Aoife

What Aoife does

Aoife McNamara is an Irish sustainable fashion brand founded in 2019 by designer Aoife McNamara shortly after her graduation from Limerick School of Art and Design. Operating as a direct-to-consumer business, the company designs, produces, and sells women's apparel, accessories, and homeware through its e-commerce website (aoifemcnamara.com) and a flagship thatched-roof retail showroom known as Aoife's Cottage in Adare, County Limerick. The product range spans blazers, coats, jumpers, dresses, tops, trousers, and skirts, alongside collaborations with Irish artists and select accessory and homeware lines under the AMN Reimagine sub-brand. In September 2023 the company became Ireland's first B Corp certified fashion brand, achieving a score of 94.4 points.

The business is built around a made-to-order production model that manufactures only when garments are ordered, eliminating overproduction and producing zero textile waste. Core materials include Irish wool from John Hanly Woollen Mills and Donegal Yarns (woven by Molloy & Sons), Irish linen from Baird McNutt, FSC-certified Tencel, GOTS-certified organic cotton from Pyratex, Seacell, deadstock Acetate, Cupro from Fabric House, and polyester from Carrington Fabrics. Production occurs in Ireland and Portugal, with tiered unit pricing ranging from approximately $35 for accessories to $932 for premium coats and blazers. Digital gift cards are offered in denominations from €50 to €1000.

Revenue is generated through one-time sales of apparel, accessories, homeware, and gift cards via the company's e-commerce website, the Adare flagship store, and select wholesale and collaboration partnerships with Adare Manor, Brown Thomas, and Hanna Hats. The company targets sustainability-conscious consumers, Irish heritage enthusiasts, and fashion-forward conscious dressers, primarily in Ireland and the UK with global shipping. Marketing relies on organic social media (an Instagram community under the #AMNgirls banner), the AMN Journal blog, email newsletters, and experiential events at the flagship store, supplemented by international fashion event appearances such as Abu Dhabi Fashion Week and a 2025 Kilimanjaro expedition with Earth's Edge to raise awareness of fast fashion's environmental impact.

Name

Aoife

Legal name

Aoife Mc Namara

Website

https://aoifemcnamara.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Aoife McNamara is an Irish sustainable fashion brand founded in 2019, designing and selling made-to-order women's apparel, accessories, and homeware using eco-friendly Irish heritage materials to sustainability-conscious consumers via e-commerce and a flagship store in Adare, Ireland.

Ownership category

akta.pro rank

Product category

Sustainable Fashion & Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Knitting Mills (3151), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', And Juniors Outerwear (2330), Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)

Keywords

• Sustainable fashion
• Irish clothing brand
• Made-to-order apparel
• Ethical wool garments
• B Corp fashion

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Apparel Sales: Direct sales of sustainable fashion items including blazers, coats, jumpers, dresses, tops, trousers, and skirts through e-commerce and flagship store.
2. Accessories and Homeware: Sales of creative products including Irish artist collaborations, books, cushions, throws, scrunchies, baker boy caps, and paddy caps.
3. Gift Cards: Digital gift vouchers available in denominations from €50 to €1000 for gifting.
4. Events and Experiences: Revenue from events and experiences including Aoife's Cottage visits and special collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Aoife McNamara designs, produces, and sells sustainable, made-to-order fashion apparel, accessories, and homeware using eco-friendly materials including Irish wool, linen, Tencel, organic cotton, and deadstock fabrics. The brand operates a direct-to-consumer model through its e-commerce website and flagship retail store 'Aoife's Cottage' in Adare, Co. Limerick, emphasizing zero textile waste and seasonless collections.

Product overview

Aoife McNamara is Ireland's first B Corp certified sustainable fashion brand founded in 2019, offering a curated portfolio of clothing and lifestyle products. The core offering consists of women's fashion pieces including blazers (Our Land Blazer, Burren Blazer Collection), corsets (Éire Corset Collection), dresses, jumpers (AMN Jumpers), trousers, and skirts. The brand also extends into homeware through AMN Remagine, featuring Irish-made cushions and wool throws. A collaboration line with Adare Manor produces luxury throws, while the Irish Artist Collection showcases curated local art both in-store and online. The brand follows a made-to-order sustainable model with production in Ireland and Portugal, emphasizing natural fibers, heritage craftsmanship, and zero textile waste.

Differentiator

Problem solved

Functional benefit

Brands

• AMN Remagine: Homeware collection using recycled and repurposed materials, including cushions made from Irish materials.

