Leesha
- Company typePrivate
- Founded2024
- HeadquartersEindhoven, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Leesha firmographics
Firmographics- Name
- Leesha
- Legal name
- Leesha Jai Ltd.
- Website
- https://theleesha.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Leesha industry classification
Industry- Product category
- Online Cake Marketplace
- NAICS
- Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Leesha is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Leesha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: Leesha acts as a marketplace platform connecting customers with independent cake vendors. Orders are placed through the platform with prices set by vendors that may include platform service fees. Full payment is required before order confirmation.
- Vendor Service Fees: The platform charges service fees on vendor transactions. Vendors are responsible for product quality, food safety compliance, and delivery timelines while Leesha facilitates the transaction and takes a commission.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Leesha product offering
Product offeringCore offering
Leesha operates a digital two-sided marketplace that connects independent cake vendors with consumers across Nigeria. The platform enables online cake discovery, ordering, and delivery, while providing vendors with order management, time tracking, invoicing, and earnings forecasting tools. Customers can browse and purchase from verified bakers across celebration, wedding, cupcake, custom, and Nigerian cake categories in Lagos, Abuja, Port Harcourt, and Ibadan.
Product overview
Leesha is a digital cake marketplace operating as a platform connecting independent cake vendors with customers seeking custom-made cakes. The company offers a unified product ecosystem comprising the Leesha Mobile App for cake ordering, the Leesha Web App for browser-based access, and the Leesha Vendor App enabling vendors to manage orders, track earnings, create branded invoices, and handle scheduling—all from one place. The platform provides smart order tracking, real-time progress updates, time tracking, timesheets, reporting, budgeting, and forecasting capabilities for vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- Leesha Mobile App Consumer-facing mobile application that lets individual cake buyers browse vendors, view cake categories, place orders, and arrange delivery across supported Nigerian cities.
- Leesha Web App Browser-based marketplace at theleesha.com that allows consumers to discover and order cakes and lets new vendors sign up and access marketplace services.
- Leesha Vendor App Vendor-facing application built for independent cake bakers and small bakeries, providing order management, time tracking, invoicing, and earnings forecasting capabilities to run their business on the Leesha marketplace.
Quantifiable outcome
- 70,000+ cake lovers and vendors trusted on the platform
- +1 more outcomes
Companies that use Leesha
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Leesha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Leesha partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Leesha competitors and assessment
Company assessmentDirect peers
- Chowdeck: Nigerian food delivery marketplace connecting independent restaurants and food vendors with consumers via mobile app. Directly comparable as a Nigerian two-sided food marketplace serving the same local consumer base and SMB vendors.
- Slice: US-based app for ordering from independent local pizza and food shops. Directly comparable in concept — a marketplace focused on independent SMB food vendors with custom-order workflows — though operating in a different geography.
Regional players
- Gokada: Nigerian logistics and delivery company that has expanded into food and parcel delivery. Comparable as a Nigerian on-demand delivery provider that overlaps on last-mile logistics and SMB vendor enablement.
Broad incumbents
- Uber Eats: Global food delivery marketplace operating across dozens of countries. Comparable as a broad-vertical delivery marketplace model Leesha competes against indirectly for consumer food spend and vendor mindshare.
- Bolt Food: Food delivery arm of Bolt operating in African markets including Nigeria. Comparable as a well-capitalized delivery marketplace competitor in the Nigerian market with overlapping SMB vendor and consumer audiences.
- DoorDash: Leading US food delivery marketplace connecting consumers with local restaurants and bakeries. Comparable as a large-scale food-ordering marketplace platform with SMB vendor onboarding and discovery mechanics similar to Leesha's model.
- Glovo: Global on-demand delivery marketplace operating across multiple categories including food, groceries, and retail. Comparable as a multi-category delivery marketplace with presence in African markets and overlapping consumer logistics needs.
- Jumia Food: Africa-wide online food delivery platform operating in multiple Nigerian cities. Comparable as an incumbent food-ordering marketplace in Nigeria with broader restaurant positioning but overlapping consumer and vendor base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Leesha social profiles
Digital presenceLeesha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leesha leadership team
Management profileNumber of profiles
Profiles3 records
Leesha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leesha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leesha
What does Leesha do?
Leesha operates a digital two-sided marketplace that connects independent cake vendors with consumers across Nigeria. The platform enables online cake discovery, ordering, and delivery, while providing vendors with order management, time tracking, invoicing, and earnings forecasting tools. Customers can browse and purchase from verified bakers across celebration, wedding, cupcake, custom, and Nigerian cake categories in Lagos, Abuja, Port Harcourt, and Ibadan.
Is Leesha a public or private company?
Leesha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leesha founded?
Leesha was founded in 2024. It employs 1 to 10 people.
Where is Leesha based?
Leesha is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Leesha make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are vendor Service Fees.
Who are Leesha's main competitors?
Direct peers on record are Chowdeck and Slice. Gokada is listed as a regional player. Broad incumbents are Uber Eats, Bolt Food, DoorDash, Glovo and Jumia Food.
Does Leesha have an API?
No public API is recorded for Leesha.
What industry is Leesha in?
Leesha's product category is Online Cake Marketplace. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of CRAHAIAK, Online Bakery & Desserts Delivery. Its NAICS code is 445291 and its SIC code is 5812.