What Newlife IVF does

Newlife IVF P/L is an independent, clinician-owned fertility clinic headquartered in Box Hill, Victoria, Australia, operating three Melbourne locations: a flagship Box Hill treatment centre with purpose-built laboratory and on-site Epworth Eastern day surgery, plus consultation and monitoring sites in Clayton and East Melbourne. The clinic provides a complete assisted reproductive technology (ART) service line spanning male and female fertility testing, ovulation induction, intrauterine insemination (IUI), and the full IVF suite including standard IVF, ICSI, IMSI, and testicular sperm retrieval. It is one of a few Victorian laboratories offering sperm DNA fragmentation testing and bundles advanced tools such as EmbryoScope time-lapse incubation, egg spindle visualisation, and EmbryoGlue into standard cycle fees rather than charging as add-ons. Genetic testing across three PGT modalities (PGT-A, PGT-M, PGT-SR) is delivered through a partnership with CooperGenomics.

The clinic also offers fertility preservation services (egg freezing, sperm freezing, ovarian tissue freezing) and full donor and surrogacy pathways including donor eggs, donor sperm, donor embryos, and surrogacy arrangement. It serves heterosexual couples, same-sex female couples, same-sex male couples, single women, single men, fertility preservation patients, and donors. Telehealth extends the geographic reach into regional and rural Victoria, and specialist outreach locations such as Richmond and Warragul broaden the catchment. Auxiliary revenue and patient support come from counselling (mandatory and ongoing), genetic counselling, pharmacy dispensing partnerships (HealthSmart and Slade), and educational content including monthly webinars, TLC peer-support sessions, GP-facing Supper Club CPD events, a blog, and a YouTube library.

The business model is professional services on a pay-as-you-go basis with Medicare rebates and private health insurance applicable where eligible. Pricing is publicly disclosed at the line-item level (e.g., semen analysis ~$114 AUD out-of-pocket, ICSI and IVF cycles with bundled inclusions). The company is structured as an Australian proprietary limited company, is privately held and self-funded by its founding specialists, and holds RTAC certification, NATA laboratory accreditation, and RACGP CPD education provider status. The operational scale is 51-100 employees spanning twelve fertility specialists, dedicated nursing, embryology, counselling, genetic counselling, and administrative teams.

Name

Newlife IVF

Legal name

Newlife IVF P/L

Website

https://newlifeivf.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Newlife IVF is a clinician-owned fertility clinic operating three Melbourne locations that provides comprehensive assisted reproductive technology services, including IVF, ICSI, fertility preservation, donor programs, and genetic testing, to individuals and couples across diverse patient segments.

Ownership category

akta.pro rank

Product category

Fertility Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment services
• In vitro fertilisation
• Fertility testing
• Fertility preservation
• Assisted reproductive technology

Headquarters

HQ city

Box Hill

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. IVF Treatment Services: In vitro fertilisation procedures including standard IVF, ICSI, IMSI, and related fertility treatments performed at the Box Hill treatment centre.
2. Fertility Testing Services: Male and female fertility testing including semen analysis, AMH testing, hormonal assessments, imaging studies, and surgical procedures.
3. Fertility Preservation: Egg freezing, sperm freezing, and ovarian tissue freezing services for medical and elective fertility preservation.
4. Donor and Surrogacy Services: Donor egg, donor sperm, donor embryo services, and surrogacy facilitation.
5. Early Fertility Treatments: Fertility optimisation, ovulation induction, ovulation tracking, and intrauterine insemination (IUI).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Newlife IVF is a clinician-owned fertility clinic that provides comprehensive assisted reproductive technology (ART) services for individuals and couples experiencing infertility. The clinic offers fertility testing (male and female), early fertility treatments (ovulation induction, ovulation tracking, IUI), a full suite of IVF procedures (standard IVF, ICSI, IMSI, testicular sperm retrieval), preimplantation genetic testing (PGT-A, PGT-M, PGT-SR), fertility preservation (egg, sperm, and ovarian tissue freezing), and donor and surrogacy services. Treatments are delivered at a purpose-built Box Hill flagship clinic with on-site day surgery and laboratory.

