convert leads. All products are delivered in real-time with filtering capabilities by geography, credit score, and vehicle preference.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Finance Leads (Subprime, Sticky, Deep Subprime)
Quantifiable outcome
- Over 6,000 vehicles sold through leads provided
- +3 more outcomes
Companies that use Leads Bureau
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Leads Bureau technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Leads Bureau partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Credit AcceptancecoreCredit Acceptance logo appears in the Automotive Lead Generation Network section on the company website. This partnership likely provides data and credit assessment capabilities for generating auto finance leads, particularly for subprime borrowers.
- LexisNexiscoreLexisNexis logo appears in the Automotive Lead Generation Network section. Partnership provides data verification and risk assessment tools for lead quality and compliance in auto financing.
- JornayasupportingJornaya logo appears in the Automotive Lead Generation Network section. Partnership provides lead intelligence and consumer engagement tracking for the lead generation platform.
- Facebook (Meta)supportingFacebook ads integration appears as part of the lead generation network. Facebook Lead Ads capture prospect details directly on the platform for lead generation campaigns.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Leads Bureau competitors and assessment
Company assessmentBroad incumbents
- Cars.com: Major automotive marketplace and dealer lead generation provider. Overlaps with Leads Bureau's new/used car leads, but operates as a broad incumbent with multiple monetization layers beyond per-lead.
- Autotrader: Long-standing automotive marketplace owned by Cox Automotive, generating leads for dealers across new and used cars. Much broader portfolio, but overlaps with Leads Bureau's new/used car lead products.
Direct peers
- LotLinx: Digital marketing platform that delivers inventory-based auto leads to dealers. Closely comparable to Leads Bureau's Inventory Leads product, with similar real-time, dealer-targeted delivery and per-lead economics.
- AutoWeb: Digital automotive marketing and lead generation provider serving dealerships and manufacturers. Direct overlap with Leads Bureau's auto finance and new/used car lead products, though at larger scale.
- QuinStreet: Online performance marketing company generating leads in financial services, insurance, and consumer credit. Closely comparable to Leads Bureau's blended auto finance/insurance lead generation model and per-lead monetization.
- QuoteWizard: Auto insurance lead generation platform owned by LendingTree. Operates a similar exclusive-lead, per-transaction model targeted at insurance agents and auto-finance-adjacent buyers, directly competing with Leads Bureau's auto insurance and auto finance lead products.
- TrueCar: Online automotive marketplace that connects car shoppers with dealers and generates dealer leads. Distinct delivery model (marketplace vs. inbound lead capture) but directly competes for dealers' lead-buying budgets.
- CarGurus: Leading automotive marketplace and dealer lead generation platform. Competes with Leads Bureau for both dealer attention and the upstream consumer demand funnel through paid search and SEO, though at significantly larger scale.
- EverQuote: Publicly traded online insurance lead generation marketplace, with a strong focus on auto insurance. Directly comparable to Leads Bureau's auto insurance lead product in terms of buyer (agents/dealers), exclusive-lead model, and vertical concentration.
- MediaAlpha: Performance marketing platform that operates a real-time lead generation marketplace, with strong exposure to insurance and consumer finance verticals. Comparable in transaction-based revenue model, exclusive/supply-side dynamics, and integration with downstream buyers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Leads Bureau social profiles
Digital presenceLeads Bureau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leads Bureau leadership team
Management profileNumber of profiles
Profiles1 record
Leads Bureau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leads Bureau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leads Bureau
What does Leads Bureau do?
Leads Bureau is a specialized lead generation company that produces and delivers qualified, TCPA-compliant auto finance, inventory, and insurance leads to car dealerships, BHPH dealers, lenders, and insurance agencies across the United States and Canada. The company operates its own proprietary platform (LeadStream) and complimentary CRM to filter, verify, and deliver leads in real time, with subprime, prime, near-prime, and specialty finance segmentation. Pricing is per-lead and tailored to dealer requirements.
Is Leads Bureau a public or private company?
Leads Bureau is a private company. It is classified as unknown and is currently operating.
When was Leads Bureau founded?
Leads Bureau was founded in -1.
Where is Leads Bureau based?
Leads Bureau is headquartered in New York, United States, in the North America region.
How does Leads Bureau make money?
One revenue line is on record: auto Finance Leads Sales.
Who are Leads Bureau's main competitors?
Broad incumbents on record are Cars.com and Autotrader. Direct peers are LotLinx, AutoWeb, QuinStreet, QuoteWizard, TrueCar, CarGurus, EverQuote and MediaAlpha.
Does Leads Bureau have an API?
No public API is recorded for Leads Bureau.
What industry is Leads Bureau in?
Leads Bureau's product category is Auto Lead Generation Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies.