Giftpop

What Giftpop does

Giftpop (legal entity: CÔNG TY TNHH M12 PLUS) is a Vietnamese digital gift voucher marketplace founded in 2018 and headquartered in Hanoi, with a secondary office in Ho Chi Minh City. The platform (giftpop.vn) enables consumers and corporate buyers to purchase and send electronic gift cards and vouchers redeemable at 100+ partner brands across 22+ categories, including restaurants, cafes, fast food, cinemas, spas, fashion, cosmetics, supermarkets, mother & baby, and transportation. Notable brand partners include Grab, CGV Cinemas, Lotte Cinema, Pizza 4Ps, Phuc Long, TOUS les JOURS, Lotte Mart, and DOOKKI. Distribution is multi-channel: the proprietary website, native iOS and Android mobile apps, plus storefronts on the three leading Vietnamese e-commerce marketplaces (Lazada, Shopee, Tiki), and a dedicated corporate B2B outreach channel for bulk gifting and incentive programs.

The underlying technology is a standard digital e-gift voucher platform with electronic delivery (email/SMS), supporting denominations from 20,000 VND to 2,000,000 VND and a 90-day validity window. The POP Point loyalty program (1 POP Point per 1 VND spent) is the retention layer, with points redeemable only for future voucher purchases on the platform. Eight payment integrations (Visa, Mastercard, MoMo, ZaloPay, ShopeePay, SmartPay, Fundiin, Appota) cover cards, e-wallets, and buy-now-pay-later rails. The business model is a take-rate on each voucher transaction: Giftpop captures the margin between face value and selling price (with select brand discounts of 2-50%), augmented by loyalty-driven repeat purchase frequency.

The customer base is hybrid: a primary B2C segment of individual consumers buying gifts for personal occasions (birthdays, anniversaries, celebrations) and a secondary B2B segment for corporate gifting, employee rewards, and incentive programs. The company is privately held with no disclosed venture or institutional capital, operates without a parent company or subsidiaries, and is geographically restricted to Vietnam.

Name

Giftpop

Legal name

CÔNG TY TNHH M12 PLUS

Website

https://giftpop.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Giftpop is a Vietnamese digital gift voucher marketplace where consumers and corporate buyers purchase electronic gift cards from 100+ brand partners across 22+ categories including dining, entertainment, retail, and lifestyle. The platform uses earn-and-redeem POP Points to drive repeat purchases.

Ownership category

akta.pro rank

Product category

Digital Gift Voucher Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Digital gift vouchers
• E-gift cards
• Gift card marketplace
• Loyalty rewards program
• Corporate gifting solutions

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Gift Voucher Sales Commission: Giftpop earns revenue through the margin between the face value of gift vouchers and their selling price. The platform sells electronic gift vouchers from various brand partners and captures a commission on each transaction.
2. POP Point Redemption: Customers earn POP Points on purchases (1 POP Point = 1 VND) which can be redeemed for future purchases on the platform, driving customer retention and repeat transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Giftpop is a Vietnamese online marketplace that aggregates electronic gift vouchers and gift cards from over 100 partner brands across 22+ categories, including restaurants, cafes, fast food, cinemas, spas, retail stores, fashion, and entertainment. Customers purchase digital vouchers via the giftpop.vn website or iOS/Android mobile app and receive them electronically by email or SMS for redemption at the partner brand. The POP Point loyalty program rewards repeat purchases, and a corporate B2B channel supports bulk voucher purchases for employee rewards and corporate gifting.

Product overview

Giftpop is a digital e-gift voucher marketplace operated by M12 Plus, offering electronic gift cards and vouchers across 22+ categories including restaurants, cafes, fast food, fashion, cosmetics, entertainment, movie theaters, supermarkets, mother & baby, and transportation. The platform consists of a core E-Gift Voucher Platform as the main product, complemented by the POP Point loyalty program for rewards, Giftpop Online Voucher (e-Gift Card) for point conversion, a Mobile Application for iOS and Android, Corporate Gift Solutions for business clients, and Combo Vouchers for bundled deals. Users can purchase vouchers from 100+ partner brands including major names like CGV, Lotte Cinema, Lotteria, Grab, and various restaurant chains.

