Forsikringsselskabet Vendsyssel

What Forsikringsselskabet Vendsyssel does

Forsikringsselskabet Vendsyssel A/S is a customer-owned (kunde-ejet) regional insurance mutual headquartered in Hjørring, Denmark, operating as a public limited company (A/S) without external shareholders and governed in part by the Association of Policyholders (Foreningen af Forsikringstagere i Forsikringsselskabet Vendsyssel F.M.B.A.). The company distributes personal lines insurance — family/household, villa, holiday home, accident (including a senior variant for over-60s), annual travel and cancellation, dog, and a full motor vehicle range (car, motorcycle, scooter, moped, classic car, camper, trailer) — alongside a small-business and hobby-agriculture portfolio (Erhverv og Landbrug) covering fire, theft, water, business interruption, commercial liability, work injury, and motor. Its distribution model combines a field-sales team of insurance advisors (assurandører) who conduct in-home and office consultations with the Mit Vendsyssel self-service portal, secured via MitID, for policy management and claims. Its principal differentiator is the Selvrisikobonus program, which credits customers with 5% of premiums (excluding fees) usable toward future deductibles and forfeited on churn, generating switching frictions backed by loyalty economics rather than contractual lock-in.

The business model rests on recurring insurance premiums (subscription/recurring revenue) collected monthly or annually, with quote-based pricing that is not publicly disclosed; ancillary fee revenue includes an 84 DKK environmental contribution per motor vehicle, 40 DKK natural disaster and Guarantee Fund contributions per policy, payment and late-payment fees, and cancellation fees. The company is a member of the Guarantee Fund for damage insurers (Garantifonden for skadesforsikringsselskaber), providing policyholder protection in the event of insolvency, and operates as a GDPR-compliant entity. Customer reach is concentrated in North Jutland (Nordjylland), with no global footprint claim, no disclosed revenue or funding, and a small employee base of 11-50 staff. Service partners (SOS Dansk Autohjælp for roadside, SOS International for travel medical, PolygonDB for damage control, ID-Sikring for identity protection, MitID for authentication) extend claims and service capabilities without being built in-house, consistent with the scale of the operation.

Name

Forsikringsselskabet Vendsyssel

Legal name

Forsikringsselskabet Vendsyssel A/S

Website

https://vendsyssel.nu

Company type

Private

Founded year

1861

Operating status

Operating

Headcount range

11–50 employees

Short description

Forsikringsselskabet Vendsyssel is a customer-owned Danish regional insurance mutual based in Hjørring, serving individuals, families, and small businesses in North Jutland with personal P&C, motor, and accident coverage distributed via a field-sales team and self-service portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Hjørring

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premiums: The company generates revenue through recurring insurance premiums paid by customers for various insurance products including home, vehicle, accident, and travel insurance. Premiums can be paid monthly or annually via payment slip (indbetalingskort) or payment service (betalingsservice).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Forsikringsselskabet Vendsyssel is a regional Danish insurance company that underwrites and sells personal insurance (family, house, holiday home, accident, senior accident, travel, and dog insurance) and motor vehicle insurance (car, motorcycle, moped, camper, trailer, and classic car insurance) to individuals and families in North Jutland. The company also offers a portfolio of business and agriculture insurance for small craft businesses, service companies, retail operations, and hobby farms. Customers are served through a combination of field insurance advisors, an online quote request form, and a self-service Mit Vendsyssel customer portal, with a unique Selvrisikobonus (deductible bonus) program that credits 5% of premiums toward future deductibles.

Product overview

Forsikringsselskabet Vendsyssel is a local Danish insurance company offering a comprehensive portfolio of insurance products for private individuals and small businesses. The core offering consists of personal insurance products (family, house, holiday home, accident, senior accident, travel, and dog insurance) and motor vehicle insurance products (car, motorcycle, moped, camper, trailer, and classic car insurance). The company also provides business and agriculture insurance. A key differentiator is the Selvrisikobonus (deductible bonus) program where customers earn 5% of their premiums as a bonus for paying deductibles. The Mit Vendsyssel customer portal provides self-service access to policy management and claims filing. Insurance products are offered with various pricing models including fixed premiums and bonus-adjusted premiums.

