What Payment Method does

راه پرداخت (Way2Pay / Payment Method) is a privately-held Persian-language financial technology media company headquartered in Tehran, Iran, founded on April 22, 2011. It operates as the dominant niche media outlet covering Iran's banking, payments, fintech, capital markets, insurance, digital assets, and digital economy sectors, publishing daily editorial content across more than 20 thematic categories on way2pay.ir. The company holds official media license No. 74572 from Iran's Ministry of Culture and Islamic Guidance and operates as part of the broader Asr-e Tarakonesh (عصر تراکنش / Transaction Era) Network, which includes a monthly executive magazine, a book publishing arm, an industry awards program, and a portfolio of annual events (Jan9, LandTech, Digital Infrastructure, and Employer Branding).

The core product is the Way2Pay news website, built on a web-based content management platform with responsive design for desktop and mobile, complemented by a multi-channel distribution footprint spanning Telegram, Instagram, LinkedIn, X, YouTube, Aparat, Bale, Soroush Plus, and RSS. The technical stack is conventional web publishing; no proprietary AI/ML, APIs, or SDKs are disclosed. Adjacent products — Asr-e Tarakonesh magazine (launched 2017), Way2Pay Publications (books), Jan9, LandTech, Digital Infrastructure, and Employer Branding events, and the Asr-e Tarakonesh Award — are operated as sub-brands within the network rather than as separate technology platforms.

Revenue is generated through three primary streams: (1) advertising and sponsorship from 80+ financial institutions, PSPs, fintechs, and adjacent platforms including Tosan, Sep, Fanap, Iran Kish, Snapp, DigiPay, Nobitex, Bank Melli Iran, and Bank Tejarat; (2) event management and conference fees across the events portfolio; and (3) publishing operations covering the monthly magazine and book releases. The company serves two primary customer segments: financial industry professionals consuming news content, and financial technology companies and banks purchasing advertising, sponsorship, and event participation to reach those professionals. The company operates exclusively within Iran with no international market presence.

Name

Payment Method

Legal name

راه پرداخت (Way2Pay)

Website

https://way2pay.ir

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

راه پرداخت (Way2Pay) is Iran's leading Persian-language fintech media company, publishing daily news on banking, payments, and digital economy alongside a monthly magazine, industry events (Jan9, LandTech), and a publishing arm, monetized primarily through advertising and sponsorships from 80+ financial institutions and fintechs.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Revenue generated through advertising placements and sponsorship packages from financial technology companies, banks, PSPs, and fintech startups. The company maintains over 80 sponsor relationships including major Iranian financial institutions and fintech companies.
2. Event Management and Conferences: Revenue from organizing specialized fintech events including Jan 9th, LandTech Iran, Digital Infrastructure, and Employer Branding events.
3. Publishing Operations: Revenue from publishing operations including the monthly magazine 'عصر تراکنش' (Transaction Era) and book publications under Way2Pay Publishing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Payment Method (Way2Pay / راه پرداخت) operates Iran's leading fintech media platform, publishing daily news, analysis, and trend coverage across banking, payments, fintech, capital markets, insurance, digital assets, and the digital economy. The company also operates the Asr-e Tarakonesh monthly magazine, a licensed publishing arm (انتشارات راه پرداخت), and organizes multiple specialized fintech industry events including Jan9, LandTech, Digital Infrastructure, and Employer Branding. Revenue is generated primarily through advertising, sponsorships, event management, and publishing.

Product overview

Way2Pay (راه پرداخت) operates as a comprehensive fintech media platform with multiple interconnected products: the core Way2Pay news website delivering daily coverage of banking, payments, fintech, and digital economy; the Asr-e Tarakonesh monthly magazine targeting industry executives; Way2Pay Publications for specialized industry books and resources; and a portfolio of annual events including Jan9, LandTech, Digital Infrastructure, Employer Branding, and the Asr-e Tarakonesh Awards. The platform positions itself as Iran's most authoritative fintech media source since its founding in 2010, licensed by the Ministry of Culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Way2Pay (راه پرداخت) News Platform Iran's leading fintech media outlet and news website covering banking, payments, fintech, capital markets, insurance, digital assets, and the digital economy with daily news, analysis, and trend coverage across 20+ content categories. Targets financial industry professionals and decision-makers in Iran.
• Asr-e Tarakonesh (عصر تراکنش) Magazine Monthly specialized magazine targeting managers, decision-makers, and professionals in Iran's financial technology sector, covering trends, profiles, ideas, and experiences shaping the future of financial services in Iran.
• Way2Pay Publications (انتشارات راه پرداخت) Publishing arm operating under media license No. 74572 from the Ministry of Culture and Islamic Guidance, part of the Asr-e Tarakonesh Network, producing specialized industry books and resources for the financial technology sector.
• Jan9 Event Annual fintech industry event organized by Way2Pay, engaging Iran's financial technology ecosystem through conferences and professional networking.
• LandTech Event Specialized event focused on lending technology and financial innovation in Iran's fintech ecosystem.
• Digital Infrastructure Event Event focused on digital infrastructure developments in Iran's fintech ecosystem.
• Employer Branding Event Event focused on employer branding in the financial technology sector.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered major and core.

