HUMER Anhänger

What HUMER Anhänger does

HUMER – Anhänger, Tieflader, Verkaufsfahrzeuge GmbH is an Austrian privately-held trailer manufacturer and direct retailer founded in 1945 and headquartered in Gunskirchen (Upper Austria). The company designs, builds and sells standard, custom and specialized trailers — including universal and multi-transporters, drop-frame, tipper, box, refrigerated and long-load trailers, construction-machinery carriers, motorcycle, horse, and livestock trailers, low-bed/flatbed (Tieflader) platforms, and mobile sales vehicles such as bakery, food-truck, market-stall and toilet trailers. HUMER also distributes Ifor Williams horse and livestock trailers and assembles product lines using AL-KO axles/brake/coupler systems and DOMETIC windows and hatches. The company states it operates Austria's largest trailer programme, with over 1,400 trailers in stock and an online catalogue of 852 new plus 87 used units.

The business operates a direct-to-consumer go-to-market model with no dealer intermediaries: 4 owned branches (Gunskirchen HQ, Lieboch in Styria, Kramsach in Tyrol, Vienna) and 4 partner locations (Sulz, Klagenfurt, Bad Goisern, Oberwart/WheelCenter) provide nationwide Austrian coverage, complemented by a dedicated service offering for German customers and an online shop for parts and configured purchases. Revenue is generated through one-time sales of new and used trailers (€2,490–€35,700+ net price band), recurring long-term rental from a 2-month minimum for commercial buyers, leasing arrangements via banking partners, and online-shop hardware/accessories sales. Two customer segments are targeted — private individuals (personal transport, leisure, motorcycles, horse/animal transport) and small/medium commercial buyers (trade, mobile vendors, logistics, agriculture, event/promotion).

HUMER is led by Managing Director Johannes Humer jun. under family ownership, operates as an Austrian GmbH (Firmenbuchnummer 96027t), and has 80+ years of continuous operating history. Recent commercial moves include a long-term rental launch, a partnership with novventos on mobile EV-charging trailers, geographic outreach into Germany, and the Sportcaravan/WorkLife product-line extension; no external funding, acquisitions, M&A activity, app, public API, or disclosed AI capabilities are evidenced in the available data.

Name

HUMER Anhänger

Legal name

HUMER - Anhänger, Tieflader, Verkaufsfahrzeuge - GmbH

Website

https://humer.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

HUMER Anhänger is an Austrian family-owned trailer manufacturer and direct retailer (founded 1945, HQ Gunskirchen) operating Austria's largest stocked trailer programme across 4 branches and 4 partner locations, selling new, used, custom-built and rental trailers to private individuals and small/medium commercial buyers.

Ownership category

akta.pro rank

Product category

Trailer Manufacturing

NAICS

General Rental Centers (5323)

SIC

Truck Trailers (3715)

akta.pro primary industry

Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)

akta.pro secondary industries

Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH), Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ)

Keywords

• Trailer manufacturing
• Mobile sales vehicles
• Low-bed trailers
• Custom trailer construction
• Trailer rental services

Headquarters

HQ city

Gunskirchen

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Trailer Sales: One-time purchase of manufactured trailers, both stocked and custom-built. Includes a wide range of trailer types from box trailers to specialized sales vehicles.
2. Used Trailer Sales: Sale of pre-owned trailers through a dedicated Gebrauchtanhänger section.
3. Spare Parts and Accessories: Online shop selling spare parts, accessories (tie-down straps, support feet, loading securing equipment, motorcycle accessories), and consumables.
4. Long-term Rental: Long-term rental offering for commercial customers — premium trailers available for rental starting from 2 months, targeting businesses seeking flexibility over ownership.
5. Leasing: Leasing financing option available through cooperating leasing partners and banks, offered at point of sale for trailer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HUMER manufactures and sells a wide range of trailers — standard trailers (drop-frame, universal, motorcycle, horse, livestock, box, refrigerated, construction, tipper), low-bed/flatbed trailers, and mobile sales vehicles (food trucks, market stalls, toilet trailers) — directly to private individuals and commercial buyers through its own branches, partner locations, and online shop in Austria. The company also offers custom trailer construction, used trailer sales, long-term rental from 2 months, leasing via banking partners, and spare parts/accessories.

Product overview

HUMER Anhänger operates as Austria's largest trailer program with over 1,400 trailers in stock. The company offers a comprehensive portfolio organized into three core product categories: standard Anhänger (trailers) for general purposes including drop-frame, universal, car transporters, construction, tippers, box, refrigerated, horse, and livestock trailers; Tieflader (low-bed/flatbed trailers) for heavy equipment with configurations ranging from 2-axle to 3-axle turntable trailers; and Verkaufsfahrzeuge (mobile sales vehicles) including food trucks, market stalls, and toilet trailers. Supporting offerings include Promotionanhänger for advertising, Sportcaravan & WorkLife for mobile workspaces, custom Anhängerbau (trailer construction) services, Gebrauchtanhänger (used trailers), Langzeitmiete (long-term rentals from 2 months), and an Online Shop for parts and accessories. Key component suppliers include AL-KO for braking systems and suspension, Ifor Williams for horse and livestock trailers, and DOMETIC for windows and roof hatches.

