NuraLogix Corporation

What NuraLogix Corporation does

NuraLogix Corporation is a Toronto-based Affective AI company that has built a patented contactless health-measurement platform around its Transdermal Optical Imaging (TOI) technology. Using a standard video camera and a 30-second facial scan, TOI extracts facial blood-flow information and runs it through NuraLogix's cloud-based DeepAffex engine, which applies deep learning and signal processing to predict more than 100 physiological and psychological metrics, including FDA-cleared pulse rate and breathing rate, contactless blood pressure, cardiovascular risk (up to 20 years), digital biomarkers (hypertension, diabetes, fatty liver), mental health indices, BMI, sleep quality, and a vitality/longevity score. The system is delivered as the consumer Anura app, an SDK for third-party platforms, white-label Anura Enterprise deployments, an Anura Telehealth module, a browser-based Web Measurement Service, and hardware form factors (Anura MagicMirror and the $899 Longevity Mirror).

The company serves four primary verticals — insurance, corporate wellness, telehealth, and preventive health apps — and monetizes through a mix of SDK and platform licensing, enterprise white-label and telehealth subscriptions, an API/Web Measurement Service, and direct-to-consumer hardware sales. The free Anura app functions as a top-of-funnel product-led growth asset, while a dedicated regional sales motion (North America, EMEA, APAC, plus a Hangzhou WOFE for China) closes enterprise integrations with insurance carriers, healthcare providers, retail groups, and OEMs. Validation rests on a 1,328-adult clinical study showing ~95% blood pressure accuracy versus a cuff-based monitor and on peer-reviewed publications across AHA, Springer Nature, Scientific Reports, and Frontiers journals.

NuraLogix's defensibility is anchored in a 10+ US-patent portfolio (including US 10,376,192 covering contactless blood pressure determination and US 10,117,588 for camera-based heart rate tracking), FDA 510(k) clearance for the Anura Mobile Core SDK (K263258, June 2026), ISO 13485:2016 and MDSAP certifications (June 2025), HIPAA and GDPR compliance, and a regulatory and scientific bench that includes a former FDA CDRH Director and an emeritus CSO who is a Tier 1 Canada Research Chair. As of 2021 the company had raised over $20M in cumulative funding, employed ~60 staff, and operated with named integration partners including Noom, NTT Data, Sanitas, FWD Group, Hyundai Department Store Group, Nestlé, MyFiziq, and Alula Technologies.

Name

NuraLogix Corporation

Legal name

NuraLogix Corporation

Website

https://nuralogix.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

NuraLogix Corporation is a Toronto-based Affective AI company that uses patented Transdermal Optical Imaging (TOI) to extract health metrics — including FDA-cleared pulse and breathing rate, contactless blood pressure, and 20-year cardiovascular risk — from a 30-second facial video, delivered via the Anura app, SDK, telehealth, white-label enterprise, and consumer hardware.

Ownership category

akta.pro rank

Product category

Contactless Health Monitoring Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)

akta.pro secondary industries

Facial Recognition & Biometrics (HDAAAEAC), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• Contactless health monitoring
• Affective AI platform
• Vital sign measurement
• Telehealth software
• Medical device software

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. SDK Licensing: Software Development Kit licensing for mobile (Android, iOS) and desktop (Windows, Linux, MacOS) platforms, enabling third-party integration of AI-powered health measurement technology into existing applications and devices.
2. Enterprise White-Label Solutions: Anura Enterprise platform allowing brands to deliver comprehensive health insights under their own brand, powered by NuraLogix technology with customization options for seamless integration.
3. Telehealth Platform Licensing: Anura Telehealth platform licensing for healthcare providers enabling real-time vital sign assessment during video consultations.
4. Longevity Mirror Hardware Sales: Sale of Longevity Mirror device - a tabletop smart mirror priced at $899 that assesses health metrics from facial blood flow analysis for consumer wellness monitoring.
5. Technology Integration Partnerships: Licensing technology to partners like Noom for integration into their platforms, such as Noom's AI Face Scan feature powered by NuraLogix technology.
6. B2B API/Web Measurement Service: Anura Web Measurement Service (WMS) providing API access to health measurement capabilities for web-based integrations.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels6 records

