Vinarstvi Krasna hora

Name

Vinarstvi Krasna hora

Legal name

Krásná Hora s.r.o.

Website

https://krasnahora.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Krásná Hora is a Czech biodynamic family winery in Moravia producing 18+ minimal-intervention natural wines across three collections (Faces, Varietes, Selections), sold direct-to-consumer via its e-shop and through 30+ distributors across 20+ countries.

Ownership category

akta.pro rank

Product category

Winery / Natural Wine Production

NAICS

Grape Vineyards (111332), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Natural wine production
• Biodynamic winemaking
• Sparkling wine production
• Estate bottled wines
• Moravian wine region

Headquarters

HQ city

Starý Poddvorov

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct wine sales (B2C e-commerce): Consumers purchase wines directly via the company's e-commerce platform (eshop.krasnahora.com), with delivery across Czech Republic via Toptrans courier and international delivery arranged per order. Czech Republic shipping: 180-540 Kč depending on quantity; Slovakia free shipping over 3500 Kč.
2. Wholesale / Distributor sales: Wholesale distribution to 30+ distributors across Czech Republic, Europe, Canada, USA, and Asia. Each market has appointed exclusive or non-exclusive distributors who resell Krásná Hora wines to restaurants, wine shops, and end consumers.
3. Wine tourism and on-site experiences: Guided tastings with optional simple meals for groups of up to 16 seated guests, booked in advance. Serves as brand-building and direct revenue channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Vinařství Krásná hora is a Czech biodynamic family winery that cultivates roughly 14 hectares of vineyards across four Moravian villages and produces natural, minimal-intervention still and sparkling wines sold in three named collections (Faces, Varietes, Selections). Offerings are sold via direct-to-consumer e-commerce, an international distributor network serving HORECA and specialty retailers, and paid on-site wine tourism experiences at the estate.

Product overview

Vinarstvi Krasna hora is a biodynamic family winery producing natural wines across three distinct product lines: Faces (experimental skin-contact wines including La Blanca, Ruby, Pink, Herr Gewürtz, Anna, and Miya), Varietes (classical varietals like Pinot Gris, Sauvignon, Riesling, Chardonnay-Pinot, Bernety, and Pinot Noir), and Selections (premium barrel-selected wines including Blanc de Noir Sparkling, Viktoria, and multiple Barrel Selection wines). The winery sells directly to consumers through its Shopify-based e-commerce platform, with distribution across Czech Republic, Europe, Canada, and Asia. The portfolio also includes branded merchandise. All wines are certified organic (BIO CZ-BIO-002) and follow minimal intervention winemaking practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Faces Collection The entry-level tier of Krásná hora's natural-wine portfolio, offering accessible biodynamic still and sparkling wines for everyday enjoyment by consumers, HORECA accounts, and specialty retailers.
• Varietes Collection Varietal-driven mid-tier natural-wine line showcasing single-variety expressions from Krásná hora's biodynamic Moravian vineyards, targeted at engaged wine drinkers, sommeliers, and specialty retailers.
• Selections Collection

Quantifiable outcome

• Wines sold in Copenhagen (2016) and other international markets, indicating successful export penetration
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered core and minor.

• Decante WinescoreChannel Partner/ Reseller/ DistributorCzech Republic distributor based in Liberec (Žitavská 158/47, 460 01 Liberec). Handles distribution of Krásná Hora wines to local wine shops, restaurants, and end consumers in the Liberec region.
• Just WinecoreChannel Partner/ Reseller/ DistributorCzech Republic distributor based in Brno (Dvořákova 24/1, 602 00 Brno). Handles distribution in the Brno market.
• La FattoriacoreChannel Partner/ Reseller/ DistributorCzech Republic distributor based in Prague (Poděbradská 1020/30, 190 00 Praha 9). Handles Prague market distribution.
• Natural Wine ShopcoreChannel Partner/ Reseller/ DistributorCzech Republic distributor specializing in natural wines, based in Prague (Pekařská 409/40). Aligns with Krásná Hora's natural wine positioning.
• Matthys Wijnimport (Belgium)coreChannel Partner/ Reseller/ DistributorBelgian wine importer (Gistelse Steenweg 228, 8200 Brugge) distributing Krásná Hora wines in Belgium.
• Otto Suenson & Co A/S (Denmark)coreChannel Partner/ Reseller/ DistributorDanish wine import company (Gladsaxevej 356, 2860 Soborg) distributing in Denmark.
• Soil Wine Group (Finland)coreChannel Partner/ Reseller/ DistributorFinnish wine importer (Kasarmikatu 2, 00140 Helsinki) distributing Krásná Hora wines in Finland.
• Planète Vins International (France)coreChannel Partner/ Reseller/ DistributorFrench international wine importer (2 Avenue Gay Lussac, 33370 Artigues-près-Bordeaux) handling Krásná Hora distribution in France.
• MORE Natural Wine (Germany)coreChannel Partner/ Reseller/ DistributorGerman natural wine importer (Flughafenstraße 22, 12053 Berlin) distributing Krásná Hora wines in Germany.
• Elemento Indigeno (Italy)coreChannel Partner/ Reseller/ DistributorItalian wine importer (Via Ribes n. 3, 10010 Colleretto Giacosa TO) distributing Krásná Hora in Italy.
• Wines Direct (Ireland)coreChannel Partner/ Reseller/ DistributorIrish wine distributor (Mullingar, Co. Westmeath, N91 V658) distributing Krásná Hora wines in Ireland.
• DTA 7 Wine Hub (Israel)coreChannel Partner/ Reseller/ DistributorIsraeli wine distributor in Tel Aviv distributing Krásná Hora wines in Israel.
• AndereWijn (Netherlands)coreChannel Partner/ Reseller/ DistributorDutch wine importer (Anna Paulownastraat 3, 2518 BB Den Haag) distributing in the Netherlands.
• Nebbiolo Wines As (Norway)coreChannel Partner/ Reseller/ DistributorNorwegian wine importer (Vestbyveien 32 C, 0976 Oslo) distributing Krásná Hora in Norway.
• LUTOMSKI.WINO Sp. z o.o. (Poland)coreChannel Partner/ Reseller/ DistributorPolish wine importer (ul. Św Gertrudy 23, 31-048 Kraków) distributing Krásná Hora wines in Poland.
• Karamira Wines (Portugal)coreChannel Partner/ Reseller/ DistributorPortuguese wine importer (Avenida Antonio Augosto 179, 1050-014 Lisbon) distributing Krásná Hora in Portugal.
• Kubbo Select (Slovakia)coreChannel Partner/ Reseller/ DistributorSlovak wine distributor (Rastislavova 88, Košice) distributing Krásná Hora wines in Slovakia.
• Wine Bureau / Good Wine (Ukraine)coreChannel Partner/ Reseller/ DistributorUkrainian wine importer (Mechnykova St 9, Kyiv) distributing Krásná Hora wines in Ukraine.
• Basket Press Wines Ltd (UK)coreChannel Partner/ Reseller/ DistributorUK wine importer and distributor (14 Alfred Road, London W3 6LH) distributing Krásná Hora wines in the United Kingdom.
• Byracka Vin (Sweden)coreChannel Partner/ Reseller/ DistributorSwedish wine importer (Mäster Johansgatan 11, 211 21 Malmö) distributing Krásná Hora wines in Sweden.
• Vinealis (Canada/Quebec)coreChannel Partner/ Reseller/ DistributorQuebec wine importer (635 rue Jean-Béliveau, Longueuil J4H 2K2) distributing Krásná Hora in Quebec, Canada.
• Juicy Wine & Spirit Club (Canada/Ontario)coreChannel Partner/ Reseller/ DistributorOntario-based wine club and importer (Toronto) distributing Krásná Hora wines in Ontario, Canada.
• Nice & Nosh (Canada/PEI)minorChannel Partner/ Reseller/ DistributorPrince Edward Island food and wine retailer distributing Krásná Hora wines on PEI, Canada.
• Terraneo Merchants Inc (USA)coreChannel Partner/ Reseller/ DistributorUS wine importer (6525 W Proesel Ave, Lincolnwood, Illinois) distributing Krásná Hora wines in the USA (Illinois market).
• H et S co Ltd / The African Brothers (Japan)coreChannel Partner/ Reseller/ DistributorJapanese wine importer (5-7-51 Higashikonoikecho, Higashiosaka, Osaka) distributing Krásná Hora wines in Japan.
• RAW WINE PTD LTD (Singapore)coreChannel Partner/ Reseller/ DistributorSingapore-based natural wine importer (38 Carpenter Street #01-01, Singapore) distributing Krásná Hora wines in Singapore.