• Tosan (توسن)majorGTM or Marketing PartnerTosan is listed as a sponsor/supporter of Way2Pay, indicating a marketing partnership for fintech event coverage and content collaboration.
• Sep - Electronic Payment of Saman Kish (پرداخت الکترونیک سامان کیش)majorGTM or Marketing PartnerSep (Saman Kesh Electronic Payment) is a major sponsor of Way2Pay, representing one of Iran's largest payment service providers.
• Fanap (فناپ)majorGTM or Marketing PartnerFanap is listed as a sponsor/supporter, indicating partnership in Way2Pay's fintech ecosystem events and content initiatives.
• Iran Kish (ایران کیش)majorGTM or Marketing PartnerIran Kish (Credit Card Company of Iran Kish) is a major sponsor and partner for Way2Pay's payment industry coverage.
• Snapp (اسنپ)majorGTM or Marketing PartnerSnapp (Iran's leading ride-hailing super-app) sponsors Way2Pay, indicating cross-industry fintech collaboration.
• DigiPay (دیجی‌پی)majorGTM or Marketing PartnerDigiPay is listed as a sponsor of Way2Pay, representing Iran's BNPL and digital payment solutions sector.
• Nobitex (نوبیتکس)majorGTM or Marketing PartnerNobitex (Iranian cryptocurrency exchange) sponsors Way2Pay, indicating partnership in digital asset coverage.
• Asr Tarakonesh Network (شبکه عصر تراکنش)coreStrategic or Co-development PartnerWay2Pay is part of the 'Asr-e Tarakonesh' (Transaction Era) Network, which includes the monthly magazine 'عصر تراکنش' and Way2Pay Publishing, forming the core organizational structure.
• Bank Melli Iran (بانک ملی ایران)majorGTM or Marketing PartnerBank Melli Iran is listed as a sponsor of Way2Pay, representing Iran's largest state-owned bank.
• Bank Tejarat (بانک تجارت)majorGTM or Marketing PartnerBank Tejarat is listed as a sponsor of Way2Pay, indicating partnership in financial technology coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tearsheet: Independent B2B media brand covering banking, fintech, payments, and wealth management. Comparable as a specialist trade publisher with advertising, events, and editorial products targeting financial industry decision-makers.
• PYMNTS: U.S.-based B2B digital media outlet covering payments, fintech, and the connected economy. Directly comparable to Way2Pay as a specialist fintech news publisher monetized through advertising, sponsored content, and industry events targeting financial executives.
• Finextra: Global fintech news, research, and events platform serving banks, PSPs, and technology vendors. Comparable as a long-running fintech trade media business with news, sponsored content, and industry event monetization.
• IBS Intelligence: Global banking technology intelligence firm offering news, research, and events to financial institutions and technology vendors. Comparable as a long-established specialist B2B media + events business in the fintech/banking space.
• PaymentsDive: U.S. trade publication covering the payments industry, including digital payments, fintech, and banking technology. Comparable as a category-focused B2B media brand monetized through sponsorships and a relevant professional audience.
• Fintech Business Weekly: U.K.-based B2B newsletter and media outlet covering fintech, banking technology, and digital financial services. Comparable as a specialized fintech trade media product serving industry professionals and sponsors.
• The Paypers: Global B2B media outlet covering payments, fintech, digital commerce, and financial crime. Comparable to Way2Pay in its specialist niche coverage, advertising-led monetization, and industry event participation.
• Bank Innovation: U.S.-based digital media outlet covering banking technology, fintech, and innovation at financial institutions. Comparable as a niche B2B fintech publisher serving bank executives and technologists.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Way2PayMedia
• YouTubeyoutube.com/channel/UCmsRmhqxf_v9PSyAjEjuW2Q
• LinkedInlinkedin.com/company/newway2pay
• Instagraminstagram.com/way2pay
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payment Method