Altura Furniture

What Altura Furniture does

Altura Furniture Inc. is a Portland, Oregon-based designer and manufacturer of contemporary wood furniture, founded in New York City in 1983 by Jeff Behnke and Roland Zehetbauer. The company produces a broad range of made-to-order pieces — dining tables, occasional and bedside tables, cocktail tables, consoles, desks, chairs and benches, stools, casegoods, and beds — organized into named collections (Bruneau, Arris, Kemizo, Contour, Nexus, Duette, Prysm, Cameo, Fretwork, Stratus, Offset, and others) that share design languages and finish options across categories. Manufacturing uses domestic hardwoods (walnut, oak, ash, mahogany) with FSC/SFI certification, employing techniques such as air-dried and kiln-dried slab tops, structural epoxy filling, and a catalyzed satin lacquer finish for water and alcohol resistance; lead times run 12–14 weeks per order.

The company's go-to-market is trade-only. Products are sold through a 12-showroom network across major US design markets plus Calgary, Canada, and via direct registration for verified interior design professionals on its website. End clients who are not in the trade are directed to work with a designer or buying service. Pricing is quote-based; a 50% deposit is required with the balance due prior to shipment, and custom items generally cannot be returned. Revenue is generated from custom furniture sales (the primary stream) and a secondary sample-sale channel for discontinued and showroom items. The company is privately held by its two co-founders with no disclosed external investment, operates a single Portland workshop with 11-50 employees, and supports its sales efforts with social media presence on Facebook, Instagram, and Pinterest, plus downloadable catalogs.

Name

Altura Furniture

Legal name

Altura Furniture

Website

https://alturafurniture.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Wood Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (33721), Furniture Retailers (449110), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Retail-Furniture Stores (5712), Office Furniture (2520)

akta.pro industry

PRIMARYCRAIAAAB

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRALABAE

Office Furniture & Workspace Accessories Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Office Supplies & Stationery Retail

SECONDARYCRAIAAAC

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIABAE

Bed Frames, Foundations & Headboards Retail

Consumer Products & Retail/Home & Furniture Retail/Mattresses & Sleep Products Retail

Keywords

• Custom wood furniture
• Designer furniture manufacturing
• Trade showrooms
• Made-to-order furniture
• Sustainable hardwood furniture

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Furniture Sales: Custom-made wood furniture sold to design trade professionals and direct clients. Products are made to order according to client specifications with 12-14 week lead time. Pricing requires specific product descriptions through showrooms or direct contact. A 50% deposit is required to place an order with balance due prior to shipment.
2. Sample Sale: Discontinued and showroom sample furniture sold at reduced pricing. Items are sold as-is or can be refinished. Sales are final with no returns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Altura Furniture designs and manufactures custom-made contemporary wood furniture, offering desks, dining and occasional tables, consoles, stools, chairs, benches, casegoods, and beds built to order using domestic hardwoods such as walnut, oak, ash, and mahogany. All products are custom-made to client specifications with a 12-14 week lead time and sold primarily to design trade professionals through a nationwide showroom network.