Core offering

NuraLogix develops and licenses the DeepAffex Affective AI platform, which uses patented Transdermal Optical Imaging (TOI) technology to derive vital signs and health-risk indicators from a 30-second facial video captured on any standard camera. The company sells this capability through the Anura consumer and enterprise app, Anura Telehealth for video consultations, the Anura Web Measurement Service, a cross-platform Software Development Kit, and two hardware devices (Anura MagicMirror and Longevity Mirror). The offering is FDA 510(k) cleared for contactless Pulse Rate and Breathing Rate measurement and is targeted at insurance, healthcare, telehealth, corporate wellness, OEM, and consumer use cases.

Product overview

NuraLogix offers a platform-plus-modules architecture centered on its DeepAffex® cloud-based Affective AI engine. The core product is the Anura® app, which delivers FDA-cleared contactless vital sign measurements via smartphone camera in 30 seconds. This platform is extended through multiple modules: Anura® Enterprise (white-label deployment), Anura® Telehealth (video consultation integration), and Anura® Web Measurement Service (browser-based access). Hardware products include the Anura® MagicMirror™ smart mirror and the Longevity Mirror™ ($899 longevity assessment device). The Software Development Kit (SDK) enables third-party integration across mobile (Android/iOS) and desktop (Windows/Linux/MacOS) platforms. The technology is built on proprietary Transdermal Optical Imaging (TOI™) that extracts facial blood flow information from standard video cameras to predict over 100 health and wellness insights including cardiovascular risk, diabetes risk, and physiological age.

Differentiator

Problem solved

Functional benefit

Brands

• Anura®: Primary consumer health monitoring app using AI and facial analysis to measure vital signs and health metrics via smartphone camera
• DeepAffex®
• Anura® MagicMirror™
• Anura® Telehealth
• Anura® Enterprise
• Longevity Mirror™
• Transdermal Optical Imaging (TOI™)
• Affective AI™

Products and services

• Anura Mobile and web application that uses a smartphone, tablet, laptop, or kiosk camera to measure vital signs and over 100 health and wellness insights via facial blood flow analysis in 30 seconds; FDA-cleared for contactless pulse rate and breathing rate measurement.
• Anura Enterprise White-label solution that enables partners to deliver comprehensive health insights under their own brand using NuraLogix's DeepAffex technology, ready to scale and fast to implement.
• Anura Telehealth Platform enabling real-time health insights during video consultation sessions, helping healthcare providers assess vital signs early and deliver more informed, connected, and proactive care during telehealth appointments.
• Anura MagicMirror World's first smart MagicMirror that analyzes facial blood flow to reveal health insights and condition likelihood assessments without wearables or contact, using a mirror-like device.
• Longevity Mirror Home wellness device that uses AI and facial analysis to predict users' future health risks up to 20 years ahead; captures facial videos for 30 seconds to generate wellness indicators and personalized health recommendations; priced at $899.
• Anura Web Measurement Service (WMS) Web-based vital sign measurement service enabling health assessments through web browsers and PC cameras, providing API access to health measurement capabilities for web-based integrations.
• DeepAffex Software Development Kit (SDK) SDK that enables integration of AI-powered health measurement technology into existing mobile apps, web platforms, consumer electronics, and home appliances; supports Android, iOS, Windows, Linux, and MacOS with automatic product updates.

