Creative Thinking

What Creative Thinking does

Creative Thinking Trading LLC is a privately held telecom and fiber optic cable (FOC) services company headquartered in Muscat, Sultanate of Oman, operating since 2009. The firm delivers outsourced infrastructure services to telecommunications operators and large enterprises across Oman and the UAE, with named clients including Ooredoo, Omantel, Oman Broadband, du, Etisalat, Ericsson, and Nokia. Its service offering is structured around six integrated modules: project management, telecom/FTTH installation, site acquisition (using GPS-precise site identification and landowner lease negotiation), manpower outsourcing, professional consulting, and tower erection (including RF mapping, antenna installation, and structural inspection). The company positions itself as an end-to-end rollout partner covering the full network deployment lifecycle from site identification and permitting through construction, equipment integration, and workforce management.

The business model is B2B professional services revenue earned on a quote-based, project-by-project basis with multi-year contract cadence typical of telecom infrastructure engagements. Go-to-market is direct enterprise field sales targeting telecom operators and large corporate clients, with no apparent channel intermediaries. The website claims a workforce of 1,000+ employees, though a third-party source lists 11-50, indicating a small core full-time staff supplemented by a large field/contract workforce deployed on project sites. Creative Thinking does not have disclosed revenue, external funding, patents, awards, or AI/ML capabilities, and is founder-owned and operated under CEO Fahad Al Marhubi. The competitive position rests on 15+ years of regional operating history, an established bench of technical telecom labor, and entrenched relationships with the dominant GCC telecom operators.

Name

Creative Thinking

Legal name

Creative Thinking Trading LLC.

Website

https://creativethinkingtrd.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Thinking Trading LLC is a Muscat-based outsourced telecom infrastructure services provider, delivering site acquisition, tower erection, FTTH installation, project management, and manpower outsourcing to telecom operators and large enterprises across Oman and the UAE since 2009.

Ownership category

akta.pro rank

Product category

Telecom Infrastructure Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Telecommunications & Network Engineering Consulting (BPAHAIAH)

Keywords

• Telecom infrastructure services
• Tower erection services
• Fiber optic installation
• Site acquisition services
• Manpower outsourcing services

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Manpower/Staffing Outsourcing: Provides outsourced employees and manpower solutions to companies, including payroll management services. Revenue generated through staffing fees and payroll management charges for contracted personnel placed at client organizations.
2. Telecom Infrastructure Services: Comprehensive telecom services including tower erection, site acquisition, FTTH installation, and network equipment integration. Revenue earned through project-based contracts for telecom infrastructure deployment and modernization.
3. Consulting Services: Professional consulting services in Human Resources, Finance, Marketing, Health, Project Engineering, and specialized telecom solutions. Fee-based consulting engagements providing access to industry-specific specialists and subject matter expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Creative Thinking Trading LLC provides outsourced telecom and Fiber Optic Cable (FOC) infrastructure services to telecommunications operators and large enterprises in Oman and the GCC. Its core offerings cover end-to-end network rollout, including project management, FTTH installation, 2G/3G/4G LTE/MW equipment system integration and commissioning, site acquisition, tower erection, manpower outsourcing, and consulting. Services are delivered directly by an in-house technical workforce to clients such as Ooredoo, Omantel, Oman Broadband, du, Etisalat, Ericsson, and Nokia.

Product overview

Creative Thinking Trading LLC operates as a telecom and FOC (Fiber Optic Cable) services company offering six integrated service modules: Project Management Services (covering telecom infrastructure project delivery), Telecom Services (including FTTH installation and optical fiber network deployment), Site Acquisition Services (land acquisition for telecom towers), Manpower Outsourcing Services (recruitment and payroll management), Consulting Services (professional consulting for telecom and business operations), and Tower Erection Services (tower construction, antenna installation, and RF services). These services are designed to work together as an end-to-end solution for telecommunications network rollout, covering everything from site identification and land acquisition through construction, equipment installation, and workforce management.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Management Services Project management services for telecom infrastructure deployment, covering project planning, execution, and delivery within specified timelines and budgets for telecom operators and large enterprises.
• Telecom Services Telecommunication network services including Fiber to the Home (FTTH) installation, optical fiber deployment, and network infrastructure setup for high-speed internet access for telecom operators.
• Site Acquisition Services Professional land acquisition services for telecommunications companies, handling site identification via GPS coordinates, lease negotiations with landowners, documentation verification, and regulatory approvals for tower construction.
• Manpower Outsourcing Services Manpower outsourcing solutions providing recruitment, candidate screening, and payroll management services for companies seeking to delegate employee lifecycle support.
• Consulting Services Professional consulting services spanning Human Resources, Finance, Marketing, Health, Project Engineering, and specialized telecom solutions to help organizations optimize operations and improve quality.
• Tower Erection Services Communication tower erection services including tower construction, antenna installation, structural analysis, site surveys, RF mapping, tower reinforcing and painting, and compliance inspections for various tower types.