Product overview

Altura Furniture is a designer furniture manufacturer offering made-to-order wood furniture through a platform-plus-collections architecture. The company produces dining tables, occasional tables, bedside tables, cocktail tables, consoles, desks, chairs and benches, stools, casegoods, beds, and sample sale items. Products are organized into named collections (Bruneau, Cameo, Arris, Kemizo, Contour, Offset, Nexus, Duette, Prysm, Solstice, Verona, Fretwork, Stratus, Serena, Astratto, Octave, Luna, Mira, Lavonne, Roulette, Pointe, Bowtie, Timbre, Trillium, Gem, Comrade, Newport, Ecco) that share design languages and finish options across multiple product categories. All pieces are custom-made to order with a 12-14 week lead time and sold primarily to design trade professionals through showrooms nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Tables Custom-made contemporary wood dining tables from collections including Solstice, Bruneau, Cameo, Verona, Kemizo, Duette, Prysm, Puente, Nexus, Roulette, Pointe, and Bowtie, available in various sizes, shapes (round, rectangular, square, racetrack), with extension options and finish choices. Made-to-order for design trade professionals.
• Occasional Tables Custom-made side tables and bar tables from collections including Gem, Kemizo, Cameo, Fretwork, Offset, and Arris, available in various sizes and finish options. Made-to-order for design trade professionals.
• Bedside Tables Custom-made nightstands and bedside tables including Fretwork LC28, LA28, LP28, Arris Night Cabinet, Stratus L28, Trillium Side Tables, and Contour Side Table. Made-to-order for design trade professionals.
• Cocktail Tables Custom-made coffee tables and cocktail tables from Prysm, Kemizo, Trillium, Arris, Contour, Offset, Duette, Zig Zag, and Nexus collections, with various sizes, materials, and top options. Made-to-order for design trade professionals.
• Consoles Custom-made console tables including Kemizo, Bruneau, Ecco, Arris, Contour, Offset, Timbre, Nexus, and Kemizo Flip-Top Console in various sizes and finishes. Made-to-order for design trade professionals.
• Desks Custom-made writing desks and vanity desks including Bruneau, Arris, Cameo, Offset, and Nexus collections, with various configurations, pedestal options, and return options. Made-to-order for design trade professionals.
• Chairs and Benches Custom-made seating including Cadet Chair, Chevron Chair, Timbre Bench, Arris Bench, Arris Ottoman, Corinne Chair, Arc Arm Chair, Tri Arc Side Chairs, Ogee Side Chairs, and bar/counter stools. Made-to-order for design trade professionals.
• Stools Custom-made bar stools and counter stools including Top Stool, Cadet Bar/Counter Stool, Comrade Stool, and Chevron Bar and Counter Stool. Made-to-order for design trade professionals.
• Casegoods Custom-made storage furniture including dressers, credenzas, sideboards, buffets, bookcases, and media consoles from Serena, Fretwork, Astratto, Octave, Stratus, Arris, Contour, Offset, and Bruneau collections. Made-to-order for design trade professionals.
• Beds Custom-made bed frames including Lavonne Bed, Mira Bed, Napa Bed (standard, recessed base, ensemble), Luna Bed, Arris Bed, and Plateau Bed in various sizes and configurations. Made-to-order for design trade professionals.
• Sample Sale Discontinued and showroom sample furniture items sold at reduced pricing, in new, good, or used condition including Stratus Low 28, Roulette Round Table, Octave 84, Arris Sled Buffet, Offset Side Table, Bowtie Side Table, Nexus Round Table, Arris Console, Corinne Side/Arm Chairs, Contour Buffet, and various seating. Items are sold as-is or can be refinished, with final sale and no returns.

