Agency Ten22
Agency Ten22 is a health IT-focused public relations and digital marketing agency serving small- and medium-sized U.S. healthcare technology companies. Founded in 2005 and acquired by FINN Partners in July 2021, it operates as part of FINN's global Health Practice.
- Company typePrivate
- Founded2005
- HeadquartersCumming, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Agency Ten22 does
Agency Ten22 is a specialized public relations, content management, social media, and digital marketing agency founded in 2005 and headquartered in Cumming, Georgia. The firm operates exclusively in the health IT vertical, serving small- and medium-sized companies that need to navigate the complex U.S. health ecosystem and access health payer, product innovation, and provider sectors. Its integrated service portfolio combines strategic public relations with content, social, and digital marketing capabilities designed for healthcare technology clients.
The agency generates revenue through professional services engagements billed on a custom, scope-based pricing model rather than standardized product offerings. It targets mid-market health IT buyers through direct, consultative sales relationships and delivers services domestically within the United States. The firm's go-to-market is relationship-led and vertical-specialized, leveraging domain credibility in health IT rather than technology product differentiation.
In July 2021, Agency Ten22 was acquired by FINN Partners, becoming an integrated component of FINN's Health Practice—one of the world's largest independent health communications practices. The acquisition gave the boutique agency access to FINN's global resources, multi-region footprint, and broader service catalog, while contributing specialized health IT expertise back into the parent platform. The agency is led by Senior Partner Beth Friedman and operates with a reported headcount of 1–10 employees.
Agency Ten22 firmographics
Firmographics- Name
- Agency Ten22
- Legal name
- Agency Ten22
- Website
- https://ten22pr.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agency Ten22 is a health IT-focused public relations and digital marketing agency serving small- and medium-sized U.S. healthcare technology companies. Founded in 2005 and acquired by FINN Partners in July 2021, it operates as part of FINN's global Health Practice.
- Ownership category
- akta.pro rank
Agency Ten22 industry classification
Industry- Product category
- Healthcare Public Relations
- NAICS
- Public Relations Agencies (54182), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where Agency Ten22 is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Markets served
Agency Ten22 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services Revenue: Agency Ten22 generates revenue through professional services engagements including public relations, content management, social media management, and digital marketing services for health IT clients. Revenue is derived from client engagements with small- to medium-sized companies in the health IT industry.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Agency Ten22 product offering
Product offeringCore offering
Agency Ten22 is a public relations, strategic content, and marketing services firm founded in 2005 that delivers public relations, content management, social media, and digital marketing services. The firm specializes exclusively in the health IT industry, serving small-to-medium sized health IT vendors and providers.
Product overview
Agency Ten22 operates as a specialized marketing and communications agency offering a unified portfolio of services for the health IT industry. The core offerings include Public Relations Services, Content Management, Social Media Services, and Digital Marketing Services. These services are designed to work together to help small- to medium-sized health IT companies enter the health payer, product innovation, and provider sectors through high-impact creative across media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Strategic public relations services including media relations, analyst relations, and earned-media campaigns tailored for health IT vendors and providers.
- Content Management Services Strategic content creation and management including thought leadership articles, white papers, case studies, and editorial content for health IT audiences.
- Social Media Services Social media strategy, community management, and content publishing for health IT companies across LinkedIn, Twitter, and industry platforms.
- Digital Marketing Services Digital marketing campaigns including email marketing, online advertising, and lead generation programs designed for health IT buyers.
Companies that use Agency Ten22
Customer profileSegments1 record
Ideal customer profiles1 record
Agency Ten22 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agency Ten22 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FINN PartnerscoreAgency Ten22 joined FINN Partners in July 2021 to further deliver cutting-edge services and bring the resources and reach of a global agency to work for their clients. The addition strengthens FINN's position as one of the world's largest independent Health Practices.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Agency Ten22 competitors and assessment
Company assessmentDirect peers
- PAN Communications: Mid-sized B2B tech and health IT PR/digital agency serving similar mid-market technology clients. Comparable positioning in size, vertical mix (health/tech), and integrated communications service portfolio.
- Matter Communications: Mid-sized PR and digital marketing agency with a dedicated health and health IT practice serving B2B technology clients. Closely comparable in client segment (mid-market health/tech) and integrated service model.
- JPA Health: Health-focused communications and marketing agency serving health IT, biotech, and provider clients with PR, content, and digital services. Mirrors Ten22's health-exclusive positioning and mid-market orientation.
- Amendola Communications: A boutique PR and marketing agency specializing exclusively in healthcare, including health IT vendors. Directly comparable to Agency Ten22 in vertical focus, mid-market client base, and integrated PR/content/digital offerings.
- Hotwire PR: Global communications consultancy with a strong health and tech vertical focus. Compares closely to Ten22 in combining PR, content, and digital services for B2B technology and health clients.
Others
- FINN Partners (Health Practice): Parent organization and one of the world's largest independent agencies with a dedicated Health Practice. Provides Ten22 with global scale and is also an internal 'peer' against which Ten22's specialist health IT contribution must justify its place in the portfolio.
Broad incumbents
- Weber Shandwick (Health): Top-tier global PR network with a dedicated health practice. Provides integrated communications services that overlap with Ten22's offering at the enterprise health IT client level.
- Edelman (Health Practice): Global communications firm with a large, established health practice serving pharma, biotech, and health IT. Competes with Ten22 for health IT mindshare at the larger enterprise end of the buyer spectrum.
- ReviveHealth (now part of Real Chemistry): Healthcare-specialist communications firm (now operating within Real Chemistry) serving health systems, health IT, and payers. A larger, more established peer with overlapping health IT communications capabilities and broader service breadth.
- Padilla (Health Practice): Integrated marketing and communications firm with a dedicated health practice serving health technology, pharma, and provider clients. Overlaps with Ten22 across PR, content, and digital health IT engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Agency Ten22 social profiles
Digital presenceAgency Ten22 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agency Ten22 leadership team
Management profileNumber of profiles
Profiles1 record
Agency Ten22 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agency Ten22 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agency Ten22
What does Agency Ten22 do?
Agency Ten22 is a public relations, strategic content, and marketing services firm founded in 2005 that delivers public relations, content management, social media, and digital marketing services. The firm specializes exclusively in the health IT industry, serving small-to-medium sized health IT vendors and providers.
Is Agency Ten22 a public or private company?
Agency Ten22 is a private company. It is classified as corporate owned and is currently operating.
When was Agency Ten22 founded?
Agency Ten22 was founded in 2005. It employs 1 to 10 people.
Where is Agency Ten22 based?
Agency Ten22 is headquartered in Cumming, United States, in the North America region.
How does Agency Ten22 make money?
One revenue line is on record: professional Services Revenue.
Who are Agency Ten22's main competitors?
Direct peers on record are PAN Communications, Matter Communications, JPA Health, Amendola Communications and Hotwire PR. FINN Partners (Health Practice) is listed as an others. Broad incumbents are Weber Shandwick (Health), Edelman (Health Practice), ReviveHealth (now part of Real Chemistry) and Padilla (Health Practice).
Does Agency Ten22 have an API?
No public API is recorded for Agency Ten22.
What industry is Agency Ten22 in?
Agency Ten22's product category is Healthcare Public Relations. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of MPAAAAAJ, Healthcare/Pharma Creative Agencies. Its NAICS code is 54182 and its SIC code is 7311.