Differentiator

Problem solved

Functional benefit

Products and services

• Anhänger (Standard Trailers) A broad portfolio of standard trailers for general purposes — drop-frame (Absenkanhänger), universal, car/multi-transporter, construction machinery, motorcycle, high-loader, tipper, box, combinator, refrigerated box, long-load, horse, and livestock transporters — sold ready-to-go from stock to private and commercial buyers in Austria.
• Tieflader (Low-bed / Flatbed Trailers) Low-loaders and platform trailers for transporting heavy equipment such as construction machinery and vehicles, available in 2-axle and 3-axle turntable variants with multiple wheel-position and tipper configurations.
• Verkaufsfahrzeuge (Mobile Sales Vehicles) Mobile sales and promotional vehicles including bakery, meat/fish/cheese, and food truck configurations (Retroliner, Microliner), market stalls for outdoor retail, plus toilet trailers and equipment trailers for events and temporary installations.
• Promotionanhänger & Werbe-/Plakatanhänger (Promotion & Advertising Trailers) Trailers configured for mobile marketing, brand promotion, and billboard advertising, with large advertising surfaces, retractable support legs, and formats suitable for events, retail locations, and outdoor campaigns.
• Toilettenanhänger (Toilet Trailers) Mobile toilet and sanitation trailer units for deployment at events, construction sites, public gatherings, and other temporary installations requiring sanitary facilities.
• Sportcaravan & WorkLife (Sports Caravans / Mobile Workspaces) Insulated box trailers (e.g., Sportscaravan Cube 3, KLU Work Life) for transporting sports equipment, mobile workspaces, or recreational use, featuring GFK sandwich polyester walls, offroad tires, and airline cargo rails.
• Anhängerbau (Custom Trailer Construction) Bespoke trailer manufacturing service that builds individualized trailers to customer-specific requirements beyond the standard catalogue, with pricing determined individually after consultation.
• Gebrauchtanhänger (Used Trailers) Pre-owned trailers across categories — used standard trailers, used low-bed trailers, and used mobile sales vehicles — sold through a dedicated used-trailers section.
• Langzeitmiete (Long-term Rental) Long-term rental of premium trailers for commercial and professional customers with minimum terms from 2 months, providing fleet flexibility without ownership commitment.

Quantifiable outcome

• Over 1,400 trailers stocked across Austria — Austria's largest programme
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• novventosminorStrategic or Co-development PartnerHUMER partnered with novventos to offer mobile energy solutions for electric mobility applications — enabling electric vehicle charging via HUMER trailers equipped with novventos technology.
• WheelCenter OberwartminorChannel Partner/ Reseller/ DistributorWheelCenter Oberwart operates as a HUMER partner location in Burgenland, offering trailer sales, service, repair, and spare parts through a specialist automotive/fahrwerk centre.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brenderup (AL-KO): European trailer brand owned by AL-KO, offering unbraked and braked utility, boat, and car trailers across retail channels. Directly comparable product overlap and competition in the standardised small/medium trailer market.
• Stedele Fahrzeugbau: German specialised trailer builder (low-loader, car transporters, vehicle transporters) competing directly with HUMER's Tieflader category for commercial and dealership customers.
• Wörmann Fahrzeugtechnik: German auto-transporter and trailer specialist offering car and motorcycle trailers comparable to HUMER's Auto/Multi-Transporter and Motorradanhänger ranges, sold through a direct dealer-network model.
• Böckmann Fahrzeugwerk: German family-run trailer manufacturer producing horse trailers, car transporters, and utility trailers — a direct category overlap with HUMER's horse, livestock, universal, and car-transporter lines.
• Unsinn Fahrzeugtechnik: German/Austrian manufacturer of car, horse, and utility trailers with strong horse-trailer (Raiffeisen horse trailers), auto-transporter and Kipper lines overlapping with HUMER's catalogue.
• Humbaur GmbH: German manufacturer of car, utility, and commercial trailers (single-axle through heavy-duty) with broad product overlap to HUMER's trailer portfolio. Comparable as a mid-sized European direct-to-customer trailer maker with custom-build capability.

Emerging players

• Cheval Liberté: French horse-trailer specialist with growing European presence, directly competing with HUMER's Pferdeanhänger lines (ALU ORIGINS, GOLD III, TOURING, MULTIMAX).

Broad incumbents

• Ifor Williams Trailers: UK-based trailer manufacturer and HUMER supplier for horse and livestock ranges. Comparable as a broader European trailer incumbent whose products HUMER resells under co-branding (HBX/TA series).
• Thule Group (Westfalia/Brink trailers): Large outdoor/mobility group with tow-bar and trailer-adjacent product lines. Comparable as a broad incumbent whose tow/trailing ecosystem reaches the same consumer-leisure buyer as HUMER, though Thule is portfolio-diversified and not Austria-focused.

Others

• AL-KO Vehicle Technology (Coxa/Eurotrailer subsidiaries): Major component supplier to HUMER (axles, brakes, couplers) with its own retail trailer brands. Listed because, as a strategic input partner that also competes at the trailer-brand level, AL-KO has unique bargaining power over HUMER's supply and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/humer.anhaenger

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUMER Anhänger