Pinky Goat

What Pinky Goat does

Pinky Goat is a Dubai-headquartered beauty brand founded in 2015 that manufactures and sells false eyelashes, press-on and salon-gel nails, lash adhesives, makeup, and skincare through both direct-to-consumer e-commerce and a multi-region retail network. The company is operated under parent entity Fifteen Makeup & Beauty and runs a portfolio of six sub-brands — Pinky Goat (core lashes), Eyecha (vegan press-on and handmade lashes), Pinky Tips (false nails), Dashing Diva (Magic Press and Gloss Gel nail stickers), Daily Dose (Italian vegan makeup), and Wemara (skincare) — distributed from an Office 213, Al Fattan Plaza facility in Al Garhoud, Dubai, with global shipping supported in USD, AED, SAR, BHD, and QAR.

The core technical differentiation centers on pre-glued false eyelash technology with replaceable adhesive strips enabling 5-second application and reusability up to 6-15 times, and on press-on nail systems (Magic Press, Salon Gel) offering up to 7-day wear. Products are vegan and cruelty-free, manufactured using up to 60% recycled PET and PBT blends with 100% recyclable or biodegradable packaging, and certified under ISO-9001, SEDEX/SMETA, SGS, FSC, BSCI, and IQS-CE for ethical supply chain, quality, and responsible forestry standards. The brand has accumulated eight documented industry awards since 2015, including Pure Beauty Awards London (2015, 2016, 2018), Cosmopolitan 2018, Global Green Beauty Awards (Silver 2021, Highly Recommended 2023), and Universal Beauty Awards 2024 for Best False Lashes.

Commercially, Pinky Goat sells at unit pricing of $9-$17 per lash SKU, $9-$15 per nail SKU, and approximately $109 for the professional Ultimate Lash Kit for MUAs, and reaches customers through its owned storefront (pinkygoat.com) plus 30+ retail partners spanning the GCC, UK, India, South Africa, Malta, and Qatar — including Boots, Watsons, H&M, Nykaa, Amazon, Noon, Namshi, Clicks, Centerpoint, Lifestyle, and Nahdi. Marketing relies on Instagram community engagement (#PINKYGOAT), a 5,000+ subscriber Glam Insider newsletter, an Apply + Care educational blog, a brand ambassador program, and seasonal promotional mechanics such as Buy 1 Get 1 Free campaigns and 40% off Dashing Diva offers. Sustainability positioning is reinforced through a One Tree Planted partnership committing to replanting 500,000 trees over five years.

Name

Pinky Goat

Legal name

Pinky Goat

Website

https://pinkygoat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinky Goat is a Dubai-based, multi-award-winning beauty brand founded in 2015 that manufactures and sells false eyelashes, press-on nails, makeup, and skincare through its own e-commerce storefront and 30-plus retail partners across the Middle East, UK, India, and Africa.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAKAC

Eyelash Tools (Curlers, Applicators) & False Lashes

Consumer Products & Retail/Beauty & Personal Care/Beauty Tools & Accessories

Keywords

• False eyelashes
• Press-on nails
• Vegan makeup
• Pre-glued lashes
• Beauty ecommerce

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales of false eyelashes, press-on nails, makeup, and skincare products through owned e-commerce storefront with global shipping from Dubai UAE

Pricing tiers

Go-to-market motion3 records

Distribution channels17 records

Marketing channels6 records

Core offering

Pinky Goat manufactures and sells false eyelashes (including pre-glued, handmade, and vegan varieties), press-on nails, lash adhesives, makeup, and skincare products under multiple sub-brands (Pinky Goat, Eyecha, Pinky Tips, Daily Dose, Wemara, Dashing Diva ME). The company sells through its own e-commerce storefront and a global network of retail partners, with shipments fulfilled from its Dubai, UAE headquarters.

Product overview

Pinky Goat is a multi-award winning beauty brand operating as an e-commerce platform with multiple sub-brands. The core offering centers on false eyelashes under the Pinky Goat brand, complemented by Eyecha (vegan press-on and handmade lashes), Pinky Tips (false nail tips), Dashing Diva (press-on nails), Daily Dose (Italian vegan makeup), and Wemara (skincare). Additional products include lash adhesives, under lash kits, and professional makeup artist bundles. The company ships from Dubai, UAE, with free shipping thresholds of AED 100 for UAE and USD 150 for international orders.

Differentiator

Problem solved

Functional benefit

Brands

• Pinky Goat: False eyelashes with pre-glued technology and ultra curl technology
• Eyecha
• Pinky Tips
• Daily Dose
• Wemara
• Dashing Diva

Products and services

• Pinky Goat False Eyelashes Multi-award winning false eyelashes offered in pre-glued, handmade, and vegan formats across styles such as wispy, volume, lengthening, natural, and party, targeted at women seeking at-home lash application.
• Eyecha Lashes Vegan and handmade false eyelashes in press-on and traditional formats, made from up to 60% recycled PET and PBT blend with 100% recyclable packaging.

