Leteng
- Company typePrivate
- Founded1984
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
Leteng firmographics
Firmographics- Name
- Leteng
- Legal name
- Leteng AS
- Website
- https://leteng.no
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Leteng industry classification
Industry- Product category
- Audio-Visual and IT Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where Leteng is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Leteng business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Distribution channels1 record
Leteng product offering
Product offeringCore offering
Leteng distributes audio-visual (AV) and IT products, including cables and automation devices, through its own Norwegian e-commerce storefront. Operating as Leteng AS, the company sells across multiple categories and brands, supporting networking and control flexibility for Norwegian buyers. The online store is powered by Multicase's business system and e-commerce solution.
Product overview
Leteng operates an e-commerce platform (nettbutikk) selling products across multiple categories and brands. The company uses a Multicase business system and online store solution for its retail operations. The source data does not contain specific product names, descriptions, or detailed service offerings beyond the generic e-commerce framework.
Differentiator
Problem solved
Functional benefit
Products and services
- AV products
- IT products
- Cables
- Automation devices
Companies that use Leteng
Customer profileSegments1 record
Ideal customer profiles1 record
Leteng technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leteng partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Leteng competitors and assessment
Company assessmentBroad incumbents
- Power: Major Norwegian/Nordic electronics retail chain selling AV, IT, and home electronics. Competes head-on with Leteng in AV accessories and cables but operates a much larger store and online footprint.
- ATEA: Large Nordic IT infrastructure and AV hardware distributor and integrator. Overlaps with Leteng in IT/AV product distribution but additionally delivers enterprise services and integration.
- Elkjøp: Largest Nordic consumer electronics retailer with broad AV/IT assortment, online and physical presence. Direct overlap with Leteng's AV/IT product categories but at vastly greater scale and brand reach.
Direct peers
- Komplett: Leading Norwegian online-first IT and consumer electronics retailer. Comparable to Leteng in combining IT and AV categories under one e-commerce storefront serving Norwegian consumers and SMBs.
- NetOnNet: Nordic online-focused electronics retailer offering AV, IT, and home electronics with strong logistics. Closely comparable business model to Leteng's pure e-commerce AV/IT distribution.
- Dustin: Nordic B2B-focused IT and AV product distributor with strong online catalog. Comparable in selling cables, networking, and AV equipment to Norwegian business customers, though more B2B-skewed.
Regional players
- XXL (formerly XXL ASA): Nordic sporting goods retailer with growing electronics/AV accessory assortment in Norwegian market. Peripheral overlap with Leteng in consumer electronics accessories and Norwegian distribution.
Others
- Multicase Norge AS: Provider of the e-commerce and ERP platform powering Leteng's storefront. Relevant as the technology enabler behind Leteng's retail operations rather than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Leteng social profiles
Digital presenceLeteng financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leteng leadership team
Management profileNumber of profiles
Leteng funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leteng M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leteng
What does Leteng do?
Leteng distributes audio-visual (AV) and IT products, including cables and automation devices, through its own Norwegian e-commerce storefront. Operating as Leteng AS, the company sells across multiple categories and brands, supporting networking and control flexibility for Norwegian buyers. The online store is powered by Multicase's business system and e-commerce solution.
When was Leteng founded?
Leteng was founded in 1984. It employs 11 to 50 people.
Where is Leteng based?
Leteng is headquartered in Oslo, Norway, in the Europe region.
Who are Leteng's main competitors?
Broad incumbents on record are Power, ATEA and Elkjøp. Direct peers are Komplett, NetOnNet and Dustin. XXL (formerly XXL ASA) is listed as a regional player. Multicase Norge AS is listed as an others.
Does Leteng have an API?
No public API is recorded for Leteng.
What industry is Leteng in?
Leteng's product category is Audio-Visual and IT Equipment Distribution. Its primary akta.pro industry code is CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters). Its NAICS code is 33431 and its SIC code is 3651.