Differentiator

Problem solved

Functional benefit

Products and services

• Familieforsikring (Family Insurance) Comprehensive household insurance covering Denmark with included travel belongings insurance, liability insurance, and legal aid insurance. Covers fire, theft, storm, and water damage to contents. Targeted at families and individual households.
• Villaforsikring (Villa/House Insurance) Insurance for detached houses, villas, and row houses. Includes mandatory fire insurance, building comprehensive insurance, optional fungi/insect damage coverage, pipe damage coverage, and exterior pipe/cable coverage. For homeowners.
• Fritidshusforsikring (Holiday Home Insurance) Insurance for holiday homes including mandatory fire insurance, building comprehensive insurance, liability insurance, and legal aid coverage. For owners of holiday/secondary homes.
• Ulykkesforsikring (Accident Insurance) Accident insurance covering injuries from accidents with options for full-time or leisure-only coverage, and children's accident insurance. Includes death and disability benefits, dental injury coverage, and sports coverage. For individuals and families.
• Senior Ulykkesforsikring (Senior Accident Insurance) Accident insurance specifically designed for people over 60 years old with extended coverage period until age 80. Includes death, disability, dental injury, sports, and motorcycle rider coverage options. For senior customers.
• Årsrejse- og Afbestillingsforsikring (Annual Travel and Cancellation Insurance) Annual travel insurance attached to family insurance covering medical emergencies abroad, plus cancellation insurance providing financial compensation for trip cancellations due to unexpected events. For family insurance customers.
• Hundeforsikring (Dog Insurance) Mandatory liability insurance for dog owners covering legal liability for damages caused by the dog. Includes optional figurant (actor) coverage for dog show participants. For dog owners.
• Bilforsikring Fast Præmie (Car Insurance - Fixed Premium) Car insurance with fixed premium (Vendsyssel Plus) combining mandatory liability and comprehensive coverage. Premium does not increase if the policyholder makes a claim, regardless of fault. For vehicle owners.
• Bilforsikring Bonusreguleret (Car Insurance - Bonus Adjusted) Bonus-adjusted car insurance where premium tiers move based on claims. Certain damage types (fire, explosion, vandalism, lightning, theft, robbery, falling objects, glass-only damage) are exempt from bonus movement. For vehicle owners.
• Motorcykel-, Scooter- og EU-knallertforsikring (Motorcycle, Scooter and EU Moped Insurance) Insurance for motorcycles, scooters, and EU mopeds available as liability-only or combined liability and comprehensive coverage. Includes SOS rescue coverage when comprehensive insurance is selected. For owners of two-wheeled vehicles.
• Campingvognforsikring (Camper/RV Insurance) Camper insurance combining comprehensive coverage (including brand-new coverage), foreign rescue insurance, legal aid insurance, and contents insurance. Contents coverage standard up to DKK 25,000, expandable to DKK 50,000. For camper owners.
• Påhængsvognsforsikring (Trailer Insurance) Separate comprehensive insurance for trailers and haul-behind vehicles, covering damage to the trailer and standard equipment. Includes SOS rescue coverage in Europe and Green Card countries. For trailer owners.
• Knallertforsikring (Moped Insurance) Moped insurance covering mandatory liability and comprehensive coverage including theft. Covers driving in Denmark, Norway, Sweden, and Finland. For moped owners.
• Veteranbilforsikring (Classic Car Insurance) Insurance for vintage/classic cars with mandatory liability coverage. Optional comprehensive coverage includes theft, rescue insurance, and legal aid. Covers driving in Denmark, Europe, and Green Card countries. For owners of classic cars.
• Erhverv og Landbrug (Business and Agriculture Insurance) Insurance portfolio for small businesses including craftsmen, service companies, retail, and hobby farms. Covers fire, short circuit, theft, water damage, fungi, insects, pipes, business interruption, commercial liability, work injury, and motor vehicle insurance. For small business and hobby farm owners.
• Mit Vendsyssel (Customer Portal) Online customer portal allowing customers to log in, access policy information, file damage claims, and manage their insurance products. Requires MitID for secure login. For existing policyholders.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SOS Dansk AutohjælpcoreStrategic or Co-development Partner24-hour roadside assistance partner for vehicle insurance customers. Provides emergency breakdown services in Denmark and abroad for policyholders with vehicle coverage.
• SOS InternationalcoreStrategic or Co-development PartnerInternational emergency assistance provider for travel insurance customers. Handles medical pre-assessments and coordinates emergency services abroad.
• PolygonDBminorStrategic or Co-development PartnerDamage control partner providing advice, guidance, and physical presence for building and contents damage claims, available 24/7.
• Garantifonden for skadesforsikringsselskabercoreOthersThe company is a member of the Guarantee Fund for damage insurance companies, which provides protection to policyholders if the insurance company goes bankrupt.
• MitIDcoreTechnology or IntegrationDanish digital identity solution used for secure customer login to the Mit Vendsyssel customer portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Tryg:

Regional players

• PenSam: Danish member-owned insurance and pension provider serving a defined membership base; comparable mutual/customer-owned model though focused on occupational segments rather than open regional retail.

Direct peers

• Gjensidige Forsikring: Nordic mutual insurer with a Danish presence; similar customer-owned philosophy and personal/SMB P&C focus, providing a structural cross-market benchmark.
• LB Forsikring: Danish member-owned mutual insurer offering personal and small-business P&C lines with a similar community/loyalty orientation to Vendsyssel, making it a structural twin for benchmarking.
• Alm. Brand: Danish general insurer offering personal, motor, and commercial P&C products with a strong mutual heritage; the closest publicly-traded comparable for a regional Danish P&C carrier.

Broad incumbents

• If Skadeförsäkring: Nordic P&C carrier (part of Sampo Group) active in Denmark across personal and commercial lines; represents the broader-incumbent competitive pressure Vendsyssel faces.
• Codan (part of Intact Financial): Large Danish P&C insurer offering personal, motor, and commercial products; comparable product set to Vendsyssel but operating at materially larger scale.
• Topdanmark: One of Denmark's largest P&C insurers covering motor, home, accident, and commercial lines — directly overlapping Vendsyssel's product set but at national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ForsikringsselskabetVendsyssel
• LinkedInlinkedin.com/company/forsikringsselskabet-vendsyssel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forsikringsselskabet Vendsyssel