Quantifiable outcome

• Pre-glued lashes reusable up to 6 times
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• NamshicoreChannel Partner/ Reseller/ DistributorRegional fashion e-commerce platform serving UAE and Middle East markets; distributes Pinky Goat false eyelashes, nails, and makeup products to consumers across the GCC region.
• NooncoreChannel Partner/ Reseller/ DistributorMajor Middle East e-commerce marketplace; provides distribution channel for Pinky Goat products across the region.
• Amazon.aecoreChannel Partner/ Reseller/ DistributorInternational marketplace presence enabling global reach for Pinky Goat products.
• BootsmajorChannel Partner/ Reseller/ DistributorPharmacy chain distribution in UAE providing physical retail presence alongside online sales.
• WatsonsmajorChannel Partner/ Reseller/ DistributorHealth and beauty retail chain in UAE with physical store presence.
• NykaamajorChannel Partner/ Reseller/ DistributorIndian beauty e-commerce platform (Luxe section); enables distribution to Indian beauty market.
• ClicksmajorChannel Partner/ Reseller/ DistributorSouth African health and beauty retailer; provides distribution across South Africa.
• CenterpointmajorChannel Partner/ Reseller/ DistributorUAE fashion and lifestyle retail stores; physical retail distribution in the Middle East.
• LifestylemajorChannel Partner/ Reseller/ DistributorUAE lifestyle and fashion department store chain with multiple retail locations.
• NahdimajorChannel Partner/ Reseller/ DistributorSaudi Arabian pharmacy and health retailer; enables distribution in Saudi Arabia market.
• FalseEyelashes.co.ukmajorChannel Partner/ Reseller/ DistributorUK specialist false eyelash retailer; provides UK market distribution.
• One Tree PlantedminorStrategic or Co-development PartnerEnvironmental partnership for sustainability; Pinky Goat commits to replanting 500,000 trees over 5 years through this partner for every purchase made.
• H&MminorChannel Partner/ Reseller/ DistributorGlobal fashion retailer; logo shown in partners section indicating retail distribution partnership.
• Gold Apple (Qatar)minorChannel Partner/ Reseller/ DistributorQatari beauty retailer; enables distribution in Qatar market.
• Botika MaltaminorChannel Partner/ Reseller/ DistributorMalta beauty retailer; enables distribution in Malta.
• Beauty ConnectionsminorChannel Partner/ Reseller/ DistributorRegional beauty distributor serving Middle East markets.
• Tales Beauty (Qatar)minorChannel Partner/ Reseller/ DistributorQatari beauty retailer; provides retail presence in Qatar.
• ElryanminorChannel Partner/ Reseller/ DistributorRegional beauty retailer; distribution partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glamnetic: Glamnetic sells magnetic and press-on lashes plus nail products via D2C and retail, targeting the same at-home beauty enthusiast segment as Pinky Goat. Both companies emphasize reusable, easy-apply lash technology and multi-category brand portfolios in the DIY beauty space.
• Lashify: Lashify is the category-defining U.S. brand for DIY press-on/under-lash systems using proprietary applicators and reusable lash kits. Highly comparable to Pinky Goat's pre-glued and press-on lash technologies and similar D2C premium beauty positioning.
• Eylure: Eylure is a UK-based false eyelash specialist with extensive pharmacy and beauty retail distribution across the UK and Europe. Direct competitor to Pinky Goat's false lash range, particularly relevant given Pinky Goat's UK distribution via FalseEyelashes.co.uk.
• Static Nails: Static Nails is a U.S. press-on nail brand with proprietary gel technology and reusable nail kits sold D2C and through retail. Directly comparable to Pinky Goat's Pinky Tips and Dashing Diva Magic Press/Salon Gel product lines.
• House of Lashes: House of Lashes is a U.S. premium false-lash specialist offering handcrafted lashes with similar quality and award-winning positioning. Direct competitor to Pinky Goat's core lash collection in style, packaging, and target consumer.

Broad incumbents

• Charlotte Tilbury: Charlotte Tilbury is a premium global beauty brand spanning makeup, skincare, and fragrance with flagship retail in Sephora, Boots, Nykaa, and department stores worldwide. Comparable as a multi-category premium beauty brand using similar retail gatekeepers Pinky Goat is pursuing.
• Ardell: Ardell is the global mass-market leader in false eyelashes, owned by American International Industries and available across drugstores, beauty supply, and mass retailers worldwide. It competes with Pinky Goat across most of Pinky Goat's 30+ retail doors but at lower price points and broader distribution.
• Huda Beauty: Huda Beauty is a Dubai-based multi-category beauty powerhouse with strong D2C, Sephora, and global retail distribution. Closest geographic and category peer to Pinky Goat's Dubai HQ and sub-brand portfolio model (lashes, makeup, skincare).
• KISS Products (ImPRESS): KISS Products is the largest U.S. manufacturer of false nails (ImPRESS) and false lashes with mass-market retail presence. Competes with Pinky Goat on both lash and nail aisles but as a much larger established player with broader product breadth.
• Sephora Collection: Sephora Collection is Sephora's own-brand beauty portfolio covering lashes, nails, makeup, and skincare sold exclusively through Sephora's global retail footprint. Adjacent competitive threat to Pinky Goat in the multi-category premium beauty space, particularly if Sephora expands in MENA markets where Pinky Goat operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pinkygoat
• TikTokvm.tiktok.com/ZMA2G6gJH
• Xx.com/pinkygoatlashes
• Facebookfacebook.com/pinkygoatlashes
• LinkedInlinkedin.com/company/pinky-goat

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinky Goat