Products and services

• Aoife McNamara Core Clothing Collection Sustainable, made-to-order women's clothing collection including blazers, coats, jumpers, dresses, tops, trousers, and skirts crafted from eco-friendly materials and designed for longevity.
• Our Land Blazer

Quantifiable outcome

• B Corp assessment score of 94.4 points
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Earth's EdgecoreStrategic or Co-development Partner · 1 February 2025Irish B Corp certified expedition company that partnered with Aoife McNamara for her 2025 Kilimanjaro climb expedition. Both companies share a passion for protecting the planet and improving lives. The expedition aimed to raise awareness about fast fashion's environmental impact, including visits to clothes dumps in Tanzania.
• John HanlycoreTechnology or IntegrationLong-standing Irish supplier of woollen fabrics. All AMN wool is sourced from John Hanly Woollen Mills, which works with natural fibers sourced ethically from renowned suppliers. The wool is washed, brushed, spun and woven to create the signature Irish textiles.
• Baird McNuttcoreTechnology or IntegrationIrish linen supplier providing 100% linen fabrics. All chemicals and dyestuff used at their mill comply with European REACH compliance legislation. Linen is biodegradable and made from flax plant fibers.
• Donegal YarnscoreTechnology or IntegrationSupplier of Irish Heather wool used in 'Our Land' collection. Yarn is spun with care from a blend of 40% international and 60% Irish sheep, and woven by Molloy & Sons in Ireland.
• Hanna HatsminorStrategic or Co-development PartnerCollaboration for AMN x Hanna Hats Paddy Caps - Irish-made headwear combining traditional craftsmanship with AMN's sustainable fashion ethos.
• Adare ManorminorChannel Partner/ Reseller/ DistributorLuxury hotel in Adare, Co. Limerick that stocks AMN products including the AMN x Adare Manor luxury throw in their retail shop.
• Molloy & SonscoreTechnology or IntegrationIrish wool weaving mill that transforms Donegal Yarns' Irish Heather wool into fabrics used in AMN's signature 'Our Land' collection blazers, skirts, and trousers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Nudie Jeans: Swedish sustainable denim and apparel brand with strong repair/circular-economy positioning. Comparable in slow-fashion ethos, natural-fiber sourcing, and commitment to garment longevity and zero-waste principles.

Direct peers

• Toast (Toast Clothing): UK heritage-inspired women's clothing and homeware brand with similar countryside/craft aesthetic and slow-fashion ethos. Highly comparable in aesthetic direction, made-to-order principles, and lifestyle crossover into homeware.
• Reformation: LA-based sustainable women's fashion DTC brand emphasizing made-to-order and small-batch production. Directly comparable in DTC sustainable positioning, women's apparel focus, and the use of deadstock and eco-fibres.
• Thought Clothing: UK sustainable clothing brand using natural, recycled, and eco-friendly fabrics with a slow-fashion ethos. Comparable in sustainable materials positioning, women's apparel focus, and natural-fiber emphasis.
• Eileen Fisher: US-based sustainable women's fashion brand built on timeless, seasonless design and ethical production. Comparable in DTC sustainable positioning, premium price points, and mission-led brand narrative, though at significantly larger scale.
• People Tree: Pioneer in Fair Trade and sustainable women's fashion with made-to-order production in developing regions. Comparable in mission-led positioning, ethical supply chain, and women's apparel offering.

Broad incumbents

• Patagonia: Global incumbent leader in sustainable apparel with deep B Corp credentials. Comparable in B Corp certification, environmental mission, and transparent supply chain, though focused on outdoor rather than women's fashion apparel.
• Stella McCartney: Global luxury fashion house operating as the incumbent leader in sustainable luxury. Overlaps with Aoife in mission (sustainable materials, ethical supply chain) and women's apparel, but operates at vastly larger scale and global distribution.

Regional players

• Hanna Hats: Irish heritage hat maker and an existing collaboration partner of Aoife (AMN x Hanna Hats Paddy Caps). Comparable in Irish craft heritage, headwear/accessories category, and shared local Irish supply chain ethos.
• Magee of Donegal: Irish heritage apparel and tweed brand using Donegal wool with a similar craft/Irish-heritage identity. Comparable in Irish textile heritage narrative, wool sourcing, and partnership with the same local suppliers (Magee is also an Aoife supplier).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aoife_ireland
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aoife