Quantifiable outcome

• Consistency, efficiency, stability and reliability of service across all project engagements

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ooredoo OmancoreChannel Partner/ Reseller/ DistributorOoredoo Oman is a major telecommunications operator in Oman. Creative Thinking provides infrastructure services including site acquisition and tower erection for Ooredoo's network expansion and coverage enhancement projects.
• OmantelcoreChannel Partner/ Reseller/ DistributorOmantel is the incumbent telecommunications operator in Oman. Creative Thinking delivers telecom infrastructure services, FTTH installation, and network rollout projects for Omantel's operations.
• du (UAE)coreChannel Partner/ Reseller/ Distributordu (EITC) is a major telecom operator in the UAE. Creative Thinking provides regional telecom infrastructure services supporting du's network deployment and expansion initiatives.
• Etisalat (UAE)coreChannel Partner/ Reseller/ DistributorEtisalat is a leading telecommunications provider in the UAE and Middle East. Creative Thinking delivers infrastructure services supporting Etisalat's regional network projects and coverage expansion.
• EricssonminorStrategic or Co-development PartnerEricsson is a global telecommunications equipment provider. Creative Thinking works with Ericsson on equipment deployment and network rollout services for telecom operator clients.
• NokiaminorStrategic or Co-development PartnerNokia is a major telecommunications equipment and network solutions provider. Creative Thinking collaborates with Nokia on network equipment system integration and commissioning services for regional telecom operators.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Helios Towers: London-listed tower operator with significant Middle East and Africa footprint. Competes in the same telecom infrastructure space, particularly on tower construction, site acquisition, and managed services, and represents a benchmark for what scaled regional towerco competition looks like.
• Tawal: Saudi Arabian tower company (stc subsidiary) operating one of the largest telecom tower portfolios in the Middle East. Competes with Creative Thinking for tower-related service work in the region and represents the kind of scaled, capital-backed towercos that could pressure independent infrastructure service providers.
• edotco Group: Regional integrated telecommunications infrastructure services company operating across ASEAN, Pakistan, Bangladesh, and several MENA-adjacent markets. Comparable as a regional tower and infrastructure services player with a similar end-to-end service offering.

Others

• Nokia: Global telecom equipment vendor that is also a customer of Creative Thinking. Included because Nokia's regional services arm directly overlaps with the network integration, commissioning, and rollout work that Creative Thinking performs for operators in the GCC.
• Comtec Direct: Listed on Creative Thinking's client roster; a telecom distribution and services firm. While primarily a distribution/solutions provider rather than tower/infrastructure services, it operates in the same regional telecom services ecosystem with overlapping operator relationships.
• Ericsson: Global telecom equipment and services vendor that is also a customer of Creative Thinking. Comparable in the network rollout and systems integration services layer, though operating at vastly larger scale and as a vendor-partner rather than pure local services provider.

Regional players

• Galfar Engineering & Contracting: Large Omani engineering, procurement, and construction firm with a telecom infrastructure division delivering tower erection, fiber deployment, and network rollout. Shares Creative Thinking's home market, customer set, and project-based delivery model, though it operates at much larger scale and across multiple infrastructure verticals.
• Al Ajmi Group: Omani conglomerate with a telecommunications and trading division that delivers telecom infrastructure, manpower, and contracting services. Operates in the same Omani telecom-services niche as Creative Thinking and competes for similar operator contracts.

Direct peers

• Alkan Communication & Information Technology: Egypt-based telecom infrastructure services provider offering site acquisition, tower construction, fiber rollout, and network integration across MENA. Closest comparable to Creative Thinking in service scope, operating model, and target operator customer base.
• NTG Clarity: Network services and IT solutions company listed as a Creative Thinking client but also a peer in telecom network deployment, integration, and managed services across the Middle East. Similar service stack and operator customer base in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/creative-thinking-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Thinking