What MasterMind does

MasterMind Events & Decor Pvt Ltd is a Mumbai (Panvel)-headquartered event management company founded in 2008 by Sunil M Singhal and Jaydeep Pol. The firm delivers events across a broad vertical mix — corporate events, weddings, live entertainment concerts, sports tournaments, government functions, fashion shows, religious gatherings, and political events — positioning it as a generalist event production house rather than a specialist agency. It claims 200+ events executed over 18 years and maintains a nationwide footprint spanning Mumbai, Delhi, Bangalore, Panvel, Indore, Surat, Saswad, and Goregaon. The client roster includes Wizcraft, Sunburn, Network18, Reliance, Nasscom, and Hiranandani, indicating engagement with both large-format entertainment producers and corporate buyers.

The company's underlying capability is execution-based: event design, vendor orchestration, on-ground production, and client management, with no disclosed proprietary technology, platform, or AI/ML capability. It is asset-light, with a stated headcount of 1–10 employees, implying that production crews, technical suppliers, and on-site staff are subcontracted on a per-project basis. There is no evidence of in-house R&D, software product, or data assets; the moat sits in founder relationships and a referenceable track record.

The business model is project-based: revenue is generated per engagement, with contract values varying by event tier. Go-to-market is referral-driven, anchored by the founder network and marquee logo references. The firm is privately held and founder-owned with no disclosed external funding, no M&A activity, and no public revenue. Customer concentration is high — large-format projects with enterprise anchors such as Reliance and entertainment producers such as Wizcraft likely represent material shares of annual revenue, making top-line lumpy and project-cycle dependent.

Name

MasterMind

Legal name

MasterMind Events & Decor Pvt Ltd

Website

https://mastermindevents.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

MasterMind Events & Decor Pvt Ltd is a Mumbai-based event management firm founded in 2008 that delivers corporate, wedding, concert, sports, government, and live entertainment events nationwide across India for enterprise and entertainment clients.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Design, Decor & Styling (HSACAAAB), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Event management services
• Wedding planning
• Artist management
• Event production services
• Corporate event management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Event Management and Production Services: MasterMind generates revenue by providing end-to-end event management services including event planning, wedding planning, artist management, set design, event operations, and production services. Revenue is project-based and typically earned as professional fees for service delivery across corporate events, weddings, live entertainment, sports, government ceremonies, fashion shows, and political events.
2. Design-Driven Décor Services: Revenue from design-driven décor including mood boards, mandap and stage concepts, entrances, baraat paths, photo corners, props, florals, and lighting accents. Custom décor services are priced per event based on scope and complexity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MasterMind Events & Decor is an integrated event management company delivering end-to-end event solutions including event planning, wedding planning, artist management, set design, and turnkey event production. The company serves corporate clients, governments, entertainment organizers, and individuals across India, with nationwide operations in Mumbai, Delhi, and Bangalore. Its services cover the full event lifecycle from concept and design through fabrication, AV production, on-site execution, and post-event dismantling.

Product overview

MasterMind Events & Decor is an award-winning integrated event management company offering a unified suite of six interconnected services: Event Planning & Conceptualizing, Wedding Planning, Artist Management, Set Design, Event Management, and End to End Production. The company delivers end-to-end event solutions from ideation and custom design to AV tech, logistics, and analytics, serving corporate functions, destination weddings, sports events, government ceremonies, fashion shows, live entertainment, and specialized productions across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Planning & Conceptualizing Strategic event planning covering concept creation, theme development, event strategy, experience mapping, and budget planning for corporate functions, live entertainment, and large-scale events.
• Wedding Planning Full-service wedding planning including venue scouting, décor design, vendor management, hospitality coordination, and on-day execution for engagements, sangeet, haldi, wedding, reception, and destination weddings.
• Artist Management Complete artist engagement lifecycle including talent sourcing, contract negotiations, technical riders, travel coordination, rehearsals, and on-ground show calling for singers, DJs, live bands, and celebrity performers.
• Set Design Immersive set design service featuring creative visualization, 3D mock-ups, material fabrication, props, florals, and integration with audio-visual technology for stages, backdrops, and thematic installations.
• Event Management End-to-end event lifecycle management including pre-event planning, operations logistics, on-site command center, and post-event support with dismantling and vendor settlements.
• End to End Production Turnkey production house services including production planning, fabrication drawings, technical riders, execution timelines, show production with rehearsals, cue-to-cue management, show calling, and venue teardown.

