NetWell System

What NetWell System does

NetWell System Corporation is a Tokyo-based Japanese SaaS provider that develops and sells cloud-based business tools for enterprise and mid-market customers. Founded in 2008 as a wholly-owned subsidiary of NetWell Co., Ltd. (itself established in 2000), the company became part of the publicly-listed Rikei Corporation (TSE Standard Market, ticker 8142) group through a 2017 stock transfer. Its core product line centers on MarkONE, an integrated no-code internet marketing suite comprising membership site construction, form creation/publication (MarkONE Entry Form), high-speed mass email delivery (MarkONE Mail Manager), and campaign management (MarkONE Campaign).

Beyond MarkONE, NetWell System offers a portfolio of complementary SaaS products: the File Transmission System (FTS) for secure large-capacity file transfer; the Emergency Mail Contact Board for safety confirmation/BCP; 継続確認Web (Keizoku Kakunin Web) for contract renewal and attendance confirmation workflows; Itsudemo Hokoku, a field reporting mobile app; and more recent additions DoHISe and WWS, which leverage NuraLogix's Transdermal Optical Imaging (TOI) technology to deliver non-contact health and cardiovascular measurement via smartphone/PC cameras.

The company generates revenue primarily through subscription and usage-based SaaS pricing (e.g., 継続確認Web at ¥12,000/month base + per-entry usage fees), supplemented by maintenance/support services and operations support. Distribution combines direct sales via website and phone inquiry with channel partners, sales agents, and the government Digital Marketplace (DMP). Customers span healthcare/insurance (ITS-Kenko, BSA), pharmaceuticals (Nittokyo), education (Human Academy, SOKENDAI), manufacturing (Mitutoyo), legal (Norton Rose Fulbright Japan), facility management (Yoko BS), consulting (RS Connect), and local government (Ichikawa City). The company holds ISMS (ISO 27001), Privacy Mark, and ASPIC certifications, underscoring its positioning as a compliance-ready B2B SaaS vendor in Japan.

Name

NetWell System

Legal name

株式会社ネットウエルシステム

Website

https://nw-system.co.jp

Company type

Private

Founded year

2008

Operating status

Operating

Short description

NetWell System Corporation is a Tokyo-based Japanese SaaS vendor (wholly-owned subsidiary of Rikei Corporation) that provides cloud-based marketing automation (MarkONE), secure file transfer, BCP/emergency communication, and health-monitoring tools to enterprise, government, and mid-market customers.

Ownership category

akta.pro rank

Product category

Cloud-based business SaaS / Marketing Automation

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF), Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Cloud SaaS platform
• Email marketing software
• Secure file transfer
• Health management software
• Internet marketing tools

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Development and Sales: Development and sales of proprietary SaaS products including MarkONE series, FTS, DoHISe, WWS, and other business tools. Products are offered as cloud services with subscription and usage-based pricing.
2. SaaS Services: Cloud-based software services providing internet marketing tools, file transfer, safety confirmation, and health management solutions. Monthly/annual subscription model with usage-based components.
3. Maintenance and Support Services: Maintenance services and technical support for software systems, including operation support services with professional technical staff.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

NetWell System develops and sells cloud-based SaaS products for Japanese enterprises, including the MarkONE integrated internet marketing suite (membership sites, forms, bulk email, campaigns), the File Transmission System (FTS) for secure large-file transfer with approval and mis-send prevention, and contactless health-check services (DoHISe, WWS) powered by NuraLogix Transdermal Optical Imaging. It also offers Keizoku Kakunin Web for renewal/attendance confirmation, an Emergency Mail Contact Board for BCP, and the Itsudemo Hokoku field reporting app, all delivered as subscription-based cloud services.

Differentiator

Problem solved

Functional benefit

Brands

• MarkONE Series: Integrated internet marketing tool series including MarkONE Membership (member site building), MarkONE Entry Form (form creation/publishing), MarkONE Mail Manager (high-speed bulk email delivery), and MarkONE Campaign (campaign system)
• File Transmission System (FTS)
• 緊急メール連絡板 (Emergency Mail Contact Board)
• 継続確認Web (Keizoku Kakunin Web)
• DoHISe (ドゥハイス)
• いつでも報告 (Itsudemo Hokoku)
• 簡単ブログに表示 (Easy Merumaga)
• MailManager for MT
• WWS (Workout Well-Being Scorer)