Differentiator

Problem solved

Functional benefit

Brands

• Giftpop Online Voucher: Electronic gift voucher platform for redeeming POP Points
• POP Point

Products and services

• Giftpop E-Gift Voucher Platform Digital gift voucher marketplace enabling Vietnamese consumers and businesses to purchase and send electronic gift cards from partner restaurants, cafes, entertainment venues, retail stores, and service providers. Vouchers are delivered electronically and are valid for 90 days from purchase.
• Corporate Gift Solutions Business-focused voucher solutions for corporate gifting, bulk purchases, and employee reward programs, accessible via the giftpop.vn/business/customers page and supported by a dedicated B2B sales team.
• Giftpop Online Voucher (e-Gift Card) Electronic gift card system that allows users to convert Giftpop vouchers into POP Points usable across the platform, with a 90-day validity period from the date of purchase.
• Combo Vouchers Bundled gift voucher packages combining multiple brand vouchers (for example restaurant and entertainment combinations) at discounted rates versus purchasing individual vouchers.

Quantifiable outcome

• 90-day validity period for all gift vouchers
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GrabcoreChannel Partner/ Reseller/ DistributorGrab is available as a gift voucher option on the Giftpop platform, allowing users to purchase Grab ride vouchers. Giftpop is also a Grab Gifts certified partner.
• CGV CinemascoreChannel Partner/ Reseller/ DistributorCGV cinema gift vouchers available for purchase on Giftpop platform.
• Lotte CinemacoreChannel Partner/ Reseller/ DistributorLotte Cinema gift vouchers available for purchase on Giftpop platform.
• Restaurant Brand Partners (50+)coreChannel Partner/ Reseller/ DistributorOver 50 restaurant partners including Le Monde Steak, Gyu-Kaku, Pizza 4Ps, DOOKKI, and many Vietnamese and international dining brands offering gift vouchers.
• Coffee/Tea Brand PartnerscoreChannel Partner/ Reseller/ DistributorPartners including Cong Ca Phe, ToCoToCo, Phuc Long, Gong Cha, and others offering beverage gift vouchers.
• LazadaminorChannel Partner/ Reseller/ DistributorGiftpop products available through Lazada marketplace for expanded reach.
• ShopeeminorChannel Partner/ Reseller/ DistributorGiftpop products available through Shopee marketplace for expanded reach.
• TikiminorChannel Partner/ Reseller/ DistributorGiftpop products available through Tiki marketplace for expanded reach.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• CardCash: Online marketplace for buying and selling discounted gift cards across hundreds of brands. Comparable in aggregating multi-merchant gift card inventory with discount-driven pricing, though US-focused.
• Raise: US-based gift card marketplace allowing users to buy, sell, and redeem gift cards across many merchants. Closely comparable model (multi-merchant digital gift voucher aggregator) despite different geography.
• Getgift Vietnam: Vietnamese digital gift voucher marketplace offering e-gift cards across multiple brand categories. Directly comparable to Giftpop in product (multi-merchant digital vouchers), geography (Vietnam), and B2C/B2B target customer.

Regional players

• Giftee: Japan-headquartered digital gifting platform operating across Asia with multi-brand e-gift vouchers. Comparable business model (multi-merchant gift voucher marketplace with corporate gifting) and adjacent Southeast Asian presence, but primarily Japan-focused.
• Woowa Brothers (Baemin) gift vouchers: Korean food-tech super-app operator that has explored gift voucher and coupon distribution across Asia. Comparable in digital voucher commerce mechanics and F&B-led gifting.

Broad incumbents

• Tiki: Vietnamese e-commerce platform that hosts Giftpop as a partner store. Operates broader categories but competes in digital gift and voucher retail, making it a hybrid partner/competitor.
• Shopee Vietnam: One of Vietnam's largest e-commerce marketplaces where Giftpop also lists. Operates broader general merchandise but has native gift card and voucher storefronts that overlap with Giftpop's category coverage.
• Lazada Vietnam: Major Vietnamese e-commerce marketplace with LazMall gift card and voucher offerings. Comparable as both a distribution channel for Giftpop and a potential direct competitor in digital voucher retail.
• Grab Gifts: Super-app gifting vertical operated by Grab. Giftpop is a certified Grab Gifts partner but Grab's own gift card distribution reaches a far larger user base in Vietnam, creating a peer/partner dynamic with overlapping inventory.

Others

• Meliuz: Cashback and gift card aggregator operating in Latin America. Comparable business model (multi-merchant digital gift card marketplace) but different geography, useful as an analog for aggregator economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpKJCAmSd6jxx6Znm_KchuQ
• Facebookfacebook.com/giftpop.vn
• Instagraminstagram.com/giftpopvn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giftpop