Quantifiable outcome

• 95% blood pressure measurement accuracy compared to traditional cuff-based monitor in study of 1,328 adults
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NoomcoreTechnology or Integration · 20 October 2025NuraLogix partnered with Noom to launch AI Face Scan feature, enabling Noom users to access accessible, real-time health screening through a simple smartphone selfie. Face Scan uses remote photoplethysmography to estimate biological age, vital signs, and metabolic health indicators in 30 seconds.
• NestlécoreChannel Partner/ Reseller/ Distributor · 24 April 2025Nestlé and Hyundai Department Store Group deployed Anura MagicMirror in Korea, bringing AI healthcare innovation to Korean consumers through mirror-based health insights when face is projected on the device for 30 seconds.
• Hyundai Department Store GroupcoreChannel Partner/ Reseller/ Distributor · 24 April 2025Partnered with Nestlé to deploy Anura MagicMirror at Hyundai Department Store Group locations in Korea, analyzing measured information and blood pressure in about 10 seconds.
• Alula TechnologiescoreTechnology or Integration · 6 June 2024Alula Technologies, a global leader in advanced technology solutions for insurance, employee benefits, and healthcare, integrated NuraLogix's quick, non-invasive health measurements into their digital platforms.
• Telepass and NeocogitaminorChannel Partner/ Reseller/ Distributor · 25 January 2023Telepass and Neocogita (Italian neuroscience and wellbeing company) signed agreement for distribution of Anura in Italy to all Telepass customers.
• 5-HT Digital Innovation HubminorGTM or Marketing Partner · 11 August 2022NuraLogix partnered with 5-HT, a digital hub connecting innovative startups with successful global health players and champions.
• FWD GroupcoreTechnology or Integration · 8 August 2022FWD Group introduced omne app for changing the way people feel about insurance, integrating Anura contactless health and wellness measurement technology.
• NTT DatacoreTechnology or Integration · 17 February 2022NTT Data began providing Vitals Measurement Service on commercial basis from January 2022 as a new function of its cloud-based health management solution Health Data Bank.
• SanitascoreTechnology or Integration · 8 October 2020Sanitas (second largest medical insurance company in Spain, founded 1954) launched BluaU app with Anura technology, allowing users to take vital sign measurements with a 30-second video selfie, connected to Sanitas network of 3,000+ healthcare professionals across 35 specialties.
• MyFiziqcoreStrategic or Co-development Partner · 24 August 2020Partnership to develop CompleteScan - world's first total health screen from a mobile phone combining NuraLogix TOI technology with MyFiziq's dimensioning technology, providing blood pressure, stress levels, heart rate, HRV, respiratory rates, emotion, body fat, and disease risk assessments.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Teladoc Health: Largest independent telehealth platform in the U.S., a logical distribution/partner channel for Anura Telehealth as well as a potential competitor for integrated virtual-care vitals.

Broad incumbents

• Omron Healthcare: Global incumbent in blood pressure and vital-sign monitoring devices, including connected/IFTTT blood-pressure cuffs; comparable as an established channel for vital-sign workflows that NuraLogix targets via contactless alternative.
• AliveCor (KardiaMobile): FDA-cleared ECG and remote cardiac-monitoring platform sold into consumer and clinical workflows; comparable because it competes for the same cardiology/insurance and telehealth vitals budget with a clinical regulatory lead in cardiac measurement.
• Samsung Health: Owns a consumer health SDK and Galaxy Watch biometrics stack used across millions of devices; a comparable broad platform incumbent with on-device vitals and potential to layer similar AI-driven insights.
• Google Fit / Fitbit: Provides consumer health/wellness platforms (Fitbit devices and Google Health AI) with heart-rate, sleep and respiratory features; comparable broad incumbent for consumer health insights and wellness data aggregation.
• Apple (Apple Watch / Health): Bundles heart-rate, ECG, blood-oxygen and emerging sensor-driven vitals into a default consumer platform; comparable as the platform-level incumbent whose camera/sensor stack can absorb rPPG-style capabilities over time.

Direct peers

• Binah.ai: Israel-based company offering contactless health-vitals measurement from facial video on smartphones, laptops and tablets — same core product category and target use cases (insurance wellness checks, telehealth) as NuraLogix.
• Withings: Connected-health device maker (smart scales, watches, blood pressure monitors) targeting consumer wellness and remote patient monitoring; comparable because both bridge consumer hardware with cloud health-insights subscription services.

Emerging players

• Hume AI: Applies AI to video/voice for emotion and physiological inference; overlaps with NuraLogix's Affective-AI thesis and could expand into health-vitals models, making it an emerging adjacent player in expressive-computing applied to health.
• Ada Health: AI symptom-assessment and digital-health navigation platform sold into insurers, providers and telehealth — comparable as an emerging AI-health workflow seller that competes for the same enterprise integration budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nuralogix
• YouTubeyoutube.com/channel/UCjGiTRADisfosxZxXjd5BpQ
• Facebookfacebook.com/ai.nuralogix
• LinkedInlinkedin.com/company/nuralogix-corporation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuraLogix Corporation