• Innoprowine (Taiwan)coreChannel Partner/ Reseller/ DistributorTaiwanese wine importer (Taipei) distributing Krásná Hora wines in Taiwan.
• Milan NestareccoreStrategic or Co-development PartnerInfluential natural wine producer and thought leader in the Central European natural wine scene. Krásná Hora visited Milan Nestarec in 2015, which inspired their shift toward natural winemaking. Milan encouraged them to apply natural winemaking techniques across their entire portfolio. A mutual mentorship and inspiration relationship.
• Aleš GalacoreStrategic or Co-development PartnerLocal winemaking legend who provided real-life winemaking lessons to the younger generation (Ondra and Mikuláš) in 2011, after they left formal enology studies. Primary winemaking mentor for the family team.
• Michal GöthminorStrategic or Co-development PartnerMaster chef and friend of the winery. Identified as the greatest influence on Krásná Hora's culinary/gastronomic approach. Shaped the winery's philosophy that wine is an absolute part of gastronomy, influencing wine style and pairing orientation.
• Jaromír 99 (artist)minorOthersCzech artist and musician who painted the faces of La Blanca, Ruby, and Herr Gewürtz wines (the 'Faces' collection), creating distinctive artistic labels for the experimental wine line.
• Tomáš Havlíček (architect)coreImplementation/ SI/ Consulting PartnerArchitect who designed the award-winning winery building. Designed three interconnected barn structures that sensitively integrate into the original Moravian village context. Introduced glass brick facade elements (luxfery) as a design feature. Received multiple architectural awards for the design, bringing significant publicity to the winery.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Frank Cornelissen: Italian (Mt. Etna, Sicily) natural wine producer using minimal-intervention, no-fining/no-filtration practices on volcanic terroir. Comparable to Krásná hora in its uncompromising natural-wine positioning and international cult following.
• Cantina Giardino: Small Campanian natural-wine producer working with skin-contact whites, amphora aging, and zero-sulphur bottlings. Operates in the same low-intervention, high-experimentation niche that defines Krásná hora's Faces collection.
• Milan Nestarec: Czech/Moravian natural wine producer explicitly cited as the inspiration for Krásná hora's 2015 shift to natural winemaking. Operates in the same region with the same biodynamic, minimal-intervention philosophy and similar international natural-wine distribution.
• Frey Vineyards: Pioneering biodynamic, organic, no-sulphur-added family winery in California. Highly comparable as a multi-generational natural-wine producer with certification (Demeter) and international natural-wine community presence.
• Weingut Meinklang: Austrian family biodynamic winery in Burgenland with comparable size, mixed agriculture, minimal-intervention winemaking, and strong natural-wine community presence across Europe. Highly analogous in philosophy and operational scale.
• Weingut Klaus Peter Keller: Family-owned Rheinhessen estate practicing biodynamic viticulture with Burgundian-influenced, terroir-driven wines. Comparable in family stewardship, biodynamic certification, and premium small-lot positioning.
• Vinařství Volařík: Larger Moravian winery operating in the same Czech wine region with modern winemaking and export distribution. Comparable as a regional Czech wine peer competing for the same domestic and European shelf space.
• Birgit Eichinger: Austrian (Kamptal) family winery focused on Riesling and Grüner Veltliner with minimal-intervention, terroir-expressive winemaking. Comparable as a small family natural producer targeting similar European natural-wine buyers.
• Maison Ilan: Burgundy-based négociant producing low-intervention, terroir-driven Pinot Noir and Chardonnay — exactly the varieties and Burgundian philosophy Krásná hora explicitly cites as inspiration. Direct stylistic peer.

Others

• RAW WINE: Natural-wine fair, retailer, and certification network through which Krásná hora reaches consumers (RAW WINE PTD LTD is its Singapore distributor). Functions as an enabling channel partner for the natural-wine category rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLfsRFE2of-iHzLPMe62s0w
• Facebookfacebook.com/krasnahorawinery
• Instagraminstagram.com/krasnahorawinery
• Xx.com/krasna_hora

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinarstvi Krasna hora