Name

etcetera kuster peschke

Legal name

etcetera – Strategie. Kommunikation. Design.

Website

https://etcetera.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

etcetera is a privately held, full-service advertising agency in Aachen, Germany, providing web design, corporate design, social media, SEO/GEO, print, and consulting services to DACH-region technology, healthcare, research, and industrial clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web design and development services: Professional website development using WordPress and TYPO3, including responsive design, performance optimization, hosting, and ongoing maintenance contracts. Pricing based on project scope and complexity.
2. Corporate design and branding: Logo development, brand identity creation, corporate design systems, and brand guidelines. Includes naming, visual identity, and comprehensive branding for startups and modernizing companies.
3. Social media and content marketing: Social media strategy development and ongoing editorial management on platforms including LinkedIn, Instagram, and Facebook. Content planning, creation of text and image content, community management, and performance analysis.
4. Print and event materials: Annual reports, image and product brochures, catalogs, business cards, invitations, flyers, trade show materials, roll-ups, displays, and giveaways. Includes print coordination and production supervision.
5. Consulting and expert services (Rent an Expert): Advisory services and expert consultations for communication strategy, digital transformation, and marketing optimization. Hourly rate billing for smaller services and ongoing adjustments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

etcetera is a full-service advertising agency offering end-to-end marketing and communication services. Core deliverables include website design and development on WordPress and TYPO3, corporate design and branding, social media and LinkedIn marketing, SEO and GEO optimization, print and event materials, video production, employer branding, accessibility implementation, and on-demand expert consulting ("Rent an Expert"). Projects are delivered by an interdisciplinary core team in Aachen with a scalable freelancer network.

Product overview

etcetera is a full-service advertising agency based in Aachen, Germany, offering a comprehensive portfolio of digital and traditional marketing services. The agency's core offerings center on two primary content management systems—WordPress and TYPO3—for website development, supplemented by SEO optimization and emerging GEO (Generative Engine Optimization) services. Their service portfolio includes corporate design, social media and LinkedIn marketing, content creation, print and packaging design, event support, video production, employer branding, and accessibility services. The agency integrates AI-assisted tools for content creation, image generation, and workflow automation while maintaining human editorial oversight. Services are offered as a unified agency offering rather than discrete product modules, with project-based pricing and flexible consultation options through their 'Rent an Expert' offering.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Websites

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wappler SystemscoreTechnology or IntegrationTYPO3 specialist with workspace located within etcetera's agency. Develops and maintains T3 Bootstrap template used for website projects. Collaboration on TYPO3 implementations for clients including Ingenieurgruppe IVV, Biologische Station Zwillbrock, and Max-Planck-Institut für Kernphysik.
• publishing.onecoreTechnology or IntegrationDigital publishing partner for developing online kiosk and digital library solutions. Jointly developed the digital platform for KED ELTERNforum magazine allowing mobile reading of publications.
• Farbe Licht RaumminorStrategic or Co-development PartnerInterior design and space planning firm. Collaboration on medical practice projects including Dr. Schirin-Sokhan gastroenterology practice. Provides complementary expertise in physical space design alongside etcetera's digital and print communication.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• denkwerk: Cologne-based digital agency offering web development, brand communication, and digital strategy for B2B clients. Comparable as a regional German digital agency of similar mid-market positioning, with overlap in technology, automotive, and B2B verticals.
• nexum: Cologne-headquartered digital agency delivering web platforms, brand communication, and content marketing for B2B and B2C clients. Comparable as a DACH digital agency with similar full-service offering and overlap in corporate websites, content marketing, and employer branding.
• LOCKED DIGITAL: Aachen-based digital agency specializing in WordPress, TYPO3, and web development with focus on technical implementation and digital strategy. Closest direct peer given shared geography, CMS expertise, and mid-market B2B client focus.

Broad incumbents

• Jung von Matt: One of Germany's largest independent creative agency groups with full-service digital and brand capabilities. Comparable as a DACH-based advertising competitor but operates at significantly larger scale with multiple offices and international reach.
• Scholz & Friends: Established German creative agency network offering brand strategy, digital, and integrated communications. Comparable as a Germany-based full-service competitor but operating at much larger scale with multiple offices.
• Serviceplan Group: Europe's largest independent agency group headquartered in Munich, offering integrated communication, digital, and technology services. Comparable in DACH full-service agency positioning but with far broader capabilities and House of Communication model.
• DDB Germany: German operations of DDB Worldwide providing integrated advertising and digital services. Comparable as a full-service German agency competitor but with global network support and significantly larger scale.
• TBWA Germany: German operations of TBWA Worldwide network offering creative, digital, and brand strategy. Comparable as a DACH advertising competitor with full-service capabilities but part of a global network.
• Publicis Germany: German arm of global advertising network Publicis, offering creative, media, digital, and healthcare communications. Comparable in offering scope but at much larger scale with network resources.
• diva-e Digital Value Enterprise: German full-service digital agency with strong TYPO3 and enterprise web platform capabilities, serving DAX-listed companies. Comparable in TYPO3/enterprise web specialization but with significantly larger team and broader platform offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etcetera-de
• Facebookfacebook.com/etcetera.werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about etcetera kuster peschke