What Premium Clean does

Premium Clean is a New Zealand-based professional cleaning services company founded in 2016 and headquartered in Ellerslie, Auckland. The company operates a franchise-based delivery network spanning 12 major NZ cities — from Auckland through to Dunedin — and serves both residential customers (homeowners, short-term rental hosts, property managers) and commercial customers across healthcare, education, hospitality, fitness, construction, government, and retail verticals. Named enterprise customers include Barfoot & Thompson, Ray White, Fulton Hogan, F45 Training, and government agencies, indicating a balanced mix of property management, construction, and facilities management mandates.

The company's service catalog is unusually broad for its scale, organized into commercial cleaning (office, carpet, upholstery, floor, exterior window, facilities management, janitorial, hygiene, probiotic cleaning) and residential cleaning (regular, deep, move-out, carpet, upholstery, window, Airbnb, hourly, builders, exterior, lawn mowing). Technology differentiators are limited but include: (i) a Pure Water Window Cleaning system using deionized water and carbon-fibre poles to reach up to 60 feet without chemicals; (ii) probiotic-based cleaning products for commercial environments; (iii) a digital booking platform accessible via web and a native mobile app (iOS and Android) with cleaner check-in/check-out quality tracking; and (iv) Afterpay installment payment integration. The company holds ISO certifications and IICRC-certified technicians, with $20M Public Liability insurance coverage.

The business model combines per-job transaction revenue on residential services (pay-as-you-go unit pricing, e.g., NZ$49+/hour for regular cleaning, NZ$9.99/window for window cleaning) with recurring contracts on commercial accounts (weekly/fortnightly/monthly janitorial and facilities management) and franchise royalties from independent operators delivering services under the Premium Clean brand. Customer acquisition is predominantly direct-to-consumer through SEO-optimized city-specific landing pages, the mobile app, and an 0800-number inside sales line, supported by review platforms and franchise recruitment funnels.

Name

Premium Clean

Legal name

Premium Clean

Website

https://premiumclean.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Premium Clean is a New Zealand-based cleaning services franchise founded in 2016, delivering residential and commercial cleaning across 12 NZ cities via ISO-certified franchisees, a mobile booking app, and Afterpay-enabled payments.

Ownership category

akta.pro rank

Product category

Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (561740), Janitorial Services (56172)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding) (HSAEABAJ), Upholstery Cleaning (Sofas, Chairs, Cushions) (HSAJAJAC), Residential Interior Window Cleaning (HSAEAJAA)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Window cleaning
• Carpet cleaning
• Exterior cleaning

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential House Cleaning Services: One-time and recurring cleaning services for homeowners including regular cleaning, deep cleaning, move-out cleaning, carpet cleaning, upholstery cleaning, window cleaning, and specialty services like Airbnb cleaning and lawn mowing/gardening. Services available as one-off bookings or ongoing weekly/fortnightly/monthly arrangements.
2. Commercial Cleaning Services: Professional cleaning services for businesses including office cleaning, commercial carpet cleaning, commercial upholstery cleaning, floor cleaning (polishing, buffing, stripping, sealing), exterior window cleaning, facilities management, property care services, hygiene and sanitary services, janitorial services, and probiotic cleaning. Offered as one-off, ongoing weekly/fortnightly/monthly contracts or tender-based arrangements for larger organizations.
3. Franchise Network Revenue: Premium Clean operates as a franchise network with independently owned and operated franchisees delivering services across New Zealand regions. The franchisor generates revenue through franchise fees and support services.
4. Afterpay Payment Processing: Company offers Afterpay as a payment option, allowing customers to pay in installments for cleaning services, potentially increasing booking conversion rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Premium Clean delivers professional interior and exterior cleaning services to residential and commercial customers across New Zealand. Services span routine house and office cleaning, carpet and upholstery cleaning, window cleaning (using pure water technology), water blasting, and pest control, all delivered by trained franchise crews operating from 12 city locations.

Product overview

Premium Clean is a New Zealand-based cleaning services company operating a franchise network across the country. The company offers two primary service lines: Commercial Cleaning (covering office cleaning, carpet cleaning, upholstery cleaning, floor cleaning, window cleaning, facilities management, janitorial services, probiotic cleaning, and hygiene services) and House Cleaning (covering regular cleaning, deep cleaning, move-out cleaning, carpet cleaning, upholstery cleaning, window cleaning, hourly cleaning, Airbnb cleaning, lawn mowing, builders cleaning, and exterior cleaning). The commercial division serves businesses across multiple sectors including healthcare, hospitality, childcare, and retail. The residential division provides both scheduled recurring services and one-time deep cleaning. The company also offers a seasonal Winter Deep Clean promotional service with discounted pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Cleaning

Quantifiable outcome

• 100% satisfaction guarantee with 72-hour resolution of any concerns
• +3 more outcomes

Named customers57 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• AfterpayminorGTM or Marketing PartnerAfterpay payment integration allows customers to pay for cleaning services in installments, providing flexible payment options that may increase booking conversion rates and customer accessibility to professional cleaning services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CrestClean: CrestClean is New Zealand's largest commercial cleaning franchise network, offering commercial cleaning, janitorial, and hygiene services nationwide. It is the closest direct NZ franchise peer given overlapping commercial focus, franchise model, and nationwide coverage.
• Molly Maid: Molly Maid is a global franchise system specializing in residential house cleaning. Direct peer to Premium Clean's recurring residential cleaning offering and franchise-based delivery model.
• Merry Maids: Merry Maids is a North American residential cleaning franchise offering recurring and one-time house cleaning services. Comparable to Premium Clean's recurring residential service and franchise network structure.
• The Cleaning Authority: The Cleaning Authority is a US-based residential cleaning franchise using eco-friendly methods and a recurring service model. Compares to Premium Clean's recurring residential offering and franchise scaling strategy.
• Jani-King: Jani-King is a global franchise system offering commercial cleaning and janitorial services. Comparable as a franchise-based commercial cleaning competitor with similar B2B focus.
• Vanguard Cleaning Systems: Vanguard Cleaning Systems is a US commercial cleaning franchise serving office, healthcare, education, and similar B2B verticals. Comparable to Premium Clean's commercial cleaning, janitorial, and contract-based service offering.

Broad incumbents

• Spotless Group: Spotless Group is a major ANZ facility services provider offering integrated cleaning, maintenance, and facility management to commercial customers. Comparable as a large incumbent serving similar B2B verticals across overlapping geographies.
• ServiceMaster Clean: ServiceMaster Clean is a large incumbent cleaning franchise system with national coverage across commercial and residential verticals. Comparable to Premium Clean's broad service portfolio including commercial and specialty cleaning.
• City Wide Facility Solutions: City Wide Facility Solutions is a US facility services provider managing janitorial and building services contracts. Comparable as a broader facility services incumbent to Premium Clean's facilities management offering.

Emerging players

• Stratus Building Solutions: Stratus Building Solutions is a US commercial cleaning and janitorial franchise network. Comparable as a franchise-based commercial cleaning peer with a similar B2B contract model.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/PremiumClean3
• LinkedInlinkedin.com/company/premiumcleannz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Clean