Quantifiable outcome

• 2-year warranty from factory shipping date with case-by-case handling for longer periods
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Dennis Miller New YorkcoreChannel Partner/ Reseller/ DistributorTrade showroom at 200 Lexington Ave, Showroom 1210, New York, NY. One of Altura's primary showroom partners in the Northeast market.
• De Sousa HughescoreChannel Partner/ Reseller/ DistributorTrade showroom at 101 Henry Adams Street, Showroom 272, San Francisco, CA 94103. Key showroom partner for the San Francisco Bay Area market.
• Thomas LavincoreChannel Partner/ Reseller/ DistributorTrade showroom at 8687 Melrose Ave, Showroom B310, West Hollywood, CA. Primary showroom partner for the Los Angeles area market.
• The Bright GroupcoreChannel Partner/ Reseller/ DistributorTrade showroom at Merchandise Mart, Showroom 6-166, Chicago, IL. Key showroom partner for the Chicago and Midwest market.
• Trammell-GagnécoreChannel Partner/ Reseller/ DistributorTrade showroom at 5701 6th Ave S #105, Seattle, WA. Primary showroom partner for the Pacific Northwest market.
• Estudio CasacoreChannel Partner/ Reseller/ DistributorTrade showroom at 595 S Broadway Showroom 116W, Denver, CO. Key showroom partner for the Denver and Mountain West market.
• MADEminorChannel Partner/ Reseller/ DistributorTrade showroom at 2724 N. 68th Street Suite 2, Scottsdale, AZ. Showroom partner for the Arizona market.
• Nisi B HomeminorChannel Partner/ Reseller/ DistributorTrade showroom at 3040 N 29th Ave, Showroom 15, Hollywood, FL. Showroom partner for the South Florida market.
• Rue IVminorChannel Partner/ Reseller/ DistributorTrade showroom at 1099 14th Street NW, Showroom 220, Washington, DC. Showroom partner for the Washington DC market.
• DomaineminorChannel Partner/ Reseller/ DistributorTrade showroom at #8-7130 Fisher Road SE, Calgary, AB Canada. Showroom partner for the Canadian market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Crate & Barrel: Crate & Barrel is a national contemporary home furnishings retailer offering dining, bedroom, and occasional furniture at mid-to-upper price points. While broader and more mass-market than Altura, it competes for the same contemporary-design residential furniture buyer and represents the adjacent incumbent benchmark.
• Restoration Hardware (RH): RH is a large publicly-traded luxury home furnishings retailer with broad offerings across furniture, textiles, and lighting at premium price points. Overlaps with Altura in upscale residential casegoods, dining, and bedroom furniture, but competes across many categories and is much broader in scale.

Direct peers

• Roche Bobois: Roche Bobois is a French luxury contemporary furniture brand with a global showroom network targeting affluent residential and design-trade clients. Comparable to Altura in premium positioning, custom configurability, and showrooms in major U.S. design markets.
• Holly Hunt: Holly Hunt is a high-end contemporary furniture, textile, and lighting manufacturer sold almost exclusively through the interior design trade via showrooms nationwide. Like Altura, it is a craft-rooted brand commanding premium prices and is specified by leading designers, making it the most directly comparable peer.
• Design Within Reach: Design Within Reach is a design-forward furniture retailer offering contemporary wood and casegood pieces for residential and contract use, including notable designer collaborations. It competes with Altura for designer-specified dining, occasional, and bedroom pieces, though it relies more on branded designer make vs. in-house manufacturing.
• Baker Furniture: Baker is a heritage American maker of upper-tier wood and upholstered furniture sold through to-the-trade showrooms and designers. It overlaps with Altura in custom-finished casegoods, dining tables, and bedroom furniture positioned at premium price points for residential and designer-specified projects.
• Minotti: Minotti is a high-end Italian contemporary furniture brand sold through flagship design showrooms targeting architects and interior designers. Overlaps with Altura in luxury positioning, modern wood casegoods and dining pieces, and exclusive to-the-trade distribution.
• Room & Board: Room & Board designs and sells American-made contemporary wood and upholstered furniture with strong custom configurability and a focus on craftsmanship. While it has broader retail reach, its custom-to-order wood dining and casegoods categories overlap with Altura's core offerings.
• Bernhardt Furniture: Bernhardt is a heritage American furniture manufacturer of casegoods, dining, occasional, and bedroom pieces with designer-friendly custom programs. Like Altura, it serves both to-the-trade showrooms and direct designers with made-to-order capabilities at premium price points.
• Poliform: Poliform is an Italian contemporary furniture maker specializing in modular systems, dining, and casegood pieces distributed through high-end design showrooms globally. Comparable to Altura in design-trade channel, modern aesthetic, custom configurability, and premium price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alturafurniture
• Instagraminstagram.com/alturafurniture/?hl=en
• Pinterestpinterest.com/alturafurniture
• Xx.com/AlturaFurniture
• LinkedInlinkedin.com/company/altura-furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altura Furniture