Product overview

Newlife IVF is a clinician-owned and led fertility clinic operating three Melbourne locations (Box Hill, Clayton, East Melbourne) that provides comprehensive assisted reproductive technology (ART) services. The core clinical portfolio spans fertility testing (male and female), early fertility treatment (ovulation induction, ovulation tracking), and a full suite of IVF services including ICSI, IMSI, and testicular sperm retrieval. Genetic testing of embryos is offered across three PGT modalities (PGT-A, PGT-M, PGT-SR) in partnership with CooperGenomics. Fertility preservation services include egg freezing, sperm freezing, and ovarian tissue freezing. Donor and surrogacy services cover donor eggs, donor sperm, donor embryos, and surrogacy arrangements. The clinic's standard-of-care approach includes EmbryoScope time-lapse incubation, egg spindle visualisation, EmbryoGlue, and sequential media as bundled components of IVF/ICSI cycles, not optional add-ons. Patient support is provided through counselling (mandatory pre-treatment and ongoing), genetic counselling, and educational events including webinars and peer group sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Male Fertility Testing Comprehensive male fertility assessment centred on semen analysis evaluating semen volume, sperm concentration, count, motility, and morphology. Additional tests include sperm DNA fragmentation, sperm antibodies (ASA), and diagnostic testicular biopsy for sperm retrieval. Designed for men undergoing fertility evaluation or couples beginning a fertility work-up.
• Female Fertility Testing Female fertility assessment based on blood tests (AMH/egg-timer test, hormonal panel including LH, FSH, oestrogen, progesterone), imaging studies (pelvic ultrasound, hysterosalpingo-contrast sonography), and surgical procedures (hysteroscopy, laparoscopy). For women seeking fertility evaluation or couples beginning a fertility work-up.
• Fertility Optimisation Guidance on diet, lifestyle, and well-timed intercourse to improve natural fertility chances before escalating to medical treatment. Includes an online ovulation calculator for cycle tracking and fertile window prediction. Targeted at couples planning pregnancy or those with subfertility.
• Ovulation Induction (OI) Medication-based stimulation of egg growth and ovulation using Letrozole, clomiphene, or FSH injections, combined with timed intercourse or IUI to increase conception chances for women with ovulatory dysfunction.
• Ovulation Tracking Monitoring of ovulation through blood tests and ultrasound scans to identify the fertile window and optimal timing for conception attempts.
• Intrauterine Insemination (IUI) Procedure in which prepared sperm are delivered directly into the woman's uterus, often combined with ovulation induction, for couples with unexplained infertility or mild male factor issues.
• Standard IVF In vitro fertilisation involving egg collection, laboratory fertilisation of eggs with sperm, embryo culture, and embryo transfer. Includes EmbryoScope time-lapse incubation, sequential media, EmbryoGlue, and egg spindle visualisation as standard-of-care components.
• Intracytoplasmic Sperm Injection (ICSI) Advanced IVF technique in which a single sperm is injected directly into an egg to facilitate fertilisation, particularly for male factor infertility. Egg spindle visualisation is routinely used for all ICSI procedures.
• Intracytoplasmic Morphologically Selected Sperm Injection (IMSI) Advanced sperm selection technique used during IVF in which sperm are selected based on detailed morphological assessment under high magnification prior to ICSI injection.
• Testicular Sperm Retrieval Surgical sperm extraction procedure for men with azoospermia, using a fine needle biopsy under local or general anaesthesia to retrieve sperm for use in ICSI cycles.
• Preimplantation Genetic Testing — Aneuploidies (PGT-A) Genetic screening of embryos for chromosomal aneuploidies prior to transfer to improve IVF success rates, reduce miscarriage risk, and support single embryo transfer.
• Preimplantation Genetic Testing — Monogenic Defects (PGT-M) Genetic testing of embryos for single-gene disorders (e.g., cystic fibrosis, Huntington's disease) prior to transfer, enabling selection of unaffected embryos for couples at risk of passing on specific genetic conditions.
• Preimplantation Genetic Testing — Chromosomal Structural Arrangements (PGT-SR) Genetic testing of embryos for chromosomal structural rearrangements (e.g., translocations) in carriers, helping identify embryos with a balanced or normal chromosomal complement for transfer.
• Egg Freezing Elective fertility preservation service in which mature eggs are collected, vitrified, and stored for future use in IVF. Includes urgent/medical egg freezing for cancer patients requiring treatment.
• Sperm Freezing Cryopreservation of sperm samples for future use in IVF or ICSI cycles, including storage, thawing, and preparation for treatment. Available to men preserving fertility prior to medical treatment or for donor sperm.
• Ovarian Tissue Freezing Surgical removal and cryopreservation of ovarian tissue for patients requiring urgent fertility preservation (e.g., before cancer treatment) where egg freezing is not feasible due to time constraints.
• Donor Eggs IVF treatment using donated eggs for individuals or couples where the female partner cannot produce viable eggs. Includes known and unknown (identity-release) egg donor arrangements facilitated by Newlife IVF.
• Donor Sperm IVF treatment using donated sperm for single women, same-sex female couples, or heterosexual couples with male factor infertility. Includes identity-release and known donor sperm arrangements.
• Donor Embryos IVF treatment using donated embryos (from combined donor eggs and donor sperm) for individuals or couples unable to use their own gametes. Available via known or unknown donor pathways.
• Surrogacy Assisted conception pathway for single men, same-sex male couples, or heterosexual couples where the female partner cannot carry a pregnancy. Newlife IVF provides clinical and procedural support through the surrogacy process.