Products and services

• MarkONE Series Integrated no-code/low-code internet marketing suite comprising MarkONE Membership (membership site building), MarkONE Entry Form (form creation and publishing), MarkONE Mail Manager (high-speed bulk email delivery), and MarkONE Campaign (campaign management). Designed for Japanese enterprises to build member sites, distribute email, collect form responses, and run marketing campaigns without programming.
• File Transmission System (FTS) Business-focused secure large-capacity file transfer cloud service with checklist confirmation, approval workflows, mis-send prevention, one-time upload, and SSL encryption. Integrates with FinalCode for file viewing restrictions. Used by legal firms, research institutions, and enterprises sending confidential documents.
• Emergency Mail Contact Board (緊急メール連絡板) Cloud-based safety confirmation service for emergencies and BCP, featuring high-speed mass email delivery, automatic response aggregation, and support for both email and app notifications.
• Keizoku Kakunin Web (継続確認Web) Business process tool for contract renewal confirmation, seminar attendance, meeting attendance, and surveys. Auto-generates customer forms from CSV data with reminder email functionality; offers free trial version. Used by Mitutoyo (200-400 monthly cases) and others to streamline confirmation workflows.
• DoHISe (ドゥハイス) Health check support service that uses a PC, smartphone, or tablet camera to capture 30 seconds of facial video and derive vital sign indicators (heart rate, breathing rate, stress, BMI) via NuraLogix TOI technology. Records and provides personal health information in the cloud for health management events, wellness programs, and corporate health initiatives.
• Operations Support Service (運用支援サービス) Managed operations support service in which professional technical staff from NetWell System provide total support for customer environments running the company's SaaS products.
• Itsudemo Hokoku (いつでも報告) Smartphone and tablet-based field report creation app allowing on-site workers to create reports with photos and handwritten notes, supporting work efficiency and DX in field operations such as facility management.
• Easy Merumaga (簡単メルマガ) Simple email magazine distribution service for users who want intuitive mass email delivery without complex setup.
• Mail Manager for MT Multi-tenant email marketing solution for managing and distributing email across multiple organizations or business units from a single platform; used by BSA for multi-tenant distribution to a financial planner network.
• WWS (Workout Well-Being Scorer) AI-powered condition scoring service for sports events and athletes. Uses a smartphone camera and NuraLogix TOI-derived computer vision to analyze facial blood flow and heart rate changes, scoring workout fatigue and cardiovascular function. Enables daily health data tracking and visibility into condition changes; first deployed at a large-scale marathon in December 2025.

Quantifiable outcome

• Eliminated postal/fax/email registration work for customer processes
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• 京王電鉄 (Keio Corporation)minorStrategic or Co-development Partner · 30 April 2026Collaborating on JISOU AI health check demonstration experiments as part of Keio's open innovation program. NetWell provides health check technology for mobile sales venues.
• 株式会社AIVICKminorStrategic or Co-development Partner · 12 November 2025Healthcare collaboration combining NetWell's DoHISe health management service with AIVICK's personalized meal plan services for integrated wellness solutions.
• 健康経営アライアンス (Health Management Alliance)minorOthers · 13 August 2025Joined as member company. Alliance vision is activation of Japanese companies through employee health and sustainability of health insurance associations. Over 476 member companies as of April 2025.
• NuraLogix (Canada)coreTechnology or Integration · 18 January 2024Utilizing NuraLogix's Transdermal Optical Imaging (TOI) technology for DoHISe health monitoring service. NuraLogix provides the core measurement technology for non-contact vital signs detection.
• 株式会社メディアキャスト (MediaCast Inc.)coreStrategic or Co-development Partner · 7 November 2023Collaboration combining NetWell's MarkONE with MediaCast's digital data broadcasting technology for cross-media solutions targeting TV-centered regional media activation.
• BSIグループジャパン (BSI Group Japan)minorOthers · 1 January 2021Certification body for ISMS (ISO27001) certification. BSI Group Japan conducts annual audits and maintains certification registration.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Adobe Marketo Engage: Marketo is a global B2B marketing automation incumbent competing with MarkONE at the enterprise end of the Japanese market, with broader international reach and deeper analytics.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a global enterprise marketing automation suite that competes with MarkONE among large Japanese enterprises, offering broader but more complex and higher-priced capabilities.
• HubSpot: HubSpot is a global MA/CRM platform increasingly adopted by Japanese mid-market companies; it competes with MarkONE across email, forms, and member management, with a freemium model absent from NetWell's lineup.

Emerging players

• Benchmark Email Japan: Benchmark Email is a simpler, lower-cost email marketing platform used by Japanese SMBs — overlapping with MarkONE Mail Manager and 簡単メルマガ at the low end of the market.

Direct peers

• SPIRAL (Pipe Inc.): SPIRAL is a Japanese low-code platform for member management, form creation, email distribution, and customer data — closely overlapping with MarkONE's integrated suite and the same target buyer (Japanese enterprises digitizing member and customer operations).
• KAIROS3 (Branding Technology): KAIROS3 is a Japanese MA platform for B2B lead nurturing, email, and customer engagement — overlapping with MarkONE's Campaign and Mail Manager modules for Japanese enterprise customers.
• FilePost (NIT): FilePost is a Japanese secure large-file transfer service directly comparable to NetWell's FTS, serving enterprises with security, approval workflows, and audit features — a head-to-head competitor in Japan.
• SATORI: SATORI is a Japanese MA platform with anonymous lead nurturing, email, forms, and member-site features aimed at B2B companies. It competes head-to-head with MarkONE in the Japanese mid-market MA category.
• ferret One: ferret One is a Japanese marketing automation tool focused on B2B SMB/mid-market, offering forms, email, landing pages, and member databases — directly comparable to MarkONE's no-code positioning in the same segment.
• Synergy! (Synergy Marketing): Synergy! is a long-standing Japanese B2B marketing automation SaaS offering email, forms, lead nurturing, and CRM — directly competing with MarkONE's Membership, Entry Form, Mail Manager, and Campaign modules for the same Japanese mid-market and enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nw-system

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetWell System