Hobby Creative Studio
Hobby Creative Studio is a privately held Guadalajara-based animation studio founded in 2008 that specializes in stop motion, 2D, and 3D animation for brand advertisers, music artists, advertising agencies, and Mexican government institutions across Mexico and the United States.
- Company typePrivate
- Founded2008
- HeadquartersGuadalajara, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hobby Creative Studio does
Hobby Creative Studio is a privately held, Guadalajara-headquartered animation studio founded in 2008 that specializes in stop motion animation combined with 2D and 3D animation techniques. Over fifteen years in the Mexican market, it has positioned itself as one of the leading stop motion studios in Mexico, producing commercial advertising, music videos, branded content, and institutional campaigns for national and international clients. Its core output is project-based animation production, with no software product, API, or recurring SaaS component.
The studio serves four primary customer segments: brand advertisers (Nescafé, Bimbo, Yoplait, Hot Wheels, Soriana, F1, Warner Bros., Amazon México, among others), music artists and labels (The Replacements, THE DOORS, Ya Tseen, Glorybots), advertising agencies working on behalf of brand clients (Publicis, McCann Erickson, Ocesa, Vector, V09 Agency), and Mexican government institutions (COFEPRIS, Secretaría de Salud Federal, Cetes Directo). A core portfolio of high-profile enterprise logos functions as the primary demand-generation asset, complemented by an organic social presence on Vimeo, Instagram, Facebook, and Twitter.
Commercially, Hobby operates as a project-based professional services studio, delivering animation from concept to final cut on a quote-by-project basis. Its geographic footprint spans four offices — Guadalajara (headquarters), Mérida, Querétaro, and Seattle — which provides bilingual, cross-border production capacity between Mexico and the United States. The Seattle office in particular is positioned to capture US-based music video and branded content work. The studio is independently owned with no disclosed external investment, funding rounds, acquisitions, or parent company, and operates through a combination of direct client engagement and agency referral channels.
Hobby Creative Studio firmographics
Firmographics- Name
- Hobby Creative Studio
- Legal name
- Hobby Creative Studio
- Website
- https://wearehobby.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hobby Creative Studio is a privately held Guadalajara-based animation studio founded in 2008 that specializes in stop motion, 2D, and 3D animation for brand advertisers, music artists, advertising agencies, and Mexican government institutions across Mexico and the United States.
- Ownership category
- akta.pro rank
Hobby Creative Studio industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Stop-Motion & Hybrid Animation (MPAHACAM)
- akta.pro secondary industry
- Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)
Keywords
Where Hobby Creative Studio is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
Hobby Creative Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Animation Production Services: B2B animation production services for commercial advertising, music videos, and institutional campaigns. Revenue is project-based, generated through contracts with brands, advertising agencies, and production houses.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Hobby Creative Studio product offering
Product offeringCore offering
Hobby Creative Studio is a 2D and 3D animation studio specializing in stop motion animation, producing commercial advertising, music videos, and institutional campaigns for brands, advertising agencies, and government institutions. With 15 years in the market, the studio delivers full-service animation production from concept to final delivery using stop motion, 2D, and 3D techniques.
Product overview
Hobby Creative Studio is a 2D and 3D animation studio that specializes in stop motion animation and combines these animation techniques. With 15 years in the market, the studio works with national and international clients on commercials, branded content, and music video projects. The studio produces animation work for clients across various industries including food/beverage (Nescafe, Bimbo, Yoplait), entertainment (Warner Bros, F1, Hot Wheels), retail (Soriana), and music artists (Ya Tseen, The Replacements, Glorybots, Gojira).
Differentiator
Problem solved
Functional benefit
Products and services
- Stop Motion Animation Production Specialized stop motion animation production for commercial advertising, music videos, and institutional campaigns. The studio's signature technique, applied to projects for Warner Bros., Hot Wheels, Nescafé, and others.
- 2D Animation Production 2D animation production services for brand campaigns, commercials, and institutional content. Used in projects for Bimbo Cinépolis, Yoplait, and F1 brand.
- 3D Animation Production 3D animation production for commercials, brand campaigns, and institutional content. Applied to projects including COFEPRIS nutritional labeling and F1 brand animations.
- Motion Graphics Production Motion graphics production integrated with animation projects, used in campaigns for Amazon México and COFEPRIS nutritional labeling.
- Music Video Production Animation production for music videos, primarily using stop motion technique. Notable projects include The Replacements 'Johnny's Gonna Die', THE DOORS 'Paris Blues', and Ya Tseen 'Knives' featuring Portugal. The Man.
Companies that use Hobby Creative Studio
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Hobby Creative Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hobby Creative Studio partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Ice VFXminorCollaborative production partner for stop motion and 2D animation projects. Worked together on Bimbo Cinépolis campaigns, combining expertise for complex animation productions.
- Bengala FilmscorePrimary production partner for government institutional campaigns including COFEPRIS nutritional labeling, Secretaría de Salud vaccination campaigns, and Cetes Directo financial education animations.
- Dos Rios FilmscoreSeattle-based production partner enabling cross-border collaboration. Key partner for US-based music video productions including Ya Tseen, The Replacements, and THE DOORS projects.
- Metro ProductionsminorProduction house partner for Barcel Karameladas campaign, providing production coordination and direction.
- Mapa ProduccionesminorProduction partner for Amazon México 'Amazon llega a México' campaign.
- Lake & PinecoreStrategic creative partner for high-profile music video projects including The Replacements 'Johnny's Gonna Die' and THE DOORS 'Paris Blues'. Handles US-based creative direction and production.
- OcesaminorOCESA advertising department commissioned F1 animation project.
- McCann EricksonminorAdvertising agency for Amazon México 'Amazon llega a México' campaign.
- PublicisminorInternational advertising agency representing Barcel Karameladas campaign.
- VectorminorAdvertising agency for Bimbo Mitad de boleto Cinépolis campaign.
- V09 AgencyminorAgency partner for MUVIT stop motion-2D video project.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Hobby Creative Studio competitors and assessment
Company assessmentDirect peers
- Psyop: Film and animation studio producing commercials and branded content for global brands using 2D, 3D, and mixed-media techniques. Comparable to Hobby's multi-technique B2B animation services model.
- Hornet Inc. Animation and motion design studio producing commercials, music videos, and branded content for global brands. Comparable to Hobby in its craft-driven, project-based animation services for advertisers.
- Buck: US-based animation and design studio producing commercial, brand, and motion-graphics content for global advertisers. Comparable to Hobby in its B2B animation-services model serving brand marketers.
- Nexus Studios: London-based animation and production studio producing commercials, music videos, and short films across stop motion, 2D, and 3D. Closely comparable to Hobby's multi-technique, ad-driven animation model.
- Laika: US-based stop motion feature and commercial animation studio (Coraline, Kubo). Comparable to Hobby as a stop-motion specialist with commercial and brand work alongside narrative productions.
- Aardman Animations: UK-based stop motion animation studio (Wallace & Gromit, Shaun the Sheep) producing commercials, music videos, and branded content. Closely comparable to Hobby in stop-motion craft focus, multi-technique capabilities, and brand/advertising client base.
- Passion Pictures: UK production company with deep stop-motion and animation capabilities (including music videos and commercials). Comparable to Hobby in stop-motion craft and commercial/music-video client work.
Emerging players
- Not To Scale: London-based animation studio producing commercials, music videos, and branded content. Comparable to Hobby as a craft-focused animation studio serving brand advertisers and music artists.
Broad incumbents
- Glassworks: Global post-production and animation studio serving brands and agencies with 2D/3D animation and VFX. Comparable to Hobby as a broader-scale animation services provider for advertising clients, though with a wider post-production portfolio.
Regional players
- Dazzle Ship: Mexico-based animation studio producing commercials and branded content. Comparable to Hobby as a regional B2B animation competitor sharing the same Mexico market and brand-advertiser client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hobby Creative Studio social profiles
Digital presenceHobby Creative Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hobby Creative Studio leadership team
Management profileNumber of profiles
Profiles4 records
Hobby Creative Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hobby Creative Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hobby Creative Studio
What does Hobby Creative Studio do?
Hobby Creative Studio is a 2D and 3D animation studio specializing in stop motion animation, producing commercial advertising, music videos, and institutional campaigns for brands, advertising agencies, and government institutions. With 15 years in the market, the studio delivers full-service animation production from concept to final delivery using stop motion, 2D, and 3D techniques.
Is Hobby Creative Studio a public or private company?
Hobby Creative Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hobby Creative Studio founded?
Hobby Creative Studio was founded in 2008. It employs 11 to 50 people.
Where is Hobby Creative Studio based?
Hobby Creative Studio is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Hobby Creative Studio make money?
One revenue line is on record: animation Production Services.
Who are Hobby Creative Studio's main competitors?
Direct peers on record are Psyop, Hornet Inc., Buck, Nexus Studios, Laika, Aardman Animations and Passion Pictures. Not To Scale is listed as an emerging player. Glassworks is listed as a broad incumbent. Dazzle Ship is listed as a regional player.
Does Hobby Creative Studio have an API?
No public API is recorded for Hobby Creative Studio.
What industry is Hobby Creative Studio in?
Hobby Creative Studio's product category is Animation Production Services. Its primary akta.pro industry code is MPAHACAM, Stop-Motion & Hybrid Animation, with a secondary code of MPAAAMAD, Animation Production (2D/3D/Stop-Motion). Its NAICS code is 711510 and its SIC code is 7812.