Quantifiable outcome

• EmbryoScope, egg spindle visualisation, and EmbryoGlue included in standard IVF/ICSI cycle fees
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Epworth EasterncoreStrategic or Co-development PartnerEpworth Eastern operates the on-site day surgery at Newlife IVF's Box Hill treatment centre, ensuring seamless movement of 'precious cargo' from bedside to lab following egg collection and other procedures. Located adjacent to the Ekera medical complex.
• CooperGenomicscoreStrategic or Co-development PartnerPartnership with the world's premier provider of reproductive genetic testing provides patients access to genetic tests designed to increase IVF success, including chromosomal screening and testing for single gene disorders.
• HealthSmart PharmacyminorOthersPartner pharmacy network for medication dispensing. Locations include Alfred, Box Hill Hospital, Melbourne Hospital, University of Melbourne, VCCC, and Victoria Parade.
• Slade PharmacyminorOthersFull-service IVF pharmacy with locations at Epworth Eastern Hospital (Box Hill), Richmond, Frankston, and Geelong. Collection-only locations at East Melbourne and Camberwell.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virtus Health: Australia's largest fertility clinic network (now under CapMan ownership post-take-private) operating multiple brands including Melbourne IVF. A broad incumbent with regional and national clinic footprints, broader service portfolio, and greater capital base than the clinician-owned Newlife.

Direct peers

• City Fertility: Multi-state Australian fertility clinic chain (previously Quadrant Private Equity backed) with Melbourne locations. Direct competitor across the same IVF, IUI, preservation, and donor service offerings as Newlife.
• Genea: Australian fertility group with clinics in Sydney, Melbourne, and other metros offering IVF, ICSI, genetic testing, and fertility preservation. Closely comparable service model and patient demographics to Newlife, with similar technology-led positioning.
• Monash IVF Group: ASX-listed Australian ART provider with a major Melbourne presence and full suite of fertility services (IVF, ICSI, PGT, preservation, donor). Directly competes for the same Melbourne patient population as Newlife, with overlapping specialist talent and similar accreditation posture.

Others

• CooperGenomics: Reproductive genetic testing partner of Newlife IVF (PGT-A/PGT-M/PGT-SR) and broader women's health/genetics supplier. Indirect ecosystem peer — supplies enabling technology rather than competing for the patient.
• Epworth Eastern Hospital: Adjacent healthcare partner operating the on-site day surgery at Newlife IVF's Box Hill flagship. Functions as a clinical infrastructure provider rather than a fertility competitor, but their collaboration model is central to Newlife's bundled service delivery.

Regional players

• Flinders Fertility: Adelaide-based fertility provider affiliated with Flinders University, offering comparable ART services. Comparable service model and academic-clinical orientation, but serves South Australia rather than Victoria.
• Queensland Fertility Group: Long-standing Queensland fertility provider offering the same ART service spectrum as Newlife. Comparable clinical scope but geographically concentrated outside Newlife's Victorian market.
• TasIVF: Tasmania-based fertility clinic offering a comparable IVF, fertility testing, and preservation service mix. Comparable clinical scope but serves a different geography with limited direct overlap to Newlife's Victorian catchment.

Emerging players

• Adora Fertility: Newer Australian low-cost fertility brand targeting the affordable end of the IVF market. Partial overlap with Newlife's pricing-led positioning and similar Melbourne footprint, though narrower service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/NewlifeIVF/videos
• Facebookfacebook.com/newlifeivf.australia
• Instagraminstagram.com/newlifeivf.australia
• LinkedInlinkedin.com/company/newlife-ivf-australia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newlife IVF