Named customers19 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Wizcraft International Entertainment Pvt LtdcoreStrategic or Co-development PartnerSunil M. Singhal, co-founder, previously worked with Wizcraft International Entertainment Pvt Ltd — one of India's leading entertainment and event companies — on national-level events. This prior professional relationship contributed to the foundational expertise that led to MasterMind's founding.
• Hansa Visions Pvt LtdcoreStrategic or Co-development PartnerPart of Sunil Singhal's prior career experience, Hansa Visions Pvt Ltd is a visual solutions and event technology company with which MasterMind's co-founder collaborated on event operations.
• Imkemex Marketing Pvt LtdminorStrategic or Co-development PartnerImkemex Marketing Pvt Ltd is referenced as part of Sunil Singhal's prior event operations experience. Imkemex is an event and marketing solutions company.
• Encompass Events Pvt LtdcoreStrategic or Co-development PartnerEncompass Events Pvt Ltd is cited in Sunil Singhal's career history. The company specializes in event management and experiential marketing, and prior collaboration contributed to MasterMind's operational expertise.
• Leesha DesignminorStrategic or Co-development PartnerLeesha Design, listed among Sunil Singhal's prior professional affiliations, is a design firm that contributed to his experience in event design and creative execution.
• Archers Entertainment Pvt LtdminorStrategic or Co-development PartnerArchers Entertainment Pvt Ltd, part of Sunil Singhal's prior event operations career, is an entertainment and events company.
• Sheer Construction / Sheer Event Management Pvt LtdminorStrategic or Co-development PartnerSheer Construction and Sheer Event Management Pvt Ltd are referenced in Sunil Singhal's career history. These companies operate in the construction and events space, aligning with MasterMind's foundation in venue construction.
• Kwan Entertainment and Marketing Solutions Pvt LtdminorStrategic or Co-development PartnerKwan Entertainment and Marketing Solutions Pvt Ltd, part of Sunil Singhal's prior professional background, is an entertainment and marketing solutions company.
• Reliance Infrastructure Ltd / Reliance Capital Ltd / Reliance Energy LtdcoreStrategic or Co-development PartnerJaydeep Pol's key partnerships include Reliance Infrastructure Ltd, Reliance Capital Ltd, and Reliance Energy Ltd — major divisions of the Reliance Group. These prior relationships reflect MasterMind's ability to serve large conglomerates.
• TV18 Broadcast Ltd / CNBC Network18 – Sport18coreStrategic or Co-development PartnerJaydeep Pol's career featured key partnerships with TV18 Broadcast Ltd and CNBC Network18 Sport18 — leading media and broadcasting companies. This prior collaboration involved event operations and sports broadcasting-related events.
• IBN Lokmat News Pvt LtdminorStrategic or Co-development PartnerIBN Lokmat News Pvt Ltd, part of Jaydeep Pol's prior professional network, is a regional news broadcasting company. Prior collaboration was in the context of event operations.
• Hiranandani BuildersminorStrategic or Co-development PartnerHiranandani Builders, a major real estate developer, is referenced as a prior key partnership in Jaydeep Pol's career, involving event management and venue-related collaborations.
• NasscomminorStrategic or Co-development PartnerNasscom, India's IT industry association, is listed among Jaydeep Pol's prior professional relationships, indicating involvement in technology sector events.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• George P. Johnson Experience Marketing: Global experience marketing agency with significant India presence serving large enterprise clients on experiential events, activations, and brand experiences — overlaps with MasterMind's corporate event work but at much larger scale and budget.
• Percept Limited: Diversified Indian marketing and event services conglomerate with deep capabilities in event management, brand activation, and entertainment — competes with MasterMind for large corporate and live-entertainment mandates but operates at significantly greater scale.

Regional players

• DNA Entertainment Networks: India-based live entertainment and event management company focused on concerts, IPs, and branded shows — comparable on the live-entertainment and artist-management segments, particularly for touring productions like those MasterMind handles.

Direct peers

• Showtime Event Group: Mumbai-based full-service event management firm specializing in corporate events, weddings, MICE, and entertainment — direct head-to-head competitor in the same metros and customer segments.
• Cineyug Entertainment: Mumbai-headquartered event and entertainment production company with strong presence in celebrity weddings, corporate events, and large-format live shows — competes directly for the premium wedding and entertainment mandates MasterMind targets.
• Encompass Events: India-based experiential and event management firm offering end-to-end event production, activation, and entertainment services comparable to MasterMind's core offering; also named in the co-founder's prior work history.
• Wizcraft International Entertainment: One of India's largest and most established event management and experiential marketing companies, directly comparable to MasterMind across corporate events, weddings, live entertainment, and government ceremonies — and explicitly named as a prior collaborator of MasterMind's co-founder.
• Kwan Entertainment and Marketing Solutions: Indian entertainment, talent management, and event marketing company focused on concerts, IPs, and branded experiences — overlaps with MasterMind on live entertainment, artist management, and large-format productions.
• Fern N Petals (FNP Weddings & Events): One of India's largest wedding planning and decor brands with national reach — directly comparable for the wedding planning, decor, and destination wedding segments that MasterMind serves.
• Seventy Event Media Group: India-based integrated event management firm offering MICE, weddings, and corporate event services — direct comparable in operating model and target client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mastermindeventsanddecor
• LinkedInlinkedin.com/company/mastermind-events-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasterMind