Ringba
Ringba is a cloud-based SaaS call tracking and analytics platform for digital agencies, pay per call marketers, and global brands, offering call routing, real-time bidding, IVR, data enrichment, and compliance tooling across 60+ countries.
- Company typePrivate
- Founded2016
- HeadquartersAgios Athanasios, Cyprus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ringba does
Ringba is a cloud-based SaaS call tracking and telecommunications platform built primarily for digital marketing agencies, pay per call operators, and global brands that need to attribute inbound phone calls to specific advertising campaigns. The platform combines a core call tracking engine with a suite of modular add-ons: Interactive Voice Response (IVR) for pre-qualification, Ring Tree® for private real-time bidding across the world's largest call buyers, White Label capabilities for agencies and networks to resell Ringba under their own brand, Instant Caller Profile for real-time caller data enrichment before a call is answered, and TCPA Shield for compliance scrubbing against known litigators. The underlying architecture runs on AWS infrastructure across global data regions, with voice and messaging services delivered through Telnyx, Plivo, and Twilio, and an open API framework that exposes the same endpoints Ringba uses internally.
Ringba firmographics
Firmographics- Name
- Ringba
- Legal name
- Ringba LLC
- Website
- https://ringba.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ringba is a cloud-based SaaS call tracking and analytics platform for digital agencies, pay per call marketers, and global brands, offering call routing, real-time bidding, IVR, data enrichment, and compliance tooling across 60+ countries.
- Ownership category
- akta.pro rank
Ringba industry classification
Industry- Product category
- Call Tracking Software
- NAICS
- All Other Telecommunications (517810), Telecommunications (517)
- SIC
- Services-Telephone Interconnect Systems (7385), Radiotelephone Communications (4812)
- akta.pro primary industry
- Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance) (HDAIAHAM)
- akta.pro secondary industries
- CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)
Keywords
Where Ringba is headquartered
LocationHeadquarters
- HQ city
- Agios Athanasios
- HQ country
- Cyprus
- HQ region
- Europe
Markets served
Ringba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Ringba operates as a Software-as-a-Service platform providing call tracking, analytics, and routing services on a subscription basis with monthly billing. The platform uses auto-recharge functionality where customers fund their accounts and are charged based on usage within their selected package tier.
- Usage-based Fees: Customers incur usage fees for platform usage including call minutes, recording, and other telecom costs. Auto-recharge feature allows automatic billing when account balance falls below configured thresholds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial/Basic tier with billing verification |
| Subscription | Pay-as-you-go | Subscription packages with usage-based billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Ringba product offering
Product offeringCore offering
Ringba is a cloud-based SaaS inbound call tracking and analytics platform that provides automated call routing, dynamic performance-based call distribution, interactive voice response (IVR), caller data enrichment, real-time bidding marketplace access (Ring Tree®), and TCPA compliance scrubbing. The platform is built for digital agencies, pay per call marketers, and global brands to attribute phone calls to advertising campaigns, optimize call yield, and ensure regulatory compliance across 60+ countries.
Product overview
Ringba is an inbound call tracking and analytics SaaS platform for marketers, brands, and pay-per-call advertisers. The platform operates as a unified system comprising a core Call Tracking engine supported by modular add-ons: Interactive Voice Response (IVR) for call routing and automation, Ring Tree® for real-time bidding marketplace connectivity, White Label for branded reselling, Instant Caller Profile for data enrichment, and TCPA Shield for compliance. The platform provides on-demand global telecommunications access across 60+ countries with intelligent call routing and analytics capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Ring Tree®: A real-time bidding marketplace integrating with the world's largest call buyers.
- Instant Caller Profile
- TCPA Shield
Companies that use Ringba
Customer profileSegments3 records
Ideal customer profiles3 records
Ringba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Ringba partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core infrastructure.
- Amazon Web Servicescore infrastructureAWS provides secure hosting facilities for all data collected by Ringba users. Ringba has a data processing agreement in place with AWS ensuring compliance with privacy regulations including GDPR for European data region customers.
- Telnyxcore infrastructureTelnyx provides telecommunications infrastructure and services for Ringba's North America and Asia Pacific data regions, enabling voice services and communications delivery.
- Plivocore infrastructurePlivo provides cloud communications platform infrastructure for Ringba's North America and Asia Pacific data regions, supporting voice and messaging services.
- Twiliocore infrastructureTwilio provides cloud communications platform infrastructure for Ringba's North America and Asia Pacific data regions, supporting voice and messaging services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ringba competitors and assessment
Company assessmentDirect peers
- Invoca: Invoca is a leading AI-powered call tracking and analytics platform for marketers and brands. It directly competes with Ringba on inbound call attribution, conversation intelligence, and routing for digital advertising — and serves many of the same digital agency and brand customers.
- Marchex: Marchex is a public call analytics and call-tracking company serving enterprises across verticals. It competes with Ringba in conversation intelligence, call routing, and outcome-based analytics for marketing campaigns.
- CallRail: CallRail provides call tracking, analytics, and form-tracking software to SMBs, agencies, and brands. It is one of Ringba's closest direct competitors on call attribution and is widely used in the same pay-per-call and digital agency buyer segments.
- CallTrackingMetrics: CallTrackingMetrics offers call tracking, IVR, routing, and analytics for SMBs and agencies. It competes with Ringba's core call tracking and IVR products, with a similar self-serve, product-led GTM motion.
Broad incumbents
- Telnyx: Telnyx is a CPaaS and private network provider that supplies voice infrastructure to Ringba while also selling its own UCaaS, SIP trunking, and programmable communications APIs. It is both an infrastructure partner and an emerging incumbent in adjacent communications markets.
- Twilio (Voice/Segment): Twilio provides programmable voice, messaging, and CPaaS APIs that underpin Ringba's own infrastructure. As a broad incumbent, Twilio competes indirectly via its Voice platform and could move downmarket into call analytics, and also serves as a critical infrastructure partner to Ringba.
- Plivo: Plivo is a cloud communications platform offering voice and SMS APIs. Like Twilio/Telnyx, Plivo is an infrastructure partner to Ringba while also being a potential broad competitor for raw voice capacity and CPaaS-enabled call routing workflows.
Emerging players
- CallMiner: CallMiner provides speech analytics and conversation intelligence for enterprise contact centers. It overlaps with Ringba's AI/analytics roadmap and represents the broader speech-analytics category into which Ringba's AI features could be extended.
- DialogTech (now part of Invoca): DialogTech was a call analytics and attribution platform that merged with Invoca. It represents the historic consolidator path for call-tracking vendors and signals the likely exit and competitive trajectory for this product category.
- Convirza: Convirza provides call tracking, call scoring, and conversation analytics primarily to SMBs and marketing agencies. It overlaps with Ringba on call attribution and AI-driven conversation intelligence but is positioned as a more focused SMB player.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ringba social profiles
Digital presenceRingba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ringba leadership team
Management profileNumber of profiles
Profiles3 records
Ringba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ringba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ringba
What does Ringba do?
Ringba is a cloud-based SaaS inbound call tracking and analytics platform that provides automated call routing, dynamic performance-based call distribution, interactive voice response (IVR), caller data enrichment, real-time bidding marketplace access (Ring Tree®), and TCPA compliance scrubbing. The platform is built for digital agencies, pay per call marketers, and global brands to attribute phone calls to advertising campaigns, optimize call yield, and ensure regulatory compliance across 60+ countries.
Is Ringba a public or private company?
Ringba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ringba founded?
Ringba was founded in 2016. It employs 11 to 50 people.
Where is Ringba based?
Ringba is headquartered in Agios Athanasios, Cyprus, in the Europe region.
How does Ringba make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-based Fees.
Who are Ringba's main competitors?
Direct peers on record are Invoca, Marchex, CallRail and CallTrackingMetrics. Broad incumbents are Telnyx, Twilio (Voice/Segment) and Plivo. Emerging players are CallMiner, DialogTech (now part of Invoca) and Convirza.
Does Ringba have an API?
Yes. Ringba offers an open API framework that allows developers to create seamless integrations and powerful workflows. The platform provides a Developers portal at //developers.ringba.com/ for documentation and integration purposes. The open framework enables users to leverage the same APIs that Ringba uses internally for building custom integrations.
What industry is Ringba in?
Ringba's product category is Call Tracking Software. Its primary akta.pro industry code is HDAIAHAM, Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance), with a secondary code of HDAIAHAG, CPaaS (Programmable Voice, SMS, Video APIs). Its NAICS code is 517810 